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All Journal JURNAL PROMOSI KESEHATAN INDONESIA VISIKES Intiqad: Jurnal Agama dan Pendidikan Islam Jurnal Pendidikan UNIGA Jurnal Surya Medika AL-ATHFAAL : JURNAL ILMIAH PENDIDIKAN ANAK USIA DINI Jurnal Skala Kesehatan Jurnal Basicedu Science Midwifery Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Network Media Community Empowerment International Journal of Research in Community Services Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Manajerial Dan Kewirausahaan Jurnal Ilmiah Kesehatan (JIKA) Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Penamas: Journal of Community Service Bosowa Journal of Education JKKI : Jurnal Kedokteran dan Kesehatan Indonesia Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Basicedu Prosiding Seminar Informasi Kesehatan Nasional International Journal on Health and Medical Sciences Jurnal Keperawatan Profesional (KEPO) Majalah Cendekia Mengabdi In Theos : Jurnal Pendidikan dan Teologi Jurnal Rakat Sehat : Pengabdian Kepada Masyarakat Jurnal Medika: Medika International Journal of Health Literacy and Science Jurnal Penelitian Multidisiplin Bangsa Jurnal Cendekia Ilmiah Bersama: Jurnal Pengabdian Kepada Masyarakat
Aprianti, Aprianti
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Journal : Penamas: Journal of Community Service

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Diversifikasi produk dan optimalisasi digital marketing sebagai inovasi dan agripreneurship Kelompok Wanita Tani Aglonema Desa Rabak Arofah, Anastasia Anggarkusuma; Fitriana, Aning; Putranto, Afif Hendri; Aprianti, Aprianti; Syahputra, Alridho Okta
Penamas: Journal of Community Service Vol. 5 No. 4 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i4.2294

Abstract

The Aglonema Women Farmers Group is a women's empowerment group in the agricultural sector located in Rabak Village, Purbalingga Regency. This community service aims to improve the understanding and skills of the members of the Aglonema Women Farmers Group in Rabak Village in the fields of product diversification and digital marketing. The method used is structured training through lectures, discussions, and direct practice. The stages of the community service activity implementation are: preparation, implementation, technology application, and evaluation. The training participants consisted of 30 members of the Women Farmers Group and PPL Rabak Village. The results of the activity showed increases in the pretest and post-test regarding participants' understanding and skills in product diversification (76.00%), digital marketing (72.80%), and financial recording (69.60%). This service contributes to the digital transformation of local MSMEs and to their increased competitiveness in the digital economy era. Follow-up service activities relate to agricultural aspects of technology utilisation.
Co-Authors Albakhar Anshor, Muhammad Farouk Amalia, Rika Juniar Anastasia Anggarkusuma Arofah, Anastasia Anggarkusuma Anggaini, Fitria Anggaini, Fitria Dewi Puspita Antono Suryoputro Azalia, Jihan Listu Azrimaidalisa, Azrimaidalisa Citra Dewi, Desy Eka Dewi, Hesty Yuliana Dwi Eko Waluyo Faddhlurrohman, Naufal Rizky Fadillah, Atikah Syadza Fadillah, Moh Ali Fajrianti, Rizka Cahaya Farhat, Yasir Fathurrahman Fathurrahman Fatimah Azzahra Fauza, Miftahil Fitria Dewi Puspita Anggraeni Fitriana, Aning Halim, Nur Hamsiah, A. Haqueena, Amalia Hariati, Niken Widyastuti Hartanto, Agnes Angelia Hasan Hasan Hastuti Hastuti Indah Permatasari Kadarsih, Luhur Asih Kismi Mubarokah Lego, Yenny Mahpolah Mahpolah, Mahpolah Mas'ud Muhammadiah Maulidiya, Rohmatul Muhammad Hidayatullah Muhammad Jufri Munifah Munifah, Munifah Muthoharoh, Nor Amalia Niken Pratiwi, Niken Nor Amalia Muthoharoh Norvadila, Khairin Nisa Nurhamidi NUrhamidi, Nurhamidi Nurhenti Dorlina Simatupang Pali, Rintiani Pasolang, Conelia Patabang, Misel Pramitasari, Ratih Puspita Anggraini, Fitria Dewi Putranto, Afif Hendri Rahman, Muhammad Fadhil Ratih Indraswari Respati Wulandari Ridwan Syahran Rijanti Abdurrachim, Rijanti Rosihan Anwar, Rosihan Sembiring, Rinawati Sholehah, Laila Sifai, Izzatul Alifah Sopati, Sermita Rambu Sri Widayati Sudarmi Sudarmi Syahputra, Alridho Okta Syam, Agus Treesak, Chalobon Vilda Ana Veria Setyawati Wibowo, Syarifah Aqil Wibowo, Syifa Sofia Wibowo, Tubagus Umar Syarif Hadi Wulandari Wulandari Zahra, Zakiyyatuz Zahroh Shaluhiyah