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All Journal MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MBR (Management and Business Review) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal MABIS: Manajemen dan Bisnis Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Management and Sustainable Development Journal Jurnal Media Ekonomi Nusantara Hasana Journal Bima Journal : Business, Management and Accounting Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) COVIT International Journal of Humanities Education and Social Sciences Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Denta: Jurnal Kedokteran Gigi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Journal of Community Empowerment Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Metta Padmalia
Universitas Ciputra
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PLAN DETERMINATION FOR PROMOTION MIX FOR SKETCH! Thiasyura, Honey Gabrielle; Utami, Christina Whidya; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.553 KB) | DOI: 10.37715/jee.v6i2.641

Abstract

Sketch! is a garment company which manufactures ready-made clothing meant for middleclass consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities and make them more effective in order to increase the company’s income and turnover. This research is a qualitative descriptive research with indepth interview. Purposive sampling is used to select respondents who are familiar with the problems in order to obtain in-depth information. The five research informants are the CEO of Sketch!, a marketing expert, a consumer, a potential consumer, and a business competitor. Research results conclude that the company can develop their promotional activities using five types of promotion mix, namely advertising, sales promotion, personal selling, public relation, and direct marketing. This research also advises the company to maintain a good relationship with the public through sponsorship and create a company website.
The Analysis of Consumers’ Purchasing Factors on Boga Service Start-Up Finolda, Finolda; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 1 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.037 KB) | DOI: 10.37715/jee.v8i1.1114

Abstract

This study aims to analyze the factors of consumer behavior in purchasing Empal Catering Bibik. The factors examined in this study are cultural factors, social factors, personal factors and psychological factors. The population in this study were consumers of Empal Catering Bibik. The sample size of 40 respondents. The research samples were collected using non-probability sampling methods and purposive sampling techniques. The research data was taken by using questionnaires which were distributed to respondents. Data analysis using the second order confirmatory analysis factor analysis. The results of data processing shows that consumer behavior factors in purchasing consumer food service start-ups are personal factors and psychological factors.
Analysis of Innovation, Proactive, and Risk Taking as Presentations of Entrepreneurial Orientation towards Business Success of Second and Third Generation Family Business in Indonesia Utami, Christina Whidya; Tambunan, Damelina; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1553

Abstract

Research Objective: To analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. Methodology/ Research Approach: This study used a cross-sectional, correlation research design. The survey was conducted to 153 medium-scale family businesses that have run for 5-50 years and categorized as middle-scale business ran by the second and/ or third generation family. Hypothesis testing was done via a multiple regression using SPSS. Findings: there is a significant effect between entrepreneurship orientation, which is the independent variable of this study, that covers three indicators namely innovation, proactive, and risk-taking abilities. Innovative and proactive have a significant and positive effect, while risk-taking ability has a significant and negative effect on the success of family businesses in Indonesia. Research limitation/ implication: This study investigates strategies that family businesses use, in terms of entrepreneurial orientation. The limitations of this study are: Bias in assessment perspective of fellow families and the scale of the family business only focus on second and third-generation middle-scale family business. The implication of this research is to create an entrepreneurial orientation culture in family businesses that tend to be lacking innovative, proactive, and risk-taking behaviors, considering the amount of interference and involvement of family members in the management of their family businesses. Practical implication: It is hoped that the second and the third-generation family members show a better perspective exploration in seeing whether entrepreneurial orientation has been implemented and has an impact in creating business success. Thus, family businesses are expected to scale-up their businesses into large-scale companies, and at the same time, survive the succession phase of the next generation. Originality/ value: This study offers an analysis of a unique entrepreneurial orientation, given the personality, family, ownership, and management system in family businesses in Indonesia are different from other countries. Besides, there are influences of technological advances that may interfere family businesses, particularly the family system, in Indonesia
Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy Utami, Christina Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Ernantyo, Yosef Evandro
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2226

Abstract

The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke’s model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of Sportpreneur Program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/ subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of Sportpreneur progam and self-efficacy, however, entrepreneurship interest is not affected by personality.
The Influence of Entrepreneurship and Career Planning in the Regeneration of Dentist Family Businesses in Indonesia Stanley Santosa Kamadjaja; Metta Padmalia
Denta Journal Kedokteran Gigi Vol 19 No 1 (2025): Februari
Publisher : Fakultas Kedokteran Gigi Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/denta.v19i1.6

Abstract

Background: Many children of parents working in the healthcare industry tend to pursue the same profession as their parents or family members. Dentistry is one of the medical professions often passed down to the next generation, as children grow up observing their parents, close relatives, or role models. This study explores the role of Entrepreneurship and Self Efficacy in influencing career selection among second or later-generation dentists. Career selection motivation is shaped by both internal and external factors, including the entrepreneurial drive to manage and sustain a family-owned dental practice. Objective: This research aims to provide insights into the motivations underlying career choices in dentistry. Materials and Methods: A purposive snowball sampling technique was used to collect data from 50 dentists across various cities in Java, Indonesia, all of whom are at least second-generation dentists actively working in family-owned or independent practices. Results: The findings highlight that motivation and Career-Related Modeling play a significant role in shaping the career preferences of second-generation dentists, particularly in family-owned businesses. This study contributes to understanding how entrepreneurial influences and career role models impact career decisions in the field of dentistry. Conclusion: The results of this research highlighted the dominant influence of entrepreneurial drive in second and later generation dentist in choosing dentist as a profession.
Pelatihan Ideasi dan Eksekusi Bisnis dalam Mengembangkan Kemampuan Kewirausahaan Generasi Muda Hartono, Wendra; Winarjo, Alexander Jevan; Yusup, Adi Kurniawan; Tambunan, Damelina Basauli; Padmalia, Metta
Journal Community Service Consortium Vol 5 No 1 (2025): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v5i1.5569

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan kewirausahaan generasi muda melalui pelatihan yang bersifat interaktif dan aplikatif, yang dilaksanakan di Alfa Omega Church (AOC), Surabaya. Kegiatan ini melibatkan kolaborasi antara dosen dan mahasiswa Universitas Ciputra Surabaya dalam menyusun serta menyampaikan materi, seperti Bird in Hand Concept dan strategi pemasaran digital, yang dilengkapi dengan diskusi kelompok, pengisian lembar kerja, dan sesi praktik. Program ini dilaksanakan dalam dua sesi dengan pendekatan yang dirancang untuk membantu peserta menggali potensi diri, mengembangkan ide bisnis, dan mempersiapkan strategi eksekusi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman kewirausahaan, baik dari segi pola pikir maupun keterampilan praktis. Selain itu, kegiatan ini menciptakan suasana kolaboratif yang mendorong antusiasme serta partisipasi aktif peserta. Evaluasi menunjukkan bahwa program ini memberikan dampak positif, tidak hanya dalam membekali generasi muda dengan keterampilan yang relevan, tetapi juga dalam mendukung mereka untuk menghadapi tantangan ekonomi global. Program ini diharapkan dapat menjadi model dalam memberdayakan generasi muda melalui pendidikan kewirausahaan berbasis komunitas.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK GREEN LABEL BERDASARKAN GREEN PRODUCT DAN GETOK TULAR Metta Padmalia
Jurnal Manajemen Maranatha Vol 17 No 2 (2018)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i2.795

Abstract

The study was conducted to identify the characteristics of consumers for products with a green label, analyzing the influence of aspects of green product and word of mouth to the label green product purchasing decisions. The sampling method using a convenience sampling, involving 100 respondents who are students in Surabaya with a minimum age of 17 years and they’ve bought green labels products. Data were analyzed using the Partial Least Squares (PLS). The results of PLS analysis shows that there is impact of green input, green output, and word of mouth to purchasing decision with coefficient value 0.2444, 0.2461, 0.4664 for each, while green process doesn’t have impact to purchase decision. These results indicate that consumers consider important aspects of green input and green output that can be felt directly, while green process can’t be felt immediately. Moreover, in deciding to buy a product green label, recommendations from others considered important by consumers.Keywords: Green Label, Green Product, Word of Mouth, Purchasing Decision
The Influence of Airline Image and Service Quality on Purchase Intention and Its Impact on Passenger Loyalty of Lion Air Guntur Gunawan; Agoes Tinus Lis Indrinanto; Metta Padmalia
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.895

Abstract

Lion Air is the airline remaining in operation in Indonesia, serving the community's air transportation requirements. This airline charges low fares. The level of service quality impacts customer loyalty, particularly in transport services. In this context, the three categories of service quality are pre-, in-, and post-flight. This study adopts SERVQUAL Theory and Loyalty Theory as a theoretical review. This research used a quantitative methodology. SEM PLS via route analysis will be used to analyze the gathered data. A total of 260 samples were utilized. According to the study's findings, purchasing intention is positively and significantly impacted by airline image and service quality. Customer loyalty is positively and significantly impacted by purchase intention. Service quality and airline image have a major indirect impact on loyalty via purchasing intention. Thus, purchase intention is a mediating variable that connects customer perceptions of image and service with their decision to remain loyal to Lion Air. This finding provides important implications for Lion Air management to focus on building a positive image and consistency in service to encourage purchase intention and increase customer loyalty in the long term.
Mutualism and Entrepreneurial Coexistence as Catalysts for Family Businesses Sustainability Fahrul Riza; Teofilus; Yoseva Maria; Metta Padmalia
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 2 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i2.13517

Abstract

Family-based companies are the pillars of the economy in many countries, but many fail to survive. Based on the theory of business symbiosis, this study investigates the influence of mutualism and entrepreneurial coexistence on the sustainability of family businesses. The study uses quantitative methods. A total of 210 respondents were selected using convenience non-random sampling techniques. Data were analyzed using a covariance-based structural equation model. The results of hypothesis testing prove that a significant influence exists between variables, and entrepreneurial coexistence partially mediates the influence of mutualism on the sustainability of family businesses. Mutualism fosters a collaborative environment that, in turn, positively impacts family business performance. Establishing clear boundaries between family, ownership, and business matters, encouraging open communication, and promoting professional development among family and non-family personnel are all key elements toward sustaining a successful symbiotic relationship. From a practical standpoint, family enterprises must actively manage the inherent tension between emotional attachment and professionalism. Expanding family-business symbiosis theories show how mutualism and entrepreneurial coexistence maintain advantageous dynamics in family enterprises, improving sustainable family operations. Our research emphasizes the work of the theory of family business symbiosis as an alternate theory for sustaining family enterprise.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Agoestinus Lis Indrianto, Agoestinus Lis Alicia Reyceline Hosea Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Andrea Gideon Andreas P. Muljono Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Ayu Roulina Natalida Simorangkir Bambang Sugiyono Agus Purwono Carolina Mustikarini Catherine Marcia Irawan Celine Miyuki Gunawan Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Eric Anthonio Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Julius Winarto Chandra Junko Alessandro Junko Alessandro Effendy Karidhana, I Wayan Aditya Siddhanta Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Nikolas Wongso Nisa, Puspayani Olivia Agatha Radinka Ravee Hanan Rebecca R. P. Hutadjulu Rehulina Desviora Sitepu Rengga Destyawan Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sherly Evelyn Winoto Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Yensen Fernando Wijaya Yohanes Santoso Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi Yulia Andriani Yunus Hani Dewanta