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Darianto, Darianto
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Religion Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Simki Economic

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Pengaruh Personalisasi Artificial Intelligence dan Pengalaman Pelanggan terhadap Loyalitas Pelanggan: Studi pada Pengguna E-Commerce Shopee di Kabupaten Lamongan Rahmat, Mohammad Bastian Dwiki; Darianto, Darianto; Khoiriyah, Amanatul
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1487

Abstract

The growth of digital commerce in Indonesia continues to increase in line with shifting consumer shopping patterns that are becoming increasingly dependent on personalized online interactions. This study examines the influence of Artificial Intelligence personalization and customer experience on customer loyalty toward the Shopee platform in Lamongan Regency. A quantitative approach was applied using purposive sampling, involving 100 active users aged 18 - 40 years who had conducted multiple transactions within the past three months. The research employed structured questionnaires as the primary data-gathering instrument, and the resulting responses were examined through multiple linear regression using SPSS version 27. The analysis reveals that AI-driven personalization, together with customer experience, contributes positively to enhancing customer loyalty. These variables also reinforce each other when combined, suggesting that relevant services and consistent user experiences can enhance customers’ tendency to continue using the Shopee e-commerce platform. This study emphasizes the importance of integrating Artificial Intelligence systems with customer experience design that prioritizes convenience to foster long-term relationships with digital consumers.
Co-Authors Achmad Farid Dedyansyah Aggilia Amanda Putri, Sindy Anggi Agnita Yolanda, Agnita Ainun, Ainun Aldhori, Yopan Rahmad Amru Siregar Ardiansyah, Antoni Angga Ariefin, Mesra Surya Arif, Aleksander Ariyudha, Andhika Batlyol, Sr. Antonela Bhiju, Vilkariastiana Darwin, Felix Dian Noviandri Din Aswan Ritonga Dwy, Shera Emmeria Tarihoran Fachry Abda El Rahman Febrianto, Damian Hakim, Muammar Aminul Haniza Harahap, Uun Novalia Hasibuan, Yetti Meuthia Hutasoit, Nicolas Sabar Ilham Basri K Indah Apriliya Indarto, Vicky Indira, Irma INDRA HERMAWAN Indra Hermawan IRWANSYAH Iswandi Iswandi Iswandi Iswandi Jufrizal Jufrizal Jumilah, Bernadeta Sri Karo Karo, Septa Fernando Kartikasari, Evi Dwi Kawi, Kasymirus Khoiriyah, Amanatul Khoirul Ab’ror, Rizky Kurniawan, Fadly Ahmad Lewar, Marike Amanda Adeitania Lubis, Wilmansyah Mahyunis Makhrus, Moch Wildan Marbun, Monalisah Putri Br Mas'adah, Mas'adah Masadah Mashuri Mashuri Monica Innanda Chiaralazzo Mu'ah Muhammad Idris Muhammad Idris Muhammad Idris Mu’ah Mu’ah Nasution, Heri Prinando Nur Rahmi, Maitsa Odi, Martalia Paskalis Edwin I Nyoman Paska Pendi, Yosef Prabowo, Yoga Prasetya, Dicky Eka Rahmat, Mohammad Bastian Dwiki Ramadhan, Alfian Sahlan, Maulana Santoso, Karolus Teguh Sayyid, Mokhtar Sembiring, Kiki Syahbana Septi, Maria Sinaga, Willyam Warikson Siswo Pranoto Smith, Naya Aurora SULISTIA, SULISTIA Supriatno Supriatno, Supriatno Surya Ariefin, Mesra Syafarinda, Aldiva Syafrizal, Muhammad Tarihoran, Emmeria Tino Hermanto Vauqanuri, Zaskya Maulidina Wahyono, Didik Puji Weriono Yopan Rahmad Aldori Zarmawan, Husri zulfikar, Achmad Jusuf