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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MBR (Management and Business Review) Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal MABIS: Manajemen dan Bisnis Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Management and Sustainable Development Journal Nusantara Hasana Journal COVIT International Journal of Humanities Education and Social Sciences Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Denta: Jurnal Kedokteran Gigi Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) IIJSE Journal of Community Empowerment Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Metta Padmalia
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Influence of Customer Experience on Customer Loyalty with Competitive Advantage as a Media Variable on Learnstuff Center Agatha, Olivia; Padmalia, Metta
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6553

Abstract

The purpose of this study is to examine how customer experience affects customer loyalty at Learnstuff.Center, using competitive advantage as a mediating variable. The study involved respondents selected through a census methodology and employed a quantitative approach with a survey method. The findings indicated that customer experience has a significant and positive impact on both competitive advantage and customer loyalty. Furthermore, competitive advantage was also found to significantly and positively influence customer loyalty. It was also demonstrated that competitive advantage mediates the relationship between customer experience and customer loyalty. These findings highlight the importance of Learnstuff.Center to focus on enhancing customer experience as a strategy to build a competitive advantage and strengthen customer loyalty in the online education industry.
The Influence Of Social Media Marketing Effort On Purchase Decisions Mediated By Brand Trust In Shrimp Farmers Budiono, Yoppie; Teofilus, Teofilus; Padmalia, Metta
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7780

Abstract

The aim of this research is to investigate the influence of social media marketing effort on consumer purchase decisions in the plastic geomembrane industry. Apart from that, it is also to test whether brand trust mediates the relationship between social media marketing effort and purchase decisions. Necessary data was gathered from consumers of geomembrane plastic JEMPOL via a quantitative online survey. After obtaining the desired responses, the data was analyzed by the SPSS – Statistical Package for the Social Science and JASP - Jeffreys's Amazing Statistics Program software. The results confirmed the significance of brand trust in predicting purchase decision. Above that, this study provides a good understanding of the consumer behavior of geomembrane plastic JEMPOL and a new perspective in the geomembrane plastic industry.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
Kualitas Layanan Digital Perspektif E-S-Qual Dan E-Recs-Qual: Studi Empiris Pada Aplikasi PLN Mobile di PT PLN (Persero) Distribusi Jawa Timur Ardiansyah, Topan; Teofilus, Teofilus; Padmalia, Metta
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4205

Abstract

Perkembangan teknologi digital mendorong PT PLN (Persero) untuk berinovasi dalam meningkatkan kualitas layanan berbasis aplikasi, salah satunya melalui pengembangan PLN Mobile sebagai platform transaksi kelistrikan daring. Namun, tingkat adopsi yang belum optimal dan keluhan terkait keandalan sistem menandakan perlunya evaluasi terhadap kualitas layanan aplikasi tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan digital PLN Mobile terhadap kepuasan pelanggan, dengan menggunakan kerangka E-S-QUAL dan E-RecS-QUAL. Pendekatan penelitian bersifat kuantitatif dengan teknik purposive sampling terhadap 466 pengguna aktif PLN Mobile di Jawa Timur. Data dianalisis menggunakan regresi linier berganda melalui SPSS versi 29. Instrumen penelitian telah memenuhi uji validitas konstruk (KMO = 0,981; Total Variance Explained = 55,36%) dan reliabilitas (Cronbach’s Alpha > 0,70), serta lolos seluruh uji asumsi klasik. Hasil penelitian menunjukkan bahwa ketujuh dimensi kualitas layanan digital secara simultan berpengaruh signifikan terhadap kepuasan pelanggan (F = 234,013; p < 0,001) dengan kontribusi sebesar 78,1% (R² = 0,781; Adjusted R² = 0,778). Secara parsial, dimensi Efficiency, System Availability, Fulfillment, Privacy, dan Contact berpengaruh signifikan, sementara Responsiveness dan Compensation tidak berpengaruh signifikan. Penelitian ini memiliki keterbatasan pada cakupan geografis yang hanya mencakup wilayah Jawa Timur serta pendekatan cross-sectional yang tidak menangkap perubahan persepsi pelanggan dari waktu ke waktu. Penelitian selanjutnya disarankan memperluas cakupan wilayah ke tingkat nasional, menggunakan pendekatan longitudinal, serta mengembangkan model penelitian dengan mempertimbangkan variabel tambahan seperti pengalaman pengguna dan persepsi nilai.
SPX Express: Pengaruh Layanan Pengiriman terhadap Retensi via Kepuasan pada E-commerce Shopee Indonesia Hartono, Hartono; Padmalia, Metta; Tambunan, Damelina Basauli
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2684

Abstract

This study aims to analyze the effect of SPX Express delivery services on customer retention on the Shopee Indonesia platform by placing customer satisfaction as a mediating variable. This study is based on Expectancy Disconfirmation Theory (EDT) and uses a quantitative approach through an online survey of 173 active Shopee users selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationship between variables. The results of this study reveal that SPX Express delivery services have a significant influence on Shopee Indonesia customer satisfaction, where customer satisfaction is proven to be a major factor driving retention. In addition, delivery services also influence customer retention both directly and indirectly through the mediation of customer satisfaction. Thus, the quality of delivery services plays a strategic role not only in increasing satisfaction but also in strengthening customer loyalty on the Shopee Indonesia e-commerce platform.
ANALISIS PROSES SUKSESI DAN TANTANGAN GENERASI KEDUA DI PT ALFA VIKTORI FAMILIA Sofia Umari; Metta Padmalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18218

Abstract

This study analyzes the succession process and challenges faced by the second generation in PT Alfa Viktori Familia, a family-owned company in Indonesia. This study uses a qualitative approach with in-depth interview methods with the main informant sources, namely the founder as the first and second generation successor, managerial staff, and experts in the family business. The research results show that commitment and trust are factors in the succession process, with family values ​​having a big role and also helping in shaping the successor's readiness to continue the business. The analytical framework uses the Seven-Pointed Star Model by Rothwell, which covers seven aspects of succession planning. The research results show that aspects of intergenerational commitment and trust have been implemented strongly. However, most other aspects such as assessing potential successors and development programs have not been carried out systematically. The challenges faced include difference in leadership styles, adaptation to technological and market changes, and gaps between generations. This study suggests the need for a more professional succession system, including the use of performance indicators (KPI), mentoring programs, and ongoing evaluation to ensure business continuity across generations. These findings contribute to the business literature and become a practical reference for family companies in Indonesia.
Co-Authors Adi Kurniawan Yusup Agatha, Olivia Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Junko Alessandro Junko Alessandro Effendy Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Nisa, Puspayani Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi