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Maharani, Bernadetta Diansepti
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Pengaruh Corporate Social Responsibility dan Corporate Reputation terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening Studi Kasus Konsumen Produk Unilever Jayanti, Wulan; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6010

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh corporate social responsibility dan corporate reputation terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening studi kasus konsumen produk Unilever. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 130 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa corporate social responsibility tidak berpengaruh positif dan signifikan terhadap customer loyalty, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction.
The Influence of Green Product Awareness and Perceived Benefit on Green Purchase Intention with Green Attitude as Mediating Variable (Case Study: Fore Coffee Customers in Yogyakarta) Jemian, Maria oktaviani; Ningrum , Nonik Kusuma; Maharani, Bernadetta Diansepti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5169

Abstract

This study aims to analyze the influence of green product awareness and perceived benefit on green purchase intention, with green attitude as a mediating variable, among Fore Coffee customers in Yogyakarta. This study uses a quantitative approach with 120 respondents and data analysis techniques using SPSS. The results of the study indicate that green product awareness and perceived benefits have a positive and significant effect on green purchase intention. Additionally, green product awareness and perceived benefits also have a positive and significant effect on green attitude. However, green attitude does not have a significant effect on green purchase intention.
Co-Authors Alfiani, Leli Ambar Lukitaningsih Bakti, Mahdanito Fadzika Bintari, Wulan Probo Budi Setiawan Cahyaning, Enggar Kartika Fattikah, Syahma Rose Gunawan, Elvender Henny Welsa Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Isna, Kadek Jemian, Maria oktaviani Kusumaningrum, Nonik Lahura, Armando Lasmiani, Lasmiani Lingga, Bakas Anja Lukatiningsih, Ambar Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Permatasari, Mita Prasetyo, Muslih Dwi Pratama, Nico Puspitaningrum, Sari Rahma Putri Dwi Cahyani, Putri Dwi Retno Utami, Retno Saputri, Riska Supardin, Lalu Susanto Susanto Taiso, Theresia Irene Utami, Kesti Ayu Wacono, Topri Dwi Widiastuti, Laras Prismafika Wulan Jayanti, Wulan Zulqa'dah, Elsa Safira