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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi & Studi Pembangunan Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Abdi Insani BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Mujtama': Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal Of Humanities Community Empowerment IIJSE Manager : Jurnal Ilmu manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Proceeding of International Conference on Social Science and Humanity
Herlambang, Toni
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Journal : Journal Of Humanities Community Empowerment

 1 
Training To Strengthen The Branding Of Muhammadiyah Schools At Mi Muhammadiyah 3 Dukuh – Wuluhan Rofi, Sofyan; Herlambang, Toni; Kusumawati, Dahani
Journal Of Humanities Community Empowerment Vol. 3 No. 1 (2025): Journal of Humanities Community Empowerment
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jhce.v3i1.2984

Abstract

Relating to one type of educational institution, namely schools, currently there are still many schools/madrasas that have difficulty accepting new students, which has an impact on the minimum number of students entering these schools/madrasas. This phenomenon cannot be separated from the growth of new educational institutions, as well as changes in government policy in accepting new students for state schools such as zoning pathways, achievement pathways, independent pathways and other pathways. This has an impact on the ability of private schools/madrasahs in villages in particular, to become a destination or choice for prospective new students to receive education. Based on this, strategies are needed to increase public interest in schools or institutions. The strategy is "School Branding". School branding in offering its institution to prospective students. The concept of school branding is related to brand image, namely as an image displayed by schools/madrasahs to potential customers, namely students and parents (Rizkiyah et al., 2020). The image of the school/madrasah must be able to be displayed in a straightforward and firm manner as a supporting factor in the process of accepting new students, so that they are interested in registering at the school/madrasah. So to develop this strategy, training is needed to build the school's image
Co-Authors Abadi Sanosra Adityara, Wisnu Amaliyatus, Anistiana Aminah, 1Siti Amri Gunasti Andhika, Stanly Reza Angga Wahyudi, I Putu Aspiyah, Wardatul Cahyono, Arif Cahyono, Dwi Cahyono Dewi, Asfita Diah, Zulfikar Mohamad Dian Kusuma Wardani DWI CAHYONO Dwi Supriyanto, Hamid Eko Budi Satoto Eko Wahyu Hidayat, Eko Wahyu Fawaid, Nurul Febriyanto, Rakhmad Ragil Feti Fatimah Firdaus, Raihul Fitriadi, Ahmad Rizqi Arief Haris Hermawan, Haris Hendarini, Yayak Ida Ayu Putu Sri Widnyani Kasih, Deta Irama Ku Mahamud, Ku Ruhana Kusumawati, Dahani Malik , M. Musthabiq Dzikril Martini , Ni Nyoman Putu Martini, Ni Nyoman Putu Maryam Z, Amalina Maula, Rohmatul Mega Fatimah Rosana Moh Thamrin Muachiroh, Muachiroh Muhtar Muhtar Murti, Oktavia Wahyu Krisna Murtiningsih Murtiningsih Mutiara Dwi Sari Navalina, Anita Eka Nia Damayanti, Nia Nurlatifah Nurlatifah, Nurlatifah Nursa'id, Nursa'id Nursaid Nursaid Nurul Qomariah Nyoman Putu Martini, Ni Permana, Anindya Restu Purbo, Achmad Jati Putra, Dhian Wahana Putu Martini, Ni Nyoman PutuMartini, Ni Nyoman Rahayu Niwidadi, Sri Rahmawati, Dyah Retno Endah Supeni Ridwan, Wachid Samsul Hadi Sariyono, Nurul Satoto , Eko Budi Setiawan, Riyanto Setyo, Bagus Sofi, Aida Hikmatus Sofyan Rofi Sriwitantiningsih, Luluk Sudarmanto, Yoyok Suharto, Fahriza Nurseha Suryani, Yulita Erma Susbiyani, Arik Tengku Riza Zarzani N Thamrin, Mohammad Tiara, Rani Totok Dwi Kuryanto Trias Setyowati, Trias Waluyo, Jarot Wicaksono, Wahyu Wisudo Yasin, Yasin Yulianto, Edi Zainiah, Putri Yaqin