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All Journal Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) JURNAL VISIONIDA Jurnal Bisnis Darmajaya TECHNOBIZ : International Journal of Business International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Media Ekonomi Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business, and Entrepreneurship (IJEBE) Beyond Linguistika: Journal of Linguistics and Language Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) International Education Trend Issues Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Journal of Economics and Management Scienties (JUMPER) Akuntansi: Jurnal Riset Ilmu Akuntansi Diteksi : Jurnal Pengabdian Kepada Masyarakat BEGAWE: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin Borobudur Jurnal Pengabdian UMKM J-CEKI
Yusda, Desi Derina
Fakultas Bisnis, Universitas Mitra Indonesia
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Marketplace Shopee Dwi Nita Aryani; Hartutik; Desi Derina Yusda; Ni Desak Made Santi Diwyarthi; Yanti Setianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1664

Abstract

Penelitian ini untuk mengetahui dan bertujuan menganalisis pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan pelanggan pada marketplace Shopee, baik secara parsial maupun simultan. Penelitian dilakukan dengan metode kuantitatif, dengan desain penelitian hubungan kausal. Sampel dalam penelitian ini jumlahnya 100 responden. Metode sampel nonprobability sampling dengan sampling purposive, menggunakan software SPSS versi 26. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian secara parsial menunjukkan variabel promosi, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada marketplace Shopee. Penelitian ini hasil nilai R Square dibuktikan sebesar 48% sementara sisanya 52% dapat dijelaskan oleh variabel lain seperti brand image dan reputasi merek dan lain-lain. Penelitian uji simultan bahwa promosi, harga dan kualitas pelayanan berpengaruh positif dan bersignifikan terhadap kepuasan pelanggan marketplace Shopee di kota Malang.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada Perum Damri Cabang Lampung Muhammad Alfarobi; Desi Derina Yusda
Akuntansi Vol. 2 No. 4 (2023): Desember : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1048

Abstract

This research aims to determine the influence of the work environment and work discipline on employee performance at Perum Damri Lampung Branch. This research is associative with a quantitative approach using primary and secondary data. The sample was taken as many as 36 respondents with data collection techniques using questionnaires. The data analysis techniques used in this research are validity testing, reliability testing, multiple linear regression and hypotheses. The results of this research show that the work environment hypothesis has a significant effect on the performance of Perum Damri Lampung Branch employees. This is proven by t count > t table (5,000 > 2,034) with a significance of 0.000. Then the results of testing the work discipline hypothesis have a significant effect on the performance of Perum Damri Lampung Branch employees. This is proven by tcount > ttable (7,349 > 2,034) with a significance of 0.000. This shows that the more adequate the work environment and the higher the work discipline you have, the higher the performance will be.
PENGARUH PROMO SHOPEE SALE DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA DI BANDAR LAMPUNG Sabira, Nada Rafa; Yusda, Desi Derina; Ekatama, Muhammad Renandi; Rini M, Prima
Business and Enterpreneurship Journal (BEJ) Vol 5, No 2 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v5i2.1622

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promo Shopee sale dan gratis ongkos kirim terhadap keputusan pembelian pada mahasiswa di Bandar Lampung (studi kasus pada mahasiswa fakultas bisnis Universitas Mitra Indonesia). Penelitan ini menggunakan 77 mahasiswa aktif fakultas bisnis Universitas Mitra Indonesia yang diperoleh dengan menggunakan teknik Snowball Sampling yang kemudian dilakukan analisis terhadap data data yang telah diperoleh menggunakan analisis kuantitatif. analisis kuantitatif merupakan interpestasi data yang diperoleh dalam penelitian serta hasil pengolahan data yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, koefisien determinasi (R2), uji analisis regresi linaer berganda, uji F dan uji t. Hasil uji dari R-Square menunjukan angka 0,659 ini menunjukan bahwa keputusan pembelian dipengaruhi oleh promo Shopee Sale dan Gratis Ongkir 65% dan 35% dipengaruhi oleh variabel diluar model regresi penelitian ini.
Peran Kredit Usaha Rakyat (KUR) terhadap Perkembangan UMKM (Studi Kasus Bank BRI Unit Kedaton) Khoiriah, Nisaul; Yusda, Desi Derina; Oktaria, Eka Travilta; Hairudin, Hairudin
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2024): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i2.2383

Abstract

Purpose: This study aims to determine the role of people’s Business Credit on the Development of MSMEs at Bank BRI Unit Kedaton. Methodology/approach: This study used qualitative descriptive methods with primary data sources, namely survey and questionnaire results, and secondary data in the form of journals and articles related to research. Data collection techniques included observation, questionnaires, and documentation. The population used in this study is all KUR customers at Bank BRI Unit Kedaton from to 2020-2022 with a sample of 97 respondents calculated using the Cohcran formula. Results: The results of this study show that the role of KUR has a significant effect on the development of MSMEs in the Kedaton Unit, judging from the t-count test results of 9,708 t-tables > 1,661, and from the determinant test results of 49.8%, and the remaining 50.2% was influenced by other var iabels that were not studied in this study. Limitations: This study used only one independent research variable that affected micro, small, and medium-sized enterprises. There are many other independent variables that can explain and possibly influence Micro, Small and Medium Enterprises variables, but researchers did not use them in this final project study. Contribution: The provision of people’s Business Credit (KUR) financing to Micro, Small and Medium Enterprises (MSMEs) is expected to continue to increase so that the wider community can conveniently build or develop a business. Novelty: novelty in this study lies in the time and conditions carried out by the researcher, so as to get differences from the results of the study.
Membangun Kapasitas UMKM dalam Pemasaran Digital di Desa Wisata Way Tebing Cepa Yusda, Desi Derina; Indriyani, Susi; Enzovani, Senna; Loliyani, Rini; Brajanoto, Destoprani
Diteksi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Diteksi, Vol. 2, No. 1, Mei 2024
Publisher : Fakultas Teknik Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/diteksi.v2i1.14096

Abstract

The Covid-19 pandemic has severely hampered the expansion of the world economy, including Indonesia. In the midst of this challenging situation, businesses are being forced to innovate and fight for their survival. On a positive note, the rapid advancement of digital technology has opened up new opportunities for MSMEs to market their products to a wider audience online. This allows MSMEs to reach a broader market and increase sales. However, to fully capitalize on these opportunities, MSMEs need to improve their human resources (HR) and information technology (IT) capabilities. This is crucial to help them adapt to the various new technologies emerging in the era of Industry 4.0. The government has high hopes for MSMEs to become major players in the development of Indonesia's digital economy. MSME empowerment can be achieved by assisting them in gaining access to finance and ensuring that their products are of sufficient quality to compete in the market. This can increase investor confidence in MSMEs and open up funding opportunities. To enter the online business, MSMEs need to make improvements in several areas, such as product quality, product standardization, HR development, and access to financing. Collaboration between the government and e-commerce platforms is essential to support MSMEs in utilizing digital technology and developing their online businesses. As a commitment to helping MSMEs, Universitas MItra Indonesia is conducting a community service activity with the theme "Building MSME Capacity in Digital Marketing in Way Tebing Cepa Kalianda Tourism Village". This activity is being held in Taman Baru Village, Penengahan District, South Lampung Regency. This activity's primary goal is to teach and advise MSMEs in the community on how to use social media to market their goods and services.
PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU USAHA UMKM DIDESA MEKAR SARI KABUPATEN MESUJI Sari, Pipit Novila; Oktaria, Eka Travilta; Yusda, Desi Derina; Wengrum, Tyas Desita
Jurnal Pengabdian UMKM Vol. 1 No. 1 (2022): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v1i1.10

Abstract

Jumlah UMKM di Indonesia pada tahun 2019 adalah lebih kurang 66 juta unit, sedangkan jumlah usaha besar adalah 5.637 unit. Pada periode tahun 2018-2019 menunjukan bahwa ada peningkatan jumlah unit usaha sebesar 1,98%, sedangkan persentase kenaikan untuk usaha besar hanya 1,58%. Data tersebut menunjukan bahwa jumlah UMKM lebih besar bila dibandingkan dengan jumlah usaha besar yang ada di Indonesia. Data ini membuktikan UMKM memiliki peranan penting dalam pertumbuhan ekonomi Indonesia, khususnya menyumbangkan jumlah Produk Domestik Bruto (PDB) yang cukup tinggi. Namun di tengah perkembangan UMKM muncul berbagai kendala yang seringkali dihadapi pelaku UMKM di desa Mekar Sari Kabupaten Mesuji yaitu masalah permodalan dan pengelolaan keuangan yang belum baik sehingga menyulitkan para pelaku UMKM dalam perolehan kredit/permodalan dari perbankan. Menyadari hal tersebut, kami tim PkM melakukan kegiatan yang bertujuan untuk memberikan pemahaman tentang pentingnya manajemen keuangan bagi UMKM di Desa Mekar Sari Kabupaten Mesuji. Kegiatan ini dilakukan secara daring melalui via zoom dengan menggunakan metode ceramah, sosialisasi dan dokumentasi, Subyek dalam kegiatan PKM ini adalah para pelaku UMKM di Desa Mekar Sari Kabupaten Mesuji. Pada tahap ini penyuluhan yang dilakukan adalah peningkatan keterampilan manajemen keuangan yang meliputi perencanaan permodalan, pencatatan keluar masuknya uang dan dibuatnya laporan keuangan UMKM. Pelatihan ini diharapkan dapat meningkatkan usaha UMKM kedepan sehingga meningkatkan kemampuan para wirausaha dalam mengelola keuangan untuk meningkatkan profit dengan mengembangkan usahanya
PENGARUH HARGA, PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMPLORA Yusda, Desi Derina; Sari, Pipit Novila; Ekatama, Mohammad Renandi
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 1 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i1.1465

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh harga, promosi dan kepercayaan terhadap keputusan pembelian produk IMPLORA. Metode yang digunakan dalam penelitian ini adalah kuisioner. Sampel dari penelitian ini berjumlah 85 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai faktor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Avarage Variance Extracted (AVE). Dari ketiga hipotesis yang diajukan seluruhnya terdukung, namun untuk hipotesis   pertama   dan   ketiga   tidak   signifikan. Kesimpulan dari penelitian ini adalah promosi berpengaruh signifikan dan positif terhadap keputusan pembelian produk IMPLORA, harga dan kepercayaan berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian produk IMPLORA. Kata Kunci: harga, promosi, kepercayaan dan keputusan pembelian
The Influence of Brand Image, Price, and Product Quality on Purchase Decisions to iPhone Products in Bandar Lampung Cindy; Desi Derina Yusda; Umar Bakti
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.284

Abstract

ABSTRACT This research aims to determine the influence of brand image , price and product quality variables on iPhone product purchasing decisions either separately (partial) or together (simultaneous) and to find out which brand image , price and product quality variables play a more important role. in influencing iPhone product purchasing decisions . The research data collection technique was carried out by observing and distributing questionnaires directly by visiting the research object and distributing the questionnaire link, namely to consumers who had made the decision to purchase an iPhone . The collected data is then tabulated and processed using multiple regression analysis. The research results show that the price and product quality variables have a significant effect on purchasing decisions. Meanwhile, the brand image variable does not have a significant effect. The dominant variable that has an influence is product quality. Keywords : Brand Image , Price, Product Quality, Purchasing Decisions
THE ROLE OF HUMAN RESOURCES IN BUILDING A SUSTAINABLE AND RESPONSIBLE CORPORATE CULTURE Fadlika; Leolita, Yourieke Estherina; Yusda, Desi Derina; Nugroho, Yudhinanto Cahyo; WA, Armalia Reny
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.15988

Abstract

This research aims to examine the influence of HR practices on corporate culture, with sustainability practices and social responsibility as intervening variables at Puskesmas Balik Bukit Lampung Barat. Utilizing a total sampling technique, data was collected from 52 employees through an online questionnaire and analyzed using Smart PLS. The results indicate that HR practices have a strong positive effect on both sustainability practices and social responsibility. Furthermore, sustainability practices significantly influence corporate culture and act as a mediator between HR practices and corporate culture, while social responsibility does not show a significant direct or mediating effect. The findings highlight the crucial role of HR practices in fostering sustainability, which in turn shapes the corporate culture. This study provides valuable insights for healthcare organizations to improve their corporate culture and service delivery through strategic HR practices focused on sustainability and social responsibility. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh praktik SDM terhadap budaya perusahaan, dengan praktik keberlanjutan dan tanggung jawab sosial sebagai variabel intervening di Puskesmas Balik Bukit Lampung Barat. Dengan menggunakan teknik total sampling, data dikumpulkan dari 52 karyawan melalui kuesioner online dan dianalisis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa praktik SDM memiliki pengaruh positif yang kuat terhadap praktik keberlanjutan dan tanggung jawab sosial. Lebih lanjut, praktik keberlanjutan secara signifikan mempengaruhi budaya perusahaan dan bertindak sebagai mediator antara praktik SDM dan budaya perusahaan, sementara tanggung jawab sosial tidak menunjukkan efek langsung atau mediasi yang signifikan. Temuan ini menyoroti peran penting praktik SDM dalam mendorong keberlanjutan, yang pada gilirannya membentuk budaya perusahaan. Studi ini memberikan wawasan yang berharga bagi organisasi layanan kesehatan untuk meningkatkan budaya perusahaan dan penyediaan layanan mereka melalui praktik-praktik SDM strategis yang berfokus pada keberlanjutan dan tanggung jawab sosial.
The Impact of Leadership Styles, Organizational Culture, and Innovation on School Performance in Private Educational Institutions in Bogor City Tarigan, Budi Akhmad; Marnoto, Marnoto; Anwar, Syamsul; Yusda, Desi Derina
International Education Trend Issues Vol. 2 No. 2 (2024): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v2i2.897

Abstract

This study examines the impact of leadership styles, organizational culture, and innovation on the performance of private educational institutions in Bogor City. A quantitative research design was employed, collecting data from 150 respondents using structured questionnaires. The analysis involved descriptive statistics, correlation, multiple regression, and moderation analysis. The results indicate that transformational leadership, organizational culture, and innovation significantly contribute to school performance, with innovation being the strongest predictor. Furthermore, the study finds that a strong organizational culture amplifies the positive effects of transformational leadership. These findings highlight the critical roles of leadership, culture, and innovation in enhancing the performance of private schools. The study provides valuable insights for school leaders and policymakers seeking to improve educational outcomes in private institutions.
Co-Authors Alie, Maria Septijantini Anwar, Amelia Arsandi, William Bakti, Umar Basir, Badirun Benny Setiawan, Benny Brajanoto, Destoprani Cahyo Nugroho, Yudhinanto Chotimah, Tri Husnul Cindy CNAWP, Rizal Perlambang Deri Sis Nanda Desmita Ramadhani Dewi Silvia Diana Maya Pertiwi Dirayati, Fadhilah Ekatama, Mohammad Renandi Ekatama, Muhammad Renandi Enzovani, Senna Evi Meidasari Fadlika Fadlika, Fadlika Ghade, Fitalis Hairudin, Hairudin Haninun Hartutik Hartutik Hary Murcahyanto Hasbullah Hasbullah Helmita Helmita Helmita Helmita Helmita Helmita Helmita, Helmita Hikmah Justiti Adiastuti Isabella, Astrid Aprica Kasrim Khoiriah, Nisaul Kumalasari, Nety Leolita, Yourieke Estherina Loliyani, Rini M. Renandi Ekatama Surya Malihatus Sa'diah, Malihatus Sa'diah Marnoto, Marnoto Meidasari, Evi Mohammad Renandi Ekatama Muhammad Alfarobi Ni Desak Made Santi Diwyarthi nilasari, oktavia Nisaul Khoiriah Nofirman, Nofirman Novalia Sari, Pipit Nugroho, Yudhinanto Cahyo Octavia, Ria Oktaria, Eka Travilta Oktaria, Eka Travilta Oktavia Nila Sari Pebriyanti Pebriyanti Pipit Novila Sari Prima Rini MO Reny, Armalia Rini M, Prima Sabira, Nada Rafa Safitri, Febri Dwi Sanjaya, Pipit Novilasari Silvia, Dewi Susi Indriyani Susi Indriyani Syamsul Anwar, Syamsul Tara Lusiana Mahdi Pratiwi Tarigan, Budi Akhmad Tyas Desita Wengrum Tyas Desita Wengrum Umar Bakti Umar, Anisa WA, Armalia Reny Wardana, Made Ali Yanti Setianti Yeni Gusmiarti