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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur

Soeliha, Siti

Unknown Affiliation

Author-ID : 1280353

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN KEPUTUSAN PEMBELIAN DALAM MEMEDIASI LIFESTYLE E-WOM DAN PRODUCT DIVERSITY TERHADAP KEPUASAN KONSUMEN CONATO BAKERY & CAFÉ SITUBONDO Hafi, Mufida Asri Laila; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6501

The era of increasingly competitive business competition requires a deep understanding of consumer behavior as a strategic factor in designing and implementing practical and sustainable marketing strategies. Consumer preferences constantly change, and business actors must constantly adapt and innovate to meet consumers’ needs, desires, and expectations. This study aims to analyze and test the role of purchasing decisions in mediating lifestyle, E-WOM, and product diversity on customer satisfaction at Conato Bakery & Café Situbondo. The sampling technique was determined by purposive sampling. This study’s data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that lifestyle has a negative but not significant influence on purchasing decisions, E-WOM has a significant positive influence on purchasing decisions, Product Diversity has a significant positive influence on purchasing decisions, lifestyle has a negative but not significant influence on consumer satisfaction, E-WOM has a significant positive influence on consumer satisfaction, Product diversity has a negative but not significant influence on consumer satisfaction, Purchasing decisions have a significant positive influence on consumer satisfaction. The indirect influence hypothesis test results show that lifestyle has a negative but insignificant influence on consumer satisfaction through purchasing decisions, E-WOM has a significant positive influence on consumer satisfaction through purchasing decisions, and Product diversity has a significant positive influence on consumer satisfaction through purchasing decisions.

ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN SMARTPHONE SAMSUNG PADA TOKO PONSEL CEMPAKA CELL DI KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Pratiwi, Dwi; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3620

The aim of the study was to determine the Analysis of the Effect of Price and Product Quality on Consumer Repurchase Interests of Samsung Smartphones at Cempaka Cell Cell Phone Shops in Situbondo Regency with Consumer Satisfaction as an Intervening Variable. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on repurchase intention, product quality has a negative and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, price has a positive and significant effect on repurchase intention through consumer satisfaction, product quality has a positive and significant effect on repurchase intention through consumer satisfaction

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PADA KARYAWAN TETAP PERUMDA AIR MINUM TIRTA BALURAN KABUPATEN SITUBONDO DENGAN ETOS KERJA SEBAGAI VARIABEL MODERATING Husain, Putri Nur Alika; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4792

Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency is a regional drinking water company committed to providing clean, healthy and affordable drinking water for the people of Situbondo Regency, East Java. This study aimed to analyze and test the effect of work discipline and work environment on performance in permanent employees of Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency with work ethic as a moderating variable. The population in this study were permanent employees of the Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency. Sampling technique using a saturated sampling technique. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application show that work discipline has a significant positive effect on performance, work environment has a considerable positive impact on performance, work ethic has a negative but insignificant effect on moderating the relationship between work discipline variables on performance, work ethic has a positive but insignificant effect on moderating the relationship between work environment variables on performance.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA PRODUK BAJU PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELISEBAGAI VARIABEL MODERATING Rahman, Muhammad Holilur; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7200

This study aims to examine the effect of Service Quality and Price on Consumer Satisfaction through Online Purchase Decision, and to analyze the role of Purchase Intention as a moderating variable on the Tokopedia platform for clothing products among students of the Faculty of Economics at Abdurachman Saleh University Situbondo. This research is quantitative with an associative approach. Data were collected through questionnaires distributed to 88 student respondents who have purchased clothing online via Tokopedia. The data were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Square (PLS) approach, assisted by SmartPLS 3.0 software. The results show that Service Quality and Price have a positive and significant effect on Online Purchase Decision and Consumer Satisfaction. Online Purchase Decision also significantly influences Consumer Satisfaction. Furthermore, Purchase Intention as a moderating variable strengthens the relationship between Online Purchase Decision and Consumer Satisfaction.

HUBUNGAN KULIATAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Susianto, Ifan; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7190

This study aims to examine the effects of product quality, brand image, and promotion on the purchase decisions of Eiger products, with trust serving as an intervening variable, among students of the Faculty of Economics and Business at Abdurrachman Saleh University, Situbondo. This research employed a quantitative approach, utilizing a survey with 88 respondents chosen through purposive sampling. Data were processed using SmartPLS 3.0 to test validity, reliability, and the relationships between variables through path analysis. The results show that product quality, brand image, and promotion have a positive and significant effect on trust. Product quality significantly influences purchase decisions, whereas brand image and promotion do not have a direct significant effect. Trust is found to be a significant mediating variable in the relationship between promotion and purchase decisions. However, it does not significantly mediate the relationships between product quality or brand image and purchase decisions. These findings highlight the importance of building consumer trust to enhance the effectiveness of Eiger’s marketing strategies.

PENGARUH BUDAYA ORGANISASI, MOTIVASI DAN KOMPENTENSI TERHADAP KINERJA ASN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI POLRES SITUBONDO Wijayanto, Novie; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7331

The purpose of this study is to analyze the influence of variablesThe Influence of Organizational Culture, Motivation, and Competence on ASN Performance Through Job Satisfaction as an Intervening Variable at the Situbondo Police. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Organizational culture has a significant positive effect on ASN job satisfaction, Motivation has a positive but not significant effect on ASN job satisfaction, Competence has a significant positive effect on ASN job satisfaction, Organizational culture has a significant positive effect on ASN performance, Motivation has a significant positive effect on ASN performance, Competence has a significant positive effect on ASN performance, ASN job satisfaction has a significant positive effect on ASN performance, Organizational culture has a positive but not significant effect on ASN performance through ASN job satisfaction, Motivation has a positive but not significant effect on ASN performance through ASN job satisfaction, and Competence has a significant positive effect on ASN performance through ASN job satisfaction.

HARGA DAN SUASANA TOKO (STORE ATMOSPHERE) DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA COFFEE SHOP TITIK KUMPUL CAPORE SITUBONDO Adhinda, Elok Gita; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Lifestyle phenomena, especially young people who tend to like to hangout or hang out together in cafes which is a form of globalization demands that have a significant impact on people's way of life. Not only to be used as a place to hangout or hang out, cafÃ© is also a place or a place to express aspirations and ideas. The purpose of this study was to analyze and examine of Price and Store Atmosphere on Consumer Satisfaction at the Coffee shop Titik Kumpul Capore Situbondo through Consumer Trust. This research is an explanatory research. The population in this study were consumers at the Coffee shop Of Capore Situbondo Titik Kumpul. The sampling technique is determined by probability sampling by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The result of the analysis using the smart partial least square (PLS) 3.0 software, show that price has a significant positive effect on Consumer Confidence. Store Atmosphere has a significant negative effect on Consumer Confidence. Price and Store Atmosphere have a significant positive effect on Consumer Satisfaction. Consumer Trust has a significant positive effect on Consumer Satisfaction. Price for Consumer Satisfaction through Consumer Trust has a significant positive effect. Store Atmosphere on Consumer Satisfaction through Consumer Trust has a positive but insignificant effect.

PENGARUH HARGA DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPERCAYAAN KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO SYAFA SYAFI DI ASEMBAGUS SITUBONDO Anggara, Awangga Leo; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is an activity that must be carried out by a company, both goods and services companies in an effort to gain profits and maintain the viability of the company. The purpose of this study was to analyze and examine the effect of Price and Product Diversity in Determining Consumer Trust with Consumer Satisfaction as an Intervening Variable at the Syafa-Syafi Asembagus Grocery Store. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price (X1) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 1 is accepted. Product diversity (X2) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 2 is accepted. Price (X1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 3 is accepted. Product diversity (X2) has a negative but not significant effect on Trust (Y2), thus Hypothesis 4 is rejected. Consumer satisfaction (Y1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 5 is accepted. Price (X1) on consumer confidence (Y2) through consumer satisfaction (Y1) has a significant positive effect, thus Hypothesis 6 is accepted. Product diversity (X2) on consumer confidence (Y2) through consumer satisfaction (Y1), has a significant positive effect, thus Hypothesis 7 is accepted.

PENGARUH HARGA DAN PROMOSI ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DI SITUBONDO (Studi kasus mahasiswa Universitas Abdurachman Saleh Situbondo Angkatan 2018) Sariyanti, Sariyanti; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where products and prices become weapons in selling. The purpose of this study is to analyze and test the influence of Online Pricing and Promotion through Instagram on Purchasing decisions with Buying interest as an intervening variable in the Rifkhasira Store. The population in this study was students of Abdurachman Saleh Situbondo University class of 2018. The sampling technique uses random sampling techniques. This data analysis and testing uses the Structural Equation Model â€“ Partial Least Square (PLS). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the results of the study showed that Price has a significant positive effect on buying interest, Promotion has a significant positive effect on buying interest, Price has a positive but insignificant effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions, price has a significant effect on purchasing decisions. to the purchase decision through buying interest, promotion positively affects the purchase decision through buying interest.

PENGARUH KERAGAMAN PRODUK, KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI PRODUK FASHION MUSLIM SEBAGAI VARIABEL INTERVENING Faradila, Sofia Mirza; Kusnadi, Edy; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The development of increasingly sophisticated technology has resulted in changes in people's lifestyles in online shopping activities which are an option for some people due to the density of activities. The increasing growth of the e-commerce market in Indonesia has caused business actors to compete to switch to selling products in the electronic commerce market. The purpose of this study was to analyze and examine the effect of product diversity, service quality on Shopee consumer purchasing decisions with interest in buying Muslim fashion products. This research is a quantitative approach. The population in this study were students of the Faculty of Economics and Business, Abdurachman Saleh University, Situbondo. The sampling technique used is Probability Sampling by choosing the Proportionate Stratified Random Sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, product diversity has a significant positive effect on purchasing decisions, service quality has a significant positive effect on buying interest, service quality has a significant positive effect on purchasing decisions, interest buying has a significant positive effect on purchasing decisions. The results of the indirect effect hypothesis test show that product diversity on purchasing decisions through buying interest has a significant positive effect, service quality on purchasing decisions through buying interest has a significant positive effect.

Co-Authors A, Muhammad Iqbal Adhinda, Elok Gita Adzania, Rifanda Tirta Alfadhil, Thoriq Anggara, Awangga Leo Anggraini, Indri Dwi Arief, Mohammad Yahya Arifin, Miftahussurur Arinata, Selfi Ariyantiningsih, Febri Arizal, Mohammad Dimas Assagaf, Mohammad Furkon Aunillah, Indy Husni Badriyah, Nuril Budi, Fahrurrozi Oktavian Setia Ciptasari, Ayu Dita Windra Darmawan, Rivanto Dwi Dewi, Elsa Aulia Diana Susilowati Dwi Pratiwi Ediyanto Fadilah, Sohibul Fandiyanto, Randika Faradila, Sofia Mirza Fardian, Fardian Febriyanto, Arik Feriyanto, Yudi Fitria, Anjar Hafi, Mufida Asri Laila hamdun, Edy kusnadi Handoni, Tirta Hidayat, Irwan Hidayatullah, Muhammad Arya Hikmah, Hotijah Husnul Huda, Moh. Nuril Husain, Putri Nur Alika Husnul Hotimah, Husnul Ika WAHYUNI Irfan, Mohammad Zidni Iriansyah, Nur Arik Istiqomah, Laily Jamilah, Alfi Wahidatul Jannah, Balqis Raudhatul Jazuli, Mohammad Hasan Kafi, Ahmad Atha'il Karnadi, Karnadi Laia, Stiven Mawati Lesmana, Catur Setyo Lusiana Tulhusnah Marham, Muhammad Mayangsari, Andina Minullah, Minullah Muhammad Ikbal Musleha, Ummi Rohmatil Mustofa, Malik Fahri Nanda Widaninggar, Nanda Ningsih, Anisatul Fitria Nurul Avidhah Elhany Nurwijayanti Oktavianti, Diana Pandango, Herlina Pramesthi, Riska Ayu Pramitasari, Riska Ayu Pratama, Rico Arif Putra, Virai Mandia Putri, Dwi Maryamah Haniza Qomariyah, Badriyatul Qumariah, Nurul Rahman, Muhammad Holilur Rasyid, Miftahur Rifa'i, Ahmad Rini Kartika Sari Rizky Nur Amalia Rosida, Alfiatur Roziqin, Khoirur Safako, Bahjatus Sariyanti, Sariyanti Sa’diah, Halimatus Sholehah, Rofiqotus Siti Khumairoh, Siti Soleha, Maulidatul Amaliatus Suliyana, Putri Mita Susanto, Fidy Deli Susianto, Ifan Thoifur Ibnu Fajar, Muhammad Triska Dewi Pramitasari Untari, Wiwik Sri Utami, Nanda Siti Nur Wati, Yulia Ika wijaya, yan parta Wijayanto, Novie Wulandasari, Hamseh Yudha Praja, Yudha YUNI KARTIKA SARI Zarkasih Zarkasih Zaufariyanto, Abdul Malik

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