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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN Dessy Firiyani Wulandari; Sudirman Zaid; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.342 KB) | DOI: 10.33772/jumbo.v3i1.8005

Abstract

This study aims to determine whether the marketing mix has a partial or simultaneous effect on consument decisions to stay at Hotel D’Blitz Kendari. The variable in this study is a marketing mix consisting of product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming.The population in this study are all consument who stayed at Hotel D’Blitz Kendari. The sample in this research is 66 respondents using the theory of Malhotra (1993), the sampling technique using accidental sampling, the sampling technique based on chance that anyone who accidentally met with investigators can be used as a sample. This study uses multiple linear regression analysis using the T test and F test.The results showed that product, price, place, promotion, people, physical evidence, process, packaging, partnership and programming had a positive and significant effect on consument decisions to stay at Hotel D’Blitz Kendari partially or simultaneously. With the value of R Square (R2) of 0.819, it means 81.9%, then the proposed research hypothesis can be accepted.Keywords: marketing mix and consument decisions to stay. 
PENGARUH KUALITAS PELAYANAN TERHADAP KEBERHASILAN SISTEM ELEKTRONIK MANAJEMEN HUBUNGAN PENGGUNA: PERAN MEDIASI KEPUASAN PUBLIK PADA OPD KABUPATEN WAKATOBI Juhardin A; La Hatani; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.306 KB) | DOI: 10.33772/jumbo.v5i2.20789

Abstract

The purpose of this research is to examine and explain the effect of service quality on the success of the e-MHP system through the mediating role of public satisfaction in the OPD of Wakatobi Regency. The study design is based on a quantitative approach with a cross-sectional survey data collection method. Data collection is done online using an instrument in the form of a questionnaire via the https://docs.google.com/forms/dz page. The population of this study were all employees of the OPD of Wakatobi Regency as many as 40 people who served as operators of the electronic service system. The analytical tool used in testing the hypothesis is Partial Least Square (PLS).The results showed that service quality had a positive and significant effect on public satisfaction and the success of the e-MHP system. Then public satisfaction has a positive and significant effect on the success of the e-MHP system. Finally, the results of the study prove that public satisfaction acts as a partial mediation of the effect of service quality on the success of the e-MHP system. This means that the increasing implementation of service quality can make a significant contribution to increasing public satisfaction and the success of the e-MHP system. Finally, good service quality can also make a significant contribution to increasing the success of the e-MHP system at the Wakatobi District OPD either directly or through the mediating role of public satisfaction
PENGARUH KOMUNIKASI INTERPERSONAL, KERJASAMA TIM, KEPEMIMPINAN TRANSFORMASIONAL DAN PENGAMBILAN KEPUTUSAN TERHADAP KINERJA PEGAWAI PADA PERWAKILAN BKKBN PROVINSI SULAWESI TENGGARA Taufiq Ridi; Nasrul Nasrul; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 1 (2022): Jurnal JUMBO Vol 6 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.64 KB) | DOI: 10.33772/jumbo.v6i1.21182

Abstract

The aims of this research are: 1). To examine the effect of interpersonal communication on employee performance, 2) To examine the effect of teamwork on employee performance. 3). To examine the effect of transformational leadership on employee performance. 4). To examine the effect of decision making on employee performance. 5) To examine the effect of interpersonal communication, teamwork, transformational leadership, and decision making on employee performance.The research design used is quantitative research. The population in this study were all employees of the Representative Office of the National Population and Family Planning Agency of Southeast Sulawesi Province, using saturated sampling and obtained as many as 57 people. Data collection in the form of documentation and questionnaires. The data analysis technique uses multiple regression models with the help of SPSS 20 software.The results showed that 1). Interpersonal communication, Teamwork, Transformational Leadership, and Decision Making simultaneously have                        positive and significant effect on Employee Performance. 2). Interpersonal communication has positive and significant effect on employee performance. 3). Teamwork has positive and significant effect on employee performance. 4). Transformational leadership has positive and significant effect on employee performance. 5). Decision making has positive and significant effect on employee performance.
PENGARUH FUNGSI-FUNGSI MANAJEMEN TERHADAP KINERJA APARATUR SIPIL NEGARA PADA KANTOR KECAMATAN MOLAWE KABUPATEN KONAWE UTARA sappodin sappodin; Sudirman Zaid; Sinarwaty Sinarwaty; Nursaban Rommy; Hartini Hartini; Rachmad Rialdy Hasan
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 3 (2020): Jurnal Jumbo Vol. 4 No. 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.686 KB) | DOI: 10.33772/jumbo.v4i3.15959

Abstract

This study aimed to determine the Influence of planning, organizing, actuating and controlling  toward the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency  simultaneously and partially. The sample in this study as many 35 people Apparatus State Civil who worked at the Molawe District Office, Konawe Utara Regency. Analysis tool  used is quantitative analysis using Multiple Linear Regression Analysis.The results showed that the simultaneous functions of planning, organizing, actuating and controlling had  significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency. And partial functions of planning, organizing and actuating had positif significant effect on the performance of the State Civil Apparatus at the Molawe District Office, Konawe Utara Regency, so that the hypothesis can be accepted.
PENGARUH KUALITAS LAYANAN, RELATIONSHIP MARKETING, DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH DI BANK SULTRA CABANG PEMBANTU SAO-SAO KENDARI (The Influence of Service Quality, Relationship Marketing, and Trust on Customer Loyalty at Bank Sultra Sub-Branch Sao-Sao Kendari) Fatricia Fatricia; Sudirman Zaid; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.331 KB) | DOI: 10.33772/jumbo.v5i2.19804

Abstract

AbstractThe purpose of this study was to determine the effect of service quality, relationship marketing and trust on customer loyalty at Bank Sultra Sub-Branch Sao-sao Kendari. The sampling technique used in this study is to use Accidental Sampling. The population of this research is the savings customers of the Southeast Sulawesi sub-branches of Sao-sao, namely Simpeda, Tabankda, Tapelra, Tahara, Tabunganku and Simpel. The sample in this study found 100 people based on the sample formula. The analytical tool used is multiple regression analysis.The results showed that service quality, relationship marketing and trust had a positive and significant effect on increasing customer loyalty. Based on the test results of multiple linear regression analysis, regression coefficient, correlation coefficient, coefficient of determination, and partial regression (t). Thus, it can be said that service quality, relationship marketing and trust make a positive and significant contribution to customer loyalty at Bank Sultra Sub-Branch Sao-sao KendariAbstrakTujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan, relationship marketingdan kepercayaan terhadap loyalitas nasabah pada Bank Sultra Cabang Pembantu Sao-sao Kendari. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan Accidental Sampling. Populasi dalam penelitian ini adalah nasabah Tabungan Bank Sultra Cabang Pembantu Sao-sao Kendari yaitu Simpeda, Tabankda, Tapelra, Tahara, Tabunganku dan Simpel. Sampel dalam penelitian ini ditemukan 100 orang berdasarkan rumus sampel. Alat analisis yang digunakan adalah analisis regresi berganda.Hasil penelitian menunjukkan bahwa kualitas layanan, relationship marketing dan kepercayaan berpengaruh positif dan signifikan terhadap peningkatan loyalitas pelanggan. Berdasarkan hasil uji analisis regresi linier berganda, koefisien regresi, koefisien korelasi, koefisien determinasi, dan regresi parsial (t). Dengan demikian dapat dikatakan bahwa kualitas layanan, relationship marketing dan kepercayaan memberikan kontribusi yang positif dan signifikan terhadap loyalitas nasabah pada Bank Sultra Cabang Pembantu Sao-sao Kendari.
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN CITRA PUSKESMAS TERHADAP LOYALITAS PASIEN MELALUI KEPUASAN (STUDI PADA PUSKESMAS WAETUNO KEC. WANGI-WANGI KAB. WAKATOBI) Muhammad Aswin Mukka Ipo; Murdjani Kamaluddin; Endro Sukotjo; Sudirman Zaid; Nursaban Rommy; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.961 KB) | DOI: 10.33772/jumbo.v5i2.19780

Abstract

AbstractThe purpose of this study is to examine and explain the effect of service quality, trust and image on patient loyalty through satisfaction either partially or through mediation at the Waetuno Health Center, Kec. Regency Wangi-Wangi. Wakatobi. This research approach is a survey with an explanatory research design. Data collection was carried out cross-sectionally by using an instrument in the form of a questionnaire. Sampling used the accidental technique so that the number of respondents was 42. The analytical equipment used to test the hypothesis was Partial Least Square (PLS). The results showed that service quality had a positive and significant effect on goals, trust had a positive and significant effect on goals, image had a positive and significant effect on the effect, satisfaction had a positive and significant effect on loyalty, service quality had a positive and significant impact on loyalty, and trust had a significant impact on loyalty. positive and significant effect on loyalty, image has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty and trust has a positive and significant effect on loyalty through, and image has a positive and significant effect on loyalty through satisfaction.
Pengaruh Kualitas Kehidupan Kerja dan Kompetensi Terhadap Kinerja Dengan Kepuasan Kerja Sebdagai Variabel Intervening Pada Perawat Rumah Sakit Umum Daerah Bahteramas Provinsi Sulawesi Tenggara Rizky Maharani Rustam; Endro Sukotjo; Sinarwaty Sinarwaty
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 7, No 1 (2023): Jurnal JUMBO Vol 7 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jumbo.v7i1.25464

Abstract

This study aims to: 1) examine the influences quality of work life on performance, 2) analyze the influences of competence on performance, 3) analyze the impacts of quality of work life  on job satisfaction, 4) analyze the impacts of competence on job satisfaction, 5) analyze the impacts of job satisfaction on performance.6) analyzing job satisfaction that mediate the effect quality of work life on performance, 7) analyze job satisfaction that mediate the effect of incompetence on  performance. This study uses quantitative methods and questionnaires for the data collection process. Furthermore, the population of this study were all nurses from Bahteramas Regional General Hospital in Southeast Sulawesi Province. For the sampling technique, the researcher used multistage sampling with the total of 174 samples obtained using the determination of the sample according to Ferdinand (2006). The researcher used Warp Partial Least Squares (PLS) for analyzing the data in this study. The results of the study showed that: 1) the quality of work life had a positive and insignificant effect on performance, 2) competence had a positive and significant effect on performance, 3) the quality of work life had a positive and significant effect on job satisfaction, 4) competence had a significant effect on job satisfaction, 5) job satisfaction had a positive and significant effect on performance, 6) job satisfaction had a positive and significant effect on mediating the effect of work life quality on performance, 7) job satisfaction had a positive and significant effect on mediating the influence of competence on performance
INCREASING INCOME OF CHICKEN FARMERS THROUGH TRAINING ON THE USE OF SIDE PRODUCTS OF LAYERING CHICKENS IN NORTH KONAWE DISTRICT Putera, Asrip; Sinarwaty, Sinarwaty; Rostin, Rostin; Balaka, Muh. Yani; Isalman, Isalman; Asni, Nur; Nawy, Eliza Agustriani
International Journal of Engagement and Empowerment (IJE2) Vol. 3 No. 3 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i3.136

Abstract

The laying hen farming business is one of the businesses that has great potential to be developed in North Konawe Regency, considering that the need for eggs from the people of North Konawe Regency is quite high. The supply and demand for eggs is sometimes unbalanced where demand is higher, so that to meet the need for eggs, the people of North Konawe Regency have to import from outside the district and province. The growth of the laying hen farming business in North Konawe Regency is a positive thing for the regional economy, but on the other hand, laying hen breeders have relatively not looked at the other side of the laying hen farming business. Farmers only focus on the core business, namely producing as many eggs as possible, so the side products of the laying hen farming business are relatively sidelined. Side products can increase the income of laying hen farmers if managed well, but so far farmers have not realized that there are several products that can become side products from laying hen farms. Several problems related to the problems faced by laying hen farmers in North Konawe Regency, namely; Firstly, knowledge of laying hen breeders regarding the benefits and advantages of side products from livestock businesses is still relatively lacking. Second, the knowledge or ability of laying hen breeders in managing side products from the laying hen farming business is relatively minimal. Third, the marketing of various side products from the laying hen farming business is relatively not well segmented. This activity was carried out in Bendewuta Village, Oheo District, North Konawe Regency with 21 participants attending, consisting of laying hen breeders and the community. The resulting activity achievements are (1). Increased understanding of laying hen breeders about the benefits or advantages of managing Side Products of laying hens. (2). Increasing the knowledge (capacity) understanding of laying hen breeders so that they are able to manage or utilize side products of laying hens. (3). Increasing the ability to market side products from laying hen farming businesses.
THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND TRUST ON CUSTOMER CITIZENSHIP BEHAVIOR ON SHOPEE (A CASE STUDY ON MANAGEMENT STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Sinarwaty, Sinarwaty; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1557

Abstract

This study aims to determine the effect of service quality, perceived value, and trust on customer citizenship behavior on Shopee. The population in this study consists of students from the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari. This research is an explanatory study. The sample selection in this study used purposive sampling, with a total sample of 85 respondents. The data analysis method used in this study is multiple regression analysis. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Citizenship Behavior (CCB). (2) Perceived value shows a positive effect on customer citizenship behavior (CCB), although this effect is not statistically significant. (3) Trust has a positive and significant effect on customer citizenship behavior (CCB).