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FLAMING AS VERBAL CYBERBULLYING ON TIKTOK COMMENTS TOWARDS RACHEL ZEGLER AS SNOW WHITE Simanjuntak, Juni Santa; Afandi, Fahri; Trifena, Atalya; Salim, Fahri; Putri, Dian Marisha
KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Vol 9 No 2 (2025): KLAUSA Vol 9 No 2 (2025)
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/klausa.v9i2.1344

Abstract

This study applied the Speech Act Theory by Austin and Searle to analyze verbal cyberbullying on TikTok comments toward Rachel Zegler, who took a role as Snow White and classified it into several categories and subcategories of illocutionary acts. This study utilised a descriptive qualitative approach to analyze linguistic forms of verbal cyberbullying in the data. The data collected through documentation and observation of several contents related to Rachel Zegler. The analysis result shows that the domination of expressive (insulting) acts occurred in the verbal cyberbullying data collected, with a total of 25 utterances (50%). Assertive (stating) acts became the second most dominant with a total of 7 utterances (14%), followed by assertive (asserting) with 4 utterances (8%), assertive (complaining) with 3 utterances (6%) and assertive (criticizing) with 2 utterances (4%). While the least dominant acts were assertive (predicting) and (comparing), directive (requesting/demanding) and commissive (committing), with each having a single utterance (2%). This study reveals that most people used expressive (insulting) acts in doing flaming as a form of verbal cyberbullying on TikTok. This research contributes to raising awareness among digital media users about the importance of the use of appropriate language in fostering constructive criticism and promoting healthier online interactions.
Illocutionary Acts in dr. Tan's Criticism on Free Nutritious Meal Program Maria, Jessicca; Simamora, Debora Anriyani; Galaska, Candrika; Simangunsong, Miduk Punguan; Putri, Vera Aprilia; Putri, Dian Marisha
Linguistics and ELT Journal Vol 13, No 2 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i2.36435

Abstract

The aim of this study is to identify and analyze the various types and meanings of illocutionary acts in dr. Tan Shot Yen's public criticism of the Indonesian Free Nutritious Meal (MBG) program.  The data were gathered using a qualitative-descriptive study design and a transcript of dr. Tan's critical video on TikTok.  The analysis was carried out using John R. Searle's (1969) speech act theory, which classified utterances as assertive, directive, commissive, expressive, and declarative acts.  The findings revealed a strategic use of illocutionary acts, with assertives (59.1%) dominating in factual arguments and expressives (28.8%) in expressing moral and emotional weight.  Directives (8.1%) and commissives (4%) served less frequently to propose solutions and demonstrate personal commitment, although no declaratives were discovered, indicating the speaker's non-authoritarian public perspective. The study concludes that dr. Tan's critique is a sophisticated rhetorical strategy that effectively combines logical appeal, emotional resonance, and actionable advocacy to challenge policy flaws and promote a more equitable nutrition program, which has contributed to a pragmatic understanding of professional criticism in digital public discourse. The aim of this study is to identify and analyze the various types and meanings of illocutionary acts in dr. Tan Shot Yen's public criticism of the Indonesian Free Nutritious Meal (MBG) program.  The data were gathered using a qualitative-descriptive study design and a transcript of dr. Tan's critical video on TikTok.  The analysis was carried out using John R. Searle's (1969) speech act theory, which classified utterances as assertive, directive, commissive, expressive, and declarative acts.  The findings revealed a strategic use of illocutionary acts, with assertives (59.1%) dominating in factual arguments and expressives (28.8%) in expressing moral and emotional weight.  Directives (8.1%) and commissives (4%) served less frequently to propose solutions and demonstrate personal commitment, although no declaratives were discovered, indicating the speaker's non-authoritarian public perspective. The study concludes that dr. Tan's critique is a sophisticated rhetorical strategy that effectively combines logical appeal, emotional resonance, and actionable advocacy to challenge policy flaws and promote a more equitable nutrition program, which has contributed to a pragmatic understanding of professional criticism in digital public discourse.
A Discourse Analysis on the Performance of ‘Feminine Energy’ Narratives on Tiktok Octavia, Ocha; Gultom, Mita Setriana; Audrey, Nazzaura Kayla; Ginting, Teza Aditra; Silalahi, Kevindo; Putri, Dian Marisha
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1795

Abstract

The idea of “feminine energy” has become popular on TikTok, where many women share videos encouraging others to be calm, gentle, and soft as a way to feel empowered. These videos often use soft voices, elegant visuals, and positive language to promote what they call “true femininity.” However, this kind of content can also bring back old gender stereotypes that expect women to be passive and polite. This study explores how the idea of “feminine energy” is shown through language and behavior on TikTok, how audiences react to it, and what it means for women’s empowerment. Using Robin Lakoff’s Language and Woman’s Place (1975) and Fairclough’s Discourse Theory (1992), this research analyzes 10 TikTok videos under the hashtags #FeminineEnergy, #Feminine, and #WomanPower. The findings show that while many women see the “feminine energy” trend as self-improvement, the language and visuals often repeat traditional gender roles. The study concludes that the trend presents femininity as empowerment, but still within the limits of old social expectations.
Postfeminist Commodification of Digital Sexual Labor Aria, Fahri Mulia; Irawan, Reza Dian; Achmad, Zakaria; Siburian, Adrian David Rafael; Putri, Dian Marisha
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1737

Abstract

This article examines how empowerment is marketed through sexual labor performance on digital platforms. Using Mikaela Siragusa, a TikTok and OnlyFans creator, as a case study, it explores how postfeminist ideologies of agency, choice, and self-branding intersect with neoliberal commodification logics. Through discourse and visual analysis of content, captions, and persona supplemented by systematic audience comment analysis, this article argues empowerment is strategically sold within digital marketplaces. Findings reveal how postfeminist rhetoric transforms sexual self-expression into entrepreneurial labor, blurring autonomy and objectification boundaries, while audience participation actively reproduces female sexuality commodification.
From Jokes to Harm: A Critical Discourse Analysis of Humor and Harassment in TikTok Comment Sections Loeis, Jhonson; Lubis, Heri Setiawan; Harianja, Alvernod Andreas; Dachi, Paulus; Habib, Reyhan; Putri, Dian Marisha
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1723

Abstract

This study examines how humor in TikTok comment sections can gradually transform into discriminatory and verbally aggressive discourse. While online humor is often perceived as harmless entertainment, limited research has examined how repeated joking practices on TikTok contribute to the normalization of ethnic stereotypes and subtle harassment. Using Critical Discourse Analysis (CDA) supported by microaggression theory and Goffman’s concept of face-threatening acts, this study analyzes a total of 18 comments collected from five viral TikTok videos, selected based on their high engagement, public visibility, and the presence of controversial identity-based humor. The data were documented through screenshot-based qualitative collection to preserve original linguistic features. The findings reveal recurring patterns of ethnic labeling, blame attribution, and dehumanizing humor that function as microaggressions and reinforce social hierarchies. Beyond identifying linguistic patterns, this study highlights important implications for digital literacy, ethical online participation, and the need for stronger content moderation to prevent humor from becoming a socially accepted form of harassment.
The Analysis of Speech Acts in Comments on Cinta Kuya’s Instagram Post: Literacy-Shaming as a Form of Cyberbullying Kusmawan, Jihan Azmi; Iskandar, Geubrina Ramadhani; Ginary, Intan Putri; Chairunnisa, Chairunnisa; Putri, Dian Marisha
Linguistics and ELT Journal Vol 13, No 2 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i2.36496

Abstract

This study examines the linguistic phenomenon of literacy shaming as a form of cyberbullying within the Indonesian digital landscape, specifically focusing on the comment section of Cinta Kuya’s Instagram post regarding the looting of her house. While previous studies on speech acts have extensively covered educational and political discourse, there remains a significant gap in understanding how English proficiency is leveraged as a status symbol to facilitate moral judgment and social domination in Indonesia's cyberspace. This research aims to identify the types and pragmatic functions of illocutionary acts that constitute literacy shaming and to explain how these acts reproduce social hierarchies. Using a descriptive qualitative method grounded in Searle’s Speech Act Theory, the researchers analyzed a purposive sample of 30 high-engagement comments categorized into themes of intellectuality, family background, and animal welfare. The results demonstrate that expressive acts are the most dominant (11 data points), frequently utilizing sarcasm and insults to attack the victim's intelligence. This is followed by declarative acts (8 data points) which construct negative social realities, and assertive acts (5 data points) that frame subjective assessments as facts. This study contributes academically by expanding the application of Pragmatics into Cyber Discourse, highlighting how language functions not merely for communication but as a tool for social control and psychological aggression. The findings emphasize the urgent need for digital literacy and empathy to mitigate the harmful impacts of linguistic-based bullying in online public spaces.
Integrating Education, Technology, and Suistanable Practices for Community Empowerment in Siponjot Village Zahedi; Dian Marisha Putri; Katrin Jenny Sirait; T. Irmansyah; Dolly Sojuangan Siregar; Miswar Budi Mulya; Benny Hidayat; Muhammadin Hamid; M. Sabri; Badai Charamsar Nusantara; Meutia Nauly
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i2.23698

Abstract

This study explores the implementation of a holistic community service program in Siponjot Village, North Sumatra, aimed at enhancing non-formal education, economic sustainability, and environmental resilience. Through the "Marsiajar Manang Didia Pe" initiative, the program promotes a flexible learning system aligned with local cultural values, addressing gaps in formal education. Key components include training in agricultural practices focusing on coffee and mahogany cultivation alongside the introduction of data-driven decision making tools such as economic mathematical models and QR codes for improved information management. Results indicate improved community engagement, increased agricultural productivity, and enhanced digital literacy. The findings highlight the critical interplay between education, technology adoption, and sustainable practices in fostering community empowerment and resilience against environmental challenges.
Presupposition in Political Memes: A Cyber-Pragmatic Approach to Indonesian Politics Sufi, M. Iqbal Farabi; Putri, Dian Marisha
SIGEH ELT : Journal of Literature and Linguistics Vol 6, No 1 (2026)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/sigeh.v6i1.4512

Abstract

Despite the growing use of internet memes in political discourse on social media, the pragmatic mechanisms through which they construct implicit meaning remain insufficiently explored, particularly in the context of presupposition. While existing studies have examined memes as forms of digital culture, rhetoric, or discourse, limited attention has been given to how presupposition functions as a strategy for embedding ideological assumptions in political memes. This study aims to examine the use of presupposition in Indonesian political memes and to analyze how these presuppositions function as pragmatic strategies for conveying implicit political critique in digital discourse. The research employs a qualitative descriptive method to analyze six political memes collected from Facebook, Instagram, and WhatsApp through purposive sampling based on their political relevance and multimodal characteristics. Data were collected using a documentary method and analyzed using Yule’s (1996) presupposition typology, Yus’s (2011) cyber-pragmatic framework, and Fairclough’s (2013) discourse perspective. The findings reveal that existential, lexical, structural, and counterfactual presuppositions are used to encode implicit assumptions about political actors, institutions, and events. These presuppositions rely on shared background knowledge, enabling meme creators to express satire and ideological critique indirectly. The study concludes that presupposition functions as an important pragmatic mechanism that allows political memes to communicate criticism and ideological positioning within Indonesia’s digital public sphere. This study contributes to the field of digital pragmatics by highlighting presupposition as a key analytical lens for understanding how implicit meaning and ideology are constructed in multimodal political communication on social media.
ARTIFICIAL INTELLIGENCE (AI) ASSISTED MULTIMODALITY IN DIGITAL CAMPAIGN TEXTS IN THE PRESIDENTIAL ELECTION Putri, Dian Marisha; Mulyadi, Mulyadi; Rangkuti, Rahmadsyah; Saragih, Amrin; Amri, Yusni Khairul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.42675

Abstract

This study examines the multimodality of verbal and visual modes in 2024 digital campaign texts combining linguistic approaches with artificial intelligence technology. Verbal mode analysis involves the use of multiple modes in discourse (Kress & Van Leeuwen, 2001). The use of AI helps identify patterns of visual-verbal relationships. The data and data sources are campaign texts for the 2024 General Election. Five social media platforms were used: WhatsApp, Facebook, Twitter, TikTok, and Instagram. Five online media platforms were selected: a) Detik.com, b) Kompas.com, c) Tribunnews.com, d) Liputan6.com, and e) cnbcindonesia.com. A total of 200 election texts were collected between May 2023 and February 2024. The collected data were qualitatively reviewed in the form of digital texts. The analysis results illustrate that AI-assisted multimodality in explaining the meaning of text in visual and verbal modes, such as: a) strengthening the meaning of the text. b) using a sarcastic style of language. c) The role of meaningful visual text has a relational nature: between illustrations and silhouettes, followed by the attributes of text as a material process. d) representing campaign text refers to how the semiotic system on objects and relationships outside the text and context, both directly and indirectly. The findings demonstrate that the visual language representing political campaign text serves as both an action and a reaction process, as well as a verbal and mental process, within the context of the situation.
Co-Authors Achmad, Zakaria Adristi Yajna Zulaika Afandi, Fahri Afrahul Fadhillah Parinduri Alivia, Cut Putri Alya Saqinah Alya, Hikmah Amrin Saragih Andreas Andreas Annisa, Dira Arella Chaterina Manalu Aria, Fahri Mulia Aristha , M. Rouzhi Artanti, Chairinnisa Audrey, Nazzaura Kayla Avrillia, Wina Azura, Shakira Dwi Badai Charamsar Nusantara Benny Hidayat Beru Sembiring, Inggrid Gavrila Br.Perangin-angin, Alemina Carissa Margaret Sijabat Chairinnisa Artanti Chairunnisa Chairunnisa Christanta Rejuna Phanes Sembiring Brahmana Cindy Eliza Ramadhani Lubis Claria Brigita Silaban Cut Putri Alivia Dachi, Paulus Daniel Fernando Siahaan Debby Yolanda Diendra Wahyu Dira Annisa Eddy Setia Eddy Setia Fabian Putra Nazreensyah Febby Halimah Lubis Fila Alfia Galaska, Candrika Ginary, Intan Putri Ginting, Teza Aditra Gorat, Lenny Marsella Grace Widya Panggabean Gultom, Amanda Fransisca Gultom, Mita Setriana Habib, Reyhan Haloho, Besti Horasia Hana Olivia Marpaung Hanafiah, Ridwan Harianja, Alvernod Andreas Hasan, Hani Firlyali Irawan, Reza Dian Iskandar, Geubrina Ramadhani Jasmine, Shoofy Katrin Jenny Sirait Khairun Nisa Kusmawan, Jihan Azmi Liza Amalia Putri Liza Amalia Putri Liza Amalia Putri Loeis, Jhonson Lubis, Ezra Rumatha Lubis, Heri Setiawan Lubis, Juwita Pobian M. Sabri Maria, Jessicca Marsella, Emma Marsellaa, Emma Masdiana Lubis Meutia Nauly Miswar Budi Mulya Mono , Umar Muhammad Ali Pawiro Muhammad Yusuf Muhammadin Hamid Mulyadi Mulyadi Mutiara Alda Lekson Naila, Aisya Naifa Nakhwa Nabilla Atmaja Nasution, Muhammad Shofi Nico Sahpudan Simorangkir Nurazizah Yova Ekaputri Octavia, Ocha Parlindungan Purba Purba, Ina Purba, Raysa Putri, Arina Putri, Vera Aprilia Rada Mayasari Radita Astried Rizkya Rafi'a, Uswatun Rahmadsyah Rangkuti Rahmadsyah Rangkuti Rahmadsyah Rangkuti Rangkuti, Rahmadsyah Rica Sri Devi Sitorus Romi Artika, Mutiara Rudy Sofyan Rudy Sofyan Sabrina Silmi Aulia Salim, Fahri Saragih, Silvia Efani Sari, Angel Aulia Sasmita, Rheina Septiani, Arina Putri Siburian, Adrian David Rafael Sidauruk, Eunike Sihotang, Rica Octaviani Silalahi, Kevindo Silitonga, Mega Uli Arta Simamora, Debora Anriyani Simangunsong, Anisyah Simangunsong, Miduk Punguan Simanjuntak, Juni Santa Simanjuntak, Windy Octalin Simorangkir, Raslima Sinaga, Tantiara Fiesta Sirait, Lenni Herawati Sirait, Naomi Siregar, Dolly Sojuangan Sofilla, Devi Sonia Margareta Pasaribu Sophie Meilatifah Sufi, M. Iqbal Farabi Syahron Lubis T. Irmansyah T. Thyrhaya Zein Tanjung, Apida Fauziah Tasyaa' Zulfadhlina Tengku Silvana Sinar Theresia Fransiska Zai Theresia Fransiska Zai Trifena, Atalya Trivera Hana Ulfa, Maryam Umar Mono Vinjellina Batubara Wulandari, Vanny Yessi Sherly Abigail Ambarita Yusni Khairul Amri Zahedi Zulaika, Adristi Yajna