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Sufa, Siska Armawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Implementasi Metode VADER Pada Analisis Sentimen Komentar Video Youtube Desa Wisata Bejijong Santoso, Budi; Prawiradiredja, Sanhari; Abror, Dhimam; Sufa, Siska Armawati; Raharja, Alda; Mardianta, Pradana Tera
Jurnal Teknologi Informasi Vol 3, No 2 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat - Universitas Teknologi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26798/juti.v3i2.1868

Abstract

Salah satu media sosial yang memiliki basis pengguna besar adalah YouTube. Banyak video dalam berbagai bentuk di YouTube mengundang perhatian dan memuat komentar merefleksikan sentimen terhadap video tersebut. Desa Wisata Bejijong juga akan memanfaatkan peluang ini untuk membuat video promosi yang menampilkan daya tarik wisata, dengan tujuan meningkatkan visibilitas dan daya tarik destinasi di wilayah mereka. Namun, hingga saat ini belum ada analisis atau evaluasi terhadap respons penonton terhadap video yang menunjukkan efektivitas promosi digital tersebut. Berdasarkan hal tersebut, dilakukan sebuah penelitian dengan menggunakan metode Valence Aware Dictionary and Entiment Reasoner (VADER) untuk menganalisis sentimen penonton YouTube terhadap video profil wisata Desa Bejijong, Mojokerto. Penelitian ini menganalisis 1396 komentar yang berasal dari 9 video YouTube yang berbeda. Data dikumpulkan melalui proses crawling, preprocessing, kemudian dilanjutkan dengan klasifikasi dan visualisasi. Hasil dari proses ini menunjukkan 465 komentar positif, 95 komentar negatif, dan 434 komentar netral. Penelitian ini memberikan wawasan dan evaluasi mengenai promosi wisata melalui YouTube yang dapat menjadi panduan dalam produksi video di masa mendatang.
Government Communications to Address Online Prostitution: Social Strategies for Awareness Sufa, Siska Armawati; Sumartias, Suwandi; Zubair, Feliza; Perbawasari, Susie; Sjafirah, Nuryah Asri
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4113

Abstract

Penelitian ini mengkaji peran komunikasi publik pemerintah dalam menangani isu prostitusi online yang berkembang, dengan fokus pada strategi sosial dan kemasyarakatan untuk regulasi digital dan kesadaran publik. Dengan menggunakan pendekatan kualitatif, penelitian ini mengeksplorasi bagaimana berbagai lembaga pemerintah mengomunikasikan kebijakan, peraturan, dan tindakan pencegahan yang bertujuan untuk mengekang prostitusi online. Perangkat lunak NVivo digunakan untuk menganalisis transkrip wawancara. Penelitian ini mempelajari implikasi sosial dari prostitusi online, termasuk dampaknya terhadap keamanan masyarakat, persepsi publik, dan norma-norma masyarakat. Melalui analisis tematik, penelitian ini mengidentifikasi strategi komunikasi utama yang digunakan oleh pemerintah untuk mengatur platform online, meningkatkan kesadaran masyarakat, dan berkolaborasi dengan penegak hukum dan tokoh masyarakat. Temuan penelitian ini mengungkapkan bahwa kampanye komunikasi publik yang efektif, dikombinasikan dengan regulasi digital dan pelibatan masyarakat, sangat penting untuk mengatasi tantangan prostitusi online. Penelitian ini berkontribusi pada pemahaman tentang bagaimana strategi komunikasi pemerintah dapat memengaruhi sikap dan perilaku masyarakat terkait prostitusi online, sekaligus menyoroti pentingnya pendekatan terpadu yang melibatkan penegakan kebijakan, wacana publik, dan tanggung jawab sosial. Rekomendasi dibuat untuk meningkatkan efektivitas upaya komunikasi publik untuk memastikan dukungan masyarakat yang lebih luas dan partisipasi aktif dalam memerangi masalah ini.
Studi Literatur: Hubungan Pendidikan Ekonomi dan Literasi Keuangan Generasi Z Sufa, Siska Armawati
Waralaba : Journal Of Economics and Business Vol. 1, No. 2 : Waralaba (Juli - Desember 2024)
Publisher : PT. Global Pustaka Imiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61590/waralaba.v1i2.141

Abstract

Penelitian ini bertujuan untuk mengeksplorasi sejauh mana pendidikan ekonomi yang diterima oleh generasi Z mempengaruhi pemahaman mereka terhadap konsep-konsep dasar dalam literasi keuangan. Penelitian yang dilakukan menggunakan pendekatan studi literatur atau kajian pustaka (libarary research). Hasil penelitian menunjukkan bahwa terdapat hubungan yang erat dan signifikan antara pendidikan ekonomi, baik formal maupun informal, dengan peningkatan literasi keuangan Generasi Z. Pendidikan ekonomi formal, yang diberikan melalui kurikulum sekolah atau perguruan tinggi, memainkan peran penting dalam membangun landasan teori dan keterampilan praktis dalam pengelolaan keuangan. Melalui pendekatan seperti pengajaran konsep ekonomi dasar, manajemen keuangan pribadi, dan simulasi pengambilan keputusan, Generasi Z memperoleh pemahaman yang menyeluruh tentang dinamika finansial. Dan pendidikan ekonomi informal, terutama dalam lingkungan keluarga, juga berperan penting dalam membentuk kebiasaan keuangan yang positif sejak dini. kombinasi pendidikan ekonomi formal dan informal secara efektif mempersiapkan Generasi Z untuk menghadapi tantangan ekonomi di masa depan agar menciptakan generasi yang lebih paham keuangan dan mampu mengelola sumber daya finansial dengan bijak.
Online Marketing Strategy and Customer Loyalty in E-commerce-Based Asian Business: The Case of Tokopedia and Shopee Eri Mardiani; Judijanto, Loso; Syamsuri, Syamsuri; Sufa, Siska Armawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.389

Abstract

This research investigates the dynamic interactions between online marketing strategies, customer loyalty, and e-commerce business success in Asian markets, with a particular focus on the Tokopedia and Shopee platforms. Quantitative analysis was conducted with a diverse sample, taking into account demographic factors such as age, gender, and geographical distribution. The measurement model assessment confirmed the reliability and validity of the survey instrument, providing a solid foundation for the subsequent analysis. Evaluation of the structural model revealed a significant direct impact of online marketing strategies on customer loyalty, which in turn positively impacts e-commerce business success. The model fit assessment, R-Square value, and hypothesis testing results collectively underscore the robustness and significance of this study's findings. The implications of this study extend to businesses, marketers, and policymakers looking to navigate the competitive landscape of Asian e-commerce.
Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
Cakrawala Vol. 18 No. 2: Desember 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Teachers as Digital Facilitators: A Qualitative Study on Professional Adaptation in Technology-Based Curriculum Brumadyadisty, Garry; Sufa, Siska Armawati; Laksmi, Gardena Smoro; Suprayitno, Suprayitno
SERUMPUN : Journal of Education, Politic, and Social Humaniora Vol. 3, No. 2 : SERUMPUN (JULY-DECEMBER 2025)
Publisher : Yayasan Maslahatul Ummah Ilal Jannah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61590/srp.v3i2.210

Abstract

The development of digital technology has driven significant changes in educational practices, particularly in the role of teachers, who have transformed from knowledge deliverers to digital facilitators. This study stems from the problem of low pedagogical readiness and institutional support experienced by teachers in facing the demands of technology-based learning. The purpose of this study is to analyze the process of reconstructing teachers' professional identities, supporting and inhibiting factors, and their implications for pedagogical practices in the digital era. The research methodology used a qualitative approach with NVivo-assisted thematic analysis, involving in-depth interviews with teachers from various school contexts. The results show that the changing role of teachers requires cognitive, emotional, and social adjustments. Self-efficacy proved to be a central factor in successful adaptation, while infrastructure limitations and ambiguous administrative policies caused emotional stress. Peer collaboration and reflective practices strengthen resilience and serve as sources of pedagogical innovation. The study concludes that digital adaptation is not merely a technical skill, but a process of reconstructing pedagogical identity influenced by internal agency, social structures, and institutional support. Recommendations include strengthening continuous training, equitable infrastructure policies, and establishing teacher practice communities to support sustainable transformation.
Tourism Development in the Sumenep Archipelago: Policy, Infrastructure, and Stakeholder Synergy Sufa, Siska Armawati; Riyadi, Slamet; Baruno, Agustiawan Djoko; Brumadyadisty, Garry; Putri Radjamin, Irzameingindra
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 4 (2026): IJHESS FEBRUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i4.2179

Abstract

Tourism development in the Sumenep Archipelago faces complex challenges due to geographical fragmentation and limited stakeholder synergy. Despite its significant potential in marine and cultural tourism, efforts remain hindered by sectoral coordination, policy misalignment, and uneven infrastructure development. This study investigates how stakeholders communicate and collaborate in tourism development, identifies key obstacles in implementing tourism policies and infrastructure, and explores local community involvement across island districts such as Gili Iyang, Kangean, and Gili Labak. Using a qualitative approach and multi-case study design, data were collected through in-depth interviews, participatory observation, and document analysis. The findings indicate that stakeholder communication is fragmented and project-dependent, lacking a formal collaboration forum. Infrastructure challenges include poor accessibility, weak digital connectivity, and insufficient sanitation facilities. Policy gaps emerge from the disconnect between national frameworks and island-specific spatial and logistical needs. Meanwhile, local communities participate mainly as microeconomic implementers with minimal empowerment, institutional support, or access to capital. The study concludes with a recommendation to establish participatory policies, strengthen local institutions, and facilitate cross-sector collaboration to build an inclusive, adaptive, and sustainable tourism governance model for the Sumenep Archipelago.
Dynamics of Public Communication of the Surabaya City Government in Tackling Online Prostitution Sufa, Siska Armawati; Sumartias, Suwandi; Zubair, Feliza; Perbawasari, Susie; Rusmana, Agus
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5119

Abstract

This research explores the dynamics of public communication adopted by the Surabaya City Government in an effort to tackle the practice of online prostitution. The focus lies on a communication strategy that involves social media and star hotels as the main means. The case study approach in this research explores the city government's efforts to manage information, coordinate efforts with relevant stakeholders, and adapt messages to respond to complex challenges related to online prostitution. This research methodology includes interviews with city government representatives, social media content analysis, and related policy tracking. The research results illustrate the city government's efforts in creating effective and responsive communication strategies. Utilizing the power of social media to convey information, build public awareness, and gather cooperation from various star hotels to increase understanding and participation in dealing with online prostitution. However, challenges such as changes in behavioral patterns of online prostitution perpetrators and the evolution of social media are factors that influence the success of this public communication strategy. This study provides in-depth insight into the dynamics of public communication as the main strategy in dealing with sensitive issues such as online prostitution in the digital era. The implications of these findings can provide guidance for other city governments in designing similar communication strategies to solve similar problems.
The Influence of Organizational Communication in Improving Safety Culture in PT. XYZ Poernomo, Marlinda Irwanti; P, Bambang Sulistyo; Sufa, Siska Armawati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.729

Abstract

It is expected that an organization will conduct a communication process in building a culture. The management of a company presents some policies and responsibilities through verbal and non-verbal messages continuously. It aims to shape a safety culture behaviour for the organization members of the company themselves. Research of the internal and external organizational communication  influences the effort to  improve Safety Culture through conceptual system or communication model. In addition, it also aims to improve the influence of risk and K3 communication including in the   implementation of Safety Culture in PT. XYZ’s work environment. This study used quantitative method in order to easily  understand communication process in internal and external organizational communication. There are 162 respondents used as  sample in this research. The data sampling technique uses  Probability Sampling method with Proportionate Stratified Random Sampling. The analysis method that was used first for linear regression analysis was normality test. Then, the researchers conducted a validity and reliability test. The hypothesis test used significance test simultaneously and partial significance test. The research data was analysed through the SPSS 24 software. This test was conducted by seeing the value of F that was present in ANOVA table, significance level that was used was 0,05. Climate and satisfactory in communication developed a measurement in safety culture comprehensively that included safety culture instruments that was categorized into independent variables (X). It included safety culture indicators, safety culture climate, safety management system or situational, safety behaviour, and organizational communication. 
Co-Authors Abror, Dhimam Adistie, Gisti Riza Agus Rusmana Alda Raharja Amani, Sabila Zata Arfani, M. Arie Wahyu Prananta asnawi, anita Bachtiar , Muchamad Baruno, Agustiawan Djoko Brumadyadisty, Garry Budi Santoso Daniel Susilo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewa Oka Suparwata Dewi Setiawati Djoko Baruno, Agustiawan Eko Putro, Hartopo Eri Mardiani Farida Farida Feliza Zubair Hendriati, Yossi Hutagalung, Maasyithah Irwansyah, Nabil Putra Judijanto, Loso Jusnita, R. Ayu Erni Jusnita, Raden Ayu Erni Khairil Anwar Laksmi, Gardena Smoro Lina Maulidiana Ma'rifani Fitri Arisa Mardianta, Pradana Tera Mayangsari , Ayulina Meithiana Indrasari, Meithiana Muhammad Aria Wahyudi Musran Munizu Nevrettia Christantyawati, Nevrettia Noor Cahyadi, Ryan Arif Nuryah Asri Sjafirah, Nuryah Asri P, Bambang Sulistyo Panji, Kemas A. Rachman Poernomo, Marlinda Irwanti Prawiradiredja, Sanhari Priyambodo Priyambodo Putra, Johni Eka Putranto, Teguh Dwi Putri Radjamin, Irzameingindra Rachmanto, Tito Ratna Puspita Sari, Ratna Puspita Ratnasari, Eny Rhamadona, Sandika Riduan, Akhmad Rona, Ni Made Sabalius Uhai SETYAWAN, DEDI Shany, Wildan Krisnarwanto Waranu Sijoen, Alya Elita Sirait, Evi Slamet Riyadi Suprayitno Suprayitno SUSANTO, FARID Susie Perbawasari Suwandi Sumartias Syamsu Rijal Syamsuri Syamsuri Wardani, Dini Tri Widiyanto, Sigit YENNY YENNY