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Hubungan Antara Kepercayaan Merek dan Iklan dengan Keputusan Pembelian Produk X Pada Mahasiswa Fakultas Ekonomi Universitas di Jakarta Ananda Ameliani; Parlyna, Ryna; Hidayat, Nurdin
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Tujuan penelitian ini adalah untuk mengetahui hubungan antara kepercayaan merek dan iklan dengan keputusan pembelianteh botol sosropada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta di Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik purposive sampling sebanyak 162 orang.Berdasarkan hasil analisis dan pembahasan diketahui bahwa terdapat hubungan positif dan signifikan antara kepercayaan merek dengan keputusan pembelian, terdapat hubungan positif dan signifikan antara iklandengan keputusan pembelian, serta terdapat hubungan yang positif dan signifikan antara kepercayaan merek dan iklan dengan keputusan pembelian Teh Botol Sosro pada mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta. The purpose of this study is to determine the correlation between brand trust andadvertising with buying decisionTea Bottle Sosroin The Faculty of Economics Student in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of purposive sampling as many as 162 people.Based on the result of analysis and discussion, it is known that there is positive and significant correlation between brand trust and buying decision, there is positive and significant correlation between advertising and buying decision, and also there is positive and significant correlation between brand trust andadvertising with buying decisionTea Bottle Sosroto the students of Faculty of Economics State University of Jakarta.

Dampak Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Perusahaan X di Jakarta Pramesti , Lia Indah; Hidayat, Nurdin; Parlyna, Ryna
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Tujuan penelitian ini adalah untuk mengetahui dampak budaya organisasi dan lingkungan kerja terhadap kinerja pegawai pada Perusahaan X di Jakarta. Metode penelitian yang peneliti gunakan adalah metode survey dengan pendekatan korelasional, populasi yang digunakan adalah seluruh pegawai Perusahaan X di Jakarta. Teknik pengambilan sampel yang digunakan adalah dengan teknik purposive sampling sebanyak 110 orang. Berdasarkan hasil analisis dan pembahasan diketahui bahwa terdapat dampak positif dan signifikan budaya organisasi terhadap kinerja pegawai, terdapat dampak positif dan signifikan lingkungan kerja terhadap kinerja pegawai, serta terdapat dampak yang positif dan signifikan budaya organisasi dan lingkungan kerja terhadap kinerja pegawai pada Perusahaan X di Jakarta. The purpose of this study is to determine the impact of organizational culture and the work environment on employees performance Company X in Jakarta. The research method used is survey method with the correlation approach, population used are all staff in The Company X in Jakarta. The sampling technique used technique of purposive sampling as many as 110 people. Based on the result of analysis and discussion, it is known that there is positive and significant impact organizational culture to employees performance, there is positive and significant impact work environment to employees performance, and also there is positive and significant impact of organizational culture and the work environment on employees performance Company X in Jakarta

Faktor-Faktor yang Memengaruhi Intention to Stay pada Perusahaan Swasta di Jakarta Saraswati, Regia; Hidayat, Nurdin; Wolor, Christian Wiradendi
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.16

ABSTRACT Private employees should intend to stay in their company for a long time. The intention to stay is related to many factors, including job satisfaction, work-life balance, and organizational commitment. This study aims to determine the effect of job satisfaction, work-life balance, and organizational commitment on the intention to stay of employees. The research subjects were 200 employees who worked at a private company in Jakarta. The research design used is the AMOS SEM method with a quantitative approach. The results obtained showed that job satisfaction and work-life balance significantly affect the intention to stay and work-life balance significantly affects the organizational commitment. However, the results are not positive and significant work-life balance and organizational commitment to the intention to stay. ABSTRAK Para pekerja swasta harus memiliki niat untuk tinggal di perusahaan mereka untuk waktu yang lama. Niat untuk tinggal terkait dengan banyak faktor-faktor, termasuk kepuasan kerja, kehidupan kerja keseimbangan, dan komitmen organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja, keseimbangan kehidupan kerja dan komitmen organisasi terhadap niat tinggal karyawan. Subyek penelitian adalah 200 karyawan yang bekerja pada Perusahaan Swasta di Jakarta. Desain penelitian yang digunakan adalah metode AMOS SEM dengan pendekatan kuantitatif. Hasil yang diperoleh menunjukkan bahwa kepuasan kerja dan keseimbangan kehidupan kerja secara signifikan mempengaruhi niat untuk tetap dan keseimbangan kehidupan kerja juga secara signifikan mempengaruhi komitmen organisasi. Namun terdapat hasil tidak signifikan keseimbangan kehidupan kerja dan komitmen organisasi terhadap niat untuk menetap.

Implementasi Kurikulum Merdeka di SDN 2 Pasuruan dalam Meningkatkan Akhlak Beragama Hidayat, Nurdin; Yuberti, Yuberti; Akmansyah, Muhammad; Tuala, Riyuzen Praja
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 6 No. 2 (2024): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v6i2.1737

The curriculum is present as a guide used by educators where the curriculum undergoes various changes as a form of adaptation to a dynamic era. One of them is by implementing an merdeka curriculum where this curriculum tends to be considered as a new one. This curriculum is still in the process of being implemented gradually. Nevertheless, there are some schools have implemented merdeka curriculum. Those schools have emphasized independent learning according to the needs and characteristics of students. This study aims to determine and analyze the implementation of the merdeka curriculum at Public Elementary School 2 Pasuruan in improving religious morals. This research is a descriptive research with a qualitative approach. While the data analysis used is the Miles and Huberman model which includes data reduction, data presentation and conclusion drawing or verification. The results of this study indicate that the implementation of the merdeka curriculum at Public Elementary School 2 Pasuruan has started to run effectively in improving religious morals. The implementation of the independent curriculum is a very good breakthrough to be implemented, because in its policies it can make it easier for teachers to teach basic and important material to students without having to be burdened with other essential material.

Efforts to Improve Learning Outcomes of Myob Subjects Through Interactive Learning Media Based Video Tutorial for Students Class XII Accounting SMK Aulia, Muhammad Rizki; Hidayat, Nurdin; Zainal, Vetri Yanti
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The problems in this research are: (1) The use of conventional learning models is not something bad, but it is felt to be less effective because students cannot realize their activeness in the learning process. (2) Students are less active in the learning process. (3) Low Myob learning outcomes. This research aims to analyze the increase in activity and learning outcomes of students using interactive learning media based on Video Tutorials in class XII Accounting in the odd semester of SMK PGRI 2 Bandar Lampung for the 2023/2024 academic year. This research is Classroom Action Research (PTK) which was held at SMK PGRI 2 Bandar Lampung in the odd semester of the 2023/2024 academic year in collaboration with the Myob class XII Accounting subject teacher. The subjects of this classroom action research are students of class Based on the research results, Myob learning using interactive learning media based on video tutorials can improve the activities and learning outcomes of class XII Accounting students at SMK PGRI 2 Bandar Lampung. This is proven by the learning activities obtained by students. The percentage increase in overall student learning activity was 74.23 (Quite Active) in cycle 1 and increased to 81.64 (Very Active) in cycle II, there was an increase in student activity from cycle I to cycle II of 7.41. Meanwhile, the student's myob learning results from cycle I to cycle II have increased and have shown the goal of the success indicator being 80%. In cycle 1 there was a percentage of learning completeness of 6 students with an average score of 72.64 (35.3%) and in cycle II there were 14 students with an average score of 79.41 (82.3%) students. which was completed by a total of 17 students, so there was an increase of 47%.Keywords: Improving Learning Activities and Outcomes, Myob Subjects, Video Tutorial-Based Interactive Learning MediaDOI: http://dx.doi.org/10.23960/E3J/v7i1.1-6

Penggunaan Model Pembelajaran Scramble dalam Meningkatkan Hasil Belajar IPS Siswa Kelas IV SDN 1 Penawar Jaya Tulang Bawang Tiara, Shindy; Hidayat, Nurdin; Siska, Yulia
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 4 No. 1 (2022): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v4i1.780

The problem in this research is that students' learning outcomes are not yet maximal. The purpose of this study was to determine the increase in social studies learning outcomes after following the scramble learning model for the fourth grade students of SDN 1 Penawar Jaya Tulang Bawang. This research uses Classroom Action Research (CAR). Data collection techniques using test questions, observation, and documentation. The results showed that the percentage of student activity in the first cycle of meeting 1 obtained a percentage of 57.14% (less) and at the second meeting a percentage of 67.86% (enough). In the second cycle at the first meeting the percentage was 82.14% (good) and at the second meeting the percentage was 92.86% (very good). While the aspect of learning outcomes at the pre-cycle stage obtained a percentage of 47.06%, increased in the first cycle to 64.71% and increased again to 88.24% in the second cycle. Based on the explanation above, it can be concluded that the application of the scramble learning model can improve social studies learning outcomes for fourth grade students at SDN 1 Penawar Jaya Tulang Bawang.

Pengembangan Media Roulette Game pada Mata Pelajaran IPS Materi Jenis-jenis Usaha dan Kegiatan Ekonomi Masyarakat Siswa Kelas 5 MI Miftahul Jannah Saleem, Nurdina; Hidayat, Nurdin; Kurniasih, Try Indiastuti
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 6 No. 1 (2024): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v6i1.1531

The problems in this research are 1) students' understanding of social studies material is still low, 2) the learning resources used during learning are only based on teacher books and student books, 3) most students in the class still tend to be passive in learning social studies and 4) the use of learning media, especially social studies learning, is still not varied. Based on these problems, it is necessary to develop learning media to overcome these problems, namely by developing roulette game media. The aim of this research is to determine the level of feasibility, practicality and effectiveness of the roulette game media in social studies subjects regarding types of business and economic activities in society. This type of research is the development of ADDIE (Analysis, Design, Development, Implementation and Evaluation). The instruments used are expert validation sheets, questionnaire sheets and test sheets. The results of research conducted by researchers in developing roulette game media in social studies subjects regarding types of business and economic activities in society stated that (1) this roulette game media received an average score of 4.5 (very valid) from media experts and obtained an average score of 4.3 (very valid) from material experts, (2) this roulette game media has a level of practicality based on teacher responses by obtaining an average score of 4.4 (very practical) and student responses by obtaining an average score of 3.6 (practical) (3) this roulette game media has a level of effectiveness based on the evaluation results obtained by students by looking at the learning completeness achieved at 85.71%. Based on this explanation, it can be concluded that the development of roulette game media has very high feasibility, practicality and effectiveness in class 5 social studies learning on types of business and community economic activities.

Implementasi Kurikulum Merdeka di SDN 2 Pasuruan dalam Meningkatkan Akhlak Beragama Hidayat, Nurdin; Yuberti, Yuberti; Akmansyah, Muhammad; Tuala, Riyuzen Praja
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 6 No. 2 (2024): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v6i2.1737

The curriculum is present as a guide used by educators where the curriculum undergoes various changes as a form of adaptation to a dynamic era. One of them is by implementing an merdeka curriculum where this curriculum tends to be considered as a new one. This curriculum is still in the process of being implemented gradually. Nevertheless, there are some schools have implemented merdeka curriculum. Those schools have emphasized independent learning according to the needs and characteristics of students. This study aims to determine and analyze the implementation of the merdeka curriculum at Public Elementary School 2 Pasuruan in improving religious morals. This research is a descriptive research with a qualitative approach. While the data analysis used is the Miles and Huberman model which includes data reduction, data presentation and conclusion drawing or verification. The results of this study indicate that the implementation of the merdeka curriculum at Public Elementary School 2 Pasuruan has started to run effectively in improving religious morals. The implementation of the independent curriculum is a very good breakthrough to be implemented, because in its policies it can make it easier for teachers to teach basic and important material to students without having to be burdened with other essential material.

Implementasi Penerapan Customer Relationship Management (CRM) Online untuk Meningkatkan Layanan Pendidikan terhadap Wali Murid di Sekolah Menengah Kejuruan Fitria, Nur; Hidayat, Nurdin
Lentera: Jurnal Ilmiah Kependidikan Vol. 17 No. 1 (2024): Lentera
Publisher : STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/lentera.v17i1.1448

Implementation of Online Customer Relationship Management (CRM) to Improve Educational Services for Parents of Students in Vocational High Schools, is research that implements an online program in the form of Whatsapp services and websites in order to improve and improve services for parents of students in Schools. CRM itself is actually often used in business companies, but is also starting to be used in the world of education. CRM aims to improve relationships with customers, in this case parents, and increase interest in the school, which ultimately results in the school having many students. The online CRM used is an Android application in the form of a Whatsapp application and website. With this service application, parents of students can find out about the distribution of information and developments in school programs that will be and have been implemented for their children or students at the school, so that they can improve services that ultimately increase interest. Today a good customer relationship management (CRM) platform is the backbone of many successful student recruiting efforts. CRM for schools is a customer-centric system that can help education professionals, build relationships with prospects and enrollees, generating data-based insights.

Pelatihan Dasar Penunjang Artikel Melalui Optimalisasi Penggunaan Aplikasi Publish or Perish dan Mendeley Sari, Dewi Agustin Pratama; Mahfirah, Titis Fatarina; Muliasari, Indah; Hidayat, Nurdin; Armeliza, Diah; Dhinanty, Raihanisa Dara; Putri, Rachma Amalia
Rahmatan Lil 'Alamin Journal of Community Services Volume 4 Issue 1, 2024
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol4.iss1.art3

The basic research support skills training program is part of an effort to support the Tri Dharma of Higher Education, where lecturers play a role in sharing their knowledge with the community. This program is conducted because lecturers have diverse needs related to skills that support article writing. The goal of the program we offer is to provide solutions for training participants to be more skilled in creating articles more efficiently with the optimal use of the Publish or Perish and Mendeley applications. The Publish or Perish application is a tool that can help researchers understand the extent to which research on their subject has been conducted. Meanwhile, the Mendeley application can assist researchers in citing more easily. The research results show that participants' knowledge of both applications has increased, and participants will use both applications in their future research. Therefore, this community service activity will contribute to the improvement of scientific article writing.

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