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Andyan Pradipta Utama
Universitas Mercu Buana
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The Effect of Brand Awareness, Brand Image and Trust on Consumer's Repurchasing Interest (Study at PT Astra International Isuzu, Warung Buncit Branch, South Jakarta) Utama, Andyan Pradipta; Ambarwati, Aprilia Ningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7047

Abstract

This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T- statistic value of 1.283.
Co-Authors Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Andi Asy'hary J. Arsyad Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Damayanti, Amy Daris Rahadian Purnawan Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Muhammad Millah Irsyaddin Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah