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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika EBSJ International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bingkai Ekonomi (JBE) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmu Manajemen Advantage PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Indonesian Journal of Economics, Business, Accounting, and Management
Maharani, Bernadetta Diansepti
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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Celebrity Endorsement and Beauty Vlogger on Purchase Decisions Mediated by Brand Image Puspitaningrum, Sari Rahma; Fadhilah, Muinah; Maharani, Bernadetta Diansepti
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 1 (2024): June 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i1.1285

Abstract

The trend of using celebrity endorsement as an advertising medium to attract consumer interest is also being carried out by many companies. This research investigates how endorsers and beauty vloggers influence purchasing decisions through brand image when consumers purchase Scarlett Whitening products in Yogyakarta.. This research is quantitative, and primary data was obtained using a pusposive sampling method. Data was obtained from a questionnaire distribution using google form to 108 respondent in Yogyakarta and than processed using SmartPLS 4 software. From the results of this research, it can be seen that celebrity endorsement have a significant influence on purchasing decisions. Meanwhile, beauty vlogger have no influence on purchasing decisions. Celebrity endorsement have a significant effect on brand image. Beauty vlogger have no influence on brand image. And brand image has an influence on purchasing decisions.
PENGARUH SITE TRUST DAN VISUAL MERCHANDISING TERHADAP IMPLUSIVE BUYING MELALUI POSITIVE EMOTION PADA KONSUMEN MARKETPLACE SHOPEE YOGYAKARTA Gunawan, Elvender; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
JURNAL DARMA AGUNG Vol 31 No 4 (2023): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i4.3256

Abstract

Penelitian ini bertujuan untuk mengetaui bagaimana pengaruh site trust, dan visual merchandising terhadap impulaive buying melalui positive emotion sebagai mediasi pada konsumen marketplace Shopee Yogyakarta. penelitian menggunakan metode kuantitatif. Teknik pengumpulan sampel yang digunakan adalah purposive sampeling dengan jumlah sampel sebanyak 180 responden sebagai konsumen marketplace Shopee di Yogyakarta. Metode analisis yang digunakan yaitu analisis regresi linear berganda. Dari hasil penelitian menunjukan bahwa site trust dan visual merchandising berpengaruh positif dan signifikan terhadap positive emotion, site tust berpengaruh positif dan signifikan terhadap impulsive buying, sedangkan visual merchandising tidak berpengaruh positif dan signifikan terhadap impusive buying . Selanjutnya hasil penelitian menunjukan bahwa positive emotion mampu memediasi hubungan antara site trust dan visual merchandising terhadap impulsive buying konsumen marketplace Shopee di Yogyakarta.
The Influence Of Lifestyle, Brand Image And Brand Equity On The Purchase Decision Of Thrift Store In Yogyakarta Lingga, Bakas Anja; Lukatiningsih, Ambar; Maharani, Bernadetta Diansepti
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.607

Abstract

This study aims to determine the influence of lifestyle, brand image, and brand equity on the purchase decision of thrift stores in Yogyakarta. The study population and sample consisted of 70. Data collection is carried out through the use of questionnaires; this method will be used by researchers to obtain data on the influence of lifestyle, brand image, and brand equity on thrift store purchase decisions in Yogyakarta. Furthermore, classical assumption tests such as normality, heteroscedasticity, and multicollinearity are carried out to ensure the suitability of the data with the assumptions required in regression analysis. The hypothesis results were obtained from analysis using T, F, and R2 tests using SPSS software version 23. From these results, it was concluded that lifestyle variables had no effect on the decision to purchase Thrift Store in Yogyakarta, brand image variables had a positive and significant effect on the decision to purchase Thrift Store in Yogyakarta, variable brand equity had a positive and significant effect on Thrift Store in Yogyakarta. Variables lifestyle, brand image, and brand equity together effect the purchase decision of Thrift Store in Yogyakarta.
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA Zulqa'dah, Elsa Safira; Kusumaningrum, Nonik; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.35689

Abstract

Abstrak Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada produk Kopi Janji Jiwa di Yogyakarta. Populasi dan sampel yaing digunakan dalam penelitiain ini adalah konsumen yang berada di Yogyaiarta dengan kriteria perempuan dan berusia di atas 18 taihun, berjumlah 140 oraing, teknik pengambilan sampel yang dipakai adalah non probability sampling, dengan menggunaikain metode purposive sampling. Metode pengumpulain data menggunaikan penyebaran kuesioner. Ainalisis uji kuailitas menggunakan uji vailiditas dan uji reliabilitas, teknik analisis data menggunakan uji asumsi klasik, uji analisis linier berganda, uji hipotesis, uji koefisien determinasi dain uji sobel. Hasil penelitiain menunjukkain baihwa credibility endorser tidak berpengaruh positif dain signifikain terhadap brand image, brand awareness berpengairuh positif dan signifikan terhaidaip brand image, credibility endorser berpengairuh positif dain signifikain terhaidaip purchase intention, brand awareness berpengaruh positif dain signifikain terhaidaip purchase intention, brand image berpengaruh positif dan signifikain terhaidaip purchase intention, vairiaibel brand image tidak dapat memediasi credibility endorser terhadap purchase intention, dan variabel brand image mampu memediasi brand awareness terhadap purchase intention pada produk Kopi Janji Jiwa. Kaitai Kunci: Credibility endorser, Brand awareness, Brand image, Purchase intention Abstrack This research aims to determine the influence of endorser credibility and brand awareness on purchase intention with brand image as a mediating variable for payment for Kopi Janji Jiwa products in Yogyakarta.. The population of sample data used in this research is based on consumers in Yogyakarta with the criteria of female samples aged 18 years, numbering 140 people, the sample collection technique used is non-probability sampling, using the purposive sampling method. The data collection method uses questionnaires. Qualitative test analysis uses validity tests and reliability tests, data analysis techniques use classical assumption tests, linear analysis tests, hypothesis tests, coefficient of determination tests and Sobel tests. The results of the research show that endorser credibility does not have a positive and significant influence on brand image, brand awareness has a positive and significant influence on brand image, endorser credibility has a positive and significant influence on purchase intention, brand awareness has a positive and significant influence on purchase intention, brand image has a positive and significant influence on significant regarding purchase intention, brand image variables cannot mediate endorser credibility regarding purchase intention, and brand image variables can mediate brand awareness regarding purchase intention paid for Kopi Janji Jiwa products. Keywords: Endorser credibility, Brand awareness, Brand image, Purchase intention
The Influence of Social Media Marketing on Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision Setiawan, Budi; Cahyani, Putri Dwi; Hutami, Lusia Tria Hatmanti; Maharani, Bernadetta Diansepti
Economics and Business Solutions Journal Vol. 8 No. 2 (2024): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v8i2.10312

Abstract

This study aims to analyze how Social Media Marketing (SMM) influences Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. Using Signal Processing and Information Processing theories, this research identifies gaps in the literature regarding the relationship between SMM, Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. This research employs a quantitative approach with a survey method to collect data from 105 respondents. The sampling technique used is purposive sampling, which means selecting samples based on specific criteria relevant to the research. The criteria used are consumers who have seen or interacted with SilverQueen's social media marketing content. The collected data was analyzed using Smart PLS (Partial Least Squares) to test the structural model and measurement model. This study shows that Social Media Marketing plays a crucial role in enhancing Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision for SilverQueen chocolate. The findings underscore the importance of effective social media marketing strategies for achieving better business outcomes.
The Influence of Live Streaming Commerce on Purchase Intention Based on the Stimulus-Organism-Response (SOR) Framework of Aerostreet Live Stream Consumers in Shopee E-Commerce Widiastuti, Laras Prismafika; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6157

Abstract

This research aims to explore how live streaming commerce influences purchase intention based on the stimulus-organism-response (SOR) framework for Aerostreet live stream consumers on Shopee e-commerce. This research develops a research model based on SOR theory to examine how the characteristics of live streaming commerce impact consumer behavioral responses, namely purchase intention. Sampling used a purposive sampling technique through a questionnaire with a sample of 200 respondents. Respondents who met these requirements were then analyzed using the SPSS version 20 program. The results of this study showed that interactivity had a positive and significant effect on trust, visualization had a positive and significant effect on trust, entertainment had a positive and significant effect on trust, professionalization had a positive and significant effect on trust, trust has a positive and significant effect on purchase intention and live streaming commerce has a positive effect on purchase intention.
ANALISIS LOYALITAS PELANGGAN DITINJAU DARI NILAI PELANGGAN DAN KEPERCAYAAN PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN ALFAMART DI YOGYAKARTA Lasmiani, Lasmiani; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35754

Abstract

Abstrak Penelitian ini bertujuain untuk mengetahui pengaruh analisis loyalitas pelanggan ditinjau dari nilai pelanggan dan kepercayaan pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada pelanggan Alfarmart di Yogyakarta. Populasi dan sampel yang digunanakan dalam penelitian ini adalah konsumen yang berada di Yogyakarta dengan kriteria perempuan dan laki-laki dan berusia di atas 18 taihun, berjumlaih 160 orang, teknik pengambilan sampel yang dipakai adalah non probability sampling, dengain menggunakan metode purposive sampling. Metode pengumpulan data menggunakan penyebaran kuesioner. Analisis uji kuantitatif menggunakan uji validitas dan uji reliabilitas, teknik analisis data menggunakan uji asumsi klasik, uji analisis linier berganda, uji hipotesis, uji koefisien determinasi dan uji sobel. Hasil penelitian menunjukkan bahwa nilai pelanggan berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepercayaan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, nilai pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata kunci: Loyalitas pelanggan, Nilai pelanggan, Kepercayaan pelanggan, Kepuasan pelanggan. Abstrak This research aims to determine the influence of customer loyalty analysis in terms of customer value and customer trust with customer satisfaction as an intervening variable paid to Alfarmart customers in Yogyakarta. The population of sample data used in this research is based on consumers in Yogyakarta with the criteria of female samples aged 18 years, numbering 160 people, the sample collection technique used is non-probability sampling, using the purposive sampling method. The data collection method uses questionnaires. Qualitative test analysis uses validity tests and reliability tests, data analysis techniques use classical assumption tests, linear analysis tests, hypothesis tests, coefficient of determination tests and Sobel tests. The results of the research show that customer value has a positive and significant influence on customer trust, customer value has a positive and significant influence on customer satisfaction, customer trust has a positive and significant influence on customer loyalty, customer value has a positive and significant influence on customer loyalty, customer satisfaction has a positive and significant influence achieving customer loyalty. Keywords: Customer loyalty, customer value, customer trust, customer satisfaction.
PENGARUH RELATIONAL BONDS TERHADAP NIAT BELI BERKELANJUTAN YANG DIMEDIASI OLEH TRUST PADA LIVE STREAMING TIKTOKSHOP Fattikah, Syahma Rose; Udayana, IBN; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.40428

Abstract

Penelitian ini bertujuan untuk menguji apakah financial bonds, social bonds, structural bonds akan berpengaruh terhadap niat beli berkelanjutan dengan dimediasi trust in streamer pada gen Z pengguna tiktok diwilayah Yogyakarta. Penelitian ini mengambil sampel dari beberapa gen Z pengguna e-commerce live streaming tiktok yang berada diwilayah Yogyakarta. Metode penentuan sampel adalah nonprobability sampling dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang dibagikan menggunakan google form. Jumlah kuesioner yang diolah sebanyak 180 kuesioner yang diadapat dari rumus Hair yaitu indikator dikali 9. Data penelitian ini dianalisis menggunakan analisis regresi berganda dan pengolahan ini deilakukan dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa semua variabel independen secara bersama-sama berpengaruh terhadap variabel dependen.
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Hutami, Lusia Tria Hatmanti; Supardin, Lalu; Cahyaning, Enggar Kartika; Maharani, Bernadetta Diansepti; Pratama, Nico
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
PENGARUH BRAND IMAGE, E-SECURITY, DAN PERCEIVED RISK TERHADAP KEPUTUSAN PEMBELIAN DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PELANGGAN SHOPEE DI YOGYAKARTA): Permatasari, Mita; Udayana, IBN; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42110

Abstract

Penelitian ini bertujuan untuk menguji apakah brand image, e-security, dan perceived risk berpengaruh dalam keputusan pembelian dengan dimediasi e-trust pada pelanggan shopee di wilayah Yogyakarta. Penelitian ini mengambil sampel dari beberapa gen Z pengguna e-commerce shopee yang berada di wilayah Yogyakarta. Metode penentuan sampel adalah nonprobability sampling dengan menggunkan metode purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang dibagikan menggunakan google form. Jumlah kuesioner yang diolah sebanyak 152 kuesioner yang didapat dari rumus Hair yaitu indikator dikali 8. Data penelitian ini dianalisis menggunakan analisis regresi bergandan dan pengolahan ini dilakukan dengan menggunakan SPSS. Hasil penelitian ini menunjukan bahwa semua variabel independen secara bersama-sama berpengaruh terhadap variabel dependen.
Co-Authors Alfiani, Leli Ambar Lukitaningsih Bakti, Mahdanito Fadzika Bintari, Wulan Probo Budi Setiawan Cahyaning, Enggar Kartika Fattikah, Syahma Rose Gunawan, Elvender Henny Welsa Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Isna, Kadek Jemian, Maria oktaviani Kusumaningrum, Nonik Lahura, Armando Lasmiani, Lasmiani Lingga, Bakas Anja Lukatiningsih, Ambar Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Permatasari, Mita Prasetyo, Muslih Dwi Pratama, Nico Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Retno Utami, Retno Saputri, Riska Supardin, Lalu Susanto Susanto Taiso, Theresia Irene Utami, Kesti Ayu Wacono, Topri Dwi Widiastuti, Laras Prismafika Wulan Jayanti, Wulan Zulqa'dah, Elsa Safira