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MOTIVATION, WORKLOAD, AND WORK ENVIRONMENT AS DETERMINANTS OF EMPLOYEE PERFORMANCE: INSIGHTS FROM PT MAJU MAKMUR, INDONESIA Sutoro, Moh.; Solihin, Dede
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.415

Abstract

This study investigates the influence of motivation, workload, and work environment on employee performance at PT Maju Makmur, Indonesia. The research aims to analyze how these factors contribute to improving employee performance within the organization. A quantitative method was employed using the Partial Least Squares (PLS) approach to examine the structural relationships among variables. Data were collected from 120 employees through a structured questionnaire and analyzed using SmartPLS 4. The results reveal that motivation and work environment have a positive and significant effect on employee performance, while workload shows a weaker and insignificant influence. These findings indicate that employees with high motivation and supportive work environments tend to perform better, whereas excessive workload can reduce effectiveness. Therefore, organizations should focus on enhancing motivation and maintaining a conducive work environment while ensuring workload remains manageable to sustain optimal employee performance.
Strategi Storytelling Marketing Sebagai Inovasi Promosi Produk Umkm Desa Situgadung di Era Digital Solihin, Dede; Jaswita, Derizka Inva; Ahyani, Ahyani
AMANAH MENGABDI Vol. 2 No. 2 (2025): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v2i2.691

Abstract

Program pengabdian masyarakat ini berfokus pada keterbatasan kemampuan promosi UMKM Desa Situgadung yang belum mampu bersaing di era digital. Storytelling marketing diperkenalkan sebagai strategi inovasi promosi untuk memperkuat identitas merek dan meningkatkan daya tarik produk. Metode yang digunakan meliputi observasi lapangan, pendampingan, serta pelatihan pembuatan konten digital bagi pelaku UMKM. Hasil menunjukkan bahwa teknik storytelling membantu UMKM menyusun narasi merek yang unik, meningkatkan keterlibatan audiens, dan memperluas visibilitas produk di berbagai platform digital. Program ini berdampak pada peningkatan efektivitas promosi serta daya saing UMKM lokal. Temuan ini menegaskan pentingnya promosi kreatif berbasis digital dan dapat menjadi model pemberdayaan masyarakat di wilayah lain