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All Journal Ilmu Administrasi Publik Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Business, Law, and Education Pinisi Business Administration Review Jurnal Administrasi Bisnis Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research Amal: Jurnal Ekonomi Syariah Journal of Contemporary Administration and Management (ADMAN) Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Mentari Atestasi : Jurnal Ilmiah Akuntansi
Tadampali, Andi Caezar To
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Influence of Financial Literacy and Digital Marketing Literacy on the Performance of Fashion Thrifting Businesses in Makassar City Tadampali, Andi Caezar To; Arisah, Nur
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out whether digital and financial literacy affects the performance of MSMEs in fashion thrifting companies in Makassar City. This research was conducted on a fashion thrift store in Makassar City. A quantitative research methodology is used in this study. The object of his research is MSMEs thrifting enterprises in Makassar City. The sampling strategy combines purposive sampling techniques with simple random sampling, with the criteria of MSMEs that have utilized recording applications in their operations, are still actively operating in the year of research, and use social media as a means of promotion. Data collection techniques include surveys, interviews, recordings, and observations. 100 MSMEs that have adopted digital applications received questionnaires. The t-test, the F-test, the Multiple Linear Regression Analysis, and the Classical Assumption Test are all used in the data analysis technique. The findings of the study show that although digital literacy has a large impact on the success of MSMEs in fashion thrifting companies in Makassar City, financial literacy does not have a real impact on the performance of the business.
PKM Pengelolaan Keuangan Keluarga di SMA Negeri 6 Barru Ahmad, Muhammad Ihsan Said; Mustari, Mustari; Marhawati, Marhawati; Nudiana, Nudiana; Tadampali, Andi Caezar To
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 2 No. 2 (2024): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v2i2.176

Abstract

Pengabdi mempunyai peran strategis sebagai agent of change. Pengabdi langsung terjun melakukan pengabdian kepada masyarakat melalui pemberian bantuan pelatihan, pembibingan, pendampingan dan untuk menyadarkan pentingnya pengelolaan keuangan keluarga. Metode pengabdian menggunakan penyuluhan dan analisis kualitatif dengan cara memberikan pelatihan kepada mitra mengenai pengelolaan keuangan keluarga dengan tahap persiapan mengadakan observasi, pengadaan alat dan bahan pelatihan, mengajukan permohonan izin pelaksanaan kepada kepala sekolah untuk pelatihan bagi para guru sekolah SMA Negeri 6 Barru, dan menyiapkan wifi dan alat tulis menulis dan bahan peralatan yang digunakan dalam pelatihan. Berdasarkan kegiatan pengabdian masyarakat yang telah dilakukan oleh tim pengabdian dari Fakultas Ekonomi UNM ini dilaksanakan di SMA Negeri 6 Barru, dapat disimpulkan bahwa perlu adanya peningkatan pengetahuan dan pemahaman para guru di sekolah SMA Negeri 6 Barru tentang pengelolaan keuangan keluarga, serta penerapan pengelolaan keuangan keluarga yang rapi dan baik yang digalakkan oleh para guru–guru SMA Negeri 6 Barru.
The Effect of Brand Ambassador and Price on Purchase Intention in Tokopedia Through Trust as a Moderation Variable Mustari, Mustari; Fausiy, Muhammad Fazlih; Dinar, Muhammad; Tadampali, Andi Caezar To; Ahmad, Muhammad Ihsan Said
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v4i1.13109

Abstract

This study aims to see and determine the influence of Brand ambassador and Price on Purchase Intention on Tokopedia through Trust as a moderation variable. The research method used is a quantitative approach with a type of descriptive research. The sample used in this study was 100 students from the Faculty of Economics, Makassar State University. In this study, the researcher used data analysis of the Partial Least Square Structural Equation Modelling (PLS-SEM) model. The results of this study show that there is a positive and significant influence between all variables, namely, Brand ambassador (X1), Price (X2), on Purchase Intention (Y) and successfully moderated positively by the Confidence variable (Z) through SEM.
The Influence of Economic Literacy, Entrepreneurship Education and Entrepreneur Mindset in Improving The Competitiveness of Small and Medium Enterprises" (SMES) with Business Performance as A Moderator Variable Rijal, Syamsu; Rahmatullah, Rahmatullah; Sriwahyuni, Sriwahyuni; Arisah, Nur; Tadampali, Andi Caezar To
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1049

Abstract

This study aims to determine how the influence of Economic Literacy, Entrepreneurial Education and Entrepreneurial Mindset on the Competitiveness of SMEs in Pisang Epe' SMEs actors on Losari Beach, Makassar City through Business Performance as a Moderator variable. Quantitative research is used as a method in this study with a descriptive research type. In this study, the sample used was 100 Pisang Epe' SMEs Actors on Losari Beach, Makassar City. The analysis in this study used Partial Least-Square Structural Equation Modeling (PLS-SEM) with the help of Smart PLS software version 4.0. The study has positive and significant research results between Economic Literacy, Entrepreneurial Education and Entrepreneurial Mindset on Business Performance. The results of the study also between Economic Literacy, Entrepreneurial Education and Entrepreneurial Mindset on SMEs Competitiveness have a positive and significant effect. In this study, Business Performance as a Moderator variable shows that it is able to mediate the relationship between economic literacy and SMEs Competitiveness on Tokopedia positively and significantly. Business performance as a Moderator variable shows that it is able to mediate the relationship between Entrepreneurship Education and SMEs Competitiveness positively and significantly. And the Business Performance variable as a Moderator variable shows that it is able to mediate the relationship between economic literacy and Entrepreneur Mindset positively and significantly.
PENGARUH BRAND AMBASSADOR, HARGA DAN DESAIN PRODUK DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MEDIASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP SHOPEE Ampa, Andi Tenri; Nurhaliza, Widi; Mustari, Mustari; Subur, Hikmayani; Tadampali, Andi Caezar To
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4139

Abstract

This study aims to see and find out how the purchasing decisions of students of the Faculty of Economics and Business, Makassar State University with the factors of brand ambassadors, price and product design. The type of research used is quantitative research using a survey method with instruments in the form of questionnaires and methods. This study used the Structural Equation Model (SEM) with a sample of 133 respondents. The results of this study indicate that brand ambassadors have a positive and significant influence on purchasing decisions, prices have a positive and significant influence on purchasing decisions, product design has a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions, brand ambassadors have a positive and significant influence on product quality, prices have a positive and significant influence on product quality, product design has a positive and significant influence on product quality
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING B, Aqvila Fadini; Mustari, Mustari; Tadampali, Andi Caezar To; Nurjannah, Nurjannah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4271

Abstract

The purpose of this study is to gain knowledge and understanding of the Influence of Brand Image, Product Quality, Discounts on Customer Satisfaction Through Purchasing Decisions as Intervening Variables on Shopee Users of Economics Department Students, FEB UNM. The method used is quantitative research technique with descriptive research type. The sample in the study was 100 Economics Department Students. Data analysis using the Partial Least Square Structural Equation Model (PLS-SEM) model. The results of the study obtained are Brand Image, Product Quality, Discounts on Purchasing Decisions. Brand Image, Product Quality, Discounts have a significant effect on Customer Satisfaction. Purchasing Decisions have a significant effect on Customer Satisfaction. Purchasing Decision can mediate Brand Image to Customer Satisfaction. Purchasing Decision can mediate Product Quality to Customer Satisfaction. Purchasing Decision can mediate Discount to Customer Satisfaction
The Influence of Digital Literacy and Income on the Consumptive Behavior of Generation Z in Gowa Regency with E-Commerce Usage as a Moderating Variable Rijal, Syamsul; Mutmainna, A. Indah; Tadampali, Andi Caezar To; Arisah, Nur; Ratnah, Ratnah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18611

Abstract

This study aims to gain knowledge and understanding of the influence of digital literacy and income on the consumptive behavior of Generation Z in Gowa Regency, with e-commerce usage as a moderating variable. The method used in this research is quantitative research with a descriptive research type. The sample in this study consists of 100 respondents. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) model. The results show that digital literacy significantly influences consumptive behavior. Income significantly influences consumptive behavior. Digital literacy significantly influences e-commerce usage. Income significantly influences e-commerce usage. E-commerce usage significantly influences consumptive behavior. E-commerce usage is able to moderate the relationship between digital literacy and consumptive behavior. However, e-commerce usage does not moderate the relationship between income and consumptive behavior
The Influence of Digital Literacy and Income on the Consumptive Behavior of Generation Z in Gowa Regency with E-Commerce Usage as a Moderating Variable Rijal, Syamsu; Tadampali, Andi Caezar To; Mutmainna, A. Indah; Arisah, Nur; S, Ratnah
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1044

Abstract

This study aims to gain knowledge and understanding of the influence of digital literacy and income on the consumptive behavior of Generation Z in Gowa Regency, with e-commerce usage as a moderating variable. The method used in this research is quantitative research with a descriptive research type. The sample in this study consists of 100 respondents. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) model. The results show that digital literacy significantly influences consumptive behavior. Income significantly influences consumptive behavior. Digital literacy significantly influences e-commerce usage. Income significantly influences e-commerce usage. E-commerce usage significantly influences consumptive behavior. E-commerce usage is able to moderate the relationship between digital literacy and consumptive behavior. However, e-commerce usage does not moderate the relationship between income and consumptive behavior.
Human Resource Investment Strategy in Increasing Productivity of Economic Sectors in Indonesia: Penelitian Syamsu Rijal; Andi Caezar To Tadampali; Marhawati; Nur Arisah; Sri Hutami Adiningsih S
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.823

Abstract

This study aims to describe the human resource (HR) investment strategy and its impact on the productivity of the economic sector in Indonesia, as well as to identify challenges and gaps in its implementation. The research method used is descriptive qualitative with secondary data analysis from various official sources such as the Central Statistics Agency, related ministries, and international institutions. The results of the study indicate that the HR investment strategy in Indonesia includes the development of formal education, vocational training, increasing digital competence, and improving health services. The positive impact is reflected in the increase in the Human Development Index (HDI), labor productivity in the industrial and service sectors, and better national competitiveness. However, there are a number of challenges, including inequality of access between regions, mismatch of competence with industry needs, limited role of the private sector, and policy fragmentation. This study recommends increasing equal access, strengthening partnerships between education and industry, optimizing the role of the private sector, and integrating data-based systems and governance to increase the effectiveness of HR investment in Indonesia. These findings are expected to be a reference for policy makers in designing more inclusive and productive HR development policies.
The Influence of Foreign Investment on Natural Resource Development in Indonesia: Penelitian Syamsu Rijal; Andi Caezar To Tadampali; Marhawati; Nur Arisah; Sri Hutami Adiningsih S
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.824

Abstract

This study aims to analyze the influence of foreign investment on the development of natural resources (SDA) in Indonesia using a descriptive qualitative approach. Foreign investment plays an important role in driving economic growth through the provision of capital, technology, and job creation, especially in the mining, energy, and plantation sectors. However, behind its contribution, there are major challenges related to environmental sustainability, social inequality, and the dominance of control of natural resources by foreign parties. The data in this study were obtained through library research, document review, and analysis of relevant literature. The results of the study indicate that the development of natural resources involving foreign investment often does not fully prioritize the principles of social justice and ecological sustainability. Therefore, an active role is needed from the government, society, academics, and NGOs to ensure that foreign investment is not only economically profitable, but also fair and sustainable. This study recommends strengthening regulations, technology transfer, local community involvement, and increasing transparency in every process of natural resource investment.
Co-Authors Adiningsih S, Sri Hutami Andi Tenri Ampa Andi Tenri Ampa Aslinda Aslinda Aslinda B, Aqvila Fadini Dinar, Muhammad Fausiy, Muhammad Fazlih Fuad, M. Fikri Nur Hadi, Abdurrahman Haedar Akib Henni Zainal Hidayah, Resky Wira Hikmayani Subur Ika Wisudawaty Jamaluddin Jamaluddin Mahmud, Ramlan Maya Kasmita Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal MUSTARI Mustari Mustari Mutmainna, A. Indah Najib, Marhawati Nudiana, Nudiana Nur Arisah Nuralisa, Nuralisa Nurhaliza, Widi Nurjannah Nurjannah Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Ramlan Mahmud Ratna, S Ratnah Ratnah Risma Niswaty Rizal S, Muh. Rudi Salam S, Muh. Rizal S, Ratnah sriwahyuni Sriwahyuni Subur, Hikmayani Sulolipu, Andi Annisa Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsul Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Wahyudi Gani, Andika Wiwi Indah Sari WULAN PURNAMASARI, WULAN Zainal, Henni