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Ray Octafian
STIEPARI Semarang
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Journal : Jurnal Manajemen STIE Muhammadiyah Palopo

 1 
FAKTOR- FAKTOR YANG MEMPENGARUHI KEPUASAN WISATAWAN (Studi Kasus Water Blaster Semarang) ray octafian; dyah palupiningtyas
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 5, No 2 (2019)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.633 KB) | DOI: 10.35906/jm001.v5i2.362

Abstract

AbstrakPenelitian ini dilakukan di Water Blaster Semarang dengan tujuan untuk menganalisa serta mengetahui faktor-faktor yang mempengaruhi kepuasan wisatawan di Water Blaster Semarang dimana dalam beberapa bulan terakhir ini ada penurunan jumlah wisatawan dengan jumlah yang cukup signifikan. Kepuasan ketika seseorang berkunjung ke suatu daya tarik wisata yang menyediakan produk dan layanan jasa sangat diperhatikan oleh manajemen dari Water Blaster Semarang. Penelitian ini dilakukan menggunakan pendekatan kuantitatif yang pengolahan data dibantu oleh program SPSS 16 for windows, dimana data penelitian ini diperoleh melalui penyebaran kuesioner.Sampel yang digunakan dalam penelitian yaitu 100 responden yang dipilih dengan menggunakan teknik Accidental Sampling. Hasil penelitian yaitu berdasarkan uji t bahwa variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan wisatawan di Water Blaster Semarang dan varaibel bauran promosi berpengaruh signifikan terhadap kepuasan wisatawan di Water Blaster Semarang. Selanjutnya berdasarakan uji F bahwa kualitas pelayanan dan bauran promosi berpengaruh secara simultan terhadap kepuasan wisatawan Water Blaster Semarang, dan variabel kualitas pelayanan merupakan variabel yang paling dominan berpengaruh terhadap Water Blaster Semarang.Kata kunci: Kualitas Pelayanan, Bauran Promosi, dan Kepuasan Wisatawan.  AbstractThis research was conducted at Semarang Water Blaster. The aimed to analyze and find out the factors that influence tourist satisfaction at Semarang Water Blaster where in recent months, there has been a significant decrease in the number of tourists. Achievement, when someone visits a tourist attraction that provides products and services, is highly considered by the management of the Water Blaster Semarang. This research conducted using a quantitative approach that data processing was assisted by the SPSS 16 for windows program, where the research data obtained through questionnaires. Samples used in the study were 100 respondents selected using the Accidental Sampling technique. The results of the survey based on the t-test that service quality variables significantly influence tourist satisfaction in Water Blaster Semarang and promotional mix variables have a significant effect on tourist satisfaction in Water Blaster Semarang. Furthermore, based on the F test that the quality of service and promotion mix simultaneously affect the achievement of Water Blaster Semarang tourists, and the service quality variable is the most dominant variable affecting the Water Blaster Semarang.Keywords: Service Quality, Promotion Mix, and Tourist Satisfaction.
Co-Authors ABDUL RAUF Agatha Esti Rinalda Laia Ahmad Mansur Aletta Dewi Maria Amanda Amanda Amaniar Istiqomah Ameliana, Hesty Andhara Auror Alnilam Andriani Putri Asania Waruwu Aswan, Mukhamad Kholil Aswari, Novita Indri Aurilia Triani Aryaningtyas Azizah Naharia Bago, Fitra Andayani Mentari Bima Prahar Adilase Bima Prahar Adilase Bonaventura Ngarawula C Susmono Widagdo C.Susmono Widagdo Denik Risyanti, Yustina Desy Rahmawati Lukmana Dian Ratnasari Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dwi Ermayanti Susilo Dyan Triana Putra Edypriyanto Edypriyanto Elna Matasari Halawa Enik Rahayu Erlin Kristinawati Waruwu Fadhill Ramadhan Farah Nabilah Binti Yaacob Fhiresti Duha Fransiska Oktalia Duha Gumano Galih Ahmad Khoiri Gofrandha Hilga Hibatullah Gulo, Marnila Gulo, Yupilia Guntur Suryaning Hadi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Harefa, Fati Elfina Doris Hendrajaya Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto HeruYulianto Hesky Ilham Ikhlasandi I Gede Wiwin Suyasa Idah Kusuma Dewi Isnu Hadi Sunarko Istiqomah, Amaniar Julian Adriani Putri Julian Andriani Putri Junianto Junianto Juwarti Juwarti, Juwarti Kafilatul Hidayah Karunia Wati Telaumbanua Kholil Aswan, Mukhamad Krisnatalia, Heni Kristinawati Setyaningrum Nugraheni laeli masruroh Lina Lina Lorenza, Sara Margaretha Setyaningtyas Maria Th, Aletta Dewi Mendrofa, Herlinawati Mochamad Miswanto Gunawan Muhammaad Azhar Putra Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nanda Utami Putri Nina Mistriani Nugraheni, Krisnawati Setyaningrum Nurdina Prasetyo NURJANAH, IVA Oktavianto, Ibnu Farhan Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Petra Arnol Vini Bulunisora Harita Putri, Julian Andriani Putri, Nanda Utami Rifki A. Rachman Rifki A. Rachman Rudi Prasetyo Ardi Sajia Ferdousi Sapto Supriyanto Sarah Nur Amalina Septiana Raihan Saputri Shella Gherina Saptiany Sihura, Anastasia Fransiska Siswanto Siswanto Solichoel, Solichoel Sony Heru Priyatno Sugiarto Sugiarto Supriyadi, Andhi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Tri Suyud Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo Wijoyo Vardhani, Nadia Waruwu, Demi Kristiani Waruwu, Erlin Kristinawati Wularsih, Endang Ammi` Y R Satoto Yema Charista Zelda Yohana Efenia Ndruru Yuliamir, Henry Yusuf, Faisal Zebua, Estera Asriani Zega, Neill Ayu Moralina Zendrato, Minta Wati