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Nini, Nini
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PENGARUH LEVERAGE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019 -2023 Nini, Nini; Agus Nurofik
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 4 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh leverage dan profitabilitas terhadap nilai perusahaan pada perusahaan sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Nilai perusahaan diukur menggunakan Price to Book Value (PBV), leverage diproksikan dengan Debt to Equity Ratio (DER), dan profitabilitas diproksikan dengan Return on Equity (ROE). Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan perusahaan selama periode 2019-2023. Metode analisis yang digunakan adalah regresi linier berganda, dengan pengujian hipotesis melalui uji t dan uji F, serta pengujian koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial leverage tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan. Namun, secara simultan leverage dan profitabilitas berpengaruh signifikan terhadap nilai perusahaan.
PENGARUH PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PRODUK SPART PART KOMPUTER MELALUI TIK TOK DI KOTA PADANG Agus Nurofik; Nini, Nini; Hendrik Permana; Tri Irfa Indrayani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 4 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

With the rapid growth of e-commerce in Indonesia, TikTok in Padang is the platform most widely used by potential customers to introduce their products, including computer spare parts, especially to young consumers active on digital platforms like TikTok. Computer spare parts serve as a means of repairing computer problems and offer significant potential for online sales due to high demand across all segments of society. This study aims to analyze the online marketing tactics entrepreneurs use through TikTok to increase sales of computer spare parts in Padang City. The researchers employed a descriptive qualitative approach and collected data through direct observation, interviews, and documentation. The results show that TikTok serves as a highly effective promotional tool for attracting customers, primarily due to its engaging content, collaboration with local influencers, and active interaction with followers. Furthermore, features such as Stories and Reels, as well as paid advertising, contribute to expanding promotional reach. Entrepreneurs in Padang City have successfully increased sales volume and developed their products through the implementation of sustainable content strategies and a deep understanding of market needs.
Co-Authors -, Yentisna Agus Nurofik Akmal, Atqo Aminuddin Syam Amra, Ikbal Asrul Asrul Dabitha Wise Maliha Dede Rosyada Dessy Trismiyanti DEWI SARTIKA Dorris Yadewani Elijonnahdi Elijonnahdi Enny Arita, Enny Arita Fadhlan, Fadhlan Hasanah, Yusratul Hendrik Permana Ihsan, Sartika Fortuna indrayani, tri irfa Indrayeni, Indrayeni Kansil, Yoo Eka Yana Kirin, Arwansyah Bin Martin Kustati Maryanti, Eka Merita, Elfi Muhammad Zalnur Mulyadin, Asrul Nadia Angraini Permana, Hendrik Putri, Maharani Raflis, Ratnawati Rahayu, Sari Rahmaita Rahmaita, Rahmaita Reflianto, Reflianto Rezki Amelia Rinaldi, Al Hazar Rindy Chandika Riski, Tri Rachmat Sartini, Titi Sembiring, Rinawati Septrizarty, Rika Sovita, Ingra Suhaili, Hidayati Sutiyem, Sutiyem Thairah, Khadijah Ath Trismiyanti, Dessy Wiajaya, Riani Sukma Widya Sari Wijaya, Riani Sukma Wulandari, Essa Yan Fitri, Mellyna Eka Yanti Murni Yoserizal Yoserizal Yuliana, Sartika Zulvia Trinova