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PENGARUH PERMAINAN MEMANCING IKAN MAS KOKI UNTUK KEMAMPUAN MENGENAL HURUF ANAK DI TAMAN KANAK-KANAK AISYIYAH 14 PADANG Fitriyanti, Anggi; Rakimahwati; Yulsyofriend; Anggraini, Vivi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47077

Abstract

This study aims to determine the effect of the goldfish fishing game on children's letter recognition ability at TK Aisyiyah 14 Padang. This research employed a quantitative approach with a quasi-experimental design, specifically a pretest-posttest control group design. The subjects were group A kindergarten children divided into experimental and control classes. Data were collected through observation and letter recognition tests, including identifying letter shapes, naming letters, and associating letters with sounds.The results showed a significant improvement in children's letter recognition ability after the implementation of the goldfish fishing game. This finding is supported by previous studies indicating that activity-based games such as alphabet fishing significantly improve children's letter recognition skills . Therefore, the goldfish fishing game can be used as an effective and enjoyable learning medium to enhance early literacy skills in early childhood education.
Strengthening Branding and Digital Marketing in Presto Balap Milkfish MSMEs as an Effort to Increase Product Added Value Rachmat, Arie; Anggraini, Vivi; Husna Amalia, Arifa; Vania Putri, Shafa
Journal of Islamic Economy and Community Engagement Vol. 7 No. 1 (2026): Volume 7 No.1 2026
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2026.7.1.3034

Abstract

Guidelines Digital transformation in the micro, small, and medium enterprises (MSMEs) sector is a strategic need in facing market competition in the digital economy era. However, there are still many MSMEs that are not able to utilize digital technology optimally, especially in branding and marketing aspects. This study aims to analyze the strengthening of branding and digital marketing in Presto Noah Milkfish MSMEs in Mendiro Hamlet, Ngawi Regency, as an effort to increase product added value. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. Mentoring activities are focused on creating and managing marketplace accounts, mapping business locations through Google Business Profile, preparing Cost of Production (HPP), packaging innovations using the vacuum packaging system, and implementing the QRIS digital payment system. The results of the study show that strengthening brand identity through more professional logos and packaging, as well as the use of digital marketing, is able to increase business visibility, expand market reach, and strengthen consumer trust in products. In addition, marketing digitalization also encourages the increase of digital literacy of business actors and supports the sustainability of MSMEs based on local potential. This study concludes that digital branding and marketing are effective strategies in increasing product added value and the competitiveness of MSMEs in the midst of digital economy dynamics.