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All Journal Jurnal Wilayah dan Lingkungan Jurnal Tataloka JABE (Journal of Applied Business and Economic) Ekonomi dan Bisnis JURNAL LENTERA BISNIS RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Indonesian Journal of Society Development (IJSD) Jurnal Pengabdian Pancasila (JPP) Jurnal Mahasiswa Manajemen dan Akuntansi Duconomics Sci-meet (Education & Economics Science Meet) Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Journal of Ekonomics, Finance, and Management Studies Journal of Development Economic and Digitalization Jurnal Ekonomi, Manajemen, dan Bisnis
Artino, Adi
UNIVERSITAS INDRAPRASTA PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
STRATEGI PEMASARAN BERBASIS RELATIONSHIP MARKETING UNTUK MENINGKATKAN RETENSI PELANGGAN Risdwiyanto, Andriya; Arief, Zaenal; Artino, Adi; Nuraini, Luthfi; Afridhianika, Annisa Nugraheni
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2042

Abstract

This study aims to analyze the effectiveness of relationship marketing strategies in increasing customer retention. This research approach collects data through a literature review, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that a relationship marketing-based marketing strategy emphasizes building long-term relationships between companies and customers as an effort to increase customer retention. The strategies implemented include personalized service, regular and consistent communication, providing loyalty programs, handling complaints quickly and with solutions, providing appreciation to loyal customers, and involving customers in product or service development. These strategies aim to increase customer satisfaction, trust, and emotional attachment to the company. The implementation of an integrated relationship marketing-based marketing strategy has been proven to play a significant role in strengthening customer loyalty and encouraging the sustainability of long-term business relationships.
Co-Authors Abdul Rosid Adimas Rois Adnan Afifah Dwi Utami Afni Yeni Afridhianika, Annisa Nugraheni Anco Anco Anco Anco Anco Anco, Anco Andriya Risdwiyanto Andry Nurmansyah Annisa Lutfia Apipudin Arief, Zaenal Arif Maulana Bambang Juanda Darwin Hartono Deri Apriadi Dona Fitria Endy Grade Tampubolon Fidhyallah, Nadya Fadillah Fika Alifiah Anggraini Hengki Sikumbang Indri Arrafi Juliannisa Irfan Ilmi Karina Putri Kurjono - Kusumaningtyas, Daru Putri Kusumaningtyas, Daru Putri La Ode Marihi Lestari, Mutiara Putri Lutfia, Annisa Maula, Farij Ibadil Merry Fithriani Miftah Faiz Ali Ramdhani Muhammad Hidayat Nuraini, Luthfi Paulus Laratmase Ramadhani Kirana Putra Ria Kristia Fatmasari Rosdiana Rudi Iskandar Saripah - Saripah Satrio Sanjaya Siska Maya Sri Mulatsih Sulaiman Efendi Siregar Suryawan, M. Alit Tania Dwika Putri, Tania Dwika Tobari Try Wahyu Utami Zakiah, Rizka