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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Daya Saing : Jurnal Ilmu Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL MANAJEMEN MOTIVASI EKONOMIS : Journal of Economics and Business EBSJ JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bingkai Ekonomi (JBE) Kontigensi: Jurnal Ilmiah Manajemen JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE Manager : Jurnal Ilmu manajemen
Maharani, Bernadetta Diansepti
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Hutami, Lusia Tria Hatmanti; Maharani, Bernadetta Diansepti; Indraswari, Nurul Myristica
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
PENGARUH CONTENT MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP PURCHASE DECISIONS KONSUMEN TIKTOK SHOP DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI Verawati, Verawati; Cahyani, Putri Dwi; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52430

Abstract

Penelitian ini untuk mengetahui pengaruh content marketing dan customer engagement terhadap purchase decisions konsumen tiktok shop dan untuk mengetahui pengaruh content marketing dan customer engagement terhadap brand trust konsumen tiktok shop. Penelitian ini menggunakan metode penelitian kuantitatif atau survei, teknik pengambilan sampel dengan purposive sampling yang mana sampel penelitian ini diambil berjumlah 112 responden pada masyarakat di kota yogyakarta yang pernah melakukan pembelian di tiktok shop. untuk uji kualitas data menggunakan uji validitas dan reliabilitas. uji asumsi klasik, uji normalitas, uji heteroskedastitas, uji multikolinearitas dan teknik analisis data menggunakan uji analisis regresi berganda dan pengujian hipotesisnya menggunakan uji parsial (uji t), koefisien determiansi (r2) dan uji sobel. Hasil penelitian menunjukan bahwa variabel content marketing (X1) berpengaruh positif dan signifikan terhadap purchase decision (Y). Customer engagement (X2) berpengaruh positif dan signifikan terhadap purchase decision (Y). Content marketing (X1) berpengaruh positif dan signifikan terhadap brand trust (Z). Customer engagement (X2) berpengaruh positif dan signifikan terhadap brand trust (Z). Brand trust (Z) berpengaruh positif dan signifikan terhadap purchase decision (Y).
PENGARUH RELIGIOUS BELIEF DAN HALAL CERTIFICATION TERHADAP PURCHASE INTENTION MELALUI HALAL AWARENESS SEBAGAI VARIABEL INTERVENING PADA PRODUK KOSMETIK HALAL WARDAH Agustiyaningrum, Erna Widya; Maharani, Bernadetta Diansepti; Kusumaningrum, Nonik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7729

Abstract

This study investigates the influence of religious belief and halal certification on purchase intention, with halal awareness as a mediating variable in Wardah halal cosmetics. A quantitative method was applied to 160 respondents using questionnaires. Data were analyzed through multiple regression and the Sobel test. Results reveal that religious belief and halal certification positively affect halal awareness. Furthermore, halal awareness and halal certification significantly influence purchase intention, while religious belief only has an indirect effect. These findings highlight the role of halal awareness in bridging religiosity and consumer behavior in halal cosmetic marketing.
Electronic Word of Mouth (E-WOM) Through the TikTok Application and Its Influence on the Purchase Decision of The Originote Skincare Products Among University Students in Yogyakarta Dwiarini, Windy; Nyoman Udayana, Ida Bagus; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7971

Abstract

This study investigates the influence of Electronic Word of Mouth (E-WOM) via TikTok on purchase decisions for The Originote skincare among students in Yogyakarta. Using a quantitative method with purposive sampling, data from 184 respondents were analyzed through SmartPLS. Findings show that information quality, quantity, and credibility significantly affect information usefulness, which in turn influences purchasing decisions. This confirms that clear, relevant, and credible information on TikTok helps consumers assess products better and make confident decisions. The study emphasizes TikTok's strategic role in digital marketing for enhancing consumer trust and boosting online sales through informative content. 
Pengaruh Influencer Marketing Dan Online Customer Review Padakeputusan Pembelian Dengan Minat Beli Sebagai Variabel Mediasi Pada Pelanggan Platform Tiktok Shop Di Kota Yogyakarta Pratama, Muhammad Erdin Huda; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8444

Abstract

As PT XYZ's training center aligns its services with corporate strategy and values, it aims to optimize employee performance through effective learning. In support of the company’s cost-efficiency strategy, the center initiates a digital transformation by implementing electronic certificates (e-certificates) to reduce both time and financial costs. This study analyzes risks associated with the implementation of e-certificates, focusing on issuance, authentication, document validity, and system security. The objective is to identify risks related to applications, processes, and documents, and provide mitigation strategies. The final outcome of this research is a set of recommendations to address and minimize identified risks effectively.
Co-Authors Agustiyaningrum, Erna Widya Al Ahmadi, Wahid Hidayat Alfiani, Leli Ambar Lukitaningsih Ayang, Anias Ina Aprilia Bintari, Wulan Probo Budi Setiawan Dwiarini, Windy Fadilah, Muinah Fattikah, Syahma Rose Gunawan, Elvender Henny Welsa Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Isna, Kadek Jemian, Maria oktaviani Kusumaningrum, Nonik Lahura, Armando Lasmiani, Lasmiani Lingga, Bakas Anja Lukatiningsih, Ambar Muhammad Ansar, Muhammad Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nurul Myristica Indraswari Permatasari, Mita Prasetyo, Muslih Dwi Pratama, Muhammad Erdin Huda Purnamarini, Tri Ratna Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Raditya, Adit Retno Ningrum, Diah Ayu Retno Utami, Retno Saputri, Riska Susanto Susanto Taiso, Theresia Irene Utami, Kesti Ayu Verawati Verawati Wacono, Topri Dwi Widiastuti, Laras Prismafika Wulan Jayanti, Wulan Wunu, Lusia Arie Susanti Zulqa'dah, Elsa Safira