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Investigating The Motivating Factors of ChatGPT Usage in Research by Postgraduate Students in Emerging Economy Edeh, Friday Ogbu; Mundu, Muhamad Mustafa; Pandey, Rudresh; Edeh, Blessing Friday; Nabawanuka, Hamidah
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.500

Abstract

Artificial intelligence (AI) has influenced research rituals, beginning from its rigor, purposefulness, dependability, reliability, validity, and reporting. Before the advent of AI, postgraduate students were saddled with parsimonious philosophical strands and similarity thresholds. But, with the current trend of AI writing tools such as ChatGPT, most students in developing educational economies have started shifting their research posts toward writing technologies. Thus, using a cross-sectional survey design, this research aims to investigate the factors that motivate management science postgraduate students to use ChatGPT for their studies. Researchers collected data from doctoral students in management science using a questionnaire. Thus, two hundred and one (201) postgraduate students drawn from three state universities in southeastern Nigeria served as the respondents in this research. The formulated research propositions were analyzed with linear regression. The study found that postgraduate students were motivated by perceived usefulness, ease of use, and enjoyment. The result of the study revealed that perceived ease of use (PEOU), perceived usefulness (PU), and perceived enjoyment (PE) have a positive significant effect on ChatGPT usage.
How Organizational Management Affect Employees’ Motivation and Service Quality: A Study of Kentucky Fried Chicken (KFC) Husna, Nor; Kee, Daisy Mui Hung; Amirah, Nur Wadhihah; Syazreeza, Rusyda; Fatihah, Nur Alissa; Pandey, Shweta; Agnihotri, Shreyas; Pandey, Rudresh
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.860

Abstract

This study aims to determine how organizational management affects organization’s employees, their motivation and service quality they deliver to the customers. This research was conducted on a world-famous Restaurant Chain - Kentucky Fried Chicken. KFC is a subsidiary of Yum! Brands, the world’s most popular chicken restaurant chain. KFC has been serving Finger Lickin’ Good Chicken since 1930 and has settled itself in 118 countries all over the world with a total of 18,875 restaurants. KFC is recognized for its high customer satisfaction. It is proven that how management treats their workers can affect their worker’s motivation and company’s service quality. A positive attitude of management towards workers might result in higher motivation which contributes to greater performance along with high quality of service. The study comprises of both primary and secondary data to obtain the relevant information & findings.
Co-Authors A. Prakash, Preethi A.A. Gde Satia Utama, A.A. Gde Satia A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Agnihotri, Shreyas Ahmad, Khadija Mohammad Aishan, Norfathu Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albesis, Ghezlan Alfadhly, Hamad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Alosaimi, Asla Alotaibi, Aisha Bader Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amirah, Nur Amirah, Nur Wadhihah Aqilah, Nur Arenas, Venus Toro Artha, Diwa Basak, Sourav Bella, Arti Bhardwaj, Shelly Bhavishya, Bhavishya Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Chan, Chia Yi Chanchal, Bhardhwaj Chaudhary, Pratima Chawla, Pooja Chen, Lim Sin Chia, Jian Wei Chin, Ming Hooi Chong, Angela Yi Wen Chong, En Chua, Chuan Rou Chua, Jia Feng Chua, Wan Jun D, Dilip D, Dillip Das, Akash Diaz, John Francis Edeh, Blessing Friday Edeh, Friday Ogbu En, Lim Xiao Er, Cha Ching Fatihah, Nur Alissa Fei, Neng Mei Ganatra, Varsha Goel, Pragya Goyal, Priyanshi Goyal, Shradha Gupta, Apurv Hak, Kim Kim Hanif, Maulana Hanif, Mohd Azri Harsha, Yalla Satya Sai Venkata Sri Hon, Hui Shan Hong, Aileen Chun Yueng Hui, Chin Kah Hui, Foung Hann Hui, Yip Jia Hung, Daisy Kee Mui Hung, Yip Wei Husna, Nor Ing, Teoh Siew Irdina, Irdina Iyer, Ganesh Izzati, Zafirah Jain, Ashi Jamnik, Sonali Jayant, Jigyasa Jimmy, Adrianie Jinietia Jin, Chai Yeong Junaina, Intan Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khushboo, Kumari Kong, Rui Yang Kulkarni, Swati Kumar C, Akshay Kumari, Madhumita Kurniawan, Obaja Elka Lam, Kah Yee Lee, Jia Ying Lee, Men Je Leng, Law Sin Liang Xuan Lim, Chun Han Lim, Jia Yee Lin, Jia Yee Ling, Chong Chiew Ling, Irene Saw Ai Ling, Lee Kuong Lopez, Carolina Ardila Maisarah, Nabilah Malhotra, Kunal Massand, Ajay Mei, Tan Cai Mein, Hee Hui Min, Fong Jia Min, Tan Hui Muhammad Adam, Muhammad Mundu, Muhamad Mustafa Nabawanuka, Hamidah Nadirah, Nour Aliaa Narayanan, Yashwiny Narendath, P. Naresh, Prudhvi Ng, Xin Yun Nidhi, Nidhi Nikhil, Nikhil Nur Fadhilah Ong, Rui Suen P, Nuthan Jeevraj P.V, Ranjith Pal, Monika Pandey, Divya Pandey, Madhu Ashok Pandey, Mayank Kumar Pandey, Shweta Pathak, Smita Pawar, Purvika Perez, Manuela Granda Puran, Puran PV, Ranjith Qhi, Looi Yong Qi, Er Jia Qi, Liang Mei Qi, Tin Jin Qing, Koh Jhee Qu, Gao Quttainah, Majdi Anwar Raj, Nidhi Ramadhan, Hafizh Sasining Ramadhany, Diwa Artha Rana, Virat Rao, K.S. Rao, K.S. Srinivasa Reddy, Vasunthra Restrepo, Camilo Alberto Perez Safitri, Adinda Dessy Indriana Sara, Hani Sariya, Sariya Saxena, Muskan Sejal, Shivani Sentosa, Reinaldo Gerald Shamiliy, Thiagarajan A/P Sharma, Shivam Sharma, Shobha Shukla, Sonia Sien, Lim Hooi Sin, Liem Gai Singh, Abhishek Singh, Abishek Singh, Ashvinderjit Singh, Padmalini Sinha, Rupesh Siw, Ming Yuen Sonawane, Harsh Soon, Joel Chen Tai Sri, Kamini Srivastava, Aditi Stephani, Stephani Syakirah, Nurul Syazreeza, Rusyda Tan, Chong Yi Tayal, Sakshi Tianen, Wang Tien, Tan Jia Toh, Yong Rong Uwais, Nurul Vashishth, Kajal Verma, Ashutosh Verma, Deepali Verma, Sahil Wen, Ewe Cai Wen, Shelly Foo Hui Wen, Yap Sing Whiryawan, Jhonathan XiaoLin, Huang Xin, Roselin Yong Kai Xuan, Chian Lee Xuan, Tan Yi Xuan, Wang Ying Yan, Ng Pui Yee, Jia Hui Yeong, Pei Hung Aw Yi, Tan Chi Yue, Wong Sin Yunn, Sek Yuen Zahra, Puteri Fatimah Zen, Lee Jen Zhin, Phuan Mun