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A Case Study of Consumer Satisfaction of Kentucky Fried Chicken Pandey, Rudresh; Rao, K.S.; Er, Cha Ching; Kee, Daisy Mui Hung; Chua, Wan Jun; Hon, Hui Shan; Tan, Chong Yi; Tayal, Sakshi; Sariya, Sariya; Narendath, P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1060

Abstract

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.
The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Pandey, Rudresh; Ganatra, Varsha; Sonawane, Harsh; Binti Mohd Fauzi, Fahada Nur; Kee, Daisy Mui Hung; Binti Mohd Yasir, Nur Hafizah; Binti Suhairi, Nur Fatini Farisya; Binti Md Zamri, Nur Afeza Azila
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1022

Abstract

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.
Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Singh, Padmalini; D, Dilip; P, Nuthan Jeevraj; Hung, Yip Wei; Kee, Daisy Mui Hung; Wen, Yap Sing; Pandey, Divya; Pandey, Rudresh; Yunn, Sek Yuen; Wen, Shelly Foo Hui
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
Key Determinants of International Retail Success: A Case of IKEA Retail Singh, Padmalini; Rao, K.S. Srinivasa; Xuan, Liang; Kee, Daisy Mui Hung; Min, Fong Jia; Xuan, Tan Yi; Ing, Teoh Siew; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
A Case Study on Key Success Factors of Garuda Indonesia Airlines Ganatra, Varsha; Sinha, Rupesh; Chawla, Pooja; Yi, Tan Chi; Kee, Daisy Mui Hung; Fei, Neng Mei; Leng, Law Sin; Hui, Foung Hann; Sentosa, Reinaldo Gerald; Sin, Liem Gai; Gupta, Apurv; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1024

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.
Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Factors Influencing Organization Success: A Case Study of Walmart Pandey, Rudresh; D, Dillip; Jayant, Jigyasa; Vashishth, Kajal; Nikhil, Nikhil; Qi, Tin Jin; Kee, Daisy Mui Hung; Mei, Tan Cai; Xin, Roselin Yong Kai; Qhi, Looi Yong
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1059

Abstract

Walmart was established by Sam Walton and beginning as a small discount retailer in Rogers, Arkansas in 1962. This paper investigates how Walmart become popular and successful in retail business around the world and how they perform well in sales. This study found that some factors were leading to the success of Walmart. Since then, Walmart has become the most trusted retailer that creates value for business and society.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Nair, Rajesh Kumar; Reddy, L. Sudershan; Verma, Priyanka; Pandey, Rudresh; Yuwono, Sienly; Sin, Liem Gai; Qi, Wong Yun; Kee, Daisy Mui Hung; Gee, Ooi Xin; Ing, Tammy Wong Shao; Yu, Tan Pei
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Pandey, Rudresh; Reddy, L. Sudershan; Chaudary, Vidush; Widyawati, Venny Tezaryning; Sin, Liem Gai; Bin Mohd Ghazali, Muhammad Khairul Amali; Kee, Daisy Mui Hung; Bin Ibrahim, Muhammad Firdaus; Bin Ahmad Fadzeil, Muhammad Zulhusni; Binti Mohamed, Nur Azwanie
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks D, Dilip; Sinha, Rupesh; Wen, Chin Pei; Kee, Daisy Mui Hung; Ching, Choong Shu; Er, Lew Ke; Agarwal, Somya; Pandey, Rudresh; Putra, Theofilus Welyna; Sin, Liem Gai; Yan, Yap Wen
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1031

Abstract

The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed survey questionnaire consisting of 4 major aspects of brand equity with purchase decision and the results collected were analysed in order to obtain a meaningful conclusion. For the implementing, we designed a conceptual framework and hypothesized the correlation among its constructs which are brand equity and purchase intention. All the hypothesis which are tested based on the brand equity and consumer purchase decisions was accepted. The results showed that brand equity has a positive influence on consumer purchase decisions.
Co-Authors A. Prakash, Preethi A.A. Gde Satia Utama, A.A. Gde Satia A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ahmad, Khadija Mohammad Aida, Syazreen Aishan, Norfathu Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albert, Paul Jason Albesis, Ghezlan Alfadhly, Hamad Alfahad, Fay Fahad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Alosaimi, Asla Alotaibi, Aisha Bader Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amir Hamzah, Nur Ardina Amirah, Nur Amirah, Nur Wadhihah Angarita, Laura Sofia Cuellar Anjali, Anjali Aqilah, Nur Arenas, Venus Toro Ariyani, Dwi Nita Artha, Diwa Aun, Teoh Bak Basak, Sourav Bella, Arti Bhardwaj, Shelly Bhavishya, Bhavishya Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Mohd Ghazali, Muhammad Khairul Amali Binti Azmi, Nur Ain Syamira Binti Md Zamri, Nur Afeza Azila Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin Binti Mohamed, Nur Azwanie binti Mohd Daud, Sofea Zafiera Binti Mohd Fauzi, Fahada Nur Binti Mohd Hamdan, Noor Najihah Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Binti Zamara, Faizah Binti Zamri, Siti Khadijah BV, Suhasini Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Pratima Chaudhary, Utkarsh Chauhan, Shradda Chaurasiya, Rupali Chawla, Pooja Chen, Lim Sin Chia, Jian Wei Chin, Ming Hooi Ching, Choong Shu Chong, Angela Yi Wen Chong, En Chua, Chuan Rou Chua, Jia Feng Chua, Wan Jun D, Dilip D, Dillip Das, Akash Diaz, John Francis Edeh, Blessing Friday Edeh, Friday Ogbu En, Lim Xiao Er, Cha Ching Er, Lew Ke Fadzil, Sarah Qamarina Meor Ahmad Fatihah, Nur Alissa Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goel, Pragya Goyal, Priyanshi Goyal, Shradha Gupta, Ankit Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Halim, Nur Aqilah Abdul Hanif, Maulana Hanif, Mohd Azri Harsha, Yalla Satya Sai Venkata Sri Hon, Hui Shan Hong, Aileen Chun Yueng Hongekar, Sairaj Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Gan Kia Hui, Saw Jia Hui, Yip Jia Hung, Daisy Kee Mui Hung, Yip Wei Husna, Nor Ibrahim, Haslindar Ilyana, Normaizatul Ing, Tammy Wong Shao Ing, Teoh Siew Irdina, Irdina Iyer, Ganesh Izzati, Zafirah Jain, Ashi Jamnik, Sonali Jayant, Jigyasa Jian, Oh Zi Jimmy, Adrianie Jinietia Jin, Chai Yeong Jin, Liow Yue Junaina, Intan Kadam, Prachi Kamarudin, Riduwan Shah KARAMCHANDANI, DEVANSHU Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khushboo, Kumari Kong, Rui Yang Kulkarni, Swati Kumar C, Akshay Kumar, Kalyani Prem Kumari, Madhumita Kurniawan, Obaja Elka Lam, Kah Yee Lee, Jia Ying Lee, Men Je Lee, Zhi Wei Leng, Law Sin Liang Xuan Lim, Chun Han Lim, Jia Yee Lin, Jia Yee Ling, Chong Chiew Ling, Irene Saw Ai Ling, Lee Kuong Lopez, Carolina Ardila Low, Chia Miin Maisarah, Nabilah Malhotra, Kunal Massand, Ajay Mazzuan, Nur Alya Maisarah Mei, Tan Cai Mein, Hee Hui Min, Fong Jia Min, Tan Hui Muhammad Adam, Muhammad Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Mulya, Victor Teja Mundu, Muhamad Mustafa Nabawanuka, Hamidah Nadirah, Nour Aliaa Nair, Rajesh Kumar Nandana, R Devi Narayanan, Yashwiny Narendath, P. Naresh, Prudhvi Naresh, Vadlamudi Prudhvi Ng, Xin Yun Nidhi, Nidhi Nikhil, Nikhil Nuo, Qiu Nur Fadhilah Obinwa, Etoo Emmanuel Ong, Rui Suen P, Nuthan Jeevraj P.V, Ranjith Pal, Monika Panda, Kunal Pandey, Divya Pandey, Madhu Ashok Pandey, Mayank Kumar Pandey, Shweta Pathak, Smita Pawar, Purvika Perez, Manuela Granda Peter, Okwu Puran, Puran Putra, Theofilus Welyna PV, Ranjith Qhi, Looi Yong Qi, Er Jia Qi, Liang Mei Qi, Tin Jin Qi, Wong Yun Qing, Koh Jhee Qu, Gao Quttainah, Majdi Anwar Radzi, Rayhani Syahlah M Rai, Akansha Raj, Nidhi Ramadhan, Hafizh Sasining Ramadhany, Diwa Artha Rana, Virat Rao, K.S. Rao, K.S. Srinivasa Rattanapoond, Rattanapoond Reddy, L. Sudershan Reddy, Vasunthra Restrepo, Camilo Alberto Perez Restrepo, Camilo Pérez Riduan, Rusydina Amirah Mohd Ristiansyah, Sabillah Alfarisi Safitri, Adinda Dessy Indriana Sahu, Aditya Kumar Sara, Hani Sariya, Sariya Saxena, Muskan Sejal, Shivani Sentosa, Reinaldo Gerald Shamiliy, Thiagarajan A/P Sharma, Lavi Sharma, Shivam Sharma, Shobha Shukla, Sonia Sien, Lim Hooi Sin, Liem Gai Singh, Abhishek Singh, Abishek Singh, Ashvinderjit Singh, Padmalini Sinha, Rupesh Siw, Ming Yuen Sonawane, Harsh Soon, Joel Chen Tai Sri, Kamini Srishti, Srishti Srivastava, Aditi Stephani, Stephani Subramaniam, Maniratnam Sundararajan, Thanushrii P.K. Suvanmanee, Wanneyda Swami, Sudiksha Syakirah, Nurul Syarina, Wan Syazwanie Syazreeza, Rusyda Tan, Chong Yi Tayal, Sakshi Thevan, Parvina A/P Sangelee Thirupathi, Harichandran Tianen, Wang Tien, Tan Jia Tiffany, Natasha Ting, Quek Xin Toh, Yong Rong Tomar, Sania Upadhayay, Nishant Usamah, Ahmad Uwais, Nurul Vashishth, Kajal Vashney, Kushal Verma, Ashutosh Verma, Deepali Verma, Priyanka Verma, Sahil Wei, Liew Pei Wei, Ooi Yu Wen, Chin Pei Wen, Ewe Cai Wen, Shelly Foo Hui Wen, Yap Sing Whiryawan, Jhonathan Widyawati, Venny Tezaryning XiaoLin, Huang Xin, Roselin Yong Kai Xuan, Chian Lee Xuan, Tan Yi Xuan, Wang Ying Yan, Ng Pui Yan, Yap Wen Yee, Jia Hui Yeong, Pei Hung Aw Yi, Sally Poh Jia Yi, Tan Chi Yin, Chong Li Yu, Tan Pei Yue, Wong Sin Yunn, Sek Yuen Yusra, Nur Amalina Hadirah Yuwono, Sienly Zahra, Puteri Fatimah Zakwan, Muhamad Amir Zen, Lee Jen Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad