Garuda - Garba Rujukan Digital

Assistance For MSMES in The Adoption of Digital Marketing of Local Food Products Sutarni, Sutarni; Berliana, Dayang; Saputra, Kurniawan; Fitriani, Fitriani
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.741

One of the agro-industry players in processed food products in Punggur District, Central Lampung Regency, Lampung Province, is KWT Canala. KWT in Punggur Regency merged into an organization called the KWT forum of Punggur Regency. The application of digital marketing technology in KWT in Punggur District, Central Lampung Regency is; The application of the internet is still very limited, this is due to the low skills of internet applications that can be used in business. The low use of digital media in business is caused by incompetent expertise in using the internet, social media, marketplaces, and product promotion. Therefore, it is necessary to provide assistance to KWT members in implementing digital marketing so that sales volume increases. This program aims to provide assistance to MSMEs in Punggur Regency related to the manufacture of attractive labels and packaging that are able to compete in the market as well as the application of digital marketing in improving the performance of local food product businesses so that it can increase KWT's sales volume and revenue. The methods used are lectures, discussions and demonstrations through pre-activity activities (permit management, consolidation), exercises and demonstrations, development and evaluation of online stores (initial evaluation, process evaluation and evaluation of results or sustainability impacts). The result of this program is to improve the knowledge and skills of MSME managers in Punggur District about making labels, packaging and the use of digital marketing for products to be produced.

Faktor Faktor yang Mempengaruhi Pendapatan UMKM Pengguna Layanan Online Food Delivery di Kota Bandar Lampung Triyono, Triyono; Marga Saty, Fadila; Budi Trisnanto, Teguh; Berliana, Dayang
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3975

During the post-pandemic period, many MSMEs in Bandar Lampung still use online food delivery services, because these services are a way for sellers to increase revenue. Consumer behavior has also begun to take its shape since the Covid-19 pandemic, namely shopping habits through online media. Therefore, further research is needed related to the analysis of factors affecting the income of culinary MSMEs using online food delivery services in Bandar Lampung City, to see how it would develop in the post-pandemic period. This research was conducted at 58 culinary MSME outlets, namely meatballs and geprek chicken in Bandar Lampung, which employ online food delivery services (GoFood) with a minimum criteria of 4.3 star rating. The data analysis methods used in this study are descriptive analysis method, income analysis, and multiple linear regression analysis. The results showed that the factors that have the most influence on the income of culinary MSMEs using online food delivery services are price and number of orders.

Peran Digital Marketing Dalam Meningkatkan Penjualan Produk Pada UMKM Eyek-Eyek Reggae Pratiwi, Dita; Andarwangi, Tunjung; Andya Bellapama, Intan; Berliana, Dayang; Fitriani, Fitriani; Sutarni, Sutarni; Budi Trisnanto, Teguh; Margasaty, Fadila; Apriyani, Marlinda; Desfaryani, Rini
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 1 (2025): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i1.4118

Pertumbuhan UMKM di Indonesia meningkat pada tahun 2022, mencapai 64,2 juta unit dan menyumbang 61,07% terhadap PDB. Meningkatnya pertumbuhan UMKM memberikan peluang yang baik bagi perekonomian di Indonesia, karena dapat meningkatkan jumlah lapangan kerja dan kontribusi terhadap nilai Produk Domestic Bruto (PDB). Sektor pengolahan makanan menjadi salah satu sektor yang diminati dan memiliki potensi besar untuk berkembang. Berbagai bahan pangan dapat diolah sesuai dengan keinginan dan permintaan dari konsumen, namun masih terbatas oleh pemahaman akan pentingnya teknologi dan digitalisasi. Di era digital, UMKM tentunya dituntut untuk memanfaatkan digital marketing agar pemasaran tidak terbatas secara offline, melainkan bisa menjangkau konsumen di berbagai wilayah. UMKM Eyek-Eyek Reggae di Desa Donomulyo, Lampung Timur, memproduksi kerupuk dari singkong namun masih menjalankan penjualan secara konvensional. Belum diterapkannya digital marketing membuat produk kurang dikenal luas. Melalui kegiatan pengabdian masyarakat, pentingnya digitalisasi diperkenalkan untuk membantu UMKM menjangkau pasar yang lebih luas, meningkatkan penjualan, dan mendorong transformasi bisnis menuju digital.

BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE Fitriani, Fitriani; Sutarni, Sutarni; Unteawati, Bina; Apriyani, Marlinda; Widyawati, Dewi Kania; Berliana, Dayang
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery. The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage. Development of the Fudia brand equity must take into account an existing market and expanding market share. Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.

Assistance For MSMES in The Adoption of Digital Marketing of Local Food Products Sutarni, Sutarni; Berliana, Dayang; Saputra, Kurniawan; Fitriani, Fitriani
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.741

One of the agro-industry players in processed food products in Punggur District, Central Lampung Regency, Lampung Province, is KWT Canala. KWT in Punggur Regency merged into an organization called the KWT forum of Punggur Regency. The application of digital marketing technology in KWT in Punggur District, Central Lampung Regency is; The application of the internet is still very limited, this is due to the low skills of internet applications that can be used in business. The low use of digital media in business is caused by incompetent expertise in using the internet, social media, marketplaces, and product promotion. Therefore, it is necessary to provide assistance to KWT members in implementing digital marketing so that sales volume increases. This program aims to provide assistance to MSMEs in Punggur Regency related to the manufacture of attractive labels and packaging that are able to compete in the market as well as the application of digital marketing in improving the performance of local food product businesses so that it can increase KWT's sales volume and revenue. The methods used are lectures, discussions and demonstrations through pre-activity activities (permit management, consolidation), exercises and demonstrations, development and evaluation of online stores (initial evaluation, process evaluation and evaluation of results or sustainability impacts). The result of this program is to improve the knowledge and skills of MSME managers in Punggur District about making labels, packaging and the use of digital marketing for products to be produced.

Feasibility and Added Value of the Robusta Coffee Agroindustry in Kebun Tebu District, West Lampung Analianasari, Analianasari; Shintawati, Shintawati; Berliana, Dayang; Sari, Shania Puspita
International Journal of Technology, Food and Agriculture Vol. 1 No. 2 (2024): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/tefa.v1i2.4816

The study aims to identify the characteristics of the ground coffee industry products, feasibility, and the added value of ground coffee in the Kebun Tebu District of West Lampung. The research method that the ground coffee industry will use in the Kebun Tebu sub-district uses qualitative descriptive analysis to identify the feasibility of the ground coffee business using the R/C and B/C ratio indicators, and the amount of added Value resulting from ground coffee processing is calculated using the Hayami method. The research results show that Coffee bean processing activities are financially feasible for the West Lampung Kebun Tebu industry to undertake and continue. They are also feasible for the community because they are economically profitable. Feasibility analysis based on the R/C and B/C ratio indicators shows that the ground coffee business with honey and natural processes has R/C > 1 and B/C > 0 or is worthy of business. The added value resulting from natural and processed ground coffee honey is classified as having a high value-added ratio because the Value added ratio is >40 percent, and processing ground coffee is a capital-intensive activity.

Technical Efficiency Analysis of Non-Chemical Pesticide Rice Farming in Rejoasri Village, Seputih Raman District Sutarni, Sutarni; Fitriani, Fitriani; Berliana, Dayang; Andarwangi, Tunjung
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Rejoasri Village, Seputih Raman District, is one of the villages that implements sustainable agricultural practices, namely non-chemical pesticide rice farming that produces rice free of chemical pesticide residue "Berasera". The problem faced in farming is the low productivity of paddy fields so that the level of technical efficiency of rice farming is also low. This will cause economic sustainability to also be low. The objectives of this study are (1) Analyze the factors that affect the production of non-chemical pesticide paddy paddy farming, (2) Analyze the level of technical efficiency of non-chemical pesticide paddy paddy farming, and (3) Analyze the determinants of in-efficiency of non-chemical pesticide paddy paddy farming in Seputih Raman District, Central Lampung Regency. This research will be carried out in Rejoasri Village, Seputih Raman District, Central Lampung Regency. The research sample was taken as many as 30 people. The research data will be analyzed in a qualitative and quantitative descriptive manner. The data will be tabulated, analyzed mathematically, and analyzed statistically according to the research objectives. Itwill be processed using a computer using frontier software version 4.1. The first, second, and third research objectives were analyzed using the stochastic frontier production function approach. The technical efficiency for a farmer ranges from zero to one or the Technical Efficiency (TEi) value is 0 ≤ TEi ≤ 1. The results showed that the factors that had a significant effect on the production of non-chemical pesticide rice were the area of agricultural land (X1), organic fertilizer (X4), and vegetable pesticides (X5), while the factors that did not have a significant effect on the production of non-chemical pesticide rice were the Seed variable (X2), the inorganic fertilizer variable (X3), and the rice farming labor variable (X6). The average value of technical efficiency of non-chemical pesticide rice production in the region is 0.8737, which means that the cultivation of non-chemical pesticide rice has been efficient, because the technical efficiency value is with an average of > 0.7000. There are 86.6667% of farmers who have achieved technical efficiency, and as many as 13.3333% of farmers have not achieved technical efficiency in the non-chemical pesticide rice business. Significant factors affecting the technical inefficiency of non-chemical pesticide rice farming are age, education, and experience in non-chemical pesticide rice farming.

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