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Utama, Andyan Pradipta
Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Brand Awareness, Brand Image and Trust on Consumer's Repurchasing Interest (Study at PT Astra International Isuzu, Warung Buncit Branch, South Jakarta) Utama, Andyan Pradipta; Ambarwati, Aprilia Ningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7047

Abstract

This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T- statistic value of 1.283.
Co-Authors Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Ambarwati, Aprilia Ningrum Angga Dwi Mulyanto Arief, Harefan Basri, Aisyah Fadly Derajad Wijaya, Hery Diky Firdaus Elmi, Farida Fitri Nurulafiah Irsyaddin, Muhammad Millah Karyatun, Subur Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Nana Trisnawati Nandan Limakrisna Novita Sari Nurul Islahiyah Oktaviar, Chairiel Puspasari, Fitri Diana Raden Joko Sugiharjo Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Sari, Alvita Setyo Riyanto, Setyo Soeratin, Boyke Setiawan Sutarman, Novia Nila Syafrizal Chan Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah