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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Terapan Journal of Tourism Destination and Attraction Jurnal Ilmiah Edunomika (JIE) Jurnal Sains dan Teknologi Gadjah Mada Journal of Tourism Studies Jurnal Hospitality dan Pariwisata Jurnal Industri Kreatif dan Kewirausahaan Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Jurnal Abdimas Pariwisata Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management JURNAL HOSPITALITI DAN PARIWISATA Humanism : Jurnal Pengabdian Masyarakat SABBHATA YATRA : Jurnal Pariwisata dan Budaya Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Journal of Research on Business and Tourism Prosiding Konferensi Nasional PKM-CSR Global Research on Tourism Development and Advancement (GARUDA) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pariwisata Indonesia JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events ETAM: Jurnal Pengabdian kepada Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Warta Pariwisata Jurnal Ilmu Multidisplin Jurnal AKAL: Abdimas dan Kearifan Lokal Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Advances in Tourism Studies TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Advances in Tourism Studies
Yulius, Kevin Gustian
Universitas Pelita Harapan
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INOVASI 20 RESEP COCKTAIL DARI 10 DESTINASI SUPER PRIORITAS DI INDONESIA SEBAGAI SARANA PROMOSI PARIWISATA Tarore Rumani, David Hendrick; Hagan Mario Susanto; Kevin Gustian Yulius; Theodosia C. Nathalia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the innovation of cocktail recipes inspired by the distinctive features of Indonesia's 10 Super Priority Destinations. The cookbook blends local spices with cultural narratives, aiming to create unique recipes that embody the identity of each destination while supporting sustainable tourism efforts. These recipes are carefully designed to showcase the richness of Indonesian flavors through rempah (spices) such as ginger, turmeric, and cinnamon, paired with visual elements reflecting each destination’s natural beauty, such as tropical beaches and lush green landscapes. The combination of culinary artistry and cultural storytelling transforms the cookbook into more than just a recipe collection—it becomes a strategic tool for promoting Indonesian tourism and cultural heritage. The research applies an iterative design process, involving audience feedback and testing, to refine the content and ensure it aligns with audience preferences. The visual aesthetics of the cookbook, including layout design, illustrations, and photography, emphasize readability and cultural relevance. The findings highlight the importance of incorporating cultural and natural elements into promotional strategies for local products. By bridging culinary traditions with modern marketing techniques, this study positions the cookbook as an innovative approach to fostering global appreciation for Indonesia’s tourism and cultural diversity
THE STARLING PHENOMENON: A CASE STUDY OF ITINERANT INSTANT DRINK VENDORS IN TANGERANG REGENCY Yulius, Kevin Gustian; Titus David Fandika; Vasco A.H. Goeltom
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.2982

Abstract

This study explores the operations of Starling vendors—informal mobile sellers of instant beverages in Gading Serpong, Tangerang Regency—who represent a unique form of ultra-micro enterprise within the suburban informal economy. As urban spaces expand and formal employment remains limited, these vendors have emerged as resilient actors navigating a dynamic environment through mobility, adaptability, and customer proximity. The study aims to examine how Starling vendors sustain their businesses through operational strategies, product diversification, and customer targeting. A qualitative case study method was used, involving semi-structured interviews with ten Starling vendors, direct field observations, and document analysis. Thematic analysis was employed to extract patterns in vendor practices, customer interactions, and environmental challenges. The results show that Starling vendors demonstrate entrepreneurial agility by adjusting working hours, alternating between mobile and stationary operations, and diversifying their offerings beyond instant coffee to include snacks and cigarettes. Most customers are online motorcycle taxi drivers, office workers, and students, with cash still dominating payment methods. Key challenges include weather disruptions and spatial insecurity due to the absence of vendor-friendly policies. The study concludes that Starling vendors exemplify how ultra-micro businesses in suburban areas survive by leveraging informal infrastructures and local networks. While limited in scope, this research offers policy insights for enhancing vendor sustainability through support in digital payments, infrastructure access, and hygiene practices. Future studies should include consumer and policymaker perspectives to address public health and environmental concerns in informal mobile vending.  
CITY BRANDING “TERNATE KOTA REMPAH” DALAM PENGEMBANGAN PARIWISATA BERKELANJUTAN Yulius, Kevin Gustian
Warta Pariwisata Vol 23 No 1 (2025):
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/wpar.2025.23.1.04

Abstract

City branding merupakan strategi untuk memperkuat identitas dan meningkatkan daya saing kota melalui integrasi sejarah, budaya, dan potensi ekonomi. Ternate mengusung citra “Kota Rempah” yang menonjolkan peran rempah-rempah sebagai warisan sejarah dalam jalur perdagangan maritim masa lalu, sehingga menarik wisatawan, investor, dan masyarakat lokal dengan narasi autentik. Meskipun demikian, tantangan implementasi masih muncul, terutama dalam pemanfaatan city branding dan integrasinya untuk produk kuliner berbasis rempah dalam industri ekonomi kreatif. Penelitian di masa depan harus mengkaji peran produk kuliner dalam penguatan city branding Ternate dalam konteks pariwisata berkelanjutan guna meningkatkan nilai tambah ekonomi dan pelestarian warisan budaya.
Community-Based Cultural Tourism Potential In Karangturi Tourism Village, Lasem District, Rembang Regency Sofiani, Sofiani; Yulius, Kevin Gustian; Hardjasa, Gracia Eugene
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.265

Abstract

Karangturi Tourism, Lasem District, Rembang Regency, which is famous for its acculturation of Javanese and Chinese cultures, as well as the heritage of Lasem batik which is a symbol of local cultural identity. Lasem, known as "Little China" in Central Java, has rich historical and cultural values, where Lasem batik, with its distinctive motifs and colors, is the main tourist attraction. Although Karangturi Village has basic infrastructure such as hotels, hostels, and food stalls, the management of community-based tourism (CBT) is still not optimal. Limitations in local tourism management, promotion, and cultural preservation are challenges in developing this village as a culture-based tourism destination. This study aims to explore the potential of community-based cultural tourism in Karangturi Village and strategies that can increase active community participation in tourism management, with a focus on the integration of Lasem batik in the development of community-based tourism. This research will be conducted in Karangturi Village by involving various stakeholders, such as local communities, batik craftsmen, tourism business managers, and local government. Data were collected through Focus Group Discussions (FGD), semi-structured interviews, and field observations. The data obtained will be analyzed using thematic analysis, SWOT matrix. The results of the study show that Karangturi Lasem Tourism Village has a very strong cultural identity, especially in history, typical Chinese architecture, and unique Lasem batik. The existence of supporting facilities also provides added value for tourist comfort. However, challenges such as less than optimal transportation access and less than optimal promotion are obstacles that need to be overcome. Opportunities from the growing trend of cultural tourism and government support can be utilized with more aggressive and innovative marketing strategies. The contribution of this research is to make improvements in several sectors that are still less than optimal.
BUSINESS STRATEGY INSIGHTS FROM HER HAVEN: A FEMALE-FOCUSED GUEST HOUSE IN JAKARTA Wilson, Richard; Yulius, Kevin Gustian
Jurnal Bisnis Terapan Vol. 9 No. 1 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i1.7209

Abstract

The increasing demand for safe and exclusive accommodations among female travellers highlights a significant gap in the hospitality industry, particularly in urban centers like Jakarta. Her Haven Guest House aims to address this need by offering women-only lodging that prioritizes safety, comfort, and personalized experiences. This study analyses the marketing strategies required to establish Her Haven Guest House as a leading provider in this niche market. The research employs a mixed-methods approach, combining surveys, observations, and secondary data analysis to assess consumer preferences and market dynamics. Primary data was gathered through an online survey of 165 women aged 21-54 in the Greater Jakarta area, revealing a strong preference for women-only accommodations. The study applies the 8Ps marketing mix framework—Product, Price, Place, Promotion, People, Packaging, Programming, and Partnerships—to develop actionable strategies for the guest house. Additionally, a SWOT analysis identifies key strengths, weaknesses, opportunities, and threats, guiding strategic recommendations. The findings indicate that Her Haven Guest House can leverage its unique concept and strategic location to attract female travellers seeking security and exclusivity. The results highlight the importance of digital marketing, loyalty programs, and themed events in building brand awareness and customer loyalty. Furthermore, the study provides insights into managerial strategies to enhance service quality and policy recommendations for government support in promoting inclusive tourism. By addressing the specific needs of female travellers, Her Haven Guest House has the potential to contribute to the broader landscape of sustainable and inclusive hospitality.
Exploring the Use of PMS in a New Hotel: A Case Study in Nio Garden Hotel Sumbawa Kevin Gustian Yulius; Kezia Evelyn
International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i2.529

Abstract

Purpose: This study investigates how the implementation of a Property Management System at Nio Garden Hotel Sumbawa influences the efficiency of Front Office operations and the overall quality of guest service. It seeks to understand the extent to which early adoption of a digital management platform can support a new hotel in a developing tourism region. Research methods: A qualitative case study approach was employed. Primary data were gathered through a semi structured interview with the Front Office Manager. Secondary data comprised a thematic analysis of twenty nine guest reviews sourced from Google Review, Booking.com, Tiket.com, and Agoda.com. The property management system under study is Atlantis. Results and discussion: The system has improved the speed and accuracy of reservation handling, check in and check out procedures, billing, and room status management. Nevertheless, challenges persist in the assignment of rooms under maintenance, uneven integration of payment methods in the restaurant, and lapses in communication that affect breakfast availability and guest notifications. These findings indicate that while the system has potential, full optimization is hindered by staff learning curves and partial deployment of key features. Implication: To maximize the benefits of a property management system in small or family-owned hotels, continuous staff training, deeper integration across all hotel departments, and proactive digital communication strategies are essential. This will lead to more consistent service delivery and higher levels of guest satisfaction.
Kota Rempah: Strengthening Ternate’s Brand Identity through Gastronomic Souvenirs for a Sustainable Tourism Yulius, Kevin Gustian; Yuliantoro, Nonot; Timba, Yosep Dudedes
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120252

Abstract

Ternate is celebrated for its historic spice trade and has recently adopted the Kota Rempah brand to promote its culinary heritage in support of sustainable tourism. This study examines 93 local MSMEs and their 48 unique gastronomic souvenirs—from nutmeg and kenari confections to seafood preserves—to evaluate their contributions to place identity and inclusive economic growth. Utilizing a qualitative case study design, data were gathered through semi-structured interviews with tourism office and Dekranasda officials, MSME owners, and field observations. Findings reveal that most enterprises cluster in urban districts, a diverse product range rooted in local ingredients, and strong stakeholder interest tempered by challenges in branding consistency, packaging, and geographic reach. The analysis highlights how culinary souvenirs function as cultural carriers, fostering emotional connections, longer visitor stays, and repeat visitation, while also empowering women led businesses and community livelihoods. To harness these opportunities, integrated policy measures are recommended, including shared packaging facilities, cohesive Kota Rempah branding guidelines, and expanded support for peripheral areas. Finally, pursuing geographic indication status for key spice products is proposed to protect authenticity, enhance market differentiation, and further advance sustainable tourism development in Ternate.
Pelatihan Pembuatan Makanan Arab-Indonesia, Nasi Kebuli dan Salata Fattoush, Di Pondok Arum Tangerang Yulius, Kevin Gustian; Putra, Davito Arfiansyah; Pratama, Darren Putra; Jofanka, Servyo; Yuliantoro, Nonot
Humanism : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v4i2.18952

Abstract

Abstrak : Pengabdian kepada Masyarakat merupakan sebuah kegiatan yang bertujuan untuk memberikan pengetahuan dan keterampilan bagi masyarakat. Kegiatan pelatihan yang dilakukan dalam artikel ini adalah pelatihan pembuatan Nasi Kebuli dan Salata Fattoush kepada ibu-ibu anggota PKK di Perumahan Pondok Arum, Tangerang. Pemilihan lokasi pelatihan dilakukan setelah dilakukan pra survei mengenai kebutuhan mitra dalam kegiatan wirausaha makanan dan minuman. Pelatihan ini bertujuan untuk memberikan pengetahuan tentang cara mengolah dan memasak makanan Arab-Indonesia dengan manfaat yang diharapkan yaitu lestarinya budaya kuliner yang sudah terakulturasi dalam masyarakat Indonesia. Makanan Arab-Indonesia dipilih karena popularitas dan keunikan yang dapat meningkatkan peluang bisnis bagi para peserta pelatihan. Kegiatan ini nantinya dapat membantu mitra dengan memberikan gambaran serta ide dalam membuka usaha sendiri. Pelatihan dilakukan dengan metode ceramah dan demonstrasi kepada 22 individu dengan pretes dan post-test untuk mengevaluasi hasil kegiatan. Setelah pelatihan dilakukan, hasil post-test menunjukkan adanya peningkatan pengetahuan pada peserta pelatihan, dan menunjukkan bahwa pelatihan dapat berjalan dengan efektif. Hasil yang positif ini diharapkan dapat membantu peserta dalam mengembangkan usaha mereka sendiri, khususnya dalam bidang jasa penyediaan makanan dan minuman.Kata Kunci: Nasi Kebuli, Pelatihan Memasak, Pengabdian Kepada Masyarakat, Salata Fattoush, Wirausaha
PENGEMBANGAN KETERAMPILAN TATA GRAHA PADA PONDOK WISATA DI DESA WISATA TINALAH Yulius, Kevin Gustian; Sianipar, Rosianna; Wowor, Wulanmeiaya; Parera, Sisilia Chelsye
Jurnal AKAL: Abdimas dan Kearifan Lokal Vol. 6 No. 2 (2025): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/akal.v6i2.21789

Abstract

Perubahan preferensi wisatawan menuju pengalaman yang lebih personal dan autentik telah mendorong pengembangan desa wisata berbasis komunitas di Indonesia. Desa Wisata Tinalah di Kulon Progo, Yogyakarta, menjadi contoh destinasi yang memadukan keindahan alam dan budaya lokal. Namun, pengelola pondok wisata di desa ini menghadapi tantangan dalam keterampilan tata graha, khususnya merapikan tempat tidur dan seni melipat handuk, yang penting untuk meningkatkan kualitas layanan dan kepuasan tamu. Program pengabdian kepada masyarakat ini dirancang untuk meningkatkan pengetahuan dan keterampilan pengelola pondok wisata melalui pelatihan berbasis ceramah, demonstrasi, dan praktik langsung. Hasil pretest dan posttest menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata kenaikan di atas 20% pada berbagai aspek teknis. Peningkatan terbesar terlihat pada penggunaan handuk dalam seni melipat, mencerminkan efektivitas pendekatan berbasis pengalaman. Program ini tidak hanya meningkatkan keterampilan pengelola pondok wisata, tetapi juga mendukung keberlanjutan pariwisata berbasis komunitas. Akademisi disarankan untuk mereplikasi program ini di desa lain, sementara pemerintah diharapkan memberikan dukungan melalui pelatihan serupa guna memperkuat daya saing destinasi wisata lokal. Keberhasilan ini membuktikan pentingnya pemberdayaan masyarakat dalam mendukung pengembangan pariwisata berkelanjutan.
Acculturation of Javanese and Chinese Culture in Rural Tourism in Desa Wisata Besani Yulius, Kevin Gustian
Advances in Tourism Studies Vol. 1 No. 3 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i3.23

Abstract

The research paper investigates the cultural exchange between Javanese and Chinese traditions in rural tourism at Desa Wisata Besani, Central Java. Rural tourism has become popular among international travelers seeking authentic experiences and sustainable community engagement. Desa Wisata Besani, known as the "Acculturation Gate of Java-China," offers a unique blend of Javanese and Chinese influences, making it an intriguing destination. The study uses qualitative methods to understand the factors attracting tourists and the impact on the local community's livelihood and identity. The village's strengths, such as its rich cultural heritage and strategic location, contribute to its aspiration of becoming a thriving rural tourism destination and a cultural exchange hub. The rising interest in cultural tourism and China's investments present growth opportunities for the village. Integrating Mandarin language learning into the tourism experience further enhances its appeal to Chinese tourists. The study acknowledges limitations and suggests future research directions. In conclusion, Desa Wisata Besani showcases the potential of rural tourism in fostering cultural understanding and appreciation, benefiting both tourists and the local community.
Co-Authors A.H. Goeltom, Vasco Adrian Gurmilang Yohanes Agatha Putri Wikumala Alexander, Rafael Amelda Pramezwary Andy Kharisma Lontoh Anjelie Aurelia Kosasi Ashtyn Pakasi, Deandra Bella Devita Cahyadi, Leony Cahyadi, Leony Carlsson, Ben Chelsye Parera, Sisilia Cherish Chriselina Clarysa Ceshsa Vanessa Darren Putra Pratama David Hendrick Tarore Rumani Davin Darmadi Davito Arfiansyah Putra Deandra Ashtyn Pakasi Dudedes Timba, Yosep Fabianto, Jennifer Ferdela Fernandez Franky Nilson Sudirman Fransesco Kosiadi Goeltom, Vasco A.H. Goeltom, Vasco Adato H. Hagan Mario Susanto Hans, Stephany Hardjasa, Gracia Eugene Hasoloan Situmorang, Jimmy Muller Hezkiel, Jane Hulu, Meitolo Intan Christy Kusuma Jane Hezkiel Jimmy M. H. Situmorang Jimmy M.H. Situmorang Jimmy Situmorang Jimmy Situmorang Jofanka, Servyo Johannes Kurniawan Jonatan, Charity Leticia Jonathan F Pujangga Jovan Emanuel, Valentino Juliana Juliana Juliana, Juliana Kezia Evelyn Leticia Jonathan, Charity Lyvia Clarissa Herli Mario N. Weku Mariyanto Hariyono Parera, Sisilia Chelsye Pramono, Rudy Pratama, Darren Putra Priscillia Priscillia Putra, Davito Arfiansyah Rosianna Sianipar Rosianna Sianipar Samuel Musa Liha Sandra Maleachi Servyo Jofanka Sianipar, Rosianna Situmorang, Jimmy Muller Hasoloan Sofiani, Sofiani Stephany Hans Sufeno, Vanessa Geraldine Tan, Felicia Tarore Rumani, David Hendrick Then, Julita Theodosia C. Nathalia Theovanus Timba, Yosep Dudedes Timothy Y. Famdale Titus David Fandika Vasco A.H. Goeltom Vasco Adato H. Goeltom Vinka P Viensa Vivian Vivian Vivian Vivian Wilson, Richard Wowor, Wulan Meiaya Wu, Tiffany Yosep Dudedes Timba