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All Journal Jurnal Terapan Abdimas Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Cakrawala: Jurnal Litbang Kebijakan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Inter Komunika: Jurnal Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi International Journal of Business, Law, and Education Jurnal Teknologi Informasi West Science Journal Economic and Entrepreneurship Jurnal Informatika Ekonomi Bisnis Journal of Business Management and Economic Development SERUMPUN : Journal of Education, Politic, and Social Humaniora Pancasila International Journal of Applied Social Science Jurnal Riset Multidisiplin dan Inovasi Teknologi Journal of Community Service and Society Empowerment Waralaba : Journal Of Economics and Business
Sufa, Siska Armawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce Sijoen, Alya Elita; Hutagalung, Maasyithah; Sirait, Evi; Sufa, Siska Armawati; Munizu, Musran
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.823

Abstract

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.
Analysis Of Using #1hari1oknum and #percumalaporpolisi Hashtags in The Computer Mediated Communication Function On Instagram Susanto, Farid; Sufa, Siska Armawati; Brumadyadisty, Garry; Jusnita, R. Ayu Erni; Eko Putro, Hartopo
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 10 No 2 (2024): Oktober 2024 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v10i2.3704

Abstract

This research examines the pattern of incidents related to police institutions on Instagram's social media platform, focusing on the hashtags #percumalaporpolisi and #1hari1oknum. It also tries to explain the role and purpose of using these hashtags in the context of computer-mediated communication (CMC) practices on Instagram. This research uses a qualitative methodology, utilizing data collection procedures through social media analysis, analysis of hashtag use, literature review, and other similar methods. This research documentation involved examining digital content on Instagram's social media platform, primarily visual content accompanied by written explanations. This research analysis began by searching for phrase content using the hashtags #1hari1oknum and #percumalaporpolisi on Instagram social media. The findings show that CMC uses various strategies utilizing hashtags on the social media platform Instagram. The hashtag (#) functions as an identifier for themes and a repository for information about items related to police agency performance. This hashtag will collect data about incidents related to the credibility of police agencies. Apart from that, the hashtag contains the latest issues regarding violations of authority committed by police officers involved in violations or unethical behavior. This shows that individuals who utilize social media platforms produce personalized content.
Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
CAKRAWALA Vol 18, No 2: Desember 2024
Publisher : Badan Penelitian dan Pengembangan Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Supporting Start-ups in Indonesia: Examining Government Policies, Incubator Business, and Sustainable Structure for Entrepreneurial Ecosystems and Capital Bernardus, Denny; Arisa, Ma'rifani Fitri; Sufa, Siska Armawati; Suparwata, Dewa Oka
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.372

Abstract

This research investigates the complex dynamics that shape the sustainability of start-ups in Indonesia, focusing on the influence of government policies, networks, capital structure, entrepreneurial ecosystem, and business incubators. Using Structural Equation Modeling with Partial Least Squares, this study analyzes data collected from 315 sample start-ups across various sectors. The results show significant relationships among the factors studied. Government policy emerges as a critical determinant, impacting business incubators and the broader entrepreneurial ecosystem. Networks and capital structures also play an essential role, in influencing business incubators and the entrepreneurial landscape. This study highlights the interconnectedness of these elements and underscores the importance of a holistic approach to foster sustainable start-ups. Theoretical implications suggest integrating factors in entrepreneurship models, emphasizing the role of policy-driven ecosystem development, network-centric approaches, and consideration of financial dynamics. Practical implications guide policy makers, entrepreneurs, investors, and business incubator managers in shaping a supportive and dynamic start-up ecosystem. While acknowledging limitations, this study contributes valuable insights into entrepreneurship and offers a foundation for future investigations into the sustainability of start-ups in various contexts.
Impact of Digital Marketing Strategies on Consumer Purchasing Decisions in the Indonesian Market: The Mediating Role of Customer Satisfaction Prananta, Arie Wahyu; Maulidiana, Lina; Sufa, Siska Armawati; Wahyudi, Muhammad Aria
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.417

Abstract

This research delves into the intricate dynamics of the Indonesian market, exploring the impact of digital marketing strategies on consumer purchasing decisions and the mediating role of customer satisfaction. Amidst a rapidly evolving digital landscape, characterized by increased internet penetration and a surge in online activities, businesses face the challenge of adapting their strategies to remain competitive. Leveraging a diverse and representative sample of 100 Indonesian respondents, this study employs a cross-sectional survey design and utilizes Partial Least Squares Structural Equation Modeling (PLS SEM) for data analysis. The findings reveal a significant positive relationship between digital marketing strategies and customer satisfaction, emphasizing the pivotal role of effective digital initiatives in shaping the overall consumer experience. Moreover, the study underscores the mediating influence of customer satisfaction on the relationship between digital marketing strategies and consumer purchasing decisions. These insights not only contribute to the academic discourse in marketing but also offer practical implications for businesses aiming to optimize their strategies in the dynamic Indonesian market.
Analysis of the Impact of Organizational Culture, Employee Training, and Internal Communication on Employee Retention: A Case Study in the Manufacturing Industry in Indonesia Hendriati, Yossi; Sufa, Siska Armawati; Telaumbanua, Eliagus; Uhai, Sabalius
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.454

Abstract

This research investigates the impact of organizational culture, employee training, and internal communication on employee retention within the Indonesian manufacturing industry. Using a mixed-method approach, data were collected from 179 employees across various manufacturing firms in Indonesia. The results reveal significant positive relationships between organizational culture, employee training, internal communication, and employee retention. A strong organizational culture, effective training programs, and transparent communication channels were found to enhance employee satisfaction, engagement, and commitment, ultimately reducing turnover rates. Practical implications suggest that manufacturing firms in Indonesia should focus on fostering a positive culture, investing in training and development, and improving communication to retain talent effectively. These findings contribute to understanding the dynamics of employee retention in the Indonesian manufacturing context and provide actionable strategies for organizations aiming to enhance retention efforts and sustain long-term success.
The Influence of Tourism Infrastructure and Online Promotion Of Tourist Visit Intention : Study on the Island of Bali with Tourist Satisfaction as an Intervening Variable Sufa, Siska Armawati; Setiawati, Dewi; Nur Afiat, Muhammad; Rijal, Syamsu
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.595

Abstract

This research investigates the influence of tourism infrastructure and online promotion on tourist visit intention, with tourist satisfaction as an intervening variable, focusing on the Island of Bali. A quantitative approach using a cross-sectional survey design was employed, gathering data from 110 tourists. The results revealed significant positive relationships between tourist infrastructure and visit intention, online promotion and visit intention, as well as tourist infrastructure and satisfaction. The mediation analysis confirmed the mediating role of tourist satisfaction. These findings highlight the interconnectedness of infrastructure, digital marketing strategies, and visitor satisfaction in shaping tourist behavior and destination experiences. The study underscores the importance of a holistic approach to destination management that integrates infrastructure development, effective online promotion, and a focus on enhancing visitor satisfaction for sustainable tourism growth.
Exploring the Relationship between Social Media Engagement, Customer Reviews, and Brand Perceptions: A Comprehensive Study in Retail Industry Krisprimandoyo, Denpharanto Agung; Sufa, Siska Armawati; Wardani, Dini Tri; Widiyanto, Sigit
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.597

Abstract

This research investigates the intricate relationships between social media engagement, customer reviews, and brand perceptions in the retail industry. Through a qualitative analysis of customer-generated content and social media interactions, key themes and patterns emerged, shedding light on the factors influencing brand sentiment and consumer behavior. The findings highlight the impact of positive brand experiences, strategic social media engagement, user-generated content, transparency, and authenticity in shaping brand perceptions and fostering customer loyalty. The study underscores the importance of delivering exceptional customer experiences, engaging meaningfully on social media platforms, and prioritizing transparency and authenticity to enhance brand perception and build trust in the digital era.
The Governance of Island Tourism Management Strategies and Sustainable Development Plans, Sumenep, Madura Riyadi, Slamet; Sufa, Siska Armawati; Baruno, Agustiawan Djoko; Christantyawati, Nevrettia; Priyambodo, Priyambodo
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.622

Abstract

This research delves into the intricate realm of island tourism governance, focusing on the Sumenep region of Madura, East Java, and its strategies for sustainable development. Utilizing an in-depth interview methodology, coupled with insights from tourism communication theory, the study aims to unravel the multifaceted dynamics that underpin the management of tourism on islands. Through interviews with key stakeholders such as government officials, community leaders, and industry representatives, this investigation sheds light on the governance structures, policies, and communication strategies that influence tourism management in the region. By synthesizing the perspectives and experiences of these stakeholders, the research endeavors to uncover the challenges, opportunities, and effective practices for sustainable island tourism development in Sumenep. Ultimately, this study not only enriches our understanding of tourism governance complexities but also offers actionable insights for policymakers, communities, and industry players to promote the sustainable growth of tourism in island destinations.
Case Study on Public Service Responsibility Implementation in Surabaya via the Broadband Learning Centre Programme Riduan, Akhmad; Rachmanto, Tito; Brumadyadisty, Garry; Sufa, Siska Armawati; Arfani, M.
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.932

Abstract

This study explores the Broadband Learning Centre (BLC) Programme in Surabaya, Indonesia, a municipal initiative to promote digital inclusion and technology access. Through a case study approach, it examines BLC’s strategies to bridge the digital divide, enhance digital literacy, and serve underserved groups, aligning with public service objectives. The research assesses BLC’s effectiveness, explores the challenges in managing and sustaining such initiatives, and addresses a gap in literature on targeted digital inclusion efforts in urban governance. The findings aim to provide insights into the operational model, challenges, and social impact of the BLC Programme, offering implications for similar initiatives seeking to integrate public service responsibilities and advance digital equity in other urban settings.
Co-Authors Abror, Dhimam Adistie, Gisti Riza Alda Alda Amani, Sabila Zata Arfani, M. Arie Wahyu Prananta asnawi, anita Bachtiar , Muchamad Baruno, Agustiawan Djoko Brumadyadisty, Garry Budi Santoso Daniel Susilo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewa Oka Suparwata Dewi Setiawati Djoko Baruno, Agustiawan Eko Putro, Hartopo Eri Mardiani Farida Farida Feliza Zubair Hendriati, Yossi Hutagalung, Maasyithah Irwansyah, Nabil Putra Judijanto, Loso Jusnita, R. Ayu Erni Jusnita, Raden Ayu Erni Khairil Anwar Laksmi, Gardena Smoro Lina Maulidiana Mardianta, Pradana Tera MARIFANI FITRI ARISA Mayangsari , Ayulina Meithiana Indrasari, Meithiana Muhammad Aria Wahyudi Musran Munizu Nevrettia Christantyawati, Nevrettia Noor Cahyadi, Ryan Arif Nuryah Asri Sjafirah, Nuryah Asri Panji, Kemas A. Rachman Prawiradiredja, Sanhari Priyambodo Priyambodo Putra, Johni Eka Putranto, Teguh Dwi Rachmanto, Tito Ratna Puspita Sari, Ratna Puspita Ratnasari, Eny Rhamadona, Sandika Riduan, Akhmad Rona, Ni Made Sabalius Uhai SETYAWAN, DEDI Shany, Wildan Krisnarwanto Waranu Sijoen, Alya Elita Sirait, Evi Slamet Riyadi Suprayitno Suprayitno SUSANTO, FARID Susie Perbawasari Suwandi Sumartias Syamsu Rijal Syamsuri Syamsuri Wardani, Dini Tri Widiyanto, Sigit YENNY YENNY