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All Journal ETTISAL Journal of Communication Cakrawala : Jurnal Humaniora Bina Sarana Informatika Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal Of Management Science (JMAS) JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah METADATA Al-Fikru: Jurnal Ilmiah International Journal of Community Service AUD Cendekia: Journal of Islamic Early Childhood Education Journal Of World Science KOMUNIKATA57 Jurnal Bisnis, Logistik dan Supply Chain Jurnal Pengabdian Teratai Mamangan Social Science Journal kawanad Ittishol: Jurnal Komunikasi dan Dakwah JURNAL MANAJEMEN DAN BISNIS INDONESIA
Misnan, Misnan
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Journal : Journal Of Management Science (JMAS)

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Tourism strategy management in an effort to increase regional income and community economic resilience by the tourism, youth and sports office of Ngawi Regency Mala, Istiana Wijayanti; Misnan, Misnan; Sutawa, Sutawa; Anwar, Khoyrul
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.498

Abstract

Ngawi Regency has interesting and diverse tourism potential. However, Covid-19 has hampered tourism development and economic growth. Diparpora Ngawi Regency is trying to create a strategy in the tourism sector to increase the number of tourists again and have a good impact on increasing regional income and community economic resilience. This research focuses on Tawun Tourism Park because it is a legendary tour and offers more attractions. This research aims to examine tourism strategy management using the theory of strategic management stages, namely: strategy formulation, strategy implementation, and strategy evaluation. This research uses descriptive qualitative methods with data collection techniques through: interviews, documentation, and observation. The results showed that the strategy formulation was good because it was prepared based on the analysis of internal and external strengths and weaknesses. In the implementation of the strategy, the human resources of tourism managers are given training and coaching to be more skilled in conducting promotions, utilization of information technology and media is quite good. In the evaluation of the strategy, the results obtained an increase in the number of tourists who gradually improved and had an impact on increasing regional income and the economic resilience of the surrounding community.
Co-Authors Agus Hitopa Sukma Alamsyah - Anwar, Khoyrul Aprih Santoso Arief Subhan Asmawi Bachtiar, Alfan Barizki, Rezzi Nanda Damayanti, Sylvia Kartika Desilawati, Nur Faisal, Andri Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Hitopa Sukma, Agus Iswahyu Pranawukir Made Wilantara, Made Wilantara Mala, Istiana Wijayanti Mayang Riyantie, Mayang Murodi Murodi Mustamam, Mustamam Nazifah, Nurun Nisa, Pia Khoirotun Obing Zaid Sobir Purba, Nelvita Putri, Erita Riski Ridha, Nikmatur Riyanti, Mayang Romli Romli, Romli Sari, Nurmaya Siagian, Rosimah Soo II, Kim Suandi, Fikri Suandi, Fikry Sugiyanto, Lina Susilorini, Endang Setianingsih Sutawa, Sutawa Tursanurohmad, Noviana Wardati, LaiLa Wijayanti Mala, Istiana Wukir, Iswahyu Prana