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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Daya Saing : Jurnal Ilmu Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JPM (Jurnal Pemberdayaan Masyarakat) EKONOMIS : Journal of Economics and Business EBSJ JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bingkai Ekonomi (JBE) Kontigensi: Jurnal Ilmiah Manajemen JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE Manager : Jurnal Ilmu manajemen
Maharani, Bernadetta Diansepti
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Hutami, Lusia Tria Hatmanti; Maharani, Bernadetta Diansepti; Indraswari, Nurul Myristica
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
PENGARUH CONTENT MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP PURCHASE DECISIONS KONSUMEN TIKTOK SHOP DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI Verawati, Verawati; Cahyani, Putri Dwi; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan (In Processs)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.52430

Abstract

Penelitian ini untuk mengetahui pengaruh content marketing dan customer engagement terhadap purchase decisions konsumen tiktok shop dan untuk mengetahui pengaruh content marketing dan customer engagement terhadap brand trust konsumen tiktok shop. Penelitian ini menggunakan metode penelitian kuantitatif atau survei, teknik pengambilan sampel dengan purposive sampling yang mana sampel penelitian ini diambil berjumlah 112 responden pada masyarakat di kota yogyakarta yang pernah melakukan pembelian di tiktok shop. untuk uji kualitas data menggunakan uji validitas dan reliabilitas. uji asumsi klasik, uji normalitas, uji heteroskedastitas, uji multikolinearitas dan teknik analisis data menggunakan uji analisis regresi berganda dan pengujian hipotesisnya menggunakan uji parsial (uji t), koefisien determiansi (r2) dan uji sobel. Hasil penelitian menunjukan bahwa variabel content marketing (X1) berpengaruh positif dan signifikan terhadap purchase decision (Y). Customer engagement (X2) berpengaruh positif dan signifikan terhadap purchase decision (Y). Content marketing (X1) berpengaruh positif dan signifikan terhadap brand trust (Z). Customer engagement (X2) berpengaruh positif dan signifikan terhadap brand trust (Z). Brand trust (Z) berpengaruh positif dan signifikan terhadap purchase decision (Y).
The Effect of Promotion, Consumer Engagement, and Social Networking Content on Brand Loyalty with Brand Trust as an Intervening Variable (Circles Bakery Case Study) Dhega, Cornelia Ical; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5807

Abstract

This study aims to determine (1) whether Promotion has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (2) whether consumer engagement has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (3) whether SNS Content has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (4) whether brand trust has a positive and significant effect on brand loyalty. The sample in this study was 112 Circles Bakery customers. The data collection method used a questionnaire distributed using Google Forms. The research method used was a purposive sampling technique. The data obtained from the questionnaire were then processed and analyzed by Multiple Linear Regression with model accuracy (classical assumption test), hypothesis testing using a partial test (t) and a determination test (R2) using the SPSS 30 program. The results of this study indicate that the promotion variable has a positive and significant effect on brand trust, the consumer engagement variable has a positive and significant effect on brand trust, SNS content does not have a positive and significant effect on brand trust, the brand trust variable has a positive and significant effect on brand loyalty, and the promotion variable has a positive and significant effect on brand loyalty through brand trust as an intervening variable. Consumer engagement has a positive and significant effect on brand loyalty through brand trust as an intervening variable, and SNS content has a positive and significant effect on brand loyalty through brand trust as an intervening variable.
Gerakan Bengkel Ramah Difabel, Aman, Mandiri, Intelligent, dan Sehat di Masa Adaptasi Kebiasaan Baru Covid-19 Dianna Ratnawati; Purnomo, Sigit; Maharani, Bernadetta Diansepti
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5977

Abstract

Community service activities for the RAMIS workshop movement (Disabled Friendly, Safe, Independent, Intelligent, and Healthy) include the following programs: (1) standardization of ergonomic disabled workshops, having SOPs for disabled motorcycle workshops, repairing workshop inventory, and obeying the principles of health protocols in work environment in the new normal life era; (2) motorcycle service training for workers; (3) launching of RAMIS workshop e-commerce and operation training. The objectives of this PKM include: (1) standardization of partner workshops into RAMIS workshops; (2) improving service skills and equipment maintenance skills for workers; (3) improve the quality of marketing and services through the RAMIS workshop e-commerce. The methods used to realize the program are pilot, training and mentoring. The PKM activity programs that have been implemented include: (1) completing the inventory of partner workshops and arranging workshop layouts; and (2) training and assistance for tricycle motorcycle service; (3) creation of an e-commerce web for partner workshops. The service training activity was attended by 20 participants. Based on the implementation of the PKM program, the results obtained are 100% complete workshop equipment, 100% skilled workers in maintaining workshop equipment, 85% skilled workers in carrying out tricycle motorcycle services, the RAMIS workshop e-commerce web can be accessed at www.bengkelramis.com. With the indicators of the achievement of the PKM program, it can be concluded that this service program activity has been carried out very well.
Co-Authors Al Ahmadi, Wahid Hidayat Alfiani, Leli Ambar Lukitaningsih Ayang, Anias Ina Aprilia Bintari, Wulan Probo Budi Setiawan Cahyaning, Enggar Kartika Dhega, Cornelia Ical Dianna Ratnawati Fadilah, Muinah Fattikah, Syahma Rose Gunawan, Elvender Henny Welsa Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Isna, Kadek Jemian, Maria oktaviani Kusumaningrum, Nonik Lahura, Armando Lasmiani, Lasmiani Lingga, Bakas Anja Lukatiningsih, Ambar Muhammad Ansar, Muhammad Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nurul Myristica Indraswari Permatasari, Mita Prasetyo, Muslih Dwi Pratama, Nico Purnamarini, Tri Ratna Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Raditya, Adit Retno Ningrum, Diah Ayu Retno Utami, Retno Saputri, Riska Sigit Purnomo Supardin, Lalu Susanto Susanto Taiso, Theresia Irene Utami, Kesti Ayu Verawati Verawati Wacono, Topri Dwi Widiastuti, Laras Prismafika Wulan Jayanti, Wulan Wunu, Lusia Arie Susanti Zulqa'dah, Elsa Safira