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Rafly, Muhammad
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Journal : eProceedings of Management

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Pengaruh Social Media Marketing, Brand Image Dan Brand Trust Terhadap Purchase Intention: Studi Kasus Pada Produk Skintific Rafly, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The development of technology and the internet has created social media as an effective marketing tool. Social mediaenables two-way communication, reviews, campaigns, and relevant content to interact with consumers. Data fromSimilarWeb indicates a global decline in customer value for Skintific. This study aims to test the effects ofpredetermined variables and seek solutions from previous research. The research applies a quantitative method,involving data collection through research instruments and statistical analysis to test hypotheses. Using a conclusivemodel, the study explores correlations between the studied variables, referring to similar previous research. Datawere obtained through questionnaires distributed to Skintific consumers. The research findings show that, based onpredetermined statistical analysis, the influence of Social Media Marketing on Purchase Intention is significant, BrandImage significantly affects Purchase Intention, and Brand Trust also has a significant impact on Purchase IntentionKeywords-social media marketing, brand image, brand trust, purchase intention, and Skintific.
Co-Authors Abu Bakar Ade Gunawan Aditya, Bima Adityo, Reza Affandi, Dafa Affandi, Daffa Afrida, Nina Aisya, Ummatrisi Fadhia Al Qindi, Muhammad Luqman Hakim Alfiansyah, Taufik Ramlan Alhadi, Hasanul Affan Alsya, Suci Mahdini Alvansuri, Maulfi Aminata, Nanda Anan Sutisna Angelia, Jessy Ayu Apsari D, Adinda Naila Apsari, Adinda Naila Ardhita, Filzaricha Ary, Rizky Arya, Angga Bima Aulia, Rizqy Ayun, Shafira Qurrota Azhalea, Diaz Azzahra, Khairunnisa Mahira Brilliant , Cantika Chatika, Anggelina Damanik, Nurliana Dewanti, Natashah Dewi Agustina Dewi, Suci Kumala Durotul Yatimah Dwi Epty Hidayaty DWI RAHMAWATI Dwi Yogyo Suswinarto, Dwi Yogyo Fadhli Fajri Fahlevi, Raja fajri maulana Farhan Asyhadi Farhan, Muhammad Ghalbi Fathriansyah, Arkaan Febrina, Bunga Putri Ginting, Ernawati Beru Ginting, Raisya Rhadella Br Hafizh, Aulia Azahra Hamzah Khaeriyah Handayani , Sri Harahap, Jimly Sahbana Hidayat, Audy Abdillah Hirza, Baihaqi I KETUT TIRKA NANDAKA Ilmiyah, Nazihah Nur intan permata sari Ionia Veritawati Irdayanti, Yeni Ismi, Indah Nurul Ismunandar Juliana, Chantika Kada, Septian Kedurang, Afrizzal Pebriansyah Khairunsyah, Khairunsyah Kurniasy, Dessy Kurniawan, Yoseph Wahyu Kusumo, Kevin Lubis, Putri Fakhira Maharani Srg, Rika Aulia Mahenda, Agil Aqshol Mahir Pradana Manalu, Bintang Try Anastasya Maria Ulfah Mariam, Sitti Marlina, Revy Maulana, Arbi Maya Panorama, Maya Mintarum, Melati Mahandani Mudrika, Syarifah Muhamad Abas Muhammad Adhimawan Wijaya Mujayanto, Radik Rosyadi Mustika Mustika Mutiadesi, Wahyu Prasasti Nazili, Muhammad Haqi Noor Jannah, Noor Nurcholis, Ivan Achmad Nurhayati Nurhayati Nurhidayah Nurhidayah Nuriasti, Rovera Pasaribu, Irma A. Prahasa, Rahmat Al-Ghaffari Pramudya, Mochammad Pratama, Alfarezi Hidayat Pratama, Rucci Nabil Prihatini, Ekawati Prudena, Balqis Putra, Akbar Wibowo Putra, Tommy Adhiyaksyah Putri Agustina Putri, Faliza Qoriatul , Nanggi R Arri Widyanto Rahmad Bustanul Anwar Ramadani, Wulan Suci Ramadhani, Hafizah Anjeli Ratu, Ayu Sitho Resmy Regina, Anak Agung Ayu Ridho, Muhammad Mukharom Ritonga, Indah Azzahra Ruslie , Ahmad Sholikhin Sabrina, Yasmin sahren, sahren Sandri, Dwi Sholat, Junaidi Siahaya, Asty Putri Pratiwi Army Simamora, Nurul Hasanah Simarmata, Anugrah Parsaulian Sinaga, Nadia Syahputri Siregar, M. Ramadhan Siti Wahyuni Sri Irtawaty, Andi Sulthoni, Akhmad Suroso Syamsiar, Syamsiar Tahriani, Ridha Vivine Nurcahyawati Wedha , Yoga Prawira Widitya, Debby Widytia, Debby Yahya, Ali Affandi Yasmin Yasmin Yusda, Riki Andri Zahra , Andhara Az Zahro, Febbry Zali, Muhammad