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Customer Satisfaction Towards Service Quality: A Study of Malindo Air Maisarah, Nabilah; Kee, Daisy Mui Hung; Syakirah, Nurul; Hanif, Mohd Azri; Bella, Arti; Pandey, Rudresh; Almuhaini, Rashed Fahad; Quttainah, Majdi Anwar
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.624 KB) | DOI: 10.32535/ijthap.v3i3.943

Abstract

In any business, customers are the main sources that contribute to revenue and keep the business going on, year by year passes. People may think that the aviation industry is one of the highest costs in transportation, but if compared to the services and benefits offered, it should be considered as worth money paid. The discussion throughout the paper focuses on passengers’ satisfaction with the service quality provided by Malindo Air. To collect the data on customer satisfaction, a survey on Malindo Air was conducted. The results of the findings demonstrated that service quality is critical to maintaining the passengers' satisfaction.
A Study of Subway Marketing 4P Strategy Ganatra, Varsha; Utama, A.A. Gde Satia; Puran, Puran; Pandey, Rudresh; Qi, Liang Mei; Kee, Daisy Mui Hung; Ling, Irene Saw Ai; Sien, Lim Hooi; Tien, Tan Jia; Ramadhan, Hafizh Sasining; Sin, Liem Gai; Pandey, Madhu Ashok
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
A Case Study of the Factors that Affect Consumer Behavior in IKEA Sin, Liem Gai; Utama, A.A. Gde Satia; Pandey, Shweta; Pandey, Rudresh; Harsha, Yalla Satya Sai Venkata Sri; Massand, Ajay; Safitri, Adinda Dessy Indriana; Yan, Ng Pui; Kee, Daisy Mui Hung; Yue, Wong Sin; Zhin, Phuan Mun; Hui, Yip Jia
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.181 KB) | DOI: 10.32535/apjme.v4i2.1068

Abstract

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.
How does Organizational Culture Affect Proton’s Employee Performance? Zahra, Puteri Fatimah; Kee, Daisy Mui Hung; Aqilah, Nur; Ng, Xin Yun; Lin, Jia Yee; Vashishth, Kajal; Pandey, Rudresh; Alfadhly, Hamad; Quttainah, Majdi Anwar
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.026 KB) | DOI: 10.32535/apjme.v3i2.846

Abstract

Organizational culture is very important especially for a group of people who work together since we believe that this is one of the main factors that contribute to the organization’s success. Therefore, the purpose of this paper is to determine how does organizational culture affects PROTON’s employee performance in this automotive industry. As we know, applying an effective organizational culture represents a special challenge but it can help PROTON in making better products over the long-term. Data were gathered by using an online survey with a sample of 210 employees. As an international corporation (PROTON), we found out that the organizational culture always gives a big impact on the business process and employee performance due to cross-cultural differences.
The Impact of Global Trends on Organization and Customer Satisfaction Chin, Ming Hooi; Kee, Daisy Mui Hung; Kong, Rui Yang; Lee, Jia Ying; Yee, Jia Hui; Bhardwaj, Shelly; Chaudhary, Pratima; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.711 KB) | DOI: 10.32535/apjme.v3i2.851

Abstract

The study aims to examine the impact of global trends on "MakeMyTrip" company as well as its customer satisfaction. The study has been done with the help of information provided on the company's websites, people's personal experiences, various hypotheses, and some statistical data. Surveys are also done to collect data from customers about their hospitality experiences and satisfaction. The findings and results which are based on the facts provided by customers and organization website suggested that the global trend does give a significant impact on organization and customer satisfaction. The study is aimed to provide ideas and solutions for organizations based on the impacts shown.
The Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia Ramadhany, Diwa Artha; Pandey, Mayank Kumar; Pandey, Rudresh; Singh, Padmalini; Artha, Diwa; Hanif, Maulana; Bhavishya, Bhavishya; Kumari, Madhumita
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2948

Abstract

Green marketing is a marketing and product development method from a company oriented towards environmental sustainability. This research further aims to discover if green marketing can influence the increase in revenue and firm value of companies in Asia through the ROA ROE and PER indicators. In its analysis, this research uses a research methodology in the form of quantitative research with a research sample of 30 companies in Asia that implement green marketing with indicators (Green product, green promotion, green price and green place) and then tested using SPSS. The results of this research are 1. Green marketing turns out to have no correlation with increasing company revenue in Asia 2. Green marketing has an influence on firm value. The implications of this research encourage companies in Asia to focus more on green marketing strategies as a way to increase their long-term value, which may be more important than short- term revenue growth for increasing a company's stability and future growth
The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success A/L Antony Das, Pusparajan; Kee, Daisy Mui Hung; A/P Sathiyananthan, Geethanapriya; Amirah, Nur; A/P Muniandy, Linarani; Alrashidi, Anfal; Quttainah, Majdi Anwar; Alosaimi, Asla; Verma, Deepali; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.45 KB) | DOI: 10.32535/apjme.v3i2.843

Abstract

Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan.
How does Job Satisfaction Affect the Job Performance of Employees? Lam, Kah Yee; Kee, Daisy Mui Hung; Kumar C, Akshay; Jain, Ashi; Pandey, Rudresh; Singh, Ashvinderjit; Chua, Chuan Rou; Chia, Jian Wei; Arenas, Venus Toro; Lopez, Carolina Ardila; Restrepo, Camilo Alberto Perez
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.058 KB) | DOI: 10.32535/apjme.v3i2.844

Abstract

The paper seeks to evaluate OYO Homes & Hotels, an Indian Hotel chain that holds the position of the third-largest hospitality chain in the world. The purpose of this paper is to evaluate how job satisfaction affects the performance of employees in OYO as a service provider company. The research will be based on secondary information gathered from databases, Internet and relevant information provided on OYO's official website. To fulfill the objective, the project aims to analyze the employees' main causes of job satisfaction, strategies in dealing with job dissatisfaction, and changes in performance. Finally, with the analysis, the project will establish recommendations for OYO to maximize employee performance in relation to job satisfaction.
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.284 KB) | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Pandey, Rudresh; Ganatra, Varsha; Jamnik, Sonali; Goel, Pragya; Goyal, Priyanshi; Xuan, Chian Lee; Kee, Daisy Mui Hung; Mein, Hee Hui; En, Lim Xiao; Zen, Lee Jen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1021

Abstract

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.
Co-Authors A. Prakash, Preethi A.A. Gde Satia Utama, A.A. Gde Satia A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ahmad, Khadija Mohammad Aida, Syazreen Aishan, Norfathu Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albert, Paul Jason Albesis, Ghezlan Alfadhly, Hamad Alfahad, Fay Fahad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Alosaimi, Asla Alotaibi, Aisha Bader Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amir Hamzah, Nur Ardina Amirah, Nur Amirah, Nur Wadhihah Angarita, Laura Sofia Cuellar Anjali, Anjali Aqilah, Nur Arenas, Venus Toro Ariyani, Dwi Nita Artha, Diwa Aun, Teoh Bak Basak, Sourav Bella, Arti Bhardwaj, Shelly Bhavishya, Bhavishya Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Mohd Ghazali, Muhammad Khairul Amali Binti Azmi, Nur Ain Syamira Binti Md Zamri, Nur Afeza Azila Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin Binti Mohamed, Nur Azwanie binti Mohd Daud, Sofea Zafiera Binti Mohd Fauzi, Fahada Nur Binti Mohd Hamdan, Noor Najihah Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Binti Zamara, Faizah Binti Zamri, Siti Khadijah BV, Suhasini Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Pratima Chaudhary, Utkarsh Chauhan, Shradda Chaurasiya, Rupali Chawla, Pooja Chen, Lim Sin Chia, Jian Wei Chin, Ming Hooi Ching, Choong Shu Chong, Angela Yi Wen Chong, En Chua, Chuan Rou Chua, Jia Feng Chua, Wan Jun D, Dilip D, Dillip Das, Akash Diaz, John Francis Edeh, Blessing Friday Edeh, Friday Ogbu En, Lim Xiao Er, Cha Ching Er, Lew Ke Fadzil, Sarah Qamarina Meor Ahmad Fatihah, Nur Alissa Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goel, Pragya Goyal, Priyanshi Goyal, Shradha Gupta, Ankit Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Halim, Nur Aqilah Abdul Hanif, Maulana Hanif, Mohd Azri Harsha, Yalla Satya Sai Venkata Sri Hon, Hui Shan Hong, Aileen Chun Yueng Hongekar, Sairaj Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Gan Kia Hui, Saw Jia Hui, Yip Jia Hung, Daisy Kee Mui Hung, Yip Wei Husna, Nor Ibrahim, Haslindar Ilyana, Normaizatul Ing, Tammy Wong Shao Ing, Teoh Siew Irdina, Irdina Iyer, Ganesh Izzati, Zafirah Jain, Ashi Jamnik, Sonali Jayant, Jigyasa Jian, Oh Zi Jimmy, Adrianie Jinietia Jin, Chai Yeong Jin, Liow Yue Junaina, Intan Kadam, Prachi Kamarudin, Riduwan Shah KARAMCHANDANI, DEVANSHU Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khushboo, Kumari Kong, Rui Yang Kulkarni, Swati Kumar C, Akshay Kumar, Kalyani Prem Kumari, Madhumita Kurniawan, Obaja Elka Lam, Kah Yee Lee, Jia Ying Lee, Men Je Lee, Zhi Wei Leng, Law Sin Liang Xuan Lim, Chun Han Lim, Jia Yee Lin, Jia Yee Ling, Chong Chiew Ling, Irene Saw Ai Ling, Lee Kuong Lopez, Carolina Ardila Low, Chia Miin Maisarah, Nabilah Malhotra, Kunal Massand, Ajay Mazzuan, Nur Alya Maisarah Mei, Tan Cai Mein, Hee Hui Min, Fong Jia Min, Tan Hui Muhammad Adam, Muhammad Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Mulya, Victor Teja Mundu, Muhamad Mustafa Nabawanuka, Hamidah Nadirah, Nour Aliaa Nair, Rajesh Kumar Nandana, R Devi Narayanan, Yashwiny Narendath, P. Naresh, Prudhvi Naresh, Vadlamudi Prudhvi Ng, Xin Yun Nidhi, Nidhi Nikhil, Nikhil Nuo, Qiu Nur Fadhilah Obinwa, Etoo Emmanuel Ong, Rui Suen P, Nuthan Jeevraj P.V, Ranjith Pal, Monika Panda, Kunal Pandey, Divya Pandey, Madhu Ashok Pandey, Mayank Kumar Pandey, Shweta Pathak, Smita Pawar, Purvika Perez, Manuela Granda Peter, Okwu Puran, Puran Putra, Theofilus Welyna PV, Ranjith Qhi, Looi Yong Qi, Er Jia Qi, Liang Mei Qi, Tin Jin Qi, Wong Yun Qing, Koh Jhee Qu, Gao Quttainah, Majdi Anwar Radzi, Rayhani Syahlah M Rai, Akansha Raj, Nidhi Ramadhan, Hafizh Sasining Ramadhany, Diwa Artha Rana, Virat Rao, K.S. Rao, K.S. Srinivasa Rattanapoond, Rattanapoond Reddy, L. Sudershan Reddy, Vasunthra Restrepo, Camilo Alberto Perez Restrepo, Camilo Pérez Riduan, Rusydina Amirah Mohd Ristiansyah, Sabillah Alfarisi Safitri, Adinda Dessy Indriana Sahu, Aditya Kumar Sara, Hani Sariya, Sariya Saxena, Muskan Sejal, Shivani Sentosa, Reinaldo Gerald Shamiliy, Thiagarajan A/P Sharma, Lavi Sharma, Shivam Sharma, Shobha Shukla, Sonia Sien, Lim Hooi Sin, Liem Gai Singh, Abhishek Singh, Abishek Singh, Ashvinderjit Singh, Padmalini Sinha, Rupesh Siw, Ming Yuen Sonawane, Harsh Soon, Joel Chen Tai Sri, Kamini Srishti, Srishti Srivastava, Aditi Stephani, Stephani Subramaniam, Maniratnam Sundararajan, Thanushrii P.K. Suvanmanee, Wanneyda Swami, Sudiksha Syakirah, Nurul Syarina, Wan Syazwanie Syazreeza, Rusyda Tan, Chong Yi Tayal, Sakshi Thevan, Parvina A/P Sangelee Thirupathi, Harichandran Tianen, Wang Tien, Tan Jia Tiffany, Natasha Ting, Quek Xin Toh, Yong Rong Tomar, Sania Upadhayay, Nishant Usamah, Ahmad Uwais, Nurul Vashishth, Kajal Vashney, Kushal Verma, Ashutosh Verma, Deepali Verma, Priyanka Verma, Sahil Wei, Liew Pei Wei, Ooi Yu Wen, Chin Pei Wen, Ewe Cai Wen, Shelly Foo Hui Wen, Yap Sing Whiryawan, Jhonathan Widyawati, Venny Tezaryning XiaoLin, Huang Xin, Roselin Yong Kai Xuan, Chian Lee Xuan, Tan Yi Xuan, Wang Ying Yan, Ng Pui Yan, Yap Wen Yee, Jia Hui Yeong, Pei Hung Aw Yi, Sally Poh Jia Yi, Tan Chi Yin, Chong Li Yu, Tan Pei Yue, Wong Sin Yunn, Sek Yuen Yusra, Nur Amalina Hadirah Yuwono, Sienly Zahra, Puteri Fatimah Zakwan, Muhamad Amir Zen, Lee Jen Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad