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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Terapan Journal of Tourism Destination and Attraction Jurnal Ilmiah Edunomika (JIE) Jurnal Sains dan Teknologi Gadjah Mada Journal of Tourism Studies Jurnal Hospitality dan Pariwisata Jurnal Industri Kreatif dan Kewirausahaan Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Jurnal Abdimas Pariwisata Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management JURNAL HOSPITALITI DAN PARIWISATA Humanism : Jurnal Pengabdian Masyarakat SABBHATA YATRA : Jurnal Pariwisata dan Budaya Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Journal of Research on Business and Tourism Prosiding Konferensi Nasional PKM-CSR Global Research on Tourism Development and Advancement (GARUDA) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pariwisata Indonesia JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events ETAM: Jurnal Pengabdian kepada Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Warta Pariwisata Jurnal Ilmu Multidisplin Jurnal AKAL: Abdimas dan Kearifan Lokal Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Advances in Tourism Studies TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Advances in Tourism Studies
Yulius, Kevin Gustian
Universitas Pelita Harapan
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Pelatihan Keterampilan Komunikasi dalam Akomodasi Pondok Wisata pada Warga Desa Wisata Besani Yulius, Kevin Gustian; Wowor, Wulanmeiaya; Sianipar, Rosianna; Nathalia, Theodosia C.; Parera, Sisilia Chelsye
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.646

Abstract

Communication Skills Training in Homestay Business for Residents of Desa Wisata Besani Tourism has become a crucial sector in the local economic development and cultural preservation in Indonesia. This article discusses a training activity on communication skills within the context of homestay accommodation for the residents of Besani Tourism Village in Batang Regency, Central Java. The training, successfully conducted in November 2023, involved 28 participants from various segments of society, including homestay operators and members of the Tourism Awareness Group (Pokdarwis). Through lectures and simulations, the pretest and post-test results showed a significant improvement from 18-36% to 89-100% in the understanding of communication skills. The outcomes of this training are expected to assist Besani Tourism Village in developing sustainable homestay businesses by engaging in collaborations with various stakeholders, enhancing management skills, digital marketing, and environmental conservation. This article provides new insights into the importance of communication skills training in the context of homestay accommodation within rural communities and offers recommendations for tourism village officials and residents of Besani Tourism Village to continue their efforts in local tourism development with enthusiasm for collaboration and active participation.
Motivation and Interest in Traveling of Young Traveler During Revenge Tourism Then, Julita; Yulius, Kevin Gustian
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.110-121

Abstract

Revenge tourism is a travel trip that is meant to take revenge after the end of the pandemic period and is carried out for those who have previously canceled their tour due to the pandemic. Young travelers are one of the fastest growing and most dynamic markets of the tourism sector in this study, their motivation and interest in traveling are influenced by several factors. The study uses a descriptive quantitative approach with the aim of looking at the motivations of young travelers in traveling after the pandemic ends. With the purposive sampling method, it was found that the motivations that influence young travelers' interest in traveling during revenge tourism are escape motivation, relaxation, strengthening family bonds, self-fulfillment, romance, wish fulfillment, financial security, and leisure time. While the motivation that has no effect is the motivation to play, prestige, social interaction, and educational opportunity.
Faktor yang Memengaruhi Customer Satisfaction dan Brand Image terhadap Customer Loyalty di Don Bakeshop Mall Grand Indonesia Yulius, Kevin Gustian
Jurnal Hospitality dan Pariwisata Vol 9, No 2 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i2.4202

Abstract

Industri jasa penyediaan makanan dan minuman di Indonesia terdiri dari berbagai jenis sektor, yang dimana terdapat industri bakery.  Jenis sektor industry ini adalah jenis industry yang memiliki keunikan karena memiliki ciri khas terhadap citra rasa dan karakteristik bisnis yang berbeda-beda. Bahkan, sektor industry bakery saat ini sudah dapat ditemukan di berbagai titik pasar baik di perkotaan ataupun di daerah. Don Bakeshop adalah salah satu bakery yang terletak pada salah satu pusat perbelanjaan terbesar di Jakarta yaitu Mall Grand Indonesia. Bakery ini sudah berkembang dan memiliki beberapa cabang di Jakarta, Don Bakeshop menyajikan berbagai macam menu seperti croissant, eclair, choux, roti, donat, kue, kopi, dan teh. Tujuan penelitian ini adalah untuk mengetahui pengaruh customer satisfaction dan brand image terhadap customer loyalty pada Don Bakeshop Mall Grand Indonesia Jakarta Pusat. Penelitian ini dimulai dari pengembangan dasar teoritis, penyebaran kuesioner, dan pengolahan data serta analisis hasil data. Penelitian ini berhasil menerima 195 responden yang berdomisili di Jabodetabek, Bedasarkan hasil penelitian yang telah dilakukan terhadap 195 responden, ditemukan bahwa customer satisfaction memiliki hubungan yang positif dan signifikan terhadap loyalitas pelanggan untuk mengunjungi Kembali Don Bakeshop. Hasil perolehan hipotesis brand image juga menunjukan adanya korelasi atau hubungan yang positif dan signifikan terhadap customer loyalty Don Bakery.
Analisis Aspek Pemasaran Restoran Cloud Kitchen Tacokuy Di Bandung, Jawa Barat Yulius, Kevin Gustian; Sufeno, Vanessa Geraldine
Jurnal Hospitality dan Pariwisata Vol 10, No 1 (2024): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v10i1.5208

Abstract

Studi ini mengeksplorasi kelayakan pendirian Tacokuy, sebuah restoran cloud kitchen yang mengkhususkan diri dalam masakan Meksiko di Bandung, dalam situasi pandemi COVID-19. Tujuan dari penelitian ini adalah untuk menilai potensi pasar, mengidentifikasi segmen konsumen target, serta merumuskan strategi pemasaran yang efektif untuk mencapai kesuksesan. Penelitian ini menggunakan pendekatan kuantitatif melalui studi survei. Data dikumpulkan melalui kuesioner yang disebar kepada penduduk usia produktif di Bandung, dipilih melalui sampel purposif. Survei ini berfokus pada variabel pemasaran 8P, yaitu produk, harga, tempat, promosi, kemasan, pemrograman, orang, dan kerjasama. Hasil penelitian menunjukkan potensi pasar yang menjanjikan, didukung oleh pertumbuhan populasi Bandung dan pengeluaran per kapita untuk makanan jadi dan minuman. Konsep cloud kitchen sejalan dengan tren peningkatan layanan pesan antar makanan secara daring di kota ini. Segmentasi pasar membantu mengidentifikasi calon konsumen yang memiliki preferensi terhadap masakan Meksiko, seperti taco, burrito, nachos, dan quesadillas. Studi ini memberikan wawasan berharga bagi pemilik restoran cloud kitchen, terutama dalam era pandemi saat ini, dengan menekankan strategi pemasaran yang efektif untuk menyesuaikan perilaku konsumen yang terus berkembang. Dengan memprioritaskan layanan pesan antar daring, Tacokuy dan bisnis serupa dapat beradaptasi dan berkembang di pasar makanan dan minuman yang kompetitif di Bandung.Kata Kunci: Bauran Pemasaran; Dapur Virtual, Kuliner Meksiko, Layanan Pesan Antar Makanan Daring
Marketing Strategy Analysis of Zoe Dessert Café in Pantai Indah Kapuk North Jakarta Gustian Yulius, Kevin; Wu, Tiffany
Jurnal Sains dan Teknologi Vol. 6 No. 1 (2024): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v6i1.3229

Abstract

This study examines the marketing strategy of Zoé Dessert Café in Pantai Indah Kapuk, North Jakarta, within the context of Indonesia's rapidly growing culinary industry. The objective is to assess the café's market potential, competitive landscape, and strategic positioning. A quantitative survey method was employed, collecting data from residents of North Jakarta through questionnaires. The analysis focused on market potential, trends, competitor evaluation, SWOT analysis, and the marketing mix. Results indicate a strong market potential among the 20-44 age group, with a notable interest in unique dessert experiences. Competitor analysis revealed the presence of direct and indirect competitors, emphasizing the need for Zoé Dessert Café to adopt innovative strategies. The SWOT analysis identified strengths such as the café's unique animal-themed desserts and strategic location, while addressing challenges like limited menu variety and brand recognition. Recommended strategies include leveraging social media for promotions, maintaining high-quality standards, fostering customer relationships, and continuous innovation. The segmentation, targeting, and positioning (STP) strategy focuses on young adults and professionals in North Jakarta who frequent cafés and enjoy desserts. The marketing mix strategy highlights diverse products, competitive pricing, strategic location, robust promotional activities, exceptional service quality, appealing packaging, engaging programs, and strategic partnerships.
ANALISIS MINAT KUNJUNGAN KEMBALI TAMU SANGKAN RESORT AQUA PARK PADA AKHIR PANDEMI COVID-19 Yulius, Kevin Gustian; Ferdela Fernandez; Yosep Dudedes Timba
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.844

Abstract

This study aims to analyze the factors that influence revisit intention to Sangkan Resort Aqua Park at the end of the COVID-19 pandemic. This research is an explanatory research with quantitative data collected through questionnaires. Results of the validity and reliability tests show that the research instrument is valid and reliable. The results of data analysis show that only the fulfillment variable has a significant influence on the guest's revisit intention. Physical environment, social environment, and price variables do not have a significant effect partially, but simultaneously these four variables have a significant influence on the guest's revisit intention. The coefficient of determination shows that the independent variable can only explain about 24.4% of the variation in intention to return. These findings can provide insight for the hospitality industry at Sangkan Resort Aqua Park to improve service quality and competitiveness. Hotel managers can focus more on meeting guest needs to increase interest in return visits. In addition, this research also contributes to scientific knowledge in the hotel and tourism industry. The results of this research can be used as a reference for developing tourism policies at the regional and national levels and helping local economic growth after the pandemic ends.
Pelatihan Keterampilan Berkomunikasi pada Departemen Kantor Depan Hotel untuk Siswa SMK Gema Gawita Tangerang Yulius, Kevin Gustian; Jonatan, Charity Leticia; Fabianto, Jennifer; Cahyadi, Leony
Jurnal ETAM Vol. 4 No. 3 (2024): OCTOBER
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v4i3.984

Abstract

Abstrak Pekerja di industri perhotelan seharusnya mendapatkan pelatihan pekerjaan khusus berdasarkan pekerjaan mereka karena hal ini akan menciptakan reputasi yang lebih baik untuk hotel. Kebutuhan akan pelatihan, tidak peduli di mana Anda berada dalam tingkat pendidikan, sangat penting, terutama dalam industri yang memerlukan pekerja berketerampilan dengan pelatihan dan pengetahuan yang tepat. Ada pekerja di industri perhotelan di Indonesia yang sebagian besar berasal dari sekolah vokasi, yang menimbulkan kesenjangan antara harapan industri perhotelan dan kurikulum sekolah vokasi. Diamati bahwa SMK Pariwisata Gema Gawita tidak menawarkan kelas mengenai keterampilan komunikasi di departemen front office di sebuah hotel. Oleh karena itu, tujuan dari kegiatan pelayanan masyarakat ini adalah memberikan sesi pelatihan bagi siswa di SMK Pariwisata Gema Gawita mengenai keterampilan komunikasi yang diperlukan di departemen front office. Hasil dari program pelatihan dievaluasi menggunakan pre-test dan post-test yang didistribusikan kepada peserta. Hasilnya menunjukkan dampak positif dan signifikan dari program pelatihan yang terlihat dalam perbandingan hasil pre-test dan post-test serta melalui formulir umpan balik yang didistribusikan. Kata Kunci: Hotel, Kantor Depan, Keterampilan Komunikasi, Pelatihan, Sekolah Menengah Kejuruan
Explaining Revisit Intention in Culinary Tourism: Case Study of Pekalongan, City of Batik Yulius, Kevin Gustian; Franky Nilson Sudirman; Theovanus
EDUTOURISM Journal Of Tourism Research Vol. 6 No. 02 (2024): Hospitality & Tourism Management
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v6i02.1228

Abstract

Culinary tourism has become an important sector of the global tourism industry, offering destinations the opportunity to showcase their cultural identity through food. Pekalongan, a city renowned for its batik heritage, also possesses a rich culinary tradition that reflects its unique cultural identity. Despite its potential, Pekalongan has faced challenges in sustaining its tourism industry, highlighting the need to explore factors that encourage tourists to return. This study investigates the influence of seven factors—Attitude, Emotional Value, Local Food & Beverage Image, Health Value, Prestige Value, Price Value, and Taste/Quality Value—on revisit intention among urban tourists. Using a quantitative, non-experimental design, data were collected from 176 respondents through structured questionnaires and analyzed using multiple regression analysis. The findings reveal that Emotional Value and Taste/Quality Value significantly influence revisit intention, underscoring the importance of emotional connections and high-quality food in motivating repeat visits. Other factors, such as Attitude, Local Food & Beverage Image, and Price Value, contributed to the overall tourist experience but did not independently predict revisit intention. These results suggest that Pekalongan should prioritize strategies that enhance tourists’ emotional engagement and ensure consistent food quality to foster loyalty and increase revisit rates. The study contributes to the understanding of culinary tourism dynamics in smaller cities and provides actionable insights for stakeholders aiming to revitalize tourism through authentic and memorable culinary experiences. Future research should explore additional factors influencing revisit intention and their interactions to provide a more comprehensive understanding of tourist behavior.
Aspek Pemasaran pada Bisnis Her Haven Guest House di Jakarta Pusat Yulius, Kevin Gustian; Wilson, Richard
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 7 No 1 (2024): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.7.1.41-49

Abstract

This study aims to access the potential market for the establishment of Her Haven Guest House, a specialized accommodation designed for female travellers which located in Central of Jakarta. A market survey being used for the research methodology, where the author distributed the questionnaires to the targeted respondents. The study focused on the market and marketing analysis, where the author used SWOT analysis and Porter’s Five Forces. SWOT analysis being used to identify the strength, weakness, opportunities, and threat, while the Porter’s Five Forces being used to identify the level of competitive in accommodation industry. This analysis is conducted to understand the opportunities and the competitive that need to be encounter by Her Haven Guest House. The outcomes of this study are expected to provide insight for the market potential that Her Haven Guest House could have. Additionally, the author hoping that this study might be used as reference for the potential investor seeking to invest in specialized accommodation for female.
WARUNG PECAK DUREN: KULINER TRADISIONAL SUNDA BERKELANJUTAN DI KOTA MODERN TANGERANG SELATAN Yulius, Kevin Gustian; Jovan Emanuel, Valentino; Ashtyn Pakasi, Deandra; Alexander, Rafael
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 5 No 2 (2024): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v5i2.1379

Abstract

Penelitian ini bertujuan untuk menganalisis strategi keberlanjutan kuliner tradisional Sunda dalam menghadapi tantangan urbanisasi dan globalisasi di Kota Tangerang Selatan, dengan studi kasus Warung Pecak Duren. Warung ini dikenal dengan keunikannya dalam menyajikan hidangan khas Sunda, seperti pecak ikan, yang disajikan menggunakan metode masak tradisional dan bumbu khas. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data dikumpulkan melalui wawancara dengan pemilik dan pengunjung warung, serta observasi langsung. Analisis SWOT dan SOAR digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh Warung Pecak Duren, serta aspirasi dan hasil yang ingin dicapai. Hasil penelitian menunjukkan bahwa tantangan utama yang dihadapi adalah aksesibilitas lokasi dan persaingan dari restoran modern, namun warung ini mampu bertahan melalui pemanfaatan strategi pemasaran digital, kolaborasi dengan influencer kuliner, serta diversifikasi menu untuk menarik pelanggan baru. Selain itu, keterikatan pelanggan terhadap nilai-nilai budaya dan tradisi juga berkontribusi pada keberlanjutan bisnis ini. Penelitian ini memberikan wawasan bagi pengusaha kuliner tradisional dalam mengadaptasi usaha mereka di tengah dinamika modernisasi, sekaligus mendukung pelestarian warisan budaya lokal.
Co-Authors A.H. Goeltom, Vasco Adrian Gurmilang Yohanes Agatha Putri Wikumala Alexander, Rafael Amelda Pramezwary Andy Kharisma Lontoh Anjelie Aurelia Kosasi Ashtyn Pakasi, Deandra Bella Devita Cahyadi, Leony Cahyadi, Leony Carlsson, Ben Chelsye Parera, Sisilia Cherish Chriselina Clarysa Ceshsa Vanessa Darren Putra Pratama David Hendrick Tarore Rumani Davin Darmadi Davito Arfiansyah Putra Deandra Ashtyn Pakasi Dudedes Timba, Yosep Fabianto, Jennifer Ferdela Fernandez Franky Nilson Sudirman Fransesco Kosiadi Goeltom, Vasco A.H. Goeltom, Vasco Adato H. Hagan Mario Susanto Hans, Stephany Hardjasa, Gracia Eugene Hasoloan Situmorang, Jimmy Muller Hezkiel, Jane Hulu, Meitolo Intan Christy Kusuma Jane Hezkiel Jimmy M. H. Situmorang Jimmy M.H. Situmorang Jimmy Situmorang Jimmy Situmorang Jofanka, Servyo Johannes Kurniawan Jonatan, Charity Leticia Jonathan F Pujangga Jovan Emanuel, Valentino Juliana Juliana Juliana, Juliana Kezia Evelyn Leticia Jonathan, Charity Lyvia Clarissa Herli Mario N. Weku Mariyanto Hariyono Parera, Sisilia Chelsye Pramono, Rudy Pratama, Darren Putra Priscillia Priscillia Putra, Davito Arfiansyah Rosianna Sianipar Rosianna Sianipar Samuel Musa Liha Sandra Maleachi Servyo Jofanka Sianipar, Rosianna Situmorang, Jimmy Muller Hasoloan Sofiani, Sofiani Stephany Hans Sufeno, Vanessa Geraldine Tan, Felicia Tarore Rumani, David Hendrick Then, Julita Theodosia C. Nathalia Theovanus Timba, Yosep Dudedes Timothy Y. Famdale Titus David Fandika Vasco A.H. Goeltom Vasco Adato H. Goeltom Vinka P Viensa Vivian Vivian Vivian Vivian Wilson, Richard Wowor, Wulan Meiaya Wu, Tiffany Yosep Dudedes Timba