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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia International Journal of Information System and Innovation Management Research in Accounting Journal
Purwati, Astri Ayu
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Edukasi Peran Rekam Medis Sebagai Penyedia Informasi Kesehatan Pada Siswa-Siswi SMP Da’wah Kota Pekanbaru Sari, Tri Purnama; Trisna, Wen Via; Richardo, Richardo; Purwati, Astri Ayu
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 2 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i2.1169

Abstract

Salah satu sumber daya manusia di rumah sakit yang berwenang melaksanakan kegiatan rekam medis dan informasi kesehatan adalah perekam medis. Peran perekam medis sangat penting diketahui oleh masyarakat terutama sisawa siswi yang hendak melanjutkan pendidikan. Edukasi Rekam Medis dan Informasi Kesehatan (RMIK) melalui penerapan ilmu rekam medis dan informasi kesehatan di tatanan tahap sekolah merupakan salah satu bentuk intervensi yang dapat dilakukan guna meningkatkan pemahaman remaja mengenai langkah yang dapat dilakukan ketika ingin mendapatkan pelayanan kesehatan dan memenuhi aspek tertib administrasi pelayanan kesehatan. Kegiatan ini dilakukan dengan tiga tahapan yakni tahap persiapan, pelaksanaan dan evaluasi dan monitoring. hasil Post Test pada kegiatan pengabdian ini didapat sebanyak 28 orang (100%) responden yang mengetahui dan paham tentang Peran Rekam Medis Sebagai Penyedia Informasi Kesehatan.
Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water's Market Success Purwati, Astri Ayu; Kurniawan, Eka; Chandra, Teddy; Deli, Mazzlida Mat; Hamzah, Muhammad Luthfi; Abdullah, Siti Intan Nurdiana Wong
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.197

Abstract

This study aims to examine the impact of marketing mix strategy and hygienic perception on consumer trust and purchase decisions for Kembar Water, a bottled drinking water (AMDK) brand. The target population for this research includes consumers who have purchased Kembar Water products. From a total population of 380 consumers, a sample size of 100 respondents was determined using the Slovin formula. Random sampling was employed as the sampling technique. Data were collected through institutional documentation and online questionnaires distributed via Google Forms. The data analysis techniques included descriptive analysis and Structural Equation Modeling (SEM) using Smart PLS software. The findings of the study reveal that: (1) The marketing mix strategy variable does not significantly influence consumer trust. (2) The hygienic perception variable has a positive and significant impact on consumer trust. (3) The marketing mix strategy variable does not significantly affect consumer purchase decisions. (4) The hygienic perception variable positively and significantly influences consumer purchase decisions. (5) The consumer trust variable has a positive and significant effect on consumer purchase decisions.
STRATEGI PENINGKATAN KINERJA KARYAWAN: STUDI TENTANG BEBAN KERJA, TANGGUNG JAWAB, FASILITAS KERJA, DAN INSENTIF DI PT. JNE PEKANBARU Purwati, Astri Ayu; Liem, Nicholas; Hamzah, Zulfadli
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 4 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i4.4173

Abstract

The rapid development in the business world has led to an increase in the number of new business units initiated by the community, whether on a small, medium, or large scale. This study aims to investigate the impact of workload, responsibility, work facilities, and incentives on employee performance. PT. Jalinan Nusantara Express (Branch Office) was selected as the research object, with a population of 119 respondents. The sampling technique used was saturated or census sampling, and data analysis was conducted using the SPSS software. The results of this study indicate that workload, responsibility, and work facilities have a positive and significant impact on employee performance, while incentives do not have a significant effect. Perkembangan pesat dalam dunia bisnis telah menyebabkan peningkatan jumlah unit usaha baru yang dirintis oleh masyarakat, baik itu dalam skala kecil, menengah, maupun besar. Penelitian ini bertujuan untuk menginvestigasi dampak dari beban kerja, tanggung jawab, fasilitas kerja, dan insentif terhadap kinerja karyawan. PT. Jalinan Nusantara Express (Kantor Cabang) dipilih sebagai objek penelitian, dengan jumlah populasi responden sebanyak 119 orang. Teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh atau sensus, dan analisis data dilakukan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa beban kerja, tanggung jawab, dan fasilitas kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, sementara insentif tidak memiliki pengaruh signifikan.
Islamic Animation: Netnographic Analysis on Digital Processing Transformation in Social Media Hamzah, Hamzah; Ahmad, Shukri; Hamzah, Muhammad Luthfi; Purwati, Astri Ayu; Mutia, Tika
Nazhruna: Jurnal Pendidikan Islam Vol 6 No 3 (2023): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Universitas Pesantren Kh Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v6i3.4054

Abstract

A phenomenon that is currently widely discussed is the massive growth of digital creators who are actively sharing unique and popular da'wah concepts, primarily through Islamic animation. The objective of this study is to explore and analyze Islamic animated content on social media and identify the recurring themes found in these contents. The research team collected data by utilizing advanced search features and relevant keywords to locate content that met the specified criteria. Between June 2022 and June 2023, the research team evaluated a total of 5,000 pieces of content sourced from various virtual communities on Indonesia's prominent social media platforms, namely Instagram and YouTube. The first two rounds of evaluation focused on identifying qualitatively significant themes, while rounds 3 to 4 expanded on the initial findings for each social media platform. Employing the Netnography method for analysis, four distinct themes emerged from all Islamic animated content on social media: "Ustadz in Animation," "Life Advice," "Stories of Prophets and Apostles," and "Indonesian Muslim Children."
Implementasi Teknologi Digital pada Pengelolaan UMKM Cahaya Kemilau (Pengrajin Tenun Songket Melayu Riau) Purwati, Astri Ayu; Hamzah, Muhammad Luthfi; Irman, Mimelientesa; Rahman, Sarli
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.18749

Abstract

Cahaya Kemilau is one of the UMKM craftsmen of Riau Malay songket weaving in Pekanbaru. Some of the partner problems in this activity consist of: 1) production equipment that is still inadequate to increase production output, 2) traditional recording system that allows human error and is difficult to control, 3) traditional marketing system so that it has not touched potential customers from out of town to abroad. Some of the solutions offered to partners to solve existing problems include: 1) Adding weaving equipment 2) Designing an Android-based sales system 9) Making digital marketing (websites, social media and e-commerce of light sheen). Through this activity, several problems that became a priority for Cahaya Kemilau in producing Riau Malay songket weaving and also expanding its market distribution have been resolved with the presence of weaving equipment assistance that has been provided to seek to increase weaving production. For digital-based sales, currently Tenun Cahaya Kemilau is able to do marketing throughout the archipelago and even from outside Indonesia through online sales of websites, shopee and Instagram. Management management has become even better with the existence of an Android-based sales system. Traditional financial records, which were originally very vulnerable to missing records and human errors, are now easier to manage and monitor properly by the management.
Leveraging Intranet Quality for University Financial Sustainability: The Mediating Role of Enterprise Risk Management Rauf, Ummu Ajirah Abdul; Löfstedt, Ragnar; Bracken, Paul; Purwati, Astri Ayu
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.9188

Abstract

This study examines how intranet quality affects the financial performance of Malaysian public universities, filling a crucial gap in understanding how internal digital infrastructure supports institutional sustainability. It highlights Enterprise Risk Management (ERM) as a mediating factor translating intranet quality into measurable performance results. A cross-sectional survey was conducted with 210 participants, including risk committees, internal auditors, and top management from 20 public universities in Malaysia. This study used purposive, stratified, and census sampling methods. Intranet quality was evaluated across six key areas: collaboration tools, risk management application, access to proper risk data, interaction in risk problem-solving, communication among the risk committee, and risk management controls. ERM implementation was measured using ISO 31000-aligned standards, while university financial performance was assessed through five income sources: research projects, consultancies, public and private funding, commercialisation, and program offerings. Covariance-based structural equation modelling (CB-SEM) was employed for analysis. Findings reveal that intranet quality significantly improves ERM implementation, positively impacting financial performance. ERM partially mediates this relationship, with more substantial indirect effects than direct ones. This study emphasises the strategic importance of digital infrastructure and risk governance in boosting institutional effectiveness. It proposes a socio-technical model that helps university leaders leverage intranet systems to enhance risk resilience and long-term financial sustainability.
Digitalisasi Bisnis Peternakan Kambing Syariah sebagai Upaya Pemberdayaan Masyarakat Hafni, Layla; Rahman, Sarli; Fadrul, Fadrul; Suharti, Suharti; Wijaya, Evelyn; Purwati, Astri Ayu; Octafilia, Yusnita; Safari, Surya; Junaedi, Achmad Tavip
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5736

Abstract

Peternakan kambing merupakan sektor agribisnis berbasis rakyat yang memiliki potensi besar dalam meningkatkan perekonomian masyarakat. Namun demikian, sebagian besar peternak masih menggunakan sistem pengelolaan tradisional yang berdampak pada rendahnya produktivitas, transparansi, dan akses pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat bisnis peternakan kambing melalui penerapan teknologi digital dan model bisnis berbasis syariah. Metode pelaksanaan meliputi seminar, pelatihan, dan diskusi interaktif yang melibatkan akademisi, peternak, dan pemangku kepentingan. Materi yang diberikan mencakup pencatatan digital, Business Model Canvas (BMC), pemanfaatan IoT dalam pemantauan ternak, serta skema pembiayaan syariah. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pengelolaan peternakan modern, pemasaran digital, dan praktik bisnis yang etis sesuai prinsip Islam. Program ini berkontribusi dalam meningkatkan kapasitas manajerial peternak serta mendorong pengembangan agribisnis yang berkelanjutan dan berkeadilan.
Empowering Sustainable School Innovation Through Islamic Leadership and Islamic Business Ethics Purwati, Astri Ayu; Hamzah, Zulfadli; Arif, Muhammad; Deli, Mazzlida Mat; Riningsih, Duwi; Rukmini, Meme
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 4 (2025): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v6i4.2353

Abstract

The growing demand for sustainable innovation in educational institutions underscores the importance of leadership models grounded in ethical and religious values. In the context of Islamic education, leadership is not only expected to drive organizational performance but also to uphold Islamic ethical principles that shape decision-making and innovation practices. This study aims to examine the influence of Islamic Leadership on sustainable school innovation, with Islamic Business Ethics serving as a mediating variable. The research focuses on Islamic private schools in Pekanbaru, Indonesia. The study employs a quantitative research design using a survey method. From a total of 349 Islamic private schools, 100 schools were selected as the research sample using purposive sampling. Data were collected from school leaders and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software to test both direct and indirect relationships among variables. The findings reveal that Islamic Leadership has a significant and positive effect on sustainable school innovation. Furthermore, Islamic Leadership positively influences the implementation of Islamic Business Ethics. The results also confirm that Islamic Business Ethics significantly mediates the relationship between Islamic Leadership and school innovation, indicating that ethical practices strengthen the impact of leadership on innovation outcomes. These findings imply that integrating Islamic ethical values into leadership practices is essential for fostering sustainable innovation in Islamic educational institutions. In practice, school leaders are encouraged to embed Islamic Business Ethics into the organizational culture to enhance innovation and long-term educational sustainability.
Digitalization of Cultural Heritage and Local Product Marketing: Mapping Research Trends and Future Directions Purwati, Astri Ayu; Hamzah, Muhammad Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.2103

Abstract

The rapid expansion of digital technologies has transformed how cultural heritage is preserved, represented, and commercialized in contemporary markets. This study aims to systematically map research trends concerning the digitalization of cultural heritage and its implications for local product marketing during the 2020–2025 period. Using a Systematic Literature Review (SLR) approach guided by the PRISMA framework, 25 Scopus-indexed journal articles were analyzed to identify dominant themes, methodological patterns, and emerging research directions. The findings reveal four major thematic clusters: digital transformation and cultural governance, digital marketing and MSME competitiveness, cultural identity and consumer psychology, and technological innovation through artificial intelligence and immersive media. The results indicate that digitalization enhances market reach and engagement for culturally embedded local products; however, sustainable competitiveness depends not only on technological adoption but also on authenticity, narrative coherence, and institutional readiness. Emerging trends show increasing integration of AI and immersive technologies, stronger alignment with sustainability discourse, and growing cross-national comparative studies, while longitudinal and multi-level governance research remains underdeveloped. This study contributes by integrating fragmented research streams into a multidimensional analytical framework that connects cultural preservation with digital market performance. The findings provide theoretical advancement and practical insights for policymakers, cultural institutions, and local enterprises seeking to balance technological innovation with cultural integrity in digital marketplaces.
Job Stress and Work Environment as Antecedents of Cyberloafing Behavior: Implications for Employee Performance Purwati, Astri Ayu; Liem, Yuriana; Hamzah, Muhammd Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.2106

Abstract

This study aims to examine the influence of job stress and work environment on cyberloafing behavior and their implications for employee performance at PT. Perry Eka Bina Mandiri, Pekanbaru, Indonesia. The study employed a quantitative descriptive approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) for data analysis. The population consisted of all 34 employees of the company, and a census (saturated sampling) technique was applied, resulting in 34 respondents. The findings indicate that job stress does not have a significant effect on cyberloafing behavior or employee performance. The work environment has a significant negative effect on cyberloafing behavior but does not significantly influence employee performance. Furthermore, cyberloafing behavior has a significant negative effect on employee performance. These results highlight that cyberloafing plays a more direct role in influencing performance outcomes compared to job stress and work environment within the proposed model.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Achmad Tavip Junaedi Ahmad, Shukri Akhdan, Akhdan Ansharullah Ansharullah Bianca, Kimberly Christa Bracken, Paul Brillyandra, Fradini Cutan, Michael Deli, Mazzlida Mat Desnelita, Yenny Enjelika, Putri Fadhil, Muflihul Fadhillah, Maisya Fadrul, Fadrul Flejterski, Stanislaw frengky, frengky Ginting, Yanti Mayasari Gustientiedina Hamzah Hamzah Hamzah, Muhammad Luthfi Hamzah, Muhammd Luthfi Hamzah, Zulfadl Hamzah, Zulfadli Hanafiah, Anggi Harifon, Nanda Irwan Irwan Isnaidi, Isnaidi Jusmarni, Jusmarni Komardi, Dadi Kurniawan, Eka Kurniawan, Hendrya Kurniawan, Johan Lasri, Lof Layla Hafni Liem, Nicholas Liem, Yuriana Löfstedt, Ragnar M. Fahli Zatrahadi Mery, Silvia Miftah Syarif, Miftah Mimelientesa Irman Monalisa Monalisa Muhammad Arif Muhammad Firmansyah Muhammad Rizki Mukhlis Mukhlis Mutia, Tika Najima, Najima Noor, Murniati Nuraini, Putri Octafilia, Yusnita Oscardo, Jason Prabudi, Anton Putri, Septia Aldina Rahman, Sarli Rahmat, Zetri Rauf, Ummu Ajirah Abdul Richardo, Richardo Riko Fridolend Sianturi Riningsih, Duwi Rizaldi Putra Rukmini, Meme Rusilawati, Ermina Safitri, Wulan Syaulia Salleh, Mohd Fairuz Md. Sandria, Wella Sarbaeni, Sarbaeni Sari, Tri Purnama Selvi Selvi Shanum, Arsyila Luthfia Sianturi, Lioni Silitonga, Aseptua Gesima Sitompul, Silvia Sari Sri Fitria Retnawaty Staderlin, Mauren Sudarno Sudarno Suharti Suriyanti, Linda Hetri Surya Safari SD Suryadi, Nanda Suyono Suyono Syawal, Mohd. Elvisrafi Tanoto, Eric Teddy Chandra Thalia. S, Valerie Theodany, Fendha Wahyu Joni Kurniawan, Wahyu Joni Wen Via Trisna Wijaya, Evelyn Winata, Fidelya Rachael Yusrizal Yusrizal