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All Journal Economic Journal of Emerging Markets REKAYASA JMM (Jurnal Masyarakat Mandiri) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT MBIA Management Studies and Entrepreneurship Journal (MSEJ) Journal of Integrated Agribusiness Enrichment : Journal of Management Yumary: Jurnal Pengabdian kepada Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Annals of Human Resource Management Research Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Agriculture (JoA) Media Bina Ilmiah Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Bakti Agribisnis Nomico International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Sari, Fifian Permata
Universitas Baturaja
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Journal : Agroteksos

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STRATEGI PENGEMBANGAN USAHA TANI KOPI ORGANIK DI KECAMATAN MEKAKAU ILIR KABUPATEN OKU SELATAN Irawan, Senja; Sari, Fifian Permata; Okarina, Yetty
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 2 (2025): Jurnal Agroteksos Agustus 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i2.1354

Abstract

Coffee is one of the important commodities in the plantation sub-sector. Most of Indonesia's coffee production is a plantation commodity that is exported to the world market. This research was conducted in Mekakau Ilir District, South OKU Regency. Data analysis will be carried out through qualitative and quantitative descriptive analysis. Qualitative descriptive analysis is used to get an overview of organic coffee farming. While quantitative analysis uses the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results of the study showed that several internal and external factors were obtained, internal factors, namely strengths; Affordable product prices, land availability, supporting human resources, sales are carried out online, good and distinctive product quality, weaknesses: Limited marketing channels, lack of infrastructure, still using simple technology, capital information, unusual tastes, lack of packaging creativity. While external factors are, opportunities: Quite large market share, increasing coffee drinking trends, digital marketing, geographical conditions and locations, market availability. While threats: Fluctuating coffee prices, coffee products from other regions, economic conditions of the lower middle class. From the research results, it can be seen that the development strategies used to develop shallot commodities in OKU Regency are SO Strategy (Improving quality, Effective marketing, Utilizing natural resources, Improving distribution networks, WO Strategy (Building cooperation with cafes and restaurants, Cooperation with the government, Developing businesses gradually, Designing attractive packaging), ST Strategy (Using flexible pricing strategies, Developing unique products, Developing affordable products), WT Strategy (Increasing production efficiency, Increasing human resource capacity, Product introduction, Increasing cost efficiency).
Co-Authors -, Munajat ., Harwanto ., Munajat Aang Jonata Achmad Tarmizi Andi Setiawan Andi Setiawan Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Anggi Fatmayati Manggi Anis Feblin Anthony Purawijaya Aprilathisna T Aprianti Ardi Ardi Ardi Asroh Asidawati Asidawati Ayugustin Ayugustin Bambang Perdana Yuda Benyu Khalalkand Bursana, Bursana Candra Sari Citra Devi Saputri D Irawan Dadang Kurnia Dadang Kurnia Dapiokta, Jum Dayu Widyanti Dewi Santika Dina Oktavia Dina Oktavia Dodi, Dodi Dora Fatma Nurshanti Dunan, Hendri Dunan Efrianti, R Efrianti, Rini Efriliana Yusnita elena elena Ely Brand Fadly Schumacher Farado, C Fatmayati, Anggi Febrika Indra Feliza, M Fengky Vernando Feri , Feri Guslina, Rosa Harwanto . Helena Dwi Yunita Yunita Hendri Hendri Heri Santoso Iid Oktasila Indriyani Indriyani Ineta Satmawati Irawan, D Irawan, Senja Julkhaidar, Julkhaidar Jumroni Juni Juni Juwita L Veranita Lily Meliana M.Saptaryadi M.Saptaryadi Manggi, Anggi Fatmayati MARDIAH KENAMON Martina Dwianti Masnadi Masroka, B Mokhamad Fauzian Muliyawan, Muliyawan Mulyadi, Susanti Diana Munajat Munajat , Munajat Munajat . Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat Munajat, Munajat Mutia Maryanti Nike Ardila Ardila Novayanti Novayanti Novayanti Novayanti Novayanti, Novayanti Nurlaili Nurlaili Nurshanti, Fatma Okarina, Yetty Oktarina, Y Oktarina, Yetty Pamungkas, Nugroho Paulus Wisma Hadi Pera Aprilia Putri Ayu Ogari, Putri Ayu Rini Efrianti Rini Efrianti Rini Efrianti Rini Efrianti Rini Efrianti Rini Purnama Robi Vitergo Sari, Candra Sari, E Yunita Sebagustionnes, Angga Septiana, A Sibuan, Sibuan Sri Rahayu Sulastri Sulastri Suparwanto Tarmizi, A Thamrin Thamrin Tibyan Tibyan Tibyan, Tibyan Trimurti Handayani Veranita, L Vitergo, Robi Wika Asmaga Wince Linca Buana Y Sari Y Sari Y Sari Yanda Sahidra Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yetty Oktarina Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari Yunita Sari Zainudin . ZAINUDIN .