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All Journal Jurnal Pariwisata Pesona Journal of Indonesian Tourism and Development Studies Humano: Research Journal ASEAN Journal on Hospitality and Tourism IMAGE Jurnal Pendidikan Ilmu Sosial Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata Jurnal Komunikasi International Journal of Applied Sciences in Tourism and Events JSHP (Jurnal Sosial Humaniora dan Pendidikan) Journal of Indonesian Tourism, Hospitality and Recreation Communiverse Journal of Tourism Destination and Attraction Jurnal Pengabdian Masyarakat Multidisiplin BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Journal of Sustainable Tourism Research Jurnal Pewarta Indonesia Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Abmas Sosietas: Jurnal Pendidikan Sosiologi Warta Pariwisata Journal of Tourism Education International Journal of Geotourism Science and Developmen Journal of Business on Hospitality and Tourism Bina Sehat Masyarakat Pesona Pariwisata Dharma: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pariwisata
Wulung, Shandra Rama Panji
Universitas Pendidikan Indonesia
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Journal : Jurnal Komunikasi

 1 
Implementasi Komunikasi Daring dalam Menunjang Jawa Barat sebagai Destinasi Pariwisata Cerdas Evi Novianti; Shandra Rama Panji Wulung
Jurnal Komunikasi Vol. 12 No. 1 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i1.6971

Abstract

Tourism communication currently tends to be online-based and refers to tourist behavior preferences. West Java as a tourism destination has a variety of online-based tourism communication. This study aims to identify the efforts of the Tourism and Culture Office of West Java in realizing West Java as a smart tourism destination through online communication and the Smiling West Java mobile application. The qualitative method is the approach in this study with primary and secondary data collection. The unit of analysis in this research covers the function of online communication media utilities and components of tourism destinations. This study uses qualitative analysis methods and content analysis methods and is complemented by descriptive qualitative analysis methods through data analysis before going to the field, data reduction, data presentation, and concluding. The efforts of the Tourism and Culture Office of West Java in communicating tourism through three main online media namely websites, social media, and mobile applications. Smiling West Java is a manifestation of smart tourism destinations owned by West Java and provides global scale competitiveness. Komunikasi pariwisata saat ini cenderung berbasis daring dan mengacu kepada preferensi perilaku wisatawan. Jawa Barat sebagai destinasi pariwisata memiliki berbagai komunikasi pariwisata berbasis daring. Penelitian ini bertujuan untuk mengidentifikasi upaya Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat dalam mewujudkan Jawa Barat sebagai destinasi pariwisata cerdas melalui komunikasi daring dan aplikasi seluler Smiling West Java. Metode kualitatif menjadi pendekatan pada penelitian ini dengan pengumpulan data data primer dan sekunder. Unit analisis dalam penelitian mencakup fungsi utilitas media komunikasi daring dan komponen destinasi pariwisata. Penelitian ini menggunakan metode analisis kualitatif dan metode analisis isi dan dilengkap dengan metode analisis deskriptif kualitatif melalui analisis data sebelum ke lapangan, reduksi data, penyajian data, dan penarikan kesimpulan. Upaya Pemerintah Provinsi Jawa Barat melalui Dinas Pariwisata dan Kebudayaan dalam mengkomunikasikan pariwisata melalui tiga media daring utama yaitu situs web, media sosial, dan aplikasi seluler. Smiling West Java menjadi manifestasi destinasi pariwisata cerdas yang dimiliki oleh Jawa Barat dan memberikan daya saing skala global.
Co-Authors Abdilah, Muhammad Anthesa Abdillah, Muhammad Anthesa Abdullah, Cep Ubad Aifa Nurul Latifah Aisha Hanun Puspasari Ajeng Ramadhita Larasati Akib Hehanussa Amalia Farhani Saidah Amimah, Siti Khansa Andreas Suwandi Arrasyid, Riko Asti Nur Aryanti Asy'ari, Rifqi Audinna Sri Ningtias Aulia Zahira Awaludin Nugraha Ayu Krisnha Yuliawati Bagja Waluya Banowati Azelia Putri Yuliawan Beding, Rafael Miku Bidayatun Nuzul Yuni Astuti Budhi Pamungkas Gautama, Budhi CHOESSAWATI, MAUDHY DHANTY Cipta Endyana Deni Sugandi Edwin Rizal Eka Susanto Elnovani Lusiana Endah Fitriyani Ersy Ervina Evi Novianti Evi Novianti Evi Novianti FADILAH, MUHAMAD AQSAL NUR Fahry Ahmad Fatharani Yasyfa Fitriyah - fitriyah Fitriyani, Endah Gita Siswhara Gusti Ketut Oka Saputra Hadian, Mohammad Sapari Dwi Haryadi Darmawa Heryadi Rachmat I Gusti Bagus Wiksuana Icha Novelia Mutiara Ilma Indriasri Pratiwi Inassa, Dhini Kamseno, Sigit Khonsa Mutiah Kikania, Audy Putri Krishna Yuliawati, Ayu Larasati, Ajeng Ramadhita MAHARANI, GANESIA DIFTA Mamat Ruhimat, Mamat Maria Tri Octaviani Simbolon Maulana, Muhammad Iqbal Mediani Triastika Mega Fatima Rosana Moh Sapari Dwi Hadian Moh. Sapari Dwi Hadian, Moh. Sapari Dwi Mohamad Sapari Hadian Mohammad Sapari Dwi Hadian Mohammad Sapari Dwi Hadian Muhamad Aqsal Nur Fadilah Muhammad Anthesa Abdilah Muhammad Iqbal Katik Rajoendah Muhammad Iqbal Maulana Muhammad Iqbal Maulana Nabila, Talitha Aulia Sukma Nia Nafisah Nindita Fajria Utami Nur Haniifah Nurzannah, Nabila Zalfa Oce Ridwanudin Permadi, R. Willy Ananta Pribadi, Teguh Imam Priyo Subekti Putra, Rifki Rahmanda Raden Willy Ananta Permadi Raden Willy Ananta Permadi Raden Willy Ananta Permadi Rafael Miku Beding RAHAYU, AISYAH NYTYA EUDORA Rahmatika Desiana Ramadhan, Rizal Rizky Rifqi Asy'ari Rini Andari Rini Andari, Rini Rinrin Yuliana Rofi Rofaida Rozi, Fakhrul Sariadi, Sarmoko Sarmoko Sariadi Sarmoko Saridi Shafira Aliya Fibriani Sigit Kamseno Siti Hajar Suwandi, Andreas Syifa Putri Anggraini Talitha Aulia Sukma Nabila Tanti Nur Teguh Imam Pribadi Thamrin Bhiwana Bachri Vany Octaviany Vira Rizky Dwi Yulian Yulianto, Naufal Yustikasari, Yustikasari