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All Journal Jurnal Siasat Bisnis JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA WIDYAKALA JOURNAL Jurnal ASPIKOM ARKESMAS [Arsip Kesehatan Masyarakat] JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN KACANEGARA Jurnal Pengabdian pada Masyarakat JIEMS (Journal of Industrial Engineering and Management Systems) Jurnal Entomologi Indonesia Bricolage : Jurnal Magister Ilmu Komunikasi Journal of Business and Applied Management JMB : Jurnal Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Akuntansi Bisnis Business Management Journal Program Studi Manajemen INTEGRITAS : Jurnal Pengabdian Jurnal Hospitality dan Pariwisata Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal E-Bis: Ekonomi Bisnis Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian dan Kewirausahaan International Journal of Social Service and Research Go-Integratif : Jurnal Teknik Sistem dan Industri Jurnal Administrasi Kantor Applied Quantitative Analysis (AQA) Enrichment: Journal of Multidisciplinary Research and Development Proceeding of International Conference on Entrepreneurship (IConEnt) IDEA: Jurnal Seni Pertunjukan

Christian, Michael

Universitas Bunda Mulia

Author-ID : 1254049

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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UPAYA PENINGKATAN PEMEREKAN ORGANISASI BERBASIS DARING MELALUI PELATIHAN MENGEMBANGKAN MEDIA SOSIAL RPTRA DHARMA SUCI Michael Christian
Jurnal Pengabdian dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Pengabdian Dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v1i1.1004

The regulation of the Governor of DKI Jakarta Number 196 (2015) on Child Friendly Integrated Public Space (RPTRA) explains the open areas for children that can be a positive medium for interaction and play. The development of RPTRA in DKI Jakarta is not fully funded by the DKI Jakarta government through the Regional Government Expenditure Budget (APBD), but the program also involves companies in the form of Corporate Social Responsibility (CSR). In terms of marketing, this synergy program can not only strengthen the organizations/companies involved in the CSR program but indirectly can help the existing RPTRA to more easily introduce the implementation of its activities through branding. The concept of branding for the organization is not an easy thing not only for the surrounding community as RPTRA's board but also for marketers. Social networking sites can be a powerful medium in developing RPTRA as an organizational brand that makes marketing communications have a significant influence on how organizations communicate to their customers. This study aims to measure the effectiveness of training on the role of social media to improve online organization. The method used by observation measurement at two periods (before and after training) and the effectiveness of training provided (using SPSS 22.0). The result of this training is able to explain the increasing effectiveness of the use of social media RPTRA Dharma Suci and utilization of supporting media elements in it such as photos, videos and so on. Suggestions for further research may consider the use of other social medias and observations over a longer time span.Keywords: RPTRA, branding, organization, social media

Faktor Tampilan dan Penyesuaian Aplikasi pada Kualitas Layanan dalam Menganalisis Loyalitas Pengguna Transportasi Daring Michael Christian
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 13, No 2 (2020): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v13i2.2279

The shift in the pattern of using land transportation modes from conventional to online application-based has helped shape the lifestyle pattern of using different land transportation modes for the community. However, the other side of the presence of this application-based online land transportation mode is to maintain customer needs and expectations through aspects of service quality in applications provided by application-based online transportation service providers. It is not an easy thing to do and maintain. Applications should have quality because applications are the main capital in using online transportation modes. In addition, the information listed on the online transportation mode application is an important factor in providing the suitability of the information in the application. This study aims to analyze the effect of application display factors and feature adjustments in the application on user loyalty of application-based online transportation modes. By using SMART PLS 3.0, the results of this study explain that the attitudes of users of application-based online transportation modes are influenced by the application display factors and the adjustment of features in the application. Furthermore, loyalty is influenced by the attitude of users of application-based online transportation modes. Other recent features as part of service quality can be another factor that can be used to analyze user loyalty for application-based online transportation modes. This is useful for enriching understanding in determining the loyalty of users of application-based online transportation modes.

MEASURING THE INFLUENCE OF TAX ADVERTISING AND SERVICES AS EXTERNAL FACTORS ON TAXPAYER COMPLIANCE Eko Retno Indriyarti; Michael Christian
Jurnal Akuntansi Bisnis Vol 14, No 2 (2021): Jurnal Akuntansi Bisnis
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jab.v14i2.2523

ABSTRACT: Amid the continuing increase in the number of taxpayers in Indonesia, it is expected that the amount of tax revenue for the state will continue to increase. The increase in the amount of revenue is aimed at optimizing tax functions, namely budgetary, distribution and stability functions. However, the success of this tax revenue is strongly influenced, one of which is the taxpayer compliance to fulfill its obligations. Apart from internal factors that come from individual taxpayers, external factors have an important role in shaping taxpayer compliance. Several studies still show different results on these external factors on their influence on Taxpayer Compliance. This study aims to explain and analyze the influence of tax and tax service advertisement socialization factors on taxpayer compliance in Jakarta. This research is a quantitative study using multiple regression analysis. The analytical tool used in this study is the Social Package for the Social Sciences (SPSS 25.0). The results of this study explain that taxpayer compliance is influenced by tax advertising socialization. In addition, the Taxpayer Compliance variable is also influenced by tax services. Simultaneously, tax dissemination and services also affect taxpayer compliance. With limitations on the specifications of the external factors used, this study also emphasizes the characteristics of taxpayers such as novice taxpayers, which is an interesting input to be carried out in subsequent studies. The level of tax knowledge for the group taxpayers will be closely related to the awareness of taxpayers in carrying out their obligations. This has an indirect impact on the level of compliance as a taxpayer. Keywords: Taxpayer compliance, advertising, services ABSTRAK: Di tengah terus meningkatnya jumlah wajib pajak di Indonesia diharapkan dapat terus meningkatkan jumlah penerimaan pajak bagi negara. Peningkatan jumlah penerimaan ini bertujuan untuk mengoptimalkan fungsi-fungsi pajak yaitu fungsi budgeter, distribusi, dan stabilitas. Namun demikian keberhasilan penerimaan pajak ini sangat dipengaruhi salah satunya dari Kepatuhan Wajib Pajak untuk memenuhi kewajibannya. Selain faktor internal yang berasal dari individu wajib pajak, faktor eksternal memiliki peran penting dalam membentuk kepatuhan wajib pajak. Beberapa penelitian masih menunjukkan hasil yang berbeda pada faktor-faktor eksternal tersebut terhadap pengaruhnya pada Kepatuhan Wajib Pajak. Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh faktor sosialisasi iklan pajak dan layanan pajak terhadap Kepatuhan Wajib Pajak di Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan analisis regresi berganda. Alat analisis yang digunakan pada penelitian ini yaitu Social Package for the Social Sciences (SPSS 25). Hasil penelitian ini menjelaskan bahwa Kepatuhan Wajib Pajak dipengaruhi oleh Sosialisasi iklan pajak. Selain itu, variabel Kepatuhan Wajib Pajak juga dipengaruhi oleh Layanan pajak. Secara simultan, Sosialisasi dan Layanan pajak turut mempengaruhi Kepatuhan Wajib Pajak. Dengan keterbatasan pada spesifikasi faktor eksternal yang digunakan, penelitian ini menekankan juga pada karakter-karakter wajib pajak seperti Wajib Pajak pemula menjadi salah satu masukan yang menarik untuk dilakukan pada penelitian berikutnya. Tingkat pengetahuan pajak bagi wajib pajak kelompok tersebut akan sangat berhubungan dengan kesadaran wajib pajak dalam menjalankan kewajibannya. Hal ini secara tidak langsung berdampak pada seberapa tinggi kepatuhan sebagai Wajib Pajak.Kata Kunci: kepatuhan wajib pajak, iklan, layanan

ANALISIS PEMETAAN EFEKTIVITAS IKLAN PRODUK PADA MEDIA ONLINE BANNER ADS DENGAN MENGGUNAKAN MODEL EPIC (Studi Kasus: Iklan Produk Advan di Portal Media Online) Michael Christian
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

The shift of advertising strategey changed the budget of promotion in any enterprises (product and/or services). Consumer behavior has come to the digital trens (internet) which caused the marketers think harder regards to delivering its own product an/or services to consumers. Printed media, broadcast media and the technology too the online media has been proven by these enterprises. The differences of promotion strategy in media can be seen at the creatitvity of information delivered by online banner ads. This study tends to find the effectivity of Advan ads at detik.com using the EPIC Model. All of the factors show a good position of ads by looking at maps.

ANALISIS TINGKAT PENGARUH ELEVATOR SPEECH-OFFICIAL MOVIE TRAILER DAN BRAND AWARENESS RUMAH PRODUKSI (PH) TERHADAP KEPUTUSAN PEMBELIAN MOVIEGOERS (STUDI KASUS : FILM MAN OF STEEL – WARNER BROS PICTURES DAN IRON MAN 3 – WALT DISNEY STUDIO MOTION PICTURES Michael Christian; Howard Sarmento Giam; Amelia Suryani
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

For almost all sales men, the strategy of time becomes the main key of selling effectiveness. Having appointment in a product’s presentation is oftenly measured by a very short times to deliver. In many cases, delivering the detail of products must be done at a sudden spot and extremely short time where he/she does not imagine before. This needs skill of designing the points of products and how to execute well in order to get the best memorable experience. Entertainment industry especially movie has a very unique on its competition. The development of technology totally delivers big change on how to produce a good film. In recent years, the capability of actor or actress is not the main consideration. We can find many brilliant of them have contributed playing the script however it’s not in line with the moviegers’ responses or the revenue itself. The interest of moviegoers on film sometimes can be seen by various factors. Sound effect, animation technology, pictures editing, original soundtrack, trailers, towards to the name of production house, are numbers of x-factors affecting the moviegoers.This paper intends to describe how the elevator speech-official movie trailer affects the moviegoers. Further this paper also intends to describe how the big production house affects the moviegoers. The analysis is measured by the regression which comes from one hundred respondent involved. The instrument used to collect data is by questionnaire. Most of respondents have the same response that almost all of the indicators have big effects for them. Keywords- Elevator Speech, Brand Awareness, Buying Decision

PENGUKURAN EFEKTIVITAS IKLAN POP HOTEL DI KELAPA GADING PADA MEDIA CETAK MAJALAH VENUE NO. 95 TAHUN 2015 Michael Christian
Jurnal Hospitality dan Pariwisata Vol 2, No 01 (2016): Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Hasil ukur efektivitas bentuk suatu iklan di media cetak menjadi input penting bagi perusahaan. Khususnya di bidang perhotelan, hasil itu akan memberikan masukan terhadap peningkatan kreatifitas iklan yang disajikan. Model EPIC yang terdiri dari Empathy, Persuasion, Impact dan Communication merupakan salah satu metode yang digunakan untuk mengukur efektivitas suatu bentuk iklan. Dari hasil pengukuran efektivitas POP Hotel di Kelapa Gading Pada Majalah Venue No. 95 diperoleh hasil bahwa semua faktor pada model EPIC dinyatakan efektif. Saran bagi peneliti berikutnya adalah dapat membandingkan POP Hotel di daerah yang berbeda atau dengan menggunakan perbandingan hotel-hotel di satu area. Kata Kunci : empathy, persuasion, impact, communication, efektivitas, iklan

Pengaruh Identitas Tempat, Pemerekan Tempat Terhadap Citra Tempat Melalui Event The 18th Jakarta International Handicraft Trade Fair 2016 Michael Christian
Jurnal Hospitality dan Pariwisata Vol 2, No 2 (2016): Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Nowadays, the sector of tourism is aimed to contribute siginificantly for the national gaincompared to other sectors in Indonesia. One of the most promising things on that sector isevent. Jakarta as the capital city of Indonesia becomes the pulse of showing the small eventto the international scale. Jakarta International Handicraft Trade Fair (INACRAFT) is oneof the international scale of event which contains the identity of handicraft in Indonesia.Enjoy Jakarta as the brand of Jakarta has been increasing its branding through the qualifiedplaces in Jakarta in order to make Jakarta as the city of event. This research aims to find theimpact of the place identity, place branding towards to place image. This quantitative methodwhich invloved 45 visitors of INACRAT results that variables impacts the independentvariable partially and simultaneouly. Next researches are suggested to use other subject suchas food festivals, the beauty contests, and the sport events in order to enrich the resultthorugh the other unique events.Keywords: place identity, place brand, place image, INACRAFT

Investigasi Citra Merek Dan Motivasi Terhadap Keputusan Mengikuti Kursus Intensif Bahasa Inggris Di Masa Pandemi Ronald Maraden Parlindungan Silalahi; Michael Christian; Fabianus Fensi; Glisina Dwinoor Rembulan
JURNAL ADMINISTRASI KANTOR Vol 9 No 2 (2021): Vol 9 No 2 (2021): Jurnal Administrasi Kantor
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Abstrak: Lembaga-lembaga kursus dan para peminat kursus harus melakukan penyesuian dengan kondisi pandemic Covid 19. Penelitian ini diarahkan dan mencoba melihat faktor yang memengaruhi peminat mengambil program bahasa Inggris intensif pada masa pandemi COVID-19. Tujuanya adalah (1) menggambarkan proses pengambilan keputusan calon konsumen (siswa), peminat kursus bahasa Inggris untuk membeli program bahasa Inggris insentif di lembaga bahasa Inggris di Jakarta serta (2) untuk mengidentifikasi faktor yang bersifat influensial terhadap keputusan membeli program intensif tersebut. Untuk mencapai tujuan tersebut penelitian kuantitatif dengan pemodelan struktural melalui Partial Least Square (PLS-SEM) digunakan sebagai alat analisis. Adapun ukuran sampel pada penelitian ini antara 130 sampai dengan 260. Penelitian ini menunjukkan bahwa Brand Image yang paling mempengaruhi keputusan untuk membeli program insetif kursus bahasa Inggris adalah kemampuan para pengajar tempat kursus, dan kurikulum yang dimiliki. Penelitian ini menunjukkan bahwa walaupun kondisi sosial ekonomi selama pandemi ini memiliki dampak bagi institusi pengajaran bahasa Inggris, namun peluang bagi pelaku usaha tempat kursus dapat melakukan penyesuaian dalam metode pembelajaran dan biaya agar dapat lebih menarik minat calon peserta. Kata kunci: Bahasa Inggris, Intensif, Lembaga kursus, Kputusan membeli, Proses pembelian. Abstract: Course institutions and course enthusiasts must make adjustments to the conditions of the Covid 19 pandemic. This research is directed and tries to look at the factors that influence enthusiasts to take intensive English programs during the COVID-19 pandemic. The objectives are (1) to describe the decision-making process of prospective consumers (students), interested in English courses to buy an incentive English program at an English language institution in Jakarta and (2) to identify factors that are influential in the decision to buy the intensive program. To achieve this objective, quantitative research with structural modeling through Partial Least Square (PLS-SEM) is used as an analytical tool. The sample size in this study is between 130 to 260. This study shows that the Brand Image that most influences the decision to purchase an English language incentive program is the ability of the instructors at the course, and the curriculum they have. This research shows that although socioeconomic conditions during this pandemic have had an impact on English language teaching institutions, there are opportunities for business actors where courses can make adjustments in learning methods and costs in order to attract more potential participants. Keywords: English, Intensive, Course institutions, Buying decisions, Purchasing process.

Persepsi Kongruensi Pada Ritel Berbentuk Outlet Dan Daring Michael Christian
JURNAL ADMINISTRASI KANTOR Vol 5 No 1 (2017): Jurnal Administrasi Kantor (Juni 2017)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.896 KB)

Abstrak: Membandingkan kesamaan persepsi berdasarkan pengalaman pada satu outlet dengan yang outlet lain merupakan hal yang wajar terjadi di hampir semua konsumen. Perkembangan teknologi daring dalam hal ini turut membentuk konsep penjualan daring sebagai alternatif untuk mendukung penjualan suatu ritel. Tingkat kesamaan persepsi suatu ritel yang memiliki bentuk penjualan secara outlet dan daring memang menjadi hal yang secara sadar atau tidak dapat membentuk citra ritel secara keseluruhan. Penelitian ini berfokus pada investigasi persepsi kongruensi yang diukur melalui citra ritel yang memiliki dua konsep penjualan sekaligus (outlet dan daring). Penelitian kuantitatif pada responden (ber-KTP di Jakarta, Bogor, Depok, Tangerang, Bekasi) yang pernah mengunjungi ritel tersebut (outlet dan daring) dalam enam bulan terakhir menjelaskan bahwa persepsi kongruensi dipengaruhi baik secara parsial maupun simultan oleh citra outlet dan citra daring ritel tersebut. Penelitian selanjutnya dapat menggunakan faktor citra merek ritel secara keseluruhan sebagai pelengkap dari pengukuran persepsi kongruensi. Kata kunci: citra, daring, kongruensi outlet, persepsi. Abstract: Comparing the perceived congruence based on the experience of one outlet to another has been commonly being done in almost to each consumer. Regarding to this issue, the development of online technology has formed the concept online selling. The level of perceived congruence (outlet and online) can form the image of retail holistically as a brand. This research is focused on investigating the perceived congruence measured by the store image and the website image. This quantitative research has inlvoved respondents (residents ID at Jakarta, Bogor, Depok, Tangerang, Bekasi) who has experience in visiting the retail (outlet and online) in the last 6 months. This research explains that partially and simultaneously the store image and the website image impacts the perceived congruence. The next researches are suggested to use the level of retail brand image to investigate the impact of level perceived congruence. Keywords: congruence, image, online, outlet, perceived.

DETERMINANTS OF STRESS RECOGNITION AND JOB SATISFACTION IN HOSPITALS FOR HEALTH PROFESSIONALS IN INDONESIA Suryo Wibowo; Michael Christian; Sunarno Sunarno; Yustinus Yuniarto
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 15, No 1 (2022): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v15i1.3601

A negative work environment can create work pressure for workers, including health professionals in hospitals. A collaborative work climate in the workplace contributes to one of the work environments. As a result, good cooperation among health professionals in hospitals can help to avoid work stress. This is because sustained work pressure can often contribute to the emergence of work stress. The purpose of this study is to determine and analyze whether the teamwork climate has a significant impact on stress recognition and job satisfaction. Furthermore, the purpose of this research is to determine and analyze the impact of stress recognition on job satisfaction. The purpose of this research is to determine whether stress recognition acts as a mediator between teamwork climate and job satisfaction. This quantitative study included 48 health professionals from Indonesian hospitals. The research data was analyzed with SMART PLS 3.0 and a PLS-SEM structural model. According to the findings of this study, teamwork climate has a significant effect on job satisfaction but not on stress recognition. The mere recognition of stress has no effect on job satisfaction. This study explains that stress recognition does not mediate the impact of teamwork climate on job satisfaction. Clarity of procedures and information is an important key in a hospital work environment for health professionals to be able to ask each other for certain conditions, especially those related to patient health and safety. Furthermore, to maintain organizational learning—continuous improvement, management must support all actions of workers in taking active actions that prioritize patient safety.

Co-Authors Amelia Suryani Auditia Setiobudi Cahya, Kenny Oktavianus Celia Paramitha Chandra, Zelindio Dedi Nurfalaq Eko Retno Indriyarti Ezra Deardo Purba Fabianus Fensi Fensi, Fabianus Fitriana Titis Fitriana Titis Perdini Fitriana Titis Perdini Fitrianingrum Kurniawati, Fitrianingrum Giam, Howard Sarmento Girsang, Lasmery Rosentauly Meissalinya Glisina Dwinoor Rembulan Gularso, Kurnadi Halim Agung Halim Agung Henilia Yulita Henilia Yulita Henilia Yulita Henilia Yulita Ilona Vicenovie Oisina Situmeang Irlandra, Frendy Japri, Evan Pratama Jonathan, Ivan Jordian, Jonnathan Julia Loisa Junianti, Stella Justinius Justinius Kikin H Mutaqin Kristanto, Eka Dana Kusumah, R Yayi Munara Kusumah, Yayi Munara Merisa, Merisa Nico Lukito Nicola, Nicola Nurfalaq, Dedi Pangestu Arifin Pangguna, Wihanry Paramitha, Celia Parasian, Franciskus Perdini, Fitriana Titis Pramudita, Pajar Ratna Muljani Santosa Refianto Refianto Retno Sari Murtiningsih Rima Melati Rima Melati Rima Melati Sander, Ongky Alex Santosa, Ratna Muljani Santoso, Greffin Geraldy Silalahi, Ronald Maraden Parlindungan Stella Junianti Sugiyanto, Liem Bambang Sugiyanto, Liem Bambang Sunarno Sunarno Sunarno Sunarno Sunarno Sunarno Susanty Dewi Winata Titis Setyono Adi Nugroho Vina Apriyana Vincent Nuari Wibowo, Suryo Wibowo, Suryo Yuli Kartika Dewi Yustinus Yuniarto Yustinus Yuniarto Zakarsyi Zakarsyi Zakarsyi, Zakarsyi

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