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All Journal Jurnal Manajemen dan Organisasi Jurnal Ekonomi JRMA (Jurnal Riset Manajemen dan Akuntansi) INTEGRALISTIK Trikonomika: Jurnal Ekonomi Jurnal Manajemen dan Bisnis Among Makarti Pro Bisnis JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal MD E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Economica: Jurnal Ekonomi Islam Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Performance JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Revenue: Jurnal Manajemen Bisnis Islam Jurnal Manajemen Jurnal Bina Manajemen Jurnal Manajemen dan Bisnis Kreatif Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Kalacakra Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Inspirasi Ekonomi : Jurnal Ekonomi Manajemen MASTER: Jurnal Manajemen Strategik Kewirausahaan JELAJAH: Journal of Tourism and Hospitality Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Penelitian dan Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Jurnal Nusa Manajemen Ecoducation Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat (Jubdimas)
Novitaningtyas, Ivo
Universitas Tidar
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Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas Tri Puji Hastutik; Ivo Novitaningtyas
International Journal of Marketing & Human Resource Research Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v2i4.348

Abstract

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.
Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang Galuh Tiyasherlinda; Ivo Novitaningtyas
International Journal of Marketing & Human Resource Research Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v2i4.350

Abstract

Increasingly technological developments and the increasing use of smartphones have led to competition between brands. Every smartphone company always innovates to meet the needs and desires of consumers, so that consumers will remain in one brand. The purpose of this study is to determine the effect of Brand Experience and Brand Commitment on Brand Loyalty of Xiaomi smartphone users, especially in the Magelang. This study uses a quantitative approach by distributing questionnaires to 100 respondents as a sample to obtain primary data. The sampling method used purposive sampling with the consideration that the respondents met the criteria, such as living in Magelang and currently using a Xiaomi smartphone. Multiple linear regression analysis with SPSS version 25 software was used as a data analysis technique. The results showed that Brand Experience had a positive effect but not significant on Brand Loyalty, while Brand Commitment had a positive and significant effect on Brand Loyalty. The results provide managerial implications for smartphone companies to provide brand experiences to users and increase user brand commitment to increase user loyalty to brands.
Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic Nining Yulia Putri; Ivo Novitaningtyas
Jurnal Pemasaran Kompetitif Vol 4, No 3 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i3.10685

Abstract

The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic.
Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak Dari Pandemi Covid-19 Hanung Eka Atmaja; Ivo Novitaningtyas
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.402

Abstract

The Covid-19 pandemic that occurred globally has an impact on various sectors in Indonesia including the MSMEs sector. Based on these conditions, a marketing strategy is needed for MSMEs in Indonesia to be sustainable. The research aims to analyze and describe marketing strategies for MSMEs to survive in the Covid-19 pandemic condition. This research uses exploratory qualitative analysis with participatory observation techniques. This research uses primary data from observations and secondary data from previous studies. The results recommend MSMEs to sell their products via e-commerce and promote via digital marketing as a marketing strategy. Moreover, MSMEs need to optimizing customer marketing relationships in order to create a loyal customer. Loyal customers have the potential to make repeat purchases and recommend products to other potential consumers. By implementing this strategy, it is hoped that the MSME business will continue to survive and have a positive impact on society and the economy.
ANALISIS KINERJA TENAGA KEPENDIDIKAN DIREKTORAT KEMITRAAN, ALUMNI, DAN URUSAN INTERNASIONAL UNIVERSITAS GADJAH MADA Dea Eka Martshita; Ivo Novitaningtyas
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 3, No 1 (2019)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v3i1.1526

Abstract

This research aims to analyzing the effect of organizational climate and job satisfaction on employee performance with organizational commitment as intervening variable on staff of Directorate of Partnership, Alumni, and Global Initiatives of Universitas Gadjah Mada (DKAUI UGM). The population in this study amounted to 57 employee using the census method. The data was analyzing based on Partial Least Square with SmartPLS 2.0 M3 program, and Sobel Test to prove organizational commitment variable as an intervening variable. The results of the research indicate that: 1) Organizational climate has a direct and significant positive effect on employee performance on staff of DKAUI UGM; 2) Job satisfaction has a direct and significant positive effect on employee performance on staff of DKAUI UGM; 3) Organizational climate effects positively and indirectly positively to employee performance with organizational commitment as intervening variable on staff of DKAUI UGM; 4) Job satisfaction has an indirect and significant positive effect on employee performance with organizational commitment as intervening variable on staff of DKAUI UGM.
Development of Organizational Commitment Models to Improve Human Resources Performance Sudati Nur Sarfiah; Shinta Ratnawati; Ivo Novitaningtyas
Jurnal Ekonomi Vol. 27 No. 1 (2022): March 2022
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v27i1.916

Abstract

Adaptation in Universities during the pandemic certainly affects human resources performance. This study aims to develop a model of organizational commitment in Universitas Tidar based on the foci commitment in order to improve human resources performance. Foci commitment consists of commitment to the institution, commitment to leaders, commitment to colleagues, and commitment to customers in this case are students. The population of this study was all human resources both lecturers and educational staff. The sample of respondents used was 102 based on the cluster sampling method. Data were collected through a questionnaire. This study used a Structural Equation Model (SEM) as the data analysis method. The results showed that the proposed model was fit and all hypotheses were accepted. The results of the research are expected to become a consideration and evaluation for policymakers to formulate appropriate policies to increase organizational commitment and human resources performance at Universitas Tidar.
An Empirical Analysis of The Impact of Islamic Banking on Real Output in Indonesia Hadi Sasana; Deni Ramdani; Ivo Novitaningtyas
Economica: Jurnal Ekonomi Islam Vol 11, No 2 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2020.11.2.4079

Abstract

Abstract: The role and contribution of Islamic finance on economic growth in Indonesia has increased gradually and steadily. This is because the Islamic economy's universal and comprehensively basic principle is the primary foundation of Islamic banking. This research aimed to analyze the role of Islamic Banking on Indonesia's real sector during 2007.01 – 2016.04. This study used the Vector Error Correction Model (VECM) as a tool to analyze secondary data. The result showed that in Indonesia, sharia deposit positively and significantly influenced actual output in the short term. In addition, in the long-term, sharia financing positively and significantly influenced actual output. Moreover, Granger Causality Test proved the occurrence of one-way causality between actual output and inflation. Thus, Islamic banking can encourage actual output in Indonesia. The results of this study become a consideration for stakeholders and policymakers to pay more attention to strategies and policies that support economic growth in Indonesia.Abstrak: Perkembangan keuangan syariah di Indonesia semakin meningkat setiap tahunnya. Prinsip-prinsip dasar ekonomi syariah yang universal dan komprehensif merupakan landasan utama perbankan syariah. Tujuan penelitian ini untuk menginvestigasi peran perbankan syariah terhadap sektor riil di Indonesia selama periode 2007.01 – 2016.04. Penelitian ini menggunakan Vector Error Correction Model (VECM) sebagai alat untuk menganalisis data sekunder. Hasil penelitian menemukan bahwa dalam jangka pendek deposito syariah berpengaruh positif dan signifikan terhadap output rill. Selain itu, dalam jangka panjang pembiayaan syariah berpengaruh positif dan signifikan terhadap output riil di Indonesia. Lebih lanjut, Uji Kausalitas Granger membuktikan terjadinya kausalitas satu arah antara output riil dan inflasi. Dengan demikian, perbankan syariah mampu mendorong output riil di Indonesia. Hasil penelitian ini menjadi bahan pertimbangan bagi para pemangku kepentingan dan pengambil kebijakan untuk lebih memperhatikan strategi dan kebijakan yang mendukung pertumbuhan ekonomi di Indonesia.
The Analysis of Intention and Use of Financial Technology Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Ivo Novitaningtyas
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
STRATEGI PEMASARAN DESA BRAJAN MENUJU DESA WISATA MANDIRI: MARKETING STRATEGY FOR BRAJAN VILLAGE TO BE INDEPENDENT TOURISM VILLAGE Ivo Novitaningtyas; Andhatu Achsa; Budi Rahardjo
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.591

Abstract

The objective of this research is to identify the existing business model implemented by Brajan Tourism Village by using Business Model Canvas (BMC) approach in order to develop a new business model after being analyzed by the SWOT analysis. SWOT analysis uses to identify the condition of internal factors based on the marketing mix of services and the conditions of external factors based on economic, environmental, political, socio-cultural, and technological conditions. The result shows that the condition of this tourism village has many strengths and some opportunities that have not been utilized. Thus, the formulation of strategies that can be applied is SO strategy, such as developing tourism products according to tourist interest trends, collaborating with tourism influencers as a promotion tool through social media, and increasing the quality and quantity of tourist facilities. The strategy should be implemented to develop a new business model for the Brajan Tourism Village in order to become an independent tourism village. Keywords: tourism village, marketing strategy, SWOT, business model canvas, Brajan
Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Mahasiswa Dewi Rosita; Ivo Novitaningtyas
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 4 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.671 KB) | DOI: 10.31842/jurnalinobis.v4i4.200

Abstract

Banyaknya produk kosmetik yang beredar di pasar berdampak pada meningkatnya persaingan antar industri kosmetik di Indonesia. Oleh karena itu, para perusahaan bersaing agar dapat menguasai pangsa pasarnya dan mengembangkan strategi pemasaran untuk meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser dan brand image terhadap keputusan pembelian produk kosmetik Wardah di kalangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 175 responden sebagai sampel. Populasi dalam penelitian ini yaitu mahasiswa aktif Fakultas Ekonomi Universitas Tidar. Pengambilan sampel dilakukan berdasarkan metode purposive sampling dengan menetapkan jumlah sampel 10% dari total populasi. Data primer yang telah terkumpul dianalisis menggunakan analisis regresi linier berganda dengan aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial dan simultan celebrity endorser dan brand image berpengaruh signifikan terhadap keputusan pembelian. Hasil ini memberikan implikasi bagi perusahaan kosmetik untuk menggunakan strategi celebrity endorser dan meningkatkan citra produknya sehingga diharapkan dapat meningkatkan keputusan pembelian konsumen terhadap produknya.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Zahid, Reza Akbar, Bintang Mukhammad Burhanudin Andhatu Achsa Anggraeni Purnama Dewi Apsari, Farah Afra Arrosadi, Arina Hidayat Astiti, Sonia Okky Axel Giovanni Bharata, Risma Wira Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Budi Hartono Budi Hartono Budi Lestari Budi Rahardjo Budi Rahardjo Cahyani, Annisa Putri Clarisa Alfa Lionora Dea Eka Martshita Dea Tanti Safitri Deni Ramdani, Deni Destiningsih, Rian DEWI FITRIANI Diar Marlina Verawati Dinar Melani Hutajulu Febriani, Devita Nurul Fifit Nilasari Fitrah Sari Islami Galuh Tiyasherlinda Ghufron Ulinuha Hadi Sasana Hanung Eka Atmaja Husnul Hotimah Ihwan Fadilah Indah Ayu Johanda Putri Indah Lusiana Islami, Fitrah Sari Ivansyah, Nur Fajar Izzah Nur Masyithoh Jihad Lukis Panjawa Khaerani, Anisa Zahra Khairul Ikhwan Khusna, Siti Lailatul Kusuma, Aditya Indra Luh Putu Ratna Sundari Lusiana, Indah Mas Eko Affandi MUH NURUL HUDA Nining Yulia Putri Norma Santi Novi Erawati Nugroho, Ramadhani Lukman Nuraini, Firda Nurfagfira, Uslifa Nurmala, Ahya Nurunnisa, Ika Amalia Nuwun Priyono Oky Pujianto Pardongan Sihombing Rahmawati, Heni Ramdani, Deni Rita Dewi Anggraeni Purnamasari Rizqy, Dea Saefudin Safitri, Dea Tanti Sholeh Nur Rohmat Sih Bagas Pangerando Sijabat, Yacobo P Siti Nurhidayah Sonia Aprilia Saputri Sudati Nur Sarfiah Suko Rina Adibatunabillah Tisa Ayu Septiani Tri Puji Hastutik Tri Yulianingsih Trisyaningsih, Melati Utami, Dati Mega Utpala Rani Verawati, Dian Marlina Wulandari Wulandari Yanuariza, Yasmin Vitra