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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal SUBLIMAPSI International Journal of Engagement and Empowerment (IJE2) Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Business Management and Economic Development AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Sinarwaty Sunarjo
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Lokasi dalam Manajemen Operasional sebagai Penentu Daya Saing Perusahaan Sinarwaty Sinarwaty; Rina Hasmanah; Yeyen Arisanti; Yuki Aglesia Zahrani Suhadi; Samsul Samsul
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0bqwqf76

Abstract

Location decisions are a strategic aspect of operational management that significantly impacts cost efficiency and revenue growth. This study aims to analyze the concept of location strategy, the factors influencing it, and the methods used to determine optimal locations. The approach used was a qualitative study using a literature review of various academic sources related to operational management. The results show that location strategy is influenced not only by economic factors such as labor and transportation costs, but also by non-economic factors such as political stability, social conditions, and technological developments. Furthermore, there are differences in approach between the manufacturing sector, which focuses on cost efficiency, and the service sector, which places greater emphasis on customer proximity. Therefore, selecting the right location can be a source of sustainable competitive advantage for a company.
Strategi Promosi Jasa dalam Meningkatkan Efektivitas Komunikasi Pemasaran di Era Digital Sinarwaty Sinarwaty; Indah Sriwana Nurdin; Anggelina Mallisa
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 7 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i7.2846

Abstract

This article analyzes service promotion strategies in improving the effectiveness of marketing communication in the digital era. The study applies a descriptive qualitative approach with a literature review method. The main reference is Fatihudin and Firmansyah (2019) in Pemasaran Jasa: Strategi, Mengukur Kepuasan, dan Loyalitas Pelanggan. The analysis is strengthened by journal articles that discuss integrated marketing communication, website quality, electronic word of mouth, customer trust, satisfaction, and loyalty. The findings show that service promotion requires a more complex approach than the promotion of tangible goods because services are intangible, difficult to evaluate before consumption, and strongly influenced by the quality of interaction between providers and customers. The study also finds that digital development has broadened the scope of service promotion through websites, social media, and electronic word of mouth. Therefore, the effectiveness of service promotion depends on the firm's ability to integrate promotional messages consistently, build customer trust, and deliver satisfying service experiences. Effective service promotion not only attracts market attention but also strengthens customer satisfaction and long term loyalty.
Co-Authors Abd. Razak Yusuf Adhitya Al Qadri Adnan Hakim Alida Palilati Alidin, La Ode Asfahyadin Amstrong, Valentinus Anggelina Mallisa Annisa Maulidya Akib Ansir Ansir Ansir Ansir Awasinombu, Aidin Hudani Balaka, Muh. Yani Conny, Conny Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dzakirah, Farah Endro Sukotjo Endro Sukotjo Endro Sukotjo Fatricia Fatricia Fitriani Fitriani Hartini Hartini Hasanuddin Bua Hastuti Hastuti Hayat Yusuf Husin - Husin Husin, Husin Indah Sriwana Nurdin Isalman, Isalman Juhardin A Juharsah, Juharsah La Hatani La Ode Bahana Adam La Ode Ibrahim La Ode Man Sabdar Laode Supardin Lilis Aryani Utami Madi, Riski Amalia Marleni Suria Ningsih Marlina Marlina Moh. Amin Muhammad Aswin Mukka Ipo Muhridin Muhridin Murdjani Kamaluddin Muthalib, Dzulfikri Azis Nasrul Nasrul Nawy, Eliza Agustriani Nofal Nur Nur Asni Nur Hikma, Nur Nurul Ittaqullah Nurwati - Nurwati Nurwati Patwayati Patwayati Putera, Asrip Rachmad Rialdy Hasan Rahmat Madjid Ramadhani, Nurlaila Ramliana Ramliana Rima Melati Rina Hasmanah Riski Amalia Madi Rizky Maharani Rustam Rostin Rostin, Rostin S., Nursaban Rommy Samsul Samsul sappodin sappodin Sitti Mikarna Kaimuddin Sudirman Zaid Sukotjo, Endro Taufiq Ridi Umar Wirahadi Kusuma, Umar Wirahadi Yeyen Arisanti Yuki Aglesia Zahrani Suhadi Yusuf Montundu Yusuf Yusuf Zaid, Sudirman