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All Journal JURNAL ECONOMIA Jurnal Pendidikan Indonesia MIX : Jurnal Ilmiah Manajemen International Journal of Social Science and Business Jurnal Mandiri JURNAL ILMIAH M-PROGRESS SULTANIST: Jurnal Manajemen dan Keuangan JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Dan Bisnis Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis DEDIKASI PKM Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Arastirma Annals of Human Resource Management Research Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Research and Publication Innovation Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Indonesian Journal of Entrepreneurship & Startups Multidisciplinary Journal of Education, Economic and Culture Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Pengabdian Kepada Masyarakat (Nyiur-Dimas) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi Jurnal Accounting Unipa
Solihin, Dede
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pelatihan Manajemen Stres pada Siswa Sekolah Mengengah Kejuruan Cokroaminoto Wonasa Anggrainy, Nur Evira; Mansyur, Zulkifli; Solihin, Dede; Al Qadri, Nada Hanifah; Gumelar, Agung; Sumaga, Andika
Jurnal Ilmiah Pengabdian Kepada Masyarakat (Nyiur-Dimas) Vol 3 No 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/nyiur.v3i1.478

Abstract

Tujuan kegiatan pengabdian ini untuk memberikan pemahaman kepada siswa SMK Cokroaminoto Wonasa Manado mengenai stress, serta pemahaman tentang manajemen stress pada kehidupan sehari-hari. Partisipan pengabdian berjumlah 11 Siswa, yang terdiri dari kelas XII SMK Cokroaminoto Wonasa. Tahap pengabdian terdiri dari persiapan, pelaksaan, dan evaluasi. Hasil pengabdian menunjukkan bahwa terdapat perubahan pemahaman sebelum dan setelah materi manajemen stres diberikan. Pemahaman siswa mengenai manajemen stres mengalami peningkatan setelah diberikan materi manajemen stres tersebut. Sehingga, pelatihan manajemen stres dianggap efektif bagi siswa.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Mr. Kingkong Banana di Tangerang Selatan Saputra, Zifan Hany; Solihin, Dede
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i4.225

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pada MR. KINGKONG BANANA di Tangerang Selatan baik secara parsial maupun simultan. Metode penelitian yang digunakan menggunakan metode kuantitatif yang bersifat asosiatif. Teknik pengambilan sampel yang digunakan pada penelitian ini sebanyak 98 responden. Teknik analisa data dengan uji instrumen yaitu uji validitas dan uji realibilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linear sederhana, uji regresi linear berganda, uji koefisien korelasi, uji koefisien determinasi dan uji hipotesis yaitu uji t dan uji f. Hasil penelitian ini adalah Harga berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai t hitung > t tabel (7,196 > 1,985). Kualias Produk berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai t hitung > t tabel (12,664 > 1,985). Harga dan Kualitas Produk secara simultan berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai f hitung > f tabel (84,977 > 3,092). Dengan demikian dapat disimpulkan bahwa Harga dan Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian Pada MR. KINGKONG BANANA di Tangerang Selatan. Nilai koefisien determinasi berpengaruh atau kontribusi pengaruh secara simultan sebesar 0,648 atau sebesar 64,8% dan sisanya sebesar 35,2% dipengaruhi oleh faktor lain. + 0,367 X2. Koefisien korelasi sebesar 0,641 menunjukkan hubungan yang kuat, sedangkan koefisien determinasi 41,1% menunjukkan pengaruh variabel lain. Uji hipotesis mengonfirmasi bahwa baik kualitas pelayanan maupun promosi berpengaruh signifikan terhadap kepuasan konsumen, dengan nilai signifikasi 0,000 yang menunjukkan hubungan yang signifikan pada tingkat 0,05.
STRENGTHENING THE CAPACITY OF HEALTHY RICE MSMES THROUGH DIGITAL MARKETING AS A MODERN MARKETING STRATEGY Solihin, Dede; Sofi’i, Imam; Septiani, Fauziah; Astuti, Widia; Gandung, Muhammad; Muharam, Hari; Pranowo, Agus Setyo; Wihartika, Doni; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.188

Abstract

Strengthening the capacity of healthy rice Micro, Small, and Medium Enterprises (MSMEs) and the growing market demand for healthy and quality products are essential. However, many healthy rice MSMEs still need help marketing their products effectively, especially in the digital era. One solution to increase competitiveness and expand the market is implementing digital marketing. This study analyzes how digital marketing can be an effective marketing strategy for healthy rice MSMEs to increase their business capacity. The method used in this study is a qualitative approach with case studies on several healthy rice MSMEs that have started implementing digital marketing. Data collection techniques were conducted through in-depth interviews with MSME owners and observation and analysis of the digital marketing content used. The study results show that using digital marketing, such as social media, marketing through websites, and e-commerce platforms, can increase product visibility, expand the market, and strengthen relationships with consumers. In addition, implementing the right digital marketing strategy can improve sales and competitiveness of healthy rice MSMEs in the modern market. This study suggests that healthy rice MSMEs should optimize digital marketing as part of their marketing strategy
Determining the Factors that Influence Online Purchase Intentions at Shopee Indonesia with Trust as Mediation Solihin, Dede; Ahyani, Ahyani
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.001

Abstract

Objectives: This research was conducted to determine the factors that influence online purchasing intentions at Shopee Indonesia with Trust as Mediation.Methodology: This research uses quantitative methods with a casual design. The population in this research is all Shopee users in South Tangerang. The sampling technique used a purposive sampling method with a sample size of 120 people. Data was collected using a questionnaire and then analyzed using statistical tests using the SEM (Structural Equation Modeling) method using PLS 3.0 software.Finding: The research results show that perceived usefulness, Perceived Ease, and perceived risk have a significant effect on trust. Trust has a significant effect on Purchase Intention. Perceived usefulness has a significant effect on purchase intention. Perceived Ease does not have a significant effect on Purchase Intention. Risk Perceived has a significant effect on Purchase Intention. Trust has not been able to mediate the influence between Perceived Usefulness on Purchase Intentions. Trust can mediate the influence of Perceived Ease of Convenience on Purchase Intentions. Trust has not been able to mediate the influence between Risk Perceived on Purchase Intentions.Conclusion: The Trust variable has not been able to mediate the relationship between Perceived Usefulness and Perceived Risk on Purchase Intentions, however, the Trust variable can mediate the relationship between Perceived Ease on Purchase Intentions. Perceived Ease does not have a significant effect on Purchase Intention. Thus, to minimize the risks that occur when shopping online, companies must be able to maintain and increase consumer confidence in online transactions.
THE INFLUENCE OF WORKLOAD, CAREER DEVELOPMENT, AND COMPENSATION ON TURNOVER INTENTION AT PT PRIMA UFUK SEMESTA Kurniawan, Prasetyo; Solihin, Dede
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.473

Abstract

This study aims to examine and analyze the effect of workload, career development, and compensation on turnover intention at PT Prima Ufuk Semesta. The population in this study were all employees of PT Prima Ufuk Semesta. The sampling technique was saturated sampling so that a total sample of 60 respondents was obtained. The research was conducted by distributing questionnaires. The analytical method uses the Structural Equation Model (SEM) approach with the Smart PLS 3.0 analysis tool. The results of the study show that workload has a positive and significant effect on turnover intention. This can be interpreted that the higher the workload received by employees will be able to increase employee turnover intention. Career development has a negative and significant effect on turnover intention. This can be interpreted that the higher the career development received by employees will be able to reduce employee turnover intention. Compensation has a negative and significant effect on turnover intention. This can be interpreted that the higher the compensation received by employees will be able to reduce employee turnover intention.
The Influence of Work-Life Balance and Employee Engagement on Performance Through Job Satisfaction Subarto, Subarto; Solihin, Dede
Jurnal Economia Vol. 21 No. 1 (2025): February 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i1.70925

Abstract

AbstractThis research aims to analyze the impact of work-life balance and employee engagement on employee performance, proposing job satisfaction as a mediating variable. The study was conducted at PT. Nindya Karya (Persero) Region 2. The study sample comprised 220 employees. The data analysis technique uses Smart PLS to employ the Structural Equation Model (SEM). The findings highlight that work-life balance and employee engagement significantly impact both job satisfaction and performance. Moreover, job satisfaction plays a crucial role in enhancing employee performance. The relationship between work-life balance and employee engagement in performance is significantly influenced by job satisfaction as a mediating factor. Consequently, the endorsement of the mediating role of job satisfaction emphasizes its importance as a strategy for improving employee performance at PT. Nindya Karya (Persero) Region 2.
Peningkatan Keterampilan Pemasaran Digital Untuk Siswa dan Guru di Yayasan Pendidikan Terpadu Tajaul Karomatu Solihin, Dede; Jaswita, Derizka Inva; Ahyani, Ahyani
AMANAH MENGABDI Vol. 2 No. 1 (2025): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v2i1.583

Abstract

Peningkatan keterampilan pemasaran digital menjadi kebutuhan mendesak dalam menghadapi tantangan era digital, terutama bagi lingkungan pendidikan. Kegiatan pengabdian masyarakat ini dilaksanakan di Yayasan Pendidikan Terpadu Tajaul Karomatu dengan tujuan meningkatkan kapasitas siswa dan guru dalam memanfaatkan media digital untuk kegiatan promosi dan kewirausahaan. Metode pelaksanaan meliputi pelatihan interaktif, pendampingan praktik, dan evaluasi hasil. Materi yang disampaikan meliputi pemanfaatan media sosial, pembuatan konten digital, serta strategi pemasaran online. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam mengelola pemasaran digital secara mandiri. Kegiatan ini penting untuk mendukung terciptanya ekosistem pendidikan yang adaptif terhadap perkembangan teknologi dan mendorong kemandirian ekonomi melalui kewirausahaan digital.
Behavioral Intention to Adopt Lazada Services: an Extension of Unified Theory of Acceptance and use of Technology Solihin, Dede; Ahyani, Ahyani; Aprilliani, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 1 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i1.5114

Abstract

The growth of e-commerce in Indonesia has driven changes in consumer behavior regarding online shopping. Lazada, as one of the main platforms, faces challenges in increasing user intention to adopt its services. This study aims to analyze the influence of four main constructs in the Unified Theory of Ac- ceptance and Use of Technology (UTAUT): performance expectancy, effort expectancy, social influence, and facilitating conditions, on behavioral intention in using Lazada services. The research method uses a quantitative approach by distributing questionnaires to 130 Lazada users in South Tangerang. Data analysis was carried out using Structural Equation Modeling (SEM) through SmartPLS. The results show that all UTAUT constructs significantly affect behavioral intention, with performance expectancy and facilitating conditions as the most dominant factors. Effort expectancy has an effect on new users, while social influence is stronger in young age groups who are active on social media. This study provides practical implications for e-commerce platform developers, especially Lazada, to improve performance expectancy, effort expectancy, social influence, and facilitating conditions to encourage user behavioral intention in adopting services, especially in the South Tangerang area. This finding also extends the literature on UTAUT-based digital technology adoption in the local Indonesian context.
Respon Konsumen Terhadap Customer Review Dan Harga : Bukti Dari Perilaku Pembelian Online Solihin, Dede; Maddinsyah, Ali
JURNAL ILMIAH M-PROGRESS Vol 15 No 2 (2025): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/mpu.v15i2.1464

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer review dan harga terhadap keputusan pembelian pada Online Shop Denay yang berlokasi di Tangerang Selatan. Pendekatan yang digunakan adalah metode kuantitatif, dengan pengumpulan data melalui penyebaran kuesioner kepada konsumen aktif toko online tersebut. Jumlah sampel dalam penelitian ini adalah 96 responden, yang ditentukan menggunakan rumus dari Roa Purba untuk memperoleh jumlah yang representatif. Teknik analisis data yang digunakan adalah regresi linier berganda, yang bertujuan untuk mengukur pengaruh masing-masing variabel independen yaitu customer review dan harga baik secara parsial maupun simultan terhadap variabel dependen, yaitu keputusan pembelian. Hasil penelitian menunjukkan bahwa customer review memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Semakin baik ulasan dari pelanggan sebelumnya, semakin besar kemungkinan konsumen lain melakukan pembelian. Harga juga terbukti memiliki pengaruh positif dan signifikan; konsumen cenderung mengambil keputusan pembelian saat harga dianggap sesuai dengan nilai produk. Secara simultan, kedua variabel ini berkontribusi terhadap peningkatan keputusan pembelian. Implikasi praktis dari temuan ini adalah pentingnya pelaku usaha online untuk mendorong ulasan positif dari pelanggan dan menjaga strategi harga tetap kompetitif demi meningkatkan kepercayaan konsumen serta mendorong peningkatan penjualan secara berkelanjutan.
The Effect of Promotion and Product Quality on Purchase Decisions Wijanarko, Denta Ardhian; Solihin, Dede
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15141

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions
Co-Authors Adam Ramadhan Agung Gumelar Agus Setyo Pranowo Ahyani, Ahyani Al Qadri, Nada Hanifah Anggrainy, Nur Evira Aprilliani, Siti Bastian, Islah Fuadah Darmadi Darmadi DEWI, IRIANA KUSUMA Efendi Efendi Ekawasty Suwatama, Eneas Fiddilah Ahmad, Fahmi Furyanah, Anah Gandung, Muhammad Hasim, Ali Jaswita, Derizka Inva Kurniawan Kurniawan, Alim Dwi Kurniawan, Prasetyo Kusjono, Gatot Lazuardi, Wildan Mandut, Eusebius Manik, Cornelia Dumarya Mansyur, Zulkifli Muharam, Hari Nawawi, Iman Normansya, Riyan Oktavianti, Fauziah Rahmad Setiawan Ryanda, Chiko Saputra, Zifan Hany Septiani, Fauziah Setiyawan, Yudi Silvina, Firda Sofi’i, Imam Subarto Subarto, Subarto Sugeng Widodo Sumaga, Andika Susanto, Noto Sutoro, Moh. Wardani, Ayu Kusuma Widia Astuti Wihartika, Doni Wijanarko, Denta Ardhian Yunisa, Fingky Firda yusnita, nancy