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Implementasi Digitalisasi Merek Dagang Dalam Perspektif Ekonomi Islam Untuk Meningkatkan Kompetitivitas UMKM di Desa Tirta Kencana Kecamatan Rimbo Bujang Kabupaten Tebo Lubis, Paulina; Isnaeni, Nurida; Ridhwan, Ridhwan; Amri, Ary Dean; Alissa, Evalina; Raudhatul Jannah, Dhivani
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 1 (2025): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i1.223

Abstract

The implementation of trademark digitalization in Tirta Kencana Village, Rimbo Bujang District, Tebo Regency, aims to enhance the competitiveness of SMEs by integrating technology and Islamic economic values such as transparency, justice, and sustainability. This program includes digital training, the development of management and marketing platforms, and strengthening internet access. As a result, there was a 40% increase in revenue, a growth in the number of customers, and an improved understanding of digitalization and Islamic economics among business owners. Support from the community and digital infrastructure is expected to drive inclusive and sustainable economic growth in the village, while strengthening the competitiveness of SMEs in the local and regional digital markets.
Grand Desain, Inisiasi Wisata Halal dan Edukasi Pasar Ternak Kedung Berkah Dalam Peningkatan Pendapatan Bumdes Desa Tirta Kencana Kecamatan Rimbo Bujang Kabupaten Tebo Ridhwan, Ridhwan; Amir, Amri; Rafiqi, Rafiqi; Alissa, Evalina; Amri, Ary Dean; Inggriani Powa, Natasya
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 1 (2025): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i1.224

Abstract

This community service program aims to improve the economic well-being of the residents of Tirta Kencana Village through the development of halal tourism and livestock market education. The strategies implemented include the construction of Muslim-friendly tourism infrastructure, community training on halal tourism standards, and education for livestock farmers to enhance livestock productivity and market access. Through the "Grand Design," the program maps the village's potential and designs sustainable management strategies. The results of this program demonstrate an increase in the community's capacity to provide tourism services and market livestock products, a rise in the number of visiting tourists, and increased income for the Village-Owned Enterprises (BUMDES) as drivers of the local economy. This program has also succeeded in raising community awareness of the importance of environmentally friendly tourism and the role of BUMDES in fostering the village's economic independence. With these efforts, Tirta Kencana Village is expected to serve as a model for competitive halal tourism villages at the national level.