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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal SUBLIMAPSI International Journal of Engagement and Empowerment (IJE2) Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Business Management and Economic Development AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Sinarwaty Sunarjo
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Lokasi dalam Manajemen Operasional sebagai Penentu Daya Saing Perusahaan Sinarwaty Sinarwaty; Rina Hasmanah; Yeyen Arisanti; Yuki Aglesia Zahrani Suhadi; Samsul Samsul
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0bqwqf76

Abstract

Location decisions are a strategic aspect of operational management that significantly impacts cost efficiency and revenue growth. This study aims to analyze the concept of location strategy, the factors influencing it, and the methods used to determine optimal locations. The approach used was a qualitative study using a literature review of various academic sources related to operational management. The results show that location strategy is influenced not only by economic factors such as labor and transportation costs, but also by non-economic factors such as political stability, social conditions, and technological developments. Furthermore, there are differences in approach between the manufacturing sector, which focuses on cost efficiency, and the service sector, which places greater emphasis on customer proximity. Therefore, selecting the right location can be a source of sustainable competitive advantage for a company.
Co-Authors Abd. Razak Yusuf Adhitya Al Qadri Adnan Hakim Alida Palilati Alidin, La Ode Asfahyadin Amstrong, Valentinus Annisa Maulidya Akib Ansir Ansir Ansir Ansir Awasinombu, Aidin Hudani Balaka, Muh. Yani Conny, Conny Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dzakirah, Farah Endro Sukotjo Endro Sukotjo Endro Sukotjo Fatricia Fatricia Fitriani Fitriani Hartini Hartini Hasanuddin Bua Hastuti Hastuti Hayat Yusuf Husin - Husin Husin, Husin Isalman, Isalman Juhardin A Juharsah, Juharsah La Hatani La Ode Bahana Adam La Ode Ibrahim La Ode Man Sabdar Laode Supardin Lilis Aryani Utami Madi, Riski Amalia Marleni Suria Ningsih Marlina Marlina Moh. Amin Muhammad Aswin Mukka Ipo Muhridin Muhridin Murdjani Kamaluddin Muthalib, Dzulfikri Azis Nasrul Nasrul Nawy, Eliza Agustriani Nofal Nur Nur Asni Nur Hikma, Nur Nurul Ittaqullah Nurwati - Nurwati Nurwati Patwayati Patwayati Putera, Asrip Rachmad Rialdy Hasan Rahmat Madjid Ramadhani, Nurlaila Ramliana Ramliana Rima Melati Rina Hasmanah Riski Amalia Madi Rizky Maharani Rustam Rostin Rostin, Rostin S., Nursaban Rommy Samsul Samsul sappodin sappodin Sitti Mikarna Kaimuddin Sudirman Zaid Sukotjo, Endro Taufiq Ridi Umar Wirahadi Kusuma, Umar Wirahadi Yeyen Arisanti Yuki Aglesia Zahrani Suhadi Yusuf Montundu Yusuf Yusuf Zaid, Sudirman