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All Journal Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta IJIS - Indonesian Journal On Information System Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Edueco Jurnal Ilmiah ILKOMINFO - Ilmu Komputer & Informatika Jurnal GeoEkonomi Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Manajemen Indonesian Journal of Networking and Security - IJNS JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) MEDIA RISET EKONOMI Journal of Digital Literacy and Volunteering Edusight Jurnal Pengabdian Masyarakat (EduJPM) Jurnal Ragam Pengabdian Visioner : Jurnal Manajemen dan Bisnis Journal of Digital Literacy and Volunteering
Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan
POLITEKNIK SAINS DAN TEKNOLOGI WIRATAMA MALUKU UTARA
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Disiplin Kerja, Motivasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Pada Royal Suite Hotel Kota Balikpapan Aliarisqi, Dita; Hasan, Syahril; Yuliani, Tutik
Jurnal GeoEkonomi Vol. 17 No. 1 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i1.722

Abstract

This study aims to determine the effect of work discipline, motivation and work environment on employee job satisfaction at Royal Suite Hotel Balikpapan City. Population and sample in this research are 41 employees of Royal Suite Hotel Balikpapan City. By using total/census sampling technique so that the sample used is 41 respondents. Data collection method is done by distributing questionnaires. This research uses SmartPLS in managing data. The result of this research shows that Work Discipline variable has no effect on Job Satisfaction of Royal Suite Hotel Balikpapan City Employees. Motivation variable affects Job Satisfaction of Royal Suite Hotel Balikpapan City employees. Work Environment variable affects Job Satisfaction of Royal Suite Hotel Balikpapan City Employees.
Mediasi Ganda Customer Engagement dan Innovation Capability pada Hubungan Digital Leadership terhadap Business Performance Perusahaan Jasa di Kota Balikpapan Patta, Ribka; Gusmawati, Gusmawati; Rahayu, Agus; Prastiyo, Hery Eko; Hasan, Syahril
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/scc9zm66

Abstract

This study aims to analyze the influence of digital leadership on business performance through customer engagement and innovation capability in service companies in Balikpapan City. The study used a quantitative approach with a survey method on 96 respondents selected using a purposive sampling technique. Data collection was carried out through direct and online questionnaires, then analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of the SmartPLS application version 4.0. The results showed that digital leadership did not significantly influence business performance. Conversely, digital leadership had a positive and significant effect on customer engagement and innovation capability. Furthermore, customer engagement did not significantly influence business performance, while innovation capability had a positive and significant effect on business performance. This study also found that customer engagement was unable to mediate the influence of digital leadership on business performance, while innovation capability was able to mediate the relationship positively and significantly. The research findings indicate that the success of a service company's digital transformation is more influenced by the organization's ability to create innovation than simply building customer engagement. This research provides theoretical contributions in the development of Dynamic Capability Theory and Resource-Based View (RBV), as well as providing practical implications for service companies in improving innovation capability to support business performance in the digital transformation era.
Peran Customer Trust dalam Memediasi Pengaruh Marketing Mix 7P terhadap Loyalitas Mahasiswa di Universitas Balikpapan Rahman, Edo; Fitriani, Nur; Norbayah, Norbayah; Asim, Nur; Hasan, Syahril
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1p98za63

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Bauran Pemasaran 7P terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai variabel mediasi pada mahasiswa Universitas Balikpapan. Variabel independen dalam penelitian ini terdiri dari Produk, Harga, Tempat, Promosi, Orang, Proses, dan Bukti Fisik. Variabel dependen yang digunakan adalah Loyalitas Pelanggan, sedangkan Kepercayaan Pelanggan digunakan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada mahasiswa Universitas Balikpapan. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Produk dan Harga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, sedangkan Proses dan Bukti Fisik berpengaruh positif dan signifikan terhadap Kepercayaan Pelanggan. Selain itu, Kepercayaan Pelanggan terbukti berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Namun, Kepercayaan Pelanggan tidak mampu memediasi secara signifikan hubungan antara seluruh variabel Bauran Pemasaran 7P dan Loyalitas Pelanggan. Temuan penelitian juga menunjukkan bahwa loyalitas mahasiswa tidak hanya dipengaruhi oleh strategi Bauran Pemasaran 7P, tetapi juga oleh kualitas layanan akademik, pengalaman belajar, fasilitas, pelayanan administrasi, dan kepercayaan mahasiswa terhadap institusi.
Pengaruh Strategi Pemasaran dan Digital Marketing Terhadap Kinerja Operasional Pada Klinik Medika Utama Balikpapan Nofia, Nofia; Darwin, Wina Khatrini; Putri, Elda Andrialya; Irfan, Muhammad; Hasan, Syahril
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9fhh6s14

Abstract

Perkembangan pesat teknologi digital mengharuskan perusahaan jasa menyesuaikan strategi pemasaran mereka guna meningkatkan kinerja operasional. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran dan pemasaran digital terhadap kinerja operasional Klinik Medika Utama, Balikpapan. Pendekatan kuantitatif digunakan dengan metode pengambilan sampel acak sederhana yang melibatkan 51 responden pasien. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa model tersebut menjelaskan 50,4% varians dalam kinerja operasional (Adjusted R-Square = 0,504). Strategi pemasaran memiliki pengaruh positif namun tidak signifikan terhadap kinerja operasional (β = 0,148; t = 0,690; p = 0,490). Sebaliknya, pemasaran digital memiliki pengaruh positif dan signifikan terhadap kinerja operasional (β = 0,604; t = 3,044; p = 0,002). Analisis ukuran efek menunjukkan bahwa pemasaran digital memiliki pengaruh yang lebih dominan (f² = 0,314) dibandingkan strategi pemasaran (f² = 0,019). Hasil ini menegaskan bahwa pemasaran digital merupakan pendorong utama kinerja operasional di era digital. Oleh karena itu, organisasi sebaiknya memprioritaskan optimalisasi platform digital dan peningkatan kompetensi teknologi karyawan.
Pengaruh Digital Marketing, Harga, Kualitas Produk, Dengan Kepuasan  Sebagai Moderasi Keputusan Pembelian Pada Fore Coffe Di Balikpapan Marsianto, Nikolas Heru; Saputra, Dodi; Andrianto, Farista Cahya; Benu, Andika; Hasan, Syahril
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nz035g10

Abstract

This study examines the effects of digital marketing, price, and product quality on purchasing decisions at Fore Coffee in Balikpapan, with customer satisfaction acting as a moderating variable. The rapid growth of the modern coffee industry has encouraged businesses to adopt effective digital marketing strategies, competitive pricing, and consistent product quality to influence consumer purchasing behavior. A quantitative survey was conducted involving 200 Fore Coffee consumers selected through purposive sampling. Respondents were required to have purchased Fore Coffee products at least twice within the last six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that digital marketing, price, and product quality positively and significantly influence purchasing decisions. Product quality emerged as the most influential factor among the independent variables. Furthermore, customer satisfaction significantly strengthens the relationships between digital marketing, price, product quality, and purchasing decisions. These results indicate that satisfied consumers are more responsive to marketing efforts, perceive prices more positively, and are more likely to make purchasing decisions when product quality meets their expectations. The study provides practical insights for Fore Coffee to enhance its digital marketing strategies, maintain product quality, and implement pricing policies that support customer satisfaction and purchasing decisions.
Co-Authors - Muharto Abdullah, Saiful Do Afni Asmaningsih Agus Rahayu Aini Nurul Aliarisqi, Dita Almakkah, Diva Sappe Ambarita, Arisandy Amirudin, M Irfan Andrianto, Farista Cahya Anggita, Sandra Anggreini Retor, Meinita Anwar Fattah Asim, Nur Ayke Nuraliati Benu, Andika Darman Umagapi Darwin, Wina Khatrini Dewi Safitri, Putriani Djumati, Karmila Dodi Saputra Dwi Taufik Rohman Effendy, Meirani Khoirotunnisa Fachry Abda El Rahman Fitriana Fitriana Grave, Anita De Gusmawati Gusmawati, Gusmawati Hadi Sutrisno Halim, Adetria Hamadia, Masita Hariati, Hariati Hindun Hasan I Gusti Ngurah Agung Dewantara Putra Kardinar Wijayanti, Silvana Lia Muawarsiati Lombo, Ditje Marsianto, Nikolas Heru Milado, Alan Muhammad Faizal Muhammad Irfan Muhammad, Ferawati Muhammad, Nurlaila Muhdar Abdurahman Nilasari, Yekti Nofia, Nofia Norbayah, Norbayah NUR FITRIANI Nurmala Rusli Nurul Hasanah Pamungkas, Yoga Pape Oly, Oscarius Patta, Ribka Pertiwi, Triani Patra Prastiyo, Hery Eko Putra, Odesha Ramanda Putri, Elda Andrialya Rahman, Edo Redjeki, Finny Rokhyadi, Robby Saputri, Niken sudarmo sudarmo Sugianto, Efendi Sutardjo, Agus Tanjung, Ronaaziyyah Tutik Yuliani, Tutik Uzmiati . Wagimin Wagimin Wagimin, Wagimin Wiwik Novitasari Yulianti, Tutik