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All Journal Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) JURNAL VISIONIDA Jurnal Bisnis Darmajaya TECHNOBIZ : International Journal of Business International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Media Ekonomi Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business, and Entrepreneurship (IJEBE) Beyond Linguistika: Journal of Linguistics and Language Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) International Education Trend Issues Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Journal of Economics and Management Scienties (JUMPER) Akuntansi: Jurnal Riset Ilmu Akuntansi Diteksi : Jurnal Pengabdian Kepada Masyarakat BEGAWE: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin Borobudur Jurnal Pengabdian UMKM J-CEKI
Yusda, Desi Derina
Fakultas Bisnis, Universitas Mitra Indonesia
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Fasilitas Dan Harga Terhadap Kepuasan Berkunjung Wisatawan Di Obyek Wisata Pulau Pahawang (Studi Kasus PT. Aero Travelindo Utama) Setiawan, Benny; Yusda, Desi Derina; Indriyani, Susi
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 2 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i2.1583

Abstract

This study aims to determine and test whether the variables of facilities and prices have an effect on tourist satisfaction at the Pahawang Island Tourism Object. The data collection technique was carried out by giving questionnaires to visitors, in sampling using the Slovin formula by obtaining a sample of 98 respondents. In this study, through partial testing, it can be seen that the facility variable does not have a positive and significant effect on tourist satisfaction, while the price variable has a positive and significant effect on tourist satisfaction at the Pahawang Island Tourism Object (case study of PT. Aero Travelindo Utama). Keywords : Facilities, Prices, Tourist Satisfaction
Content is King: The Economic Impact of Powerful Narratives in Driving Brand Engagement and Consumer Value Octavia, Ria; Derina Yusda, Desi; Indriyani, Susi; Meidasari, Evi; Silvia, Dewi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.6571

Abstract

This study investigates the impact of a powerful narrative on brand engagement among Tokopedia users, focusing on the mediating roles of customer perception and content engagement. Using a quantitative research design and structural equation modeling (SEM) via Smart PLS, data were collected from 150 management students in Bandar Lampung who use the Tokopedia platform. The findings reveal that emotional engagement and message consistency significantly enhance the perception of a powerful narrative, which in turn positively influences customer perception and content engagement. Both customer perception and content engagement serve as critical mediators, amplifying the narrative's effect on brand engagement. These results suggest that a well-crafted narrative, reinforced by emotional resonance and message consistency, can deepen customer loyalty and advocacy by fostering favorable perceptions and active engagement with brand content. This study highlights the importance for e-commerce platforms like Tokopedia to leverage emotionally engaging and consistent narratives to enhance customer relationships and secure a competitive advantage in digital markets.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada Perum Damri Cabang Lampung Muhammad Alfarobi; Desi Derina Yusda
Akuntansi Vol. 2 No. 4 (2023): Desember : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1048

Abstract

This research aims to determine the influence of the work environment and work discipline on employee performance at Perum Damri Lampung Branch. This research is associative with a quantitative approach using primary and secondary data. The sample was taken as many as 36 respondents with data collection techniques using questionnaires. The data analysis techniques used in this research are validity testing, reliability testing, multiple linear regression and hypotheses. The results of this research show that the work environment hypothesis has a significant effect on the performance of Perum Damri Lampung Branch employees. This is proven by t count > t table (5,000 > 2,034) with a significance of 0.000. Then the results of testing the work discipline hypothesis have a significant effect on the performance of Perum Damri Lampung Branch employees. This is proven by tcount > ttable (7,349 > 2,034) with a significance of 0.000. This shows that the more adequate the work environment and the higher the work discipline you have, the higher the performance will be.
PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA NAIL ART BY RAN Umar, Anisa; Derina Yusda, Desi; Cahyo Nugroho, Yudhinanto
Jurnal Media Ekonomi (JURMEK) Vol 29 No 3 (2024): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v29i3.2334

Abstract

Penelitian ini mempunyai tujuan untuk mengetahui dan menguji apakah variabel social media marketing dan variabel kualitas pelayanan memberikan pengaruh terhadap kepuasan konsumen pada Nail Art by Ran. Pemasaran adalah suatu kegiatan pokok yang perlu dilakukan perusahaan baik itu perusahaan barang atau jasa dalam mempertahankan kelangsungan hidup usahanya. Manajemen Pemasaran adalah seni dan ilmu memilih pasar sasaran dan meraih, mempertahankan juga menumbuhkan dengan menciptakan, menghantarkan dan mengkomunikasikan dari nilai pelanggan yang unggul. Kepuasan konsumen bagi para pengusaha sangat berarti dalam menjalankan bisnis mereka, karena setiap konsumen yang puas terhadap barang atau jasa yang telah mereka berikan akan membawa citra yang baik bagi konsumen untuk datang kembali ke tempar usaha mereka, kepuasan konsumen itu sendiri menurut Kotler dan Keller (2017) menyatakan bahwa kepuasan konsumen adalah perasaan senang atau kecewa seseorang yang muncul setelah mebandingkan antara kinerja (hasil) produk yang diberikan terhadap kinerja (hasil) yang diharapkan. Dalam menentukan faktor kepuasan konsumen peneliti menggunakan teori Indrasari (2019) yaitu diantaranya: kualitas produk, kualitas pelayanan, emosional, harga, dan biaya. Populasi dalam penelitian ini yaitu berjumlah 89 responden dengan menggunakan teknik sampling yaitu dengan teknik random sampling. Teknik analisis yang digunakan yaitu diantaranya uji keabsahan data, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis. Dalam penelitian ini secara parsial bahwa variabel social media marketing tidak berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Nail Art by Ran, namun pada variabel kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Nail Art by Ran.
Risk Management in Community Service: An Integrated Approach to Addressing Social Challenges in Communities CNAWP, Rizal Perlambang; Basir, Badirun; Yusda, Desi Derina; Nofirman, Nofirman
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2441

Abstract

Community service programs often operate in complex environments where social, economic, and cultural factors intersect, creating diverse risks that threaten their effectiveness and sustainability. This study explores an integrated approach to risk management in community service, combining principles from ISO 31000 with community-based participatory methods. Using a qualitative multi-case study design, data were collected through semi-structured interviews, focus group discussions, and document analysis across 17 community programs in Southeast Asia from 2020 to 2024. The findings highlight key risk categories, including volunteer safety incidents, funding discontinuities, cultural misalignment, and data privacy breaches. Programs employing integrated risk management strategies demonstrated significant improvements in risk preparedness and mitigation outcomes. For instance, preventive measures such as GPS tracking for volunteers and diversified donor portfolios reduced preventable incidents by 37% and enhanced program continuity. Additionally, participatory approaches involving community advisory boards identified 22% more contextual risks compared to top-down methods. This study proposes a five-phase implementation model emphasizing stakeholder collaboration, adaptive monitoring, and real-time feedback loops to address dynamic risks effectively. The results underscore the importance of embedding risk communication, prioritizing resources strategically, and fostering cultural brokerage to enhance program resilience. By aligning theoretical frameworks with practical applications, this research provides actionable insights for policymakers and practitioners seeking to harmonize risk management with social impact goals. Future studies should explore the long-term cost-effectiveness of participatory models and the potential of AI-driven risk prediction tools in resource-constrained settings. This integrated approach offers a pathway to more sustainable and impactful community service initiatives.
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG Yusda, Desi Derina
Jurnal Media Ekonomi (JURMEK) Vol 25 No 3 (2020): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v25i3.1135

Abstract

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.
PENGARUH HEDONIC SHOPPING MOTIVES KONSUMEN TERHADAP IMPULSE BUYING TOKO POPSHOP Yusda, Desi Derina; Nilasari, Oktavia
Jurnal Media Ekonomi (JURMEK) Vol 27 No 3 (2022): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v27i3.1814

Abstract

Penelitian ini dilatar belakangi oleh perkembangan tren berbusana yang semakin maju, yang membuat kebutuhan manusia akan berbusana sangat meningkat. Penelitian ini dilakukan pada konsumen Popshop yang pernah melakukan pembelian pada toko baju Popshop. Penelitian ini bertujuan untuk menguji pengaruh hedonic shopping motives yang mempengaruhi impulse buying. Yang bertujuan untuk mengetahui tanggapan responden terhadap variabel. Penelitian ini menggunakan teknik nonprobability sampling, data yang dikumpulkan dari 97 responden yang dipilih menggunakan pertimbangan yaitu responden harus memiliki kriteria pernah melakukan pembelian tak terduga secara hedonic. Hasilnya menunjukkan bahwa hedonic shopping motives berpengaruh positif terhadap impulse buying pada toko baju Popshop Bandar Lampung sebesar 0.634 atau 63.4%dan sisanya sebesar 36,6% akibat penyesuaian faktor lain yang tidak penulis teliti dalam penelitian ini.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Chotimah, Tri Husnul; Indriyani, Susi; Yusda, Desi Derina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8839

Abstract

Penelitian ini memiliki tujuan guna melihat pengaruh Citra Merk dan Promosi terhadap Keputusan Pembelian sepeda motor Yamaha pada PT. Yamaha Lautan Teduh Tirtayasa. Penelitian ini menggunakan metode Kuantitatif dengan pengumpulan data dilakukan melalui survei menggunakan kuesioner kepada 225 responden yang merupakan konsumen sepeda motor Yamaha di PT. Yamaha Lauatan Teduh Tirtayasa. Jenis data yang digunakan adalah data primer dan sekunder. Teknik analisa data yang digunakan adalah regresi linier berganda dengan menggunakan software SPSS versi 20. Hasil hitung menunjukan bahwa uji t menyatakan bahwa citra merek serta promosi berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha di PT. Yamaha Lautan Teduh Tirtayasa. Sedangkan uji F menyatakan citra merek dan promosi secara bersamaan berpengaruh pada keputusan pembelian sepeda motor Yamaha di PT. Yamaha Lautan Teduh Tirtayasa.
Pelatihan Pembuatan Hijab Batik Ecoprint Bagi Ibu-Ibu Rumah Tangga Desa Branti Raya Lampung Selatan Isabella, Astrid Aprica; Sari, Pipit Novila; Oktaria, Eka Travilta; Bakti, Umar; Yusda, Desi Derina; Safitri, Febri Dwi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.974

Abstract

The purpose of ecoprint batik training is to improve the family economy by utilizing leaves, flowers, and other plants to become goods that have selling value and are useful and have high economic value. Batik ecoprint can be a sustainable business considering its location adjacent to Radin Inten II Airport, can be one of the alternatives in product marketing, the marketing method can be entrusted to the airport or open an outlet in front of the airport entrance as a typical Lampung souvenir/souvenir. The service participants totaled 20 people. Community service activities have been carried out starting from socialization, education, and the practice of making ecoprint batik hijab. The education began with a pre-test which resulted in most of the participants having never received information about ecoprint batik. After socialization, education, and practice, there was an increase in knowledge about how to make ecoprint batik and the importance of utilizing/recycling leaves known from the post-test results. Later the evaluation will be carried out continuously so that ecoprint batik will have economic value for the mothers of the trainees.ABSTRAKTujuan dari pelatihan batik ecoprint adalah untuk meningkatkan ekonomi keluarga dengan pemanfaatan daun, bunga, dan tumbuhan lainnya untuk menjadi barang yang bernilai jual dan bermanfaat serta bernilai ekonomi tinggi. Batik ecoprint dapat menjadi usaha berkelanjutan mengingat lokasinya yang berdekatan dengan Bandara Radin Inten II, dapat menjadi salah satu alternatif dalam pemasaran produknya, cara pemasarannya bisa dititipkan ke Bandara maupun membuka gerai di depan pintu masuk Bandara sebagai buah tangan/oleh-oleh khas Lampung. Peserta pengabdian berjumlah 20 orang. Kegiatan pengabdian kepada masyarakat telah dilaksanakan yang dimulai dari sosialisasi, edukasi, dan praktek pembuatan hijab batik ecoprint. Edukasi diawali dengan pre-test yang menghasilkan sebagian besar peserta belum pernah mendapatkan informasi tentang batik ecoprint. Setelah dilakukan sosialisasi, edukasi, dan praktek terdapat peningkatan pengetahuan tentang cara pembuatan batik ecoprint dan pentingnya pemanfaatan/daur ulang dedaunan yang diketahui dari hasil post-test. Nantinya akan dilakukan evaluasi secara continue sehingga batik ecoprint akan bernilai ekonomis bagi ibu-ibu peserta pelatihan.
Decoding Virality: How Micro-Moments Drive Consumer Behavior in Social Media Marketing Yusda, Desi Derina; Silvia, Dewi; Indriyani, Susi; Meidasari, Evi; Bakti, Umar
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.161

Abstract

This study investigates how micro moments and content virality influence purchase intention among Generation Z social media users in Indonesia. Employing a mixed methods design, it integrates quantitative survey data from 215 respondents and qualitative insights from 15 in depth interviews. Micro moments categorized as “I want to know,” “I want to go,” “I want to do,” and “I want to buy” are examined alongside content virality elements such as emotional resonance and shareability. Structural Equation Modeling (SEM) confirms that both micro moments and content virality significantly affect purchase intention, with brand engagement serving as a mediating variable. Additionally, multigroup analysis reveals that digital literacy moderates the relationship between engagement and purchase outcomes. Qualitative thematic analysis further supports these findings by revealing cognitive and emotional pathways triggered by social media interactions. The research contributes to behavioral marketing literature by offering an integrative framework that links temporal triggers, emotional content dynamics, and user competencies. Practical implications suggest marketers must design real time, emotionally engaging, and literacy aware content strategies. This study not only fills a critical gap in Southeast Asian digital consumer behavior research but also provides strategic insights for businesses targeting Gen Z on platforms like TikTok and Instagram.
Co-Authors Alie, Maria Septijantini Anwar, Amelia Arsandi, William Bakti, Umar Basir, Badirun Benny Setiawan, Benny Brajanoto, Destoprani Cahyo Nugroho, Yudhinanto Chotimah, Tri Husnul Cindy CNAWP, Rizal Perlambang Deri Sis Nanda Desmita Ramadhani Dewi Silvia Diana Maya Pertiwi Dirayati, Fadhilah Ekatama, Mohammad Renandi Ekatama, Muhammad Renandi Enzovani, Senna Evi Meidasari Fadlika Fadlika, Fadlika Ghade, Fitalis Hairudin, Hairudin Haninun Hartutik Hartutik Hary Murcahyanto Hasbullah Hasbullah Helmita Helmita Helmita Helmita Helmita Helmita Helmita, Helmita Hikmah Justiti Adiastuti Isabella, Astrid Aprica Kasrim Khoiriah, Nisaul Kumalasari, Nety Leolita, Yourieke Estherina Loliyani, Rini M. Renandi Ekatama Surya Malihatus Sa'diah, Malihatus Sa'diah Marnoto, Marnoto Meidasari, Evi Mohammad Renandi Ekatama Muhammad Alfarobi Ni Desak Made Santi Diwyarthi nilasari, oktavia Nisaul Khoiriah Nofirman, Nofirman Novalia Sari, Pipit Nugroho, Yudhinanto Cahyo Octavia, Ria Oktaria, Eka Travilta Oktaria, Eka Travilta Oktavia Nila Sari Pebriyanti Pebriyanti Pipit Novila Sari Prima Rini MO Reny, Armalia Rini M, Prima Sabira, Nada Rafa Safitri, Febri Dwi Sanjaya, Pipit Novilasari Silvia, Dewi Susi Indriyani Susi Indriyani Syamsul Anwar, Syamsul Tara Lusiana Mahdi Pratiwi Tarigan, Budi Akhmad Tyas Desita Wengrum Tyas Desita Wengrum Umar Bakti Umar, Anisa WA, Armalia Reny Wardana, Made Ali Yanti Setianti Yeni Gusmiarti