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All Journal Jurnal Ilmu Komputer Jurnal Biologi Tropis IKRA-ITH Informatika : Jurnal Komputer dan Informatika Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Padjadjaran Journal of Dental Researchers and Students Jurnal Teknologi Informasi dan Pendidikan Imtiyaz : Jurnal Ilmu Keislaman Jurnal Ilmiah Agribios BASHAIR Jurnal Citra Pendidikan Jurnal Pengabdian Masyarakat Lentora CoMPHI Journal : Community Medicine and Public Health of Indonesia Journal Al Karima : Jurnal Studi Ilmu Al Qur'an dan Tafsir QISTINA: Jurnal Multidisiplin Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Citra Pendidikan Anak eProceedings of Management JSE: Jurnal Sharia Economica Journal of Communication and Public Relations (JCPR) Indonesian Journal of Education Harmonization Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Citra Pendidikan JIMREK
Rafly, Muhammad
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Journal : eProceedings of Management

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Pengaruh Social Media Marketing, Brand Image Dan Brand Trust Terhadap Purchase Intention: Studi Kasus Pada Produk Skintific Rafly, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The development of technology and the internet has created social media as an effective marketing tool. Social mediaenables two-way communication, reviews, campaigns, and relevant content to interact with consumers. Data fromSimilarWeb indicates a global decline in customer value for Skintific. This study aims to test the effects ofpredetermined variables and seek solutions from previous research. The research applies a quantitative method,involving data collection through research instruments and statistical analysis to test hypotheses. Using a conclusivemodel, the study explores correlations between the studied variables, referring to similar previous research. Datawere obtained through questionnaires distributed to Skintific consumers. The research findings show that, based onpredetermined statistical analysis, the influence of Social Media Marketing on Purchase Intention is significant, BrandImage significantly affects Purchase Intention, and Brand Trust also has a significant impact on Purchase IntentionKeywords-social media marketing, brand image, brand trust, purchase intention, and Skintific.
Co-Authors Abu Bakar Aditya, Bima Affandi, Daffa Aisya, Ummatrisi Fadhia Al Qindi, Muhammad Luqman Hakim Alhadi, Hasanul Affan Aminata, Nanda Anan Sutisna Angelia, Jessy Ayu Apsari D, Adinda Naila Ardhita, Filzaricha Ary, Rizky Arya, Angga Bima Aulia, Rizqy Ayun, Shafira Qurrota Azhalea, Diaz Azzahra, Khairunnisa Mahira Brilliant , Cantika Chatika, Anggelina Durotul Yatimah Dwi Yogyo Suswinarto, Dwi Yogyo Fadhli Fajri fajri maulana Fathriansyah, Arkaan Febrina, Bunga Putri Ginting, Ernawati Beru Ginting, Raisya Rhadella Br Haeriyah, Hamzah Handayani , Sri Harahap, Jimly Sahbana Hirza, Baihaqi I KETUT TIRKA NANDAKA Ionia Veritawati Irdayanti, Yeni Ismi, Indah Nurul Ismunandar Juliana, Chantika Kada, Septian Khairunsyah, Khairunsyah Kurniawan, Yoseph Wahyu Kusumo, Kevin Maharani Srg, Rika Aulia Mahir Pradana Manalu, Bintang Try Anastasya Maria Ulfah Mariam, Sitti Marlina, Revy Mintarum, Melati Mahandani Muhammad Adhimawan Wijaya Mujayanto, Radik Rosyadi Mutiadesi, Wahyu Prasasti Noor Jannah, Noor Nurcholis, Ivan Achmad Nurhayati Nurhayati Nurhidayah Nurhidayah Nuriasti, Rovera Pasaribu, Irma A. Prahasa, Rahmat Al-Ghaffari Pramudya, Mochammad Prihatini, Ekawati Prudena, Balqis Putra, Akbar Wibowo Putra, Tommy Adhiyaksyah Putri, Faliza Qoriatul , Nanggi R Arri Widyanto Ramadani, Wulan Suci Ramadhani, Hafizah Anjeli Ratu, Ayu Sitho Resmy Regina, Anak Agung Ayu Ridho, Muhammad Mukharom Ritonga, Indah Azzahra Ruslie , Ahmad Sholikhin Sabrina, Yasmin sahren, sahren Sandri, Dwi Sholat, Junaidi Siahaya, Asty Putri Pratiwi Army Simarmata, Anugrah Parsaulian Sinaga, Nadia Syahputri Siregar, M. Ramadhan Siti Wahyuni Sri Irtawaty, Andi Sulthoni, Akhmad Syamsiar, Syamsiar Tahriani, Ridha Vivine Nurcahyawati Wedha , Yoga Prawira Widitya, Debby Yahya, Ali Affandi Yasmin Yasmin Yusda, Riki Andri Zahra , Andhara Az Zahro, Febbry Zali, Muhammad