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Metta Padmalia
Universitas Ciputra
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The Influence Of Social Media Marketing Effort On Purchase Decisions Mediated By Brand Trust In Shrimp Farmers Budiono, Yoppie; Teofilus, Teofilus; Padmalia, Metta
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7780

Abstract

The aim of this research is to investigate the influence of social media marketing effort on consumer purchase decisions in the plastic geomembrane industry. Apart from that, it is also to test whether brand trust mediates the relationship between social media marketing effort and purchase decisions. Necessary data was gathered from consumers of geomembrane plastic JEMPOL via a quantitative online survey. After obtaining the desired responses, the data was analyzed by the SPSS – Statistical Package for the Social Science and JASP - Jeffreys's Amazing Statistics Program software. The results confirmed the significance of brand trust in predicting purchase decision. Above that, this study provides a good understanding of the consumer behavior of geomembrane plastic JEMPOL and a new perspective in the geomembrane plastic industry.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
Kualitas Layanan Digital Perspektif E-S-Qual Dan E-Recs-Qual: Studi Empiris Pada Aplikasi PLN Mobile di PT PLN (Persero) Distribusi Jawa Timur Ardiansyah, Topan; Teofilus, Teofilus; Padmalia, Metta
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4205

Abstract

Perkembangan teknologi digital mendorong PT PLN (Persero) untuk berinovasi dalam meningkatkan kualitas layanan berbasis aplikasi, salah satunya melalui pengembangan PLN Mobile sebagai platform transaksi kelistrikan daring. Namun, tingkat adopsi yang belum optimal dan keluhan terkait keandalan sistem menandakan perlunya evaluasi terhadap kualitas layanan aplikasi tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan digital PLN Mobile terhadap kepuasan pelanggan, dengan menggunakan kerangka E-S-QUAL dan E-RecS-QUAL. Pendekatan penelitian bersifat kuantitatif dengan teknik purposive sampling terhadap 466 pengguna aktif PLN Mobile di Jawa Timur. Data dianalisis menggunakan regresi linier berganda melalui SPSS versi 29. Instrumen penelitian telah memenuhi uji validitas konstruk (KMO = 0,981; Total Variance Explained = 55,36%) dan reliabilitas (Cronbach’s Alpha > 0,70), serta lolos seluruh uji asumsi klasik. Hasil penelitian menunjukkan bahwa ketujuh dimensi kualitas layanan digital secara simultan berpengaruh signifikan terhadap kepuasan pelanggan (F = 234,013; p < 0,001) dengan kontribusi sebesar 78,1% (R² = 0,781; Adjusted R² = 0,778). Secara parsial, dimensi Efficiency, System Availability, Fulfillment, Privacy, dan Contact berpengaruh signifikan, sementara Responsiveness dan Compensation tidak berpengaruh signifikan. Penelitian ini memiliki keterbatasan pada cakupan geografis yang hanya mencakup wilayah Jawa Timur serta pendekatan cross-sectional yang tidak menangkap perubahan persepsi pelanggan dari waktu ke waktu. Penelitian selanjutnya disarankan memperluas cakupan wilayah ke tingkat nasional, menggunakan pendekatan longitudinal, serta mengembangkan model penelitian dengan mempertimbangkan variabel tambahan seperti pengalaman pengguna dan persepsi nilai.
SPX Express: Pengaruh Layanan Pengiriman terhadap Retensi via Kepuasan pada E-commerce Shopee Indonesia Hartono, Hartono; Padmalia, Metta; Tambunan, Damelina Basauli
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2684

Abstract

This study aims to analyze the effect of SPX Express delivery services on customer retention on the Shopee Indonesia platform by placing customer satisfaction as a mediating variable. This study is based on Expectancy Disconfirmation Theory (EDT) and uses a quantitative approach through an online survey of 173 active Shopee users selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationship between variables. The results of this study reveal that SPX Express delivery services have a significant influence on Shopee Indonesia customer satisfaction, where customer satisfaction is proven to be a major factor driving retention. In addition, delivery services also influence customer retention both directly and indirectly through the mediation of customer satisfaction. Thus, the quality of delivery services plays a strategic role not only in increasing satisfaction but also in strengthening customer loyalty on the Shopee Indonesia e-commerce platform.
ANALISIS PROSES SUKSESI DAN TANTANGAN GENERASI KEDUA DI PT ALFA VIKTORI FAMILIA Sofia Umari; Metta Padmalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18218

Abstract

This study analyzes the succession process and challenges faced by the second generation in PT Alfa Viktori Familia, a family-owned company in Indonesia. This study uses a qualitative approach with in-depth interview methods with the main informant sources, namely the founder as the first and second generation successor, managerial staff, and experts in the family business. The research results show that commitment and trust are factors in the succession process, with family values ​​having a big role and also helping in shaping the successor's readiness to continue the business. The analytical framework uses the Seven-Pointed Star Model by Rothwell, which covers seven aspects of succession planning. The research results show that aspects of intergenerational commitment and trust have been implemented strongly. However, most other aspects such as assessing potential successors and development programs have not been carried out systematically. The challenges faced include difference in leadership styles, adaptation to technological and market changes, and gaps between generations. This study suggests the need for a more professional succession system, including the use of performance indicators (KPI), mentoring programs, and ongoing evaluation to ensure business continuity across generations. These findings contribute to the business literature and become a practical reference for family companies in Indonesia.
The Influence of Green Marketing and Price Perception on Brand Image and Its Impact on Purchase Intention Muljono, Andreas P.; Padmalia, Metta; Indrianto , Agoes Tinus Lis
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.866

Abstract

The increase in public awareness of environmental issues in recent years has prompted many companies to implement green marketing as part of their marketing strategy. Jago Coffee, as one of the pioneers in  the café-on-wheels concept  in Indonesia, uses an eco-friendly marketing strategy through collaboration with the environmental organization Bumiterra for forest reforestation in Borneo. The increasingly fierce competition in the coffee industry makes this research necessary to find out how Attitude to Green marketing and price perception affect  Jago Coffee's Brand Image, as well as its impact on  consumer Purchase Intention. The underlying theory of this research is the Theory of Planned Behavior (TPB). This study uses a quantitative method with survey techniques and involves 170 respondents who were selected through purposive sampling techniques. Data analysis was carried out using Structural Equation Modeling (SEM) to test the relationships between variables. Validity and reliability tests using Cronbach's Alpha and Composite Reliability are used to ensure that the instruments used are valid and reliable. The results of the study show that both Attitude to Green Marketing and Price Perception have a significant effect on Brand Image, and Brand Image has the strongest influence on Purchase Intention. Although these two variables also have a direct effect on Purchase Intention, they become stronger when mediated by Brand Image. Interestingly, Price Perception shows a weaker direct influence on Purchase Intention, indicating that cheap prices alone are not enough to drive purchases in the absence of a strong brand image. 
The Influence of Airline Image and Service Quality on Purchase Intention and Its Impact on Passenger Loyalty of Lion Air Gunawan, Guntur; Indrinanto, Agoes Tinus Lis; Padmalia, Metta
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.895

Abstract

Lion Air is the airline remaining in operation in Indonesia, serving the community's air transportation requirements. This airline charges low fares. The level of service quality impacts customer loyalty, particularly in transport services. In this context, the three categories of service quality are pre-, in-, and post-flight. This study adopts SERVQUAL Theory and Loyalty Theory as a theoretical review. This research used a quantitative methodology. SEM PLS via route analysis will be used to analyze the gathered data. A total of 260 samples were utilized. According to the study's findings, purchasing intention is positively and significantly impacted by airline image and service quality. Customer loyalty is positively and significantly impacted by purchase intention. Service quality and airline image have a major indirect impact on loyalty via purchasing intention. Thus, purchase intention is a mediating variable that connects customer perceptions of image and service with their decision to remain loyal to Lion Air. This finding provides important implications for Lion Air management to focus on building a positive image and consistency in service to encourage purchase intention and increase customer loyalty in the long term.
Factors Influencing Consumer Decisions in Choosing Circumcision Service Providers in Malang City: The 7Ps Marketing Mix Approach Dewanta, Yunus Hani; Padmalia, Metta; Ardyan, Elia
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51979

Abstract

The circumcision service industry in Malang City has grown rapidly, with a 46.84% increase in clinics over five years, intensifying competition among providers. Consumer decision-making in elective healthcare services such as circumcision involves factors beyond medical considerations. This study examines the factors influencing consumer choices of circumcision clinics using the 7Ps marketing mix framework. A quantitative approach was employed, distributing questionnaires to 195 parents who used circumcision services for children under 12 during 2023–2024 in Malang. Using purposive sampling, the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess construct validity and variable relationships. Results show that only four marketing mix elements significantly influenced decisions: price, process, product, and people. Meanwhile, place, promotion, and physical evidence were not significant. This suggests consumers prioritize fair pricing, service quality, efficient procedures, and professional staff over clinic location, advertising, or interior design. The study’s novelty lies in focusing specifically on specialized circumcision clinics within Malang City, a category previously understudied despite its economic relevance. Limitations include a narrow geographic focus and a quantitative design, which may overlook emotional or subjective factors. Future research should expand geographically and incorporate qualitative or mixed methods for deeper insight into consumer motivations.
Influence of Customer Experience on Customer Loyalty with Competitive Advantage as a Media Variable on Learnstuff Center Olivia Agatha; Metta Padmalia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6553

Abstract

The purpose of this study is to examine how customer experience affects customer loyalty at Learnstuff.Center, using competitive advantage as a mediating variable. The study involved respondents selected through a census methodology and employed a quantitative approach with a survey method. The findings indicated that customer experience has a significant and positive impact on both competitive advantage and customer loyalty. Furthermore, competitive advantage was also found to significantly and positively influence customer loyalty. It was also demonstrated that competitive advantage mediates the relationship between customer experience and customer loyalty. These findings highlight the importance of Learnstuff.Center to focus on enhancing customer experience as a strategy to build a competitive advantage and strengthen customer loyalty in the online education industry.
The Influence of Service Quality and Communication Moderated by Patient Trust on Patient Satisfaction R. P. Hutadjulu, Rebecca; Budidharmanto, Lexi Pranata; Padmalia, Metta
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1265

Abstract

The growth of the healthcare industry in North Sulawesi has driven existing hospitals to continuously enhance the quality of their services. RSUP Prof. Dr. R. D. Kandou Manado, operating since 1995, now faces increasing competition from newly established hospitals and must therefore innovate its patient care services. This research intends to examine the influence of service quality and communication quality on patient satisfaction, with patient trust as the moderating variable. The study was conducted using a quantitative approach, employing Structural Equation Modeling (SEM) with a multivariate statistical analysis method through Smart-Partial Least Square (Smart-PLS). The survey was carried out in the North Sulawesi region by distributing questionnaires via social media from May 2024 to April 2025. The findings indicate that service quality, when moderated by patient trust, significantly affects patient satisfaction, whereas communication quality moderated by patient trust does not show a significant effect on patient satisfaction. This study confirms that service quality significantly enhances patient satisfaction when moderated by patient trust. In contrast, communication quality, even when moderated by trust, does not significantly impact satisfaction. These findings highlight the central role of trust in amplifying the effect of service quality, offering practical guidance for hospitals to focus on service excellence and trust-building as key drivers of patient satisfaction.
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewanta, Yunus Hani Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hanan, Radinka Ravee Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Jatmiko, Vania Rabbanihasna Joshua, Davin Junko Alessandro Junko Alessandro Effendy Karidhana, I Wayan Aditya Siddhanta Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Olivia Agatha Puspa Negara, Arani R. P. Hutadjulu, Rebecca Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Valmai, Michelle Letitia` Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi