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All Journal E-Journal Of Cultural Studies International Journal of Applied Sciences in Tourism and Events Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Jurnal Bali Membangun Bali Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri SWARNA Jurnal Ilmiah Pariwisata dan Bisnis Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Journal of Innovative and Creativity SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Mentari BJHTCR
Sanjaya, I Wayan Kiki
Institut Pariwisata Dan Bisnis Internasional
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Upaya Departemen Kantor Depan dalam Meningkatkan Kepuasan Tamu di The One Legian Bali Deviyanti, Desak Made Dea; Sanjaya, I Wayan Kiki
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 4 (2024): Jurnal Ilmiah Pariwisata dan Bisnis April 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i4.771

Abstract

Penelitian ini bertujuan untuk mengkaji upaya departemen kantor depan dalam meningkatkan kepuasan tamu di The ONE Legian Bali. Meningkatkan kepuasan tamu pada The ONE Legian sangat penting untuk menambah tingkat hunian kamar. Namun, terdapat banyak permasalahan hal yang ditemui oleh Departemen Kantor Depan dalam upaya meningkatkan kualitas kepuasan tamu. Walau hotel berbintang empat, tampak bahwa bukan berarti tanpa adanya hambatan-hambatan untuk meningkatkan kepuasan tamu di The ONE Legian . Dalam mengkaji fenomena itu, dalam penelitian ini ada satu permasalahan yang dirumuskan; Bagaimanakah upaya Departemen Kantor Depan dalam meningkatkan kepuasan tamu di The ONE Legian ? Teori yang digunakan dalam penelitian ini adalah teori kualitatif, teori ini akan di gunakan sebagai pembanding informasi yang akan di gunakan oleh peneliti. Sehingga peneliti mampu menggali informasi yang berupa wawancara yang akan peneliti gunakan guna mengupas permasalahan yang terjadi pada penelitian yang peneliti angkat. Pada hakekatnya, penelitian ini penelitian deskriptif kualitatif. Adapun, hasil penelitian atau data didapatkan dengan digunakan yaitu observasi, wawancara, serta dokumentasi untuk selanjutnya data tersebut dikaji dan disandingkan dengan teori yang dipilih. Hasil dari penelitian ini yaitu hal yang menjadi penyebab tamu memberikan komentar buruk di The ONE Legian yaitu pelayanan yang buruk, fasilitas, kebersihan atau cleanliness, makanan dan minuman, tidak terpenuhinya ekspektasi dari tamu, dan faktor eksternal. Oleh karena hal tersebut, upaya yang dilakukan Departemen Kantor Depan dalam Meningkatkan Kepuasan Tamu di The ONE Legian dengan menerapkan metode Surprise and Delight dan LEARN Model pada semua section di Departemen Kantor Depan. This study aims to examine the efforts of the front office department in increasing guest satisfaction at The ONE Legian Bali. Improving guest satisfaction at The ONE Legian is very important to increase room occupancy rates. However, there are many problems encountered by the Front Office Department in an effort to improve the quality of guest satisfaction. Even though it is a four-star hotel, it appears that it is not without obstacles to increase guest satisfaction at The ONE Legian. In studying this phenomenon, in this research there is one problem that is formulated; How does the Front Office Department improve guest satisfaction at The ONE Legian? The theory used in this research is qualitative theory, this theory will be used as a comparison of information that will be used by researchers. So that researchers are able to dig up information in the form of interviews that researchers will use to explore problems that occur in the research that researchers raise. In essence, this research is a qualitative descriptive research. Meanwhile, the research results or data are obtained by using them, namely observation, interviews, and documentation for further study of the data and juxtaposed with the selected theory. The results of this study are the things that cause guests to give bad comments at The ONE Legian, namely poor service, facilities, cleanliness or cleanliness, food and drink, unfulfilled expectations from guests, and external factors. Because of this, the efforts made by the Front Office Department in Improving Guest Satisfaction at The ONE Legian by applying the Surprise and Delight and LEARN Model methods to all sections of the Front Office Department.
Strategi Pengembangan Daya Tarik Wisata Bahari Tumundo, Maria Angelita; Sanjaya, I Wayan Kiki; Amir, Firlie Lanovia
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.823

Abstract

Penelitian ini fokus kepada pengembangan Pulau Dodola dalam ruang lingkup pariwisata. Harapan pihak pemerintah Kabupaten Pulau Moratai memiliki misi untuk menciptakan destinasi pariwisata yang unggul, berdaya saing, serta ekonomi kreatif dan pengembangan ekonomi kerakyatan yang berbasis sumber daya alam namun, belum terealisasi secara baik. Dalam hal ini, Pulau Dodola merupakan salah satu destinasi wisata alam yang memikat dan mempunyai potensi. Hanya saja, belum dikelola dan dikembangkan menjadi produk wisata yang menarik sekaligus menjadi urgensi penelitian ini. Permasalahan itu diangkat dalam dua rumusan. Masalah Pertama, Bagaimana potensi pengembangan wisata bahari di Pulau Dodola, Kabupaten Pulau Moratai, Kedua, Bagaimana strategi pengembangan objek wisata Pulau Dodola sebagai destinasi wisata bahari? Hasil ini bertujuan untuk menganalisis Potensi wisata dan strategi pengembangan Pulau Dodola sebagai daya tarik wisata bahari agar dapat merekomendasikan serta memberikan dampak positif bagi lingkungan, sosial budaya, dan ekonomi masyarakat lokal Pulau Dodola. Analisis data yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dan analisis SWOT. Hasil penelitian ini mengidentifikasi potensi wisata Pulau Dodola dengan komponen Empat A; atraksi, amenitas, aksesibilitas, dan layanan tambahan. Strategi pengembangan yang dapat digunakan di kawasan Pulau Dodola sebagai wisata bahari antara lain; pengembangan Daya Tarik Wisata Pulau Dodola, pengembangan pemasaran, pengembangan lingkungan (fisik, ekonomi masyarakat). This research focuses on the development of Dodola Island within the scope of tourism. The hope of the Moratai Island Regency government is that it has a mission to create a superior, competitive tourism destination, as well as a creative economy and development of a people's economy based on natural resources, however, this has not been well realized. In this case, Dodola Island is a natural tourist destination that is attractive and has potential. However, it has not been managed and developed into an attractive tourism product which is the urgency of this research. This problem is raised in two formulations. First problem, what is the potential for developing marine tourism on Dodola Island, Moratai Island Regency, Second, what is the strategy for developing the Dodola Island tourist attraction as a marine tourism destination? These results aim to analyze the tourism potential and development strategies of Dodola Island as a marine tourism attraction in order to recommend and provide a positive impact on the environment, socio-culture and economy of the local community of Dodola Island. The data analysis used in this research is a qualitative descriptive approach and SWOT analysis. The results of this research identify the tourism potential of Dodola Island with Four A components; attractions, amenities, accessibility and additional services. Development strategies that can be used in the Dodola Island area as marine tourism include; development of Dodola Island tourist attractions, marketing development, environmental development (physical, community economy).
Strategi Promosi Aida di Pondok Wisata Saung Teduh Nuaba, Ida Bagus Putu Arditha Darmayasa; Sanjaya, I Wayan Kiki; Putra, Dewa Putu Kiskenda Erwanda
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.824

Abstract

Pondok Wisata Saung Teduh sedang meningkatkan jumlah kunjungan wisatawan yang dianggap masih belum optimal. Penelitian ini mengkaji kekuatan dan kelemahan sekaligus peluang dan ancaman untuk merumuskan strategi promosi Pondok Wisata Saung Teduh. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara mendalam dan kuisioner terhadap 30 responden. Analisis data dilakukan dengan metode SWOT. Berdasarkan atas analisis swot diperoleh strategi yang dapat diterapkan pada pemasaran Pondok Wisata Saung Teduh yaitu (1) Strategi Promosi Produk Untuk Meningkatkan Kunjungan Wisatawan (2) Strategi Meningkatkan Infrastruktur Internal Dengan Konsep AIDA (3) Strategi Peningkatan Kenyamanan Wisatawan Berdasarkan AIDA (4) Strategi Meningkatkan Atensi Terhadap Lokasi Pondok Wisata Saung Teduh Dengan Konsep AIDA. Saung Teduh Tourism Pondok is increasing the number of tourist visits which is considered still not optimal. This research examines the strengths and weaknesses as well as opportunities and threats to formulate a promotional strategy for the Saung Teduh Tourism Pondok. This research uses a quantitative descriptive approach. Data collection was carried out by observation, in-depth interviews and questionnaires with 30 respondents. Data analysis was carried out using the SWOT method. Based on the SWOT analysis, strategies that can be applied to the marketing of Saung Teduh Tourism Pondok are obtained, namely (1) Product Promotion Strategy to Increase Tourist Visits (2) Strategy to Improve Internal Infrastructure Using the AIDA Concept (3) Strategy to Increase Tourist Comfort Based on AIDA (4) Strategy to Improve Attention to the Location of the Saung Teduh Tourist Pond with the AIDA Concept.
Pengembangan Daya Tarik Wisata Pantai Dreamland Wijaya, I Gusti Ngurah Surya; Sanjaya, I Wayan Kiki; Trimandala, Nyoman Agus
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.828

Abstract

Pengembangan area destinasi wisata, ada beberapa tahap yang dapat menggambarkan posisi dan situasi perkembangan di area destinasi tersebut. Pantai Dreamland berlokasi di Desa Pecatu Kabupaten Badung,. Tujuan dari penelitian ini adalah untuk mengetahui tentang partisipasi masyarakat dalam pengembangan daya tarik wisata Pantai Dreamland Kabupaten Badung dan untuk mengetahui tantangan dalam menghambat pengembangan daya tarik wisata Pantai Dreamland. Penelitian ini menggunakan metode kualitatif dengan analisis data deskriptif kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah meliputi observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukan bahwa partisipasi masyarakat dalam pengembangan daya tarik wisata Pantai Dreamland masih terbatas, meskipun memiliki potensi daya tarik wisata. Namun, belum dikelola dan dikembangkan dengan baik sekaligus menjadi urgensi penelitian ini. Hasil penelitian ini mengidentifikasi potensi wisata Pantai Dreamland dengan komponen 4A ; atraksi, amenitas, aksesibilitas, dan layanan tambahan. Dari partisipasi masyarakatnya yaitu mulai dari tahap perencanaan, pelaksanaan, pengambilan manfaat dan evaluasi. Dalam pengembangan Daya Tarik Wisata Pantai Dreamland ada beberapa tantangan penghamabat yang dihadapi, seperti keterbatasan dana, investor, kiriman sampah dan peluang pendukungnya ada masyarakat lokal dan wisatawan, untuk program kedepan untuk mengembangkan Daya Tarik Wisata Pantai Dreamalnd, seperti menambah atraksi buatan. Development of Tourist Destination Areas There are several stages that can describe the position and development situation in the tourist destination area. Pantai Dreamland is located in Pecatu Village, Badung Regency,. The purpose of this study is to determine community participation in the development of Pantai Dreamland tourist attractions in Badung Regency and to identify challenges hindering the development of Pantai Dreamland tourist attractions. This research uses a qualitative method with qualitative descriptive data analysis. Data collection techniques used in this study include observation, interviews, and documentation. The results of this study indicate that community participation in the development of Pantai Dreamland tourist attractions is still limited, despite its potential tourist attraction. However, it has not been well managed and developed, which underscores the urgency of this research. The research identifies the tourism potential of Pantai Dreamland with the 4A components: attractions, amenities, accessibility, and additional services. Community participation spans from planning, implementation, benefit sharing, to evaluation stages. In the development of Pantai Dreamland tourist attractions, there are several challenges hindering progress, such as limited funding, investors, waste disposal, and opportunities supported by local communities and tourists. For future programs to develop Pantai Dreamland tourist attractions, enhancements such as adding artificial attractions are recommended.
Analisis Kepuasan Pelanggan dalam Melakukan Pemesanan Kamar di Quest Hotel Tuban Bali Secara Online Setiawan, I Gede Agus; Sanjaya, I Wayan Kiki; Susanti, Luh Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 8 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i8.847

Abstract

Terhitung pada tahun 2022, terdapat banyak hotel yang memanfaatkan media internet sebagai sarana untuk memberikan informasi mengenai fasilitas dan pelayanan yang dimiliki, serta untuk memasarkan produknya. Perkembangan teknologi berbasis internet telah semakin maju dan memudahkan masyarakat untuk mencari informasi mengenai hotel serta melakukan pemesanan kamar secara online. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan pelanggan dalam melakukan pemesanan kamar secara online. Penelitian ini dilakukan di Hotel Quest Tuban Kuta By Aston, yang berlokasi di Jalan Kediri No. 9, Tuban, Kuta, Kabupaten Badung, Bali. Jumlah sampel yang digunakan sebanyak 40 responden. Berdasarkan pembahasan dengan metode PCA (Principal Component Analysis), ditemukan tiga faktor yang mempengaruhi kepuasan pelanggan dalam melakukan pemesanan kamar secara online di Quest Hotel Tuban Bali. Ketiga faktor tersebut menjelaskan semua varian yang ada di dalam data, yaitu sebesar 75,15 persen, dan sisanya sebesar 24,85 persen dipengaruhi oleh faktor yang tidak dimasukkan dalam penelitian. Adapun saran dari hasil penelitian ini adalah pihak Quest Hotel Tuban Bali dapat memberikan harga sesuai dengan daya beli konsumen sehingga dapat meningkatkan kepuasan pelanggan dalam melakukan pemesanan kamar secara online di Quest Hotel. According to data from 2022, many hotels use the internet as a medium to provide information about their facilities and to market their products. The development of internet-based technology has become increasingly advanced, making it easier for people to find information about hotels and to engage in online room bookings. This study aims to determine the factors that influence customer satisfaction when booking rooms online. The research was conducted at Hotel Quest Tuban Kuta by Aston, which is located at Jl. Kediri No. 9, Tuban, Kuta, Badung Regency, Bali. The sample size consisted of 40 respondents. Based on the discussion using the PCA (Principal Component Analysis) method, it was found that there are three factors influencing customer satisfaction in making online room reservations at Quest Hotel Tuban Bali. These three factors explain all the variances in the data, which amount to 75.15 percent, while the remaining 24.85 percent are influenced by factors not included in the study. The recommendation from this study is that Quest Hotel Tuban Bali should adjust their pricing according to consumer purchasing power to increase customer satisfaction in booking rooms online at Quest Hotel.
A SWOT ANALYSIS OF ONLINE ROOM RESERVATION IN HOTEL SECTORS. (A CASE STUDY IN BALI HSOVEREIGN HOTEL) Sanjaya, I Wayan Kiki; Arianty, A.A. Ayu Suwi; Suwintari, I Gusti Ayu Eka; Dewi, I Gusti Ayu Melistyari
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.202

Abstract

The present study discusses a SWOT analysis of online reservation applied in HSovereign Hotel, Tuban, Bali. The hotel expects to obtain the easier and faster services in room reservation in hotel sectors by using internet media through online process (e-commerce). However, there are several challenges occur in practice as seen in HSovereign Hotel. As a result, the quality of thereservationservices is considered bad, not professional, and ultimately gives impact upon consumers’ satisfaction. Therefore, the problem that will be observed in the present study is how the advantages, disadvantages, opportunities and threats of e-commerce usage in HSovereign Hotel can be identified. A descriptive-qualitative research is the type of the present study. The data of the present studywere obtained from observation, interview, and documentation in order to find out the advantages, disadvantages, opportunities and threats of online reservation in H Sovereign Hotel. Furthermore, the theories used in the present study are: hotel, reservation, room online reservation, definition of e-commerce, and room occupancy rate. The data were presented in both analytical descriptive and narrative, and also supported by presenting tables, maps, and figures.  Based on the result of analysis, the advantages of e-commerce usage in online reservation services which attracted more residents to come is the effectiveness of online reservation system in H Sovereign Hotel. On contrary, the disadvantages of online reservation relies on its dependency oninternet connection and server system in H Sovereign Hotel. The opportunity can be identified from using online reservation is it could be a media promotion which enables consumers to reserve in the last minute, and the threats found are cancellations ensue and fake bookings that extremely threaten information system of room reservation in H Sovereign Hotel.
The implementation of chse program in courtyard hotel by marriott bali nusa dua resort in post-covid-19 pandemic sanjaya, I Wayan Kiki; Sari, Ni Putu Sartika
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.329

Abstract

This study is examining the implementation of CHSE program at Courtyard Hotel by Marriott Bali Nusa Dua Resort. CHSE certification program is issued by the Ministry of Tourism and Creative Economy, aimed to guarantee hygiene, health, safety and environmental sustainability for the products and services provided to tourists. This study is aimed at determining to what extend the Courtyard Hotel by Marriott Bali Nusa Dua Resort implemented CHSE protocol. This study was conducted using descriptive quantitative method with data collection techniques through observation and interviews as well as literature study. The findings were then analyzed using the theory of negotiation. The result indicated that the implementation of the CHSE protocols in training was successful. However, some improvements are still needed concerning the employee discipline, the hotel management’s readiness, and the standard operating procedure (SOP); as an attempt to convince potential tourists to visit and to stay at the hotel. 
Co-Authors A.A. Agung Wijaya A.A. Ayu Suwi Arianty Adistiyani Laras Hati Agus Deni Permadi Amir, Firlie Lanovia Andriani, Dewa Ayu Dian Angela, Veren Caroline Antara, I Made Tedy Dwi Arianty, A.A. Ayu Suwi Arini, Ni Nyoman Astina, Made Arya Budi Susanto Deviyanti, Desak Made Dea Dewi, I Gusti Ayu Melistyari Fatrisia Yulianie, Fatrisia Firman Sinaga Gede Eka Wahyu, Gede Eka Gede Yoga Kharisma Pradana GUSTI AYU PRAMINATIH Gusti Ngurah Yoga Semadi I Gede Mudana I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Made Riko Hendrajana I Ketut Muliadiasa I Nengah Subadra I Nyoman Darma Putra I Putu Ryan Dharma Putra I Wayan Ardika I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Sudiarta Ida Bagus Nyoman Krisna Prawira Yuda Indra Galih Setia Wati Juniarta, Pande Putu Kadek Ayu Ekasani Kadek Feni Aryati Kepakisan, Defyartha Kesumayathi, Ida Ayu Gayatri Luh Eka Susanti Muliawan, Felicia Nararya Narrotama Ni Nyoman Arini Ni Putu Putri Widyaningsih Ni Putu Sartika Sari Nuaba, Ida Bagus Putu Arditha Darmayasa Pambudi, Bondan Paramita, Putu Dian Yuliani Parwati, Komang Shanty Muni Pebrianti, Ni Kadek Mira Prasanti, I Dewa Ayu Dewi Prayeska, I Kadek Kelvin Putra, Dewa Putu Kiskenda Erwanda Putra, Gede Agus Suardika Eka Putu Eka Wirawan Putu Sabda Jayendra Reinaldo Rafael Reinaldo Rafael Sari, Ni Putu Sartika Setiawan, I Gede Agus Subadra, I Nengah Suwintari, I Gusti Ayu Eka Trimandala, Nyoman Agus Tumundo, Maria Angelita Vena Maria Jessica Noya Vinola Widyaningsih, Ni Putu Putri Wijaya, I Gusti Ngurah Surya Wirawan, I Kadek Candra Yama, I Ketut Satria Yanti, Ni Made Viki Dwi