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All Journal Ilmu Administrasi Publik Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Business, Law, and Education Pinisi Business Administration Review JURNAL PENDIDIKAN IPS Jurnal Administrasi Bisnis Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research Amal: Jurnal Ekonomi Syariah Journal of Contemporary Administration and Management (ADMAN) Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Advances in Management & Financial Reporting Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Mentari Atestasi : Jurnal Ilmiah Akuntansi
Tadampali, Andi Caezar To
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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From Idea to Publication: Pelatihan Penulisan Artikel Penelitian bagi Mahasiswa untuk Mendorong Budaya Publikasi Ilmiah Adiningsih S, Sri Hutami; Ampa, Andi Tenri; Tadampali, Andi Caezar To; S, Ratnah; Tahir, Muhammad Ilyas Thamrin
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 4 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i4.171

Abstract

Kemampuan menulis artikel penelitian merupakan keterampilan penting yang perlu dimiliki mahasiswa dalam dunia akademik. Namun, banyak mahasiswa yang masih menghadapi kendala dalam menuangkan hasil penelitiannya ke dalam bentuk tulisan ilmiah yang layak publikasi. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan mahasiswa dalam menulis artikel penelitian melalui pelatihan bertajuk “From Idea to Publication.” Peserta kegiatan berjumlah 35 mahasiswa semester 5 Program Studi Pendidikan Ekonomi. Metode pelaksanaan meliputi ceramah interaktif, praktik penulisan, penggunaan aplikasi pengelola referensi Zotero, dan pendampingan penyusunan artikel. Hasil kegiatan menunjukkan peningkatan rata-rata kemampuan menulis ilmiah sebesar 35% berdasarkan perbandingan hasil pre-test dan post-test. Sebanyak 30 peserta berhasil menghasilkan draf artikel penelitian yang sesuai dengan struktur penulisan ilmiah. Selain itu, terbentuk komunitas Young Research Writer Club sebagai wadah keberlanjutan kegiatan. Kegiatan ini terbukti efektif dalam menumbuhkan budaya publikasi ilmiah di kalangan mahasiswa serta mendukung pencapaian indikator kinerja utama perguruan tinggi dalam peningkatan luaran akademik mahasiswa.
The Influence Of Social Proof, Brand Advocacy, Digital Campaigns And Digital Literacy Abilities On Instagram In Building Yotta's Purchase Intention Andi Caezar To Tadampali; Ika Wisudawaty; Sri Hutami Adiningsih S
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2567

Abstract

Marketing in the digital era has evolved with the advent of social media-based marketing strategies. Social media-based marketing strategies are becoming increasingly important for both large companies and MSMEs in building purchase intention for their products. Yotta, a well-known beverage brand in Makassar, presents a digital campaign with the tagline #SemangatYo. The #SemangatYo digital campaign is a form of Yotta's initiative to increase consumer visibility and engagement through digital platforms. This study aims to analyze the influence of social proof, brand advocacy, digital campaigns, and digital literacy on Instagram in building purchase intention for Yotta. This study uses quantitative methods with techniquesnon probability samplingwith the type of sample taken in the research, namelypurposive sampling. This study was conducted through an online questionnaire with 97 respondents from Generation Y and Generation Z who had purchased Yotta products, followed Yotta's Instagram account, and resided in South Sulawesi. Data analysis techniques used classical assumption tests and multiple regression analysis to examine the influence of independent variables (social proof, brand advocacy, digital campaigns, digital literacy) on the dependent variable (purchase intention). The results of the study indicate that the four independent variables simultaneously have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Partially, the social proof and brand advocacy variables on Yotta's Instagram do not have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Meanwhile, the digital campaign and digital literacy variables on Yotta's Instagram partially have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Then the coefficient of determination has a value of 81.5% which indicates that there is 81.5% of the influence of social proof, brand advocacy, digital campaigns, and digital literacy simultaneously on purchase intention while the remaining 18.5% is influenced by other variables that are not used as variables in this study.
ANALISIS STRATEGI PENGEMBANGAN BISNIS MEBEL MUHAJIR DALAM MENGHADAPI PERSAINGAN DI KECAMATAN BAJO KABUPATEN LUWU Najib, Marhawati; Nuralisa, Nuralisa; Tadampali, Andi Caezar To; Ampa, Andi Tenri; Mustari, Mustari
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.4703

Abstract

This study aims to analyze the business development strategy of the Muhajir furniture industry in Rumaju Village, Bajo District, Luwu Regency. Established in 2016, this company faces tight competition and limited innovation and marketing. Informants in this study include the owner of the Muhajir furniture industry, production employees, and customers. This study uses a qualitative research method with data collection techniques in the form of observation, interviews using questionnaires, and documentation. The data analysis technique used is SWOT with the Competitive Positioning Analysis approach. The results of this study indicate that strengths such as having various adequate production machines so that they can produce quality products and can facilitate production, but some weaknesses include dependence on wood suppliers as raw materials and lack of online infrastructure. The opportunities for this furniture business include market expansion, which can open up opportunities to reach more consumers, thus increasing furniture sales. Threats include competition with other furniture industries serving the same segment in the Luwu and Palopo regions, as well as machine breakdowns that could hamper production. Through SWOT analysis, development strategies such as digital marketing, product diversification, and risk management are formulated to increase competitiveness and sustainable growth.
Pengaruh Entrepreneurial Mindset, Inovasi Usaha, dan Social Media Marketing terhadap Pertumbuhan Omzet UMKM Kuliner di Kecamatan Bontoala Kota Makassar dengan Daya Saing Sebagai Variabel Intervening Nanda Rezky Pratama; Mustari, Mustari; Andi Caezar To Tadampali; Andi Tenri Ampa; Andi Annisa Sulolipu
JURNAL PENDIDIKAN IPS Vol. 15 No. 4 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i4.3706

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian daerah, namun sering terhambat oleh rendahnya inovasi dan keterbatasan pemanfaatan strategi digital. Penelitian ini mengkaji pengaruh entrepreneurial mindset, inovasi usaha, dan Social Media Marketing terhadap pertumbuhan omzet UMKM kuliner di Kecamatan Bontoala, Kota Makassar, dengan daya saing sebagai variabel mediasi. Pendekatan penelitian bersifat kuantitatif eksplanatori; sampel terdiri dari 223 pelaku UMKM kuliner, dan analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat SmartPLS 4.0. Hasil menunjukkan bahwa ketiga variabel independent entrepreneurial mindset, inovasi usaha, dan Social Media Marketing memiliki pengaruh positif dan signifikan terhadap daya saing dan langsung terhadap pertumbuhan omzet. Selain itu, daya saing terbukti memediasi hubungan antara ketiga variabel tersebut dan pertumbuhan omzet, yang menegaskan peran keunggulan kompetitif sebagai saluran penting untuk mengubah kapasitas internal menjadi hasil finansial berkelanjutan. Temuan ini memperkaya literatur tentang orientasi kewirausahaan dengan mengintegrasikan aspek pola pikir kewirausahaan, inovasi kontekstual, dan pemasaran digital dalam satu model komprehensif, serta memberikan implikasi praktis bagi pengembangan strategi peningkatan daya saing dan omzet UMKM kuliner di era digital.
Innovation Pattern of Employee work Barebbo Subdistrict Bone Regency Aslinda, Aslinda; Siraj, Muhammad Luthfi; Tadampali, Andi Caezar To
Pinisi Business Administration Review Volume 5 Nomor 1, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i1.45167

Abstract

This study aims to determine the work innovation of employees in the Barebbo District office, Bone Regency, using a qualitative design approach. This type of research is descriptive qualitative by using observation, interview, and documentation techniques in data collection. The key informants of this research are the sub-district head, the head of the section and the community with data analysis techniques used, namely data condensation, data display or data presentation, and verification or conclusions. The results showed that the innovation of the work of the state civil apparatus at the Barebbo sub-district office was innovated quite well. This means that employees in Barebbo, Bone Regency, have shown and carried out various innovations in carrying out their work duties by utilizing all computer technology to work more easily, quickly and precisely. In addition, other forms of innovation are to design standard operating procedures that are easier and clearer and to innovate in work attitudes by always saving materials and reducing costs used for work.
The Influence of Digital Marketing and E-WOM on Purchase Decisions in the Marketplace through Brand Trust in Gen Z Students Darniati, Darniati; Mustari, Mustari; Tadampali, Andi Caezar To; Ahmad, Muh Ihsan Said; Nurwahida, Nurwahida
Advances in Management & Financial Reporting Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i1.692

Abstract

Purpose: This study aims to examine the influence of digital marketing and Electronic Word of Mouth (E-WOM) on consumer purchase decisions in marketplace platforms, with brand trust positioned as a mediating variable.   Research Method: The study adopts a quantitative research approach. The sample consists of 361 Generation Z students enrolled in the Economics Education Study Program (cohorts 2022, 2023, and 2024) at the Faculty of Economics and Business, State University of Makassar, Indonesia. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess direct and mediating relationships among digital marketing, E-WOM, brand trust, and purchase decisions. Results and Discussion: The results indicate that digital marketing, Electronic Word of Mouth (E-WOM), and brand trust have a positive and significant effect on consumer purchase decisions in marketplace platforms. Moreover, brand trust plays a significant mediating role in the relationships between digital marketing and purchase decisions, as well as between E-WOM and purchase decisions. These findings suggest that effective digital communication and positive online consumer interactions enhance trust, which in turn strengthens consumers’ willingness to make purchasing decisions. Implications: In practice, the findings highlight the importance for marketplace platforms and digital marketers of prioritizing trust-building strategies through credible digital marketing content and managing positive E-WOM. For policymakers and educational institutions, the results provide insights into consumer behavior among Generation Z in digital environments. Theoretically, this study reinforces the role of brand trust as a key mechanism linking digital engagement and purchasing behavior. Future research is recommended to expand the sample to other demographic groups, explore additional mediating or moderating variables, and apply longitudinal designs to capture changes in consumer trust and behavior over time.
Pelatihan Monitoring Terumbu Karang untuk Mendukung Pengembangan Ekowisata dan Ekonomi Masyarakat Pesisir Pratama, Is Arianto; Lapong, Muhammad Imran; Adiningsih S, Sri Hutami; Tadampali, Andi Caezar To; S, Ratnah
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 9 (2026): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i9.255

Abstract

Terumbu karang merupakan ekosistem pesisir yang memiliki nilai ekologis dan ekonomi yang tinggi, terutama sebagai penopang kegiatan ekowisata bahari. Pulau Barrang Caddi di Kota Makassar merupakan salah satu wilayah pesisir yang memiliki potensi terumbu karang sebagai daya tarik wisata, namun pemanfaatannya belum sepenuhnya diimbangi dengan upaya pengelolaan dan monitoring yang berkelanjutan. Rendahnya pengetahuan dan keterampilan masyarakat pesisir dalam melakukan monitoring terumbu karang menjadi salah satu faktor yang berkontribusi terhadap menurunnya kualitas ekosistem laut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat pesisir Pulau Barrang Caddi melalui pelatihan monitoring terumbu karang guna mendukung pengembangan ekowisata dan peningkatan ekonomi masyarakat secara berkelanjutan. Metode pelaksanaan kegiatan meliputi tahap persiapan, pelatihan teori, praktik lapangan monitoring terumbu karang, serta evaluasi dan pendampingan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat dalam melakukan monitoring terumbu karang secara sederhana dan partisipatif. Selain itu, masyarakat mulai memahami pentingnya pemanfaatan data monitoring sebagai dasar pengelolaan ekowisata berbasis konservasi. Kegiatan ini diharapkan dapat mendorong keterlibatan aktif masyarakat dalam menjaga kelestarian terumbu karang sekaligus meningkatkan peluang ekonomi melalui pengembangan ekowisata berkelanjutan di wilayah pesisir Kota Makassar.
Co-Authors . Darniati Adiningsih S, Sri Hutami Ahmad, Muh Ihsan Said Andi Tenri Ampa Andi Tenri Ampa Aslinda Aslinda Aslinda Aslinda, Aslinda B, Aqvila Fadini Dinar, Muhammad Fausiy, Muhammad Fazlih Fuad, M. Fikri Nur Hadi, Abdurrahman Haedar Akib Henni Zainal Hidayah, Resky Wira Hikmayani Subur Ika Wisudawaty Jamaluddin Jamaluddin Lapong, Muhammad Imran Mahmud, Ramlan Maya Kasmita Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal MUSTARI Mustari Mustari Mutmainna, A. Indah Najib, Marhawati Nanda Rezky Pratama Nudiana, Nudiana Nur Arisah Nuralisa, Nuralisa Nurhaliza, Widi Nurjannah Nurjannah Nurwahida Nurwahida, Nurwahida Pratama, Is Arianto Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Ramlan Mahmud Ratna, S Ratnah Ratnah Risma Niswaty Rizal S, Muh. Rudi Salam S, Muh. Rizal S, Ratnah sriwahyuni Sriwahyuni Subur, Hikmayani Sulolipu, Andi Annisa Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsul Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Wahyudi Gani, Andika Wiwi Indah Sari WULAN PURNAMASARI, WULAN Zainal, Henni