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All Journal Arena Hukum Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Ilmiah Hukum LEGALITY qolamuna : Jurnal studi islam Widya Yuridika Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Indonesian Community Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat The Easta Journal Law and Human Rights Lex Journal : Kajian Hukum dan Keadilan Journal of Progressive Law and Legal Studies Rechtsnormen Journal of Law INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) West Science Islamic Studies Indonesian Journal of Community Empowerment Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Muslim, Shohib
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
STRATEGI GREEN MARKETING BERBASIS DIGITAL YANG BERDAMPAKNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK RAMAH LINGKUNGAN (DETERJEN BIODEGRADABLE) Akbarina, Farida; Muslim, Shohib
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15655

Abstract

This study aims to analyze the effect of Green Marketing Strategy, Product Quality, and their interaction on Consumer Loyalty in environmentally friendly products, with a focus on biodegradable detergents. This research uses a quantitative approach with a survey method and questionnaires as data collection instruments, involving 100 respondents who are users of environmentally friendly products. The results showed that Green Marketing Strategy has a positive relationship with Consumer Loyalty, but not statistically significant (p> 0.05). Product Quality shows a negative relationship with Consumer Loyalty, which is also not significant (p> 0.05). The interaction between Green Marketing Strategy and Product Quality has a positive influence on Consumer Loyalty, but this influence is not significant (p > 0.05). The conclusion of this study is that Green Marketing Strategy and Product Quality, both individually and together, have not been able to significantly increase Consumer Loyalty. This indicates the need to strengthen marketing strategies, improve product quality, and educate consumers regarding the benefits of environmentally friendly products. Keywords : : Green Marketing Strategy, Product Quality, Consumer Loyalty, Environmentally Friendly Products, Biodegradable Detergent.
Co-Authors Abdallah Al- Shreifeen, Iyad Abdul Chalim, Abdul Ahmad Rizani, Ahmad Ahmad Siboy Akhlis Rizza, Muhammad Amin Ayub, Zainal Anshori, Mohammad Abdullah Arga Baskara Asri Agustiwi Ayub, Zainal Amin Bakhrudin Barroso, Uwe Desi Syamsiah Dewi Setyowati Era Deka, Rio Fadloli, Fadloli Farida Akbarina Febri Atikawati Wiseno Putri Hadiwinata, Khrisna HARI PURNOMO Hasibuan, Kalijunjung Hudiarini, Sri Hudriyah Mundzir, Hudriyah Ikhsan Setiawan Jonathan, Bouyea Judijanto, Loso Lova, Evi Fajriantina Manangin, Tindra Masloman, Nana Rolina Mitrin, Abdullah Mokodenseho, Sabil Novitasari, Ane Prasetya, Aliya Afifah Purnomo, D Rahman Rahman Rizqi Khoirunnisa Rokiyah, Rokiyah Ryke Kalalo, Rieneke Sekamdo, Muhammad Aga Setiawan Noerdajasakti, Setiawan Shinta Hadiyantina Siregar, Retnawati Solapari, Nuryati Subianto, Pratiwi Syam, Anna Rahma Umar Sako, Umar Yanti Parinduri, Ramadha Zakaria, Muhammad Nanak Zamzami, Abid