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Journal : Journal of Advances in Information Systems and Technology

The Effect of S-Commerce Tiktok Shop Recommendation Products on Changes in Consumer Impulsive Buying Behavior: A Study with Signaling Theory Asharinnisa Salsabila; Budi Prasetyo
Journal of Advances in Information Systems and Technology Vol. 6 No. 1 (2024): April
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jaist.v6i1.1718

Abstract

Product recommendation was introduced as a marketing technique that is quite commonly used in online shopping platforms, one of which is TikTok Shop. The use of recommended products in the digital market environment is intended to learn consumer interests and preferences so that the target market can conduct marketing. It is expected to make it easier for consumers to find their desired products. However, the use of product recommendations in the digital market also has the potential to have a negative effect in the form of forming consumer impulsive behavior. For this reason, this research was conducted to understand what factors of product recommendations can motivate consumer impulsive behavior at TikTok Shop and to see the effectiveness of video advertisements in motivating consumers to make purchases. In its implementation, this research uses the principles of signaling theory as the basis of research. Then, the research was carried out using a quantitative approach to collect and process data. The data collection method was carried out through questionnaire distribution by utilizing Google form as a data collection medium and social media as a medium for distributing questionnaires. Meanwhile, the data from the questionnaire was processed using the SmartPLS 3 application. The study results show that providing product recommendations through video content (VC) has the potential to shape consumer impulsive behavior.
Integration of Technology Acceptance Model and Information System Success Model to Analyze User Satisfaction and Continuity of Use in Ticket Booking on the "Access By KAI"Application Ahmad Raihan; Budi Prasetyo
Journal of Advances in Information Systems and Technology Vol. 7 No. 1 (2025): April
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jaist.v7i1.10053

Abstract

Access by KAI is an application that focuses on ordering train ticketswhich was developed and published by PT Kereta Api Indonesia as KAIAccess since 2014. As a train ticket ordering application, the Access byKAI application has around 12,419,711 registered users with a totalnumber of users. There are 6,101,343 active ones. With that many users,the Access by KAI application currently has a rating of 1.6/5 on theAppstore and 2.2/5 on the Playstore (as of December 1, 2023). Based onthe explanatory description, this research aims to find out what variablessupport or influence user satisfaction and intentions to continue using theAccess by KAI application as a train ticket booking application. Thisresearch applies quantitative methods using an integrated informationsystem success model (ISSM) and technology acceptance model (TAM).Data collection in this research was carried out through distributingquestionnaires using Google Form by applying purposive samplingtechniques. The target respondents are Access by KAI application usersaged 17 to 65 years who have experience ordering train tickets on theAccess by KAI application. From the results of distributing thequestionnaire, 234 respondents were obtained, which was then analyzedusing partial least squares - structural equation modeling (PLS-SEM)using SmartPLS 4 software. From the research analysis carried out, theresults were that ten hypotheses were accepted and five hypotheses wererejected.
Co-Authors - Nurkholis Afiyah, R. Khairiyatul Agus Hadi Prayitno Agus Widodo Ahmad Raihan Anak Agung Gede Sugianthara Anang Efendi Anang Endaryanto Andi Sutrisno Andri Siswo Utomo Aprilia Dian Evasari Aris Dwi Gunawan Aris Prio Agus Santoso Asharinnisa Salsabila Aziz Rahatur Abdusukri Bagyo Yanuwiadi Bambang Purwanto Chatarina Umbul Wahyuni Cita Rosita Sigit Prakoeswa Damayanti Damayanti Deltaningtyas Tri Cahyaningrum Dessy Artina Dewi Asri Dewi Kusumawati Dewi Setyowati Dharwin Siswantoro Diah Indriani Dian Shalma Kartika Dodi Haryono Dwi Santosa Dyah Ayu Kusuma Wardani Dzul Fahmi Afriyanto EKO SANTOSO Endyka Erye Frety Erfan Kustiawan Evy Ervianti Farkhan Setyawan Flora Ramona Sigit Prakoeswa Fransiska Niken Hapsari Gayuh Syaikhullah Hardyanto Soebono Hari Basuki Notobroto Hariadi Subagja Heny Nurjanah Hidayat, Endik Ilyas Azzindani Imamatul Faizah Indah Purnamasari Inggit Winarni Ivon Diah Wittiarika Kukuh Ardian Laksana, Muhammad Ardian Cahya Linda Astari, Linda Lutfi Agus Salim M. Yulianto Listiawan Maria Yuliana Mita Kusumawardani Muh Rais Prasetyo Muhammad Ali Imron Muhammad Bagus Qomaruddin Muhammad langlang Tahta Raharja Nafiatus Sintya Deviatin Natasha Tiara Bernadette Ningrum, Astika Gita Noorlaila Ainunnissa Pepy D. Endraswari Pramesti, Nabila Virgin Pramesti Putri Puspita Amalia Rahmat Hidayat Raka Hendra Saputra RatnaYunita Sari Reikha Rahmasari Rina Dewi Rina Hartati Risnanditiar Hirsya Priambodo Rista Rista Rizqi Febrian Pramudita Robiataul Adawiyah Saelan Saelan Santi Martini Setya Yuwana Shrimarti Rukmini Devy Siti Anisa Siti Nurul Kholif Solihin Solly Aryza Sony Wibisono Sri Kurniati Sri Utami Suharjito Suharjito Sukarni Sunarno Sundoro Supriyadi Susi Sulistiana Timothy John Pattiasina Trisma Jaya Saputra Ucca Fajrin Wicitra Putri Umdatus Soleha Wahyul Anis Wida Wahidah Mubarokah Willy Prasetya Yohanes Aditya Adhi Satria Yuni Rohyani Yusnita Rahayu Yustisia, Griselda