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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Testing dan Implementasi Sistem Informasi Research in Accounting Journal
Purwati, Astri Ayu
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Digitalisasi Bisnis Peternakan Kambing Syariah sebagai Upaya Pemberdayaan Masyarakat Hafni, Layla; Rahman, Sarli; Fadrul, Fadrul; Suharti, Suharti; Wijaya, Evelyn; Purwati, Astri Ayu; Octafilia, Yusnita; Safari, Surya; Junaedi, Achmad Tavip
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5736

Abstract

Peternakan kambing merupakan sektor agribisnis berbasis rakyat yang memiliki potensi besar dalam meningkatkan perekonomian masyarakat. Namun demikian, sebagian besar peternak masih menggunakan sistem pengelolaan tradisional yang berdampak pada rendahnya produktivitas, transparansi, dan akses pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat bisnis peternakan kambing melalui penerapan teknologi digital dan model bisnis berbasis syariah. Metode pelaksanaan meliputi seminar, pelatihan, dan diskusi interaktif yang melibatkan akademisi, peternak, dan pemangku kepentingan. Materi yang diberikan mencakup pencatatan digital, Business Model Canvas (BMC), pemanfaatan IoT dalam pemantauan ternak, serta skema pembiayaan syariah. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pengelolaan peternakan modern, pemasaran digital, dan praktik bisnis yang etis sesuai prinsip Islam. Program ini berkontribusi dalam meningkatkan kapasitas manajerial peternak serta mendorong pengembangan agribisnis yang berkelanjutan dan berkeadilan.
Penguatan Produksi Dan Pemasaran UMKM Batik Riau Purwati, Astri Ayu; Sitompul, Silvia Sari; Suriyanti, Linda Hetri; Desnelita, Yenny; Selvi, Selvi; Mery, Silvia; Fadhillah, Maisya; Sianturi, Lioni; Syawal, Mohd. Elvisrafi
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3436

Abstract

Tujuan kegiatan ini berfokus pada penguatan produksi dan pemasaran UMKM Batik Riau, khususnya UMKM Candafa Batik dan UMKM Bujang Batik. Analisis menunjukkan beberapa permasalahan yang dihadapi oleh kedua UMKM ini, seperti pasokan bahan baku yang terbatas, kurangnya peralatan produksi memadai, proses produksi yang tidak efisien, serta belum adanya strategi untuk meningkatkan penjualan dan pendapatan. Untuk mengatasi permasalahan tersebut, kegiatan ini menyarankan dua langkah utama: pengadaan dan pelatihan. Pengadaan melibatkan pemenuhan kebutuhan mitra atas peralatan produksi dan fasilitas usaha yang sudah kurang memadai dengan teknologi. seperti alat-alat produksi seperti gawangan baja ringan untuk membatik dan kompor listrik. Sementara itu, pelatihan juga dilakukan untuk meningkatkan kualitas SDM organisasi melalui pembelajaran keterampilan tertentu. Beberapa program pelatihan yang lakukan yaitu pelatihan fotografi dan pemasaran produk berbasis teknologi.
Pemasaran Digital Batik Bujang Berlandaskan Perspektif Islam Hamzah, Hamzah; Nuraini, Putri; Hanafiah, Anggi; Safitri, Wulan Syaulia; Purwati, Astri Ayu; Hamzah, Muhammad Luthfi
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3446

Abstract

Pemerintah Provinsi Riau dalam Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Provinsi Riau tahun 2019-2024 dan Rencana Pembangunan Industri Provinsi (RPIP) Riau Tahun 2018-2038 bidang Industri tekstil dan aneka industri, menyasarkan Batik Riau sebagai salah satu produk unggulan yang menjadi program pemerintah untuk dikembangkan. Untuk itu, pada program ini perlu upaya peningkatan manajemen usaha batik yang disasarkan pada Batik Bujang, Pekanbaru. Adapun beberapa permasalahan yang ditemui pada usaha ini yakni : Kemampuan manajemen pengelolaan SDM terbatas dan Manajemen pemasaran yang masih belum optimal. Untuk itu, dalam kegiatan ini dilakukan pembuatan dan pelatihan perencanaan produksi, pelatihan manajemen SDM berbasis islam, dan perancangan website usaha. Kegiatan pelatihan dan sosialisasi ini telah berhasil memberikan pengetahuan dan keterampilan baru kepada peserta tentang bagaimana menerapkan prinsip-prinsip Islam dalam pemasaran digital. Peserta mendapatkan pemahaman yang lebih baik tentang etika bisnis dalam Islam, termasuk kejujuran dalam bertransaksi, tidak mengeksploitasi konsumen, dan menjaga hak-hak konsumen.
Corporate Governance Mechanisms and Financial Performance: The Moderating Role of Firm Size in Manufacturing Firms Listed on the Indonesia Stock Exchange Putri, Septia Aldina; Purwati, Astri Ayu; Rizki, Muhammad
Research in Accounting Journal (RAJ) Vol. 6 No. 1 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i1.10455

Abstract

This study investigates the relationship between corporate governance mechanisms, firm size, and financial performance of manufacturing firms listed on the Indonesia Stock Exchange. Drawing upon agency theory and resource-based perspectives, this research examines how board size, the proportion of independent commissioners, and audit committee size influence financial performance, while also considering firm size as a key organizational characteristic. This study employs a quantitative explanatory design using secondary data obtained from annual reports of manufacturing companies over the 2019–2023 period. Panel data regression analysis is applied to test the proposed hypotheses. The findings indicate that corporate governance mechanisms significantly affect financial performance. Specifically, the proportion of independent commissioners and audit committee size show a positive and significant relationship with return on assets (ROA), suggesting that stronger monitoring mechanisms enhance financial outcomes. Firm size also demonstrates a significant positive effect on financial performance, implying that larger firms benefit from economies of scale and better access to resources. These results confirm the governance–performance nexus in an emerging market context. This study contributes to the corporate governance literature by providing recent empirical evidence from Indonesia and highlighting the importance of governance structure and firm characteristics in improving financial performance. The findings offer practical implications for regulators, investors, and corporate managers in strengthening governance practices to achieve sustainable financial performance.
Digital Workplace Adaptation: A Comparative Analysis Of The Effects Of Workload And Innovation On The Performance Of Millennial vs. Non-Millennial Employees Isnaidi, Isnaidi; Purwati, Astri Ayu; Hafni, Layla
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10626

Abstract

This study investigates the impact of digital workload on employee performance, mediated by employee loyalty and moderated by individual innovation behavior, with a generational perspective distinguishing between millennial and non-millennial employees. Utilizing a quantitative explanatory approach, data were collected via total sampling of 52 BAPPEDA employees and analyzed through Structural Equation Modeling using Partial Least Squares (SEM-PLS) and Multi-Group Analysis (MGA). Findings reveal that digital workload negatively affects performance, particularly among non-millennials, while employee loyalty and innovation behavior positively influence performance. Digital adaptation acts as a crucial moderator, buffering the adverse effects of digital workload and enhancing the positive impact of innovation. The study underscores the importance of digital literacy, innovation culture, and tailored generational strategies to optimize employee performance in digitizing public institutions.
FROM DIGITAL SHOPPING EXPERIENCE TO SOCIAL INFLUENCE: EXAMINING THE ROLES OF ONLINE SHOPPING EXPERIENCE AND INFLUENCER MARKETING IN SHAPING CONSUMER TRUST AND LOYALTY IN E-COMMERCE Purwati, Astri Ayu; Anisa, Nurul; Ugli, Tilovmurodov Dostonbek Furqat; Sarbaini, Sarbaini
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 1 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i1.2256

Abstract

The aim of this research is to analyze the influence of online shopping experiences and influencer marketing on consumer trust and loyalty when shopping via e-commerce platforms (study in the Pekanbaru community). The population in this study is unknown to the people of Pekanbaru. The sampling technique used was the Roscoe method. The sample size for this study was 170 respondents from the Pek-anbaru community. The sampling technique was carried out using non-probability sampling with Purposive Sampling Technique. The data analysis technique uses the Structural Equation Model (SEM) approach with Partial Least Squares (PLS). The results of this research show that online shopping experience and influencer marketing have a significant positive effect on consumer trust and loyalty in the Pekanbaru community, being the most dominant variables in influencing consumer loyalty.
A QUALITATIVE SYNTHESIS OF ARTIFICIAL INTELLIGENCE ADOPTION IN MSMES: INSIGHTS INTO OPPORTUNITIES AND CHALLENGES Purwati, Astri Ayu; Abdullah, Siti Intan Nurdiana Wong; Deli, Mazzlida Mat
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 2 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i2.2328

Abstract

Artificial intelligence (AI) has emerged as a transformative technology that is reshaping business processes, innovation, and competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Despite its potential, AI adoption among MSMEs remains uneven and is often constrained by various technological, organizational, and environmental factors. This study aims to provide a comprehensive understanding of AI adoption in MSMEs by conducting a qualitative synthesis of existing literature, focusing on the identification of key drivers, barriers, opportunities, and organizational impacts. This research adopts a systematic literature review (SLR) approach, guided by the PRISMA framework, to analyze 25 peer-reviewed articles indexed in Scopus. A thematic analysis was employed to systematically code and categorize the findings, enabling the identification of recurring patterns and critical themes related to AI adoption in MSMEs. The results reveal four major themes: (1) drivers of adoption, including technological readiness, organizational capabilities, competitive pressure, and perceived benefits; (2) barriers to adoption, such as financial constraints, lack of expertise, technological complexity, and organizational resistance; (3) opportunities enabled by AI, including enhanced operational efficiency, improved customer insights, innovation, and market expansion; and (4) organizational impacts, particularly in terms of performance improvement, digital transformation, innovation capability, and strategic alignment. The study contributes to the literature by providing an integrative and qualitative perspective on AI adoption in MSMEs, extending the Technology-Organization-Environment (TOE) framework with AI-specific insights. Practically, the findings offer guidance for MSME managers and policymakers in designing strategies to overcome adoption barriers and leverage AI for sustainable growth. Future research is encouraged to explore empirical and longitudinal approaches to further examine the dynamic nature of AI adoption in MSMEs.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Achmad Tavip Junaedi Ahmad, Shukri Akhdan, Akhdan Anisa, Nurul Ansharullah Ansharullah Bianca, Kimberly Christa Bracken, Paul Cutan, Michael Deli, Mazzlida Mat Desnelita, Yenny Fadhillah, Maisya Fadrul, Fadrul frengky, frengky Gustientiedina Hamzah Hamzah Hamzah, Muhammad Luthfi Hamzah, Zulfadl Hamzah, Zulfadli Hanafiah, Anggi Isnaidi, Isnaidi Komardi, Dadi Kurniawan, Johan Layla Hafni Liem, Nicholas Löfstedt, Ragnar M. Fahli Zatrahadi Mery, Silvia Miftah Syarif, Miftah Mimelientesa Irman Muhammad Rizki Mutia, Tika Noor, Murniati Nuraini, Putri Octafilia, Yusnita Oscardo, Jason Prabudi, Anton Putri, Septia Aldina Rahman, Sarli Rahmat, Zetri Rauf, Ummu Ajirah Abdul Richardo, Richardo Riko Fridolend Sianturi Rusilawati, Ermina Safitri, Wulan Syaulia Salleh, Mohd Fairuz Md. Sandria, Wella Sarbaini Sarbaini Sari, Tri Purnama Selvi Selvi Shanum, Arsyila Luthfia Sianturi, Lioni Silitonga, Aseptua Gesima Sitompul, Silvia Sari Sri Fitria Retnawaty Staderlin, Mauren Sudarno Sudarno Suharti Suriyanti, Linda Hetri Surya Safari SD Suyono Suyono Syawal, Mohd. Elvisrafi Tanoto, Eric Ugli, Tilovmurodov Dostonbek Furqat Wahyu Joni Kurniawan, Wahyu Joni Wen Via Trisna Wijaya, Evelyn Winata, Fidelya Rachael