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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) MANDAR: Management Development and Applied Research Journal International Journal of Business, Law, and Education Pinisi Business Administration Review JURNAL PENDIDIKAN IPS Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Administrasi Bisnis Jurnal Penelitian Ilmu Pendidikan Indonesia Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Kajian Dan Penalaran Ilmu Manajemen Amal: Jurnal Ekonomi Syariah Journal of Contemporary Administration and Management (ADMAN) Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Mentari Dinamika Pendidikan Atestasi : Jurnal Ilmiah Akuntansi Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Tadampali, Andi Caezar To
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Influence Of Social Proof, Brand Advocacy, Digital Campaigns And Digital Literacy Abilities On Instagram In Building Yotta's Purchase Intention Andi Caezar To Tadampali; Ika Wisudawaty; Sri Hutami Adiningsih S
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2567

Abstract

Marketing in the digital era has evolved with the advent of social media-based marketing strategies. Social media-based marketing strategies are becoming increasingly important for both large companies and MSMEs in building purchase intention for their products. Yotta, a well-known beverage brand in Makassar, presents a digital campaign with the tagline #SemangatYo. The #SemangatYo digital campaign is a form of Yotta's initiative to increase consumer visibility and engagement through digital platforms. This study aims to analyze the influence of social proof, brand advocacy, digital campaigns, and digital literacy on Instagram in building purchase intention for Yotta. This study uses quantitative methods with techniquesnon probability samplingwith the type of sample taken in the research, namelypurposive sampling. This study was conducted through an online questionnaire with 97 respondents from Generation Y and Generation Z who had purchased Yotta products, followed Yotta's Instagram account, and resided in South Sulawesi. Data analysis techniques used classical assumption tests and multiple regression analysis to examine the influence of independent variables (social proof, brand advocacy, digital campaigns, digital literacy) on the dependent variable (purchase intention). The results of the study indicate that the four independent variables simultaneously have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Partially, the social proof and brand advocacy variables on Yotta's Instagram do not have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Meanwhile, the digital campaign and digital literacy variables on Yotta's Instagram partially have a positive and significant influence on Yotta's purchase intention among generation Y and generation Z in South Sulawesi. Then the coefficient of determination has a value of 81.5% which indicates that there is 81.5% of the influence of social proof, brand advocacy, digital campaigns, and digital literacy simultaneously on purchase intention while the remaining 18.5% is influenced by other variables that are not used as variables in this study.
Innovation Pattern of Employee work Barebbo Subdistrict Bone Regency Aslinda, Aslinda; Siraj, Muhammad Luthfi; Tadampali, Andi Caezar To
Pinisi Business Administration Review Volume 5 Nomor 1, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i1.45167

Abstract

This study aims to determine the work innovation of employees in the Barebbo District office, Bone Regency, using a qualitative design approach. This type of research is descriptive qualitative by using observation, interview, and documentation techniques in data collection. The key informants of this research are the sub-district head, the head of the section and the community with data analysis techniques used, namely data condensation, data display or data presentation, and verification or conclusions. The results showed that the innovation of the work of the state civil apparatus at the Barebbo sub-district office was innovated quite well. This means that employees in Barebbo, Bone Regency, have shown and carried out various innovations in carrying out their work duties by utilizing all computer technology to work more easily, quickly and precisely. In addition, other forms of innovation are to design standard operating procedures that are easier and clearer and to innovate in work attitudes by always saving materials and reducing costs used for work.
Pendampingan Manajemen Keberlanjutan Sanggar Seni Sebagai Penguatan Ekonomi Kreatif Daerah Maya Kasmita; Muh. Rizal S; Aris Baharuddin; Andi Caezar To Tadampali; Murniady Muchran
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 4: Issue 2 (May 2026)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jnkhds75

Abstract

Sanggar seni merupakan salah satu pilar penting dalam pengembangan ekonomi kreatif daerah, namun banyak sanggar yang masih menghadapi keterbatasan dalam aspek manajemen, promosi digital, dan jejaring kemitraan. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pengelolaan sanggar seni melalui pendampingan manajemen keberlanjutan sebagai upaya penguatan ekosistem ekonomi kreatif daerah. Kegiatan pengabdian dilaksanakan pada Sanggar Frida Makassar yang melibatkan 12 orang pengelola dan anggota aktif sanggar selama dua bulan (Maret–April 2026). Metode pelaksanaan dilakukan melalui observasi, identifikasi kebutuhan mitra, sosialisasi, pelatihan, pendampingan manajemen, dan evaluasi kegiatan menggunakan instrumen pre-test dan post-test. Fokus kegiatan meliputi penguatan tata kelola organisasi, strategi promosi digital, pengembangan jejaring kemitraan, serta pemanfaatan ekonomi kreatif berbasis seni budaya. Hasil evaluasi menunjukkan peningkatan pemahaman pengelola sebesar 72% pada aspek manajemen keberlanjutan, 68% pada strategi promosi digital, serta 65% pada pengembangan ekonomi kreatif berdasarkan hasil pre-test dan post-test. Program ini diharapkan dapat mendorong keberlanjutan sanggar seni sekaligus mendukung penguatan sektor ekonomi kreatif daerah.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LITERASI DIGITAL, DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM DI KECAMATAN RAPPOCINI, KOTA MAKASSAR MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL MEDIASI Ainun Nurfitriana; Mustari Mustari; Hikmayani Subur; Andi Caezar To Tadampali; Sri Hutami Adiningsih
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 9 No 1 (2026): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v9i1.4225

Abstract

Penelitian ini bertujuan menganalisis pengaruh pendidikan kewirausahaan, literasi digital, dan inovasi produk terhadap kinerja pemasaran dengan keunggulan bersaing sebagai variabel mediasi pada pelaku UMKM kuliner di Kecamatan Rappocini, Kota Makassar. Peningkatan jumlah UMKM kuliner belum sepenuhnya diiringi dengan optimalisasi kinerja pemasaran, yang tercermin dari lemahnya kemampuan pengelolaan usaha, rendahnya pemanfaatan teknologi digital, serta terbatasnya inovasi produk sehingga menghambat daya saing. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Populasi penelitian berjumlah 1.100 pelaku UMKM kuliner, dengan sampel sebanyak 293 responden yang ditentukan menggunakan rumus Slovin pada tingkat kesalahan 5% dan teknik probability sampling melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) menggunakan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan, literasi digital, dan inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing dan kinerja pemasaran. Keunggulan bersaing juga terbukti berpengaruh signifikan terhadap kinerja pemasaran serta berperan efektif sebagai variabel mediasi. Temuan ini menegaskan bahwa peningkatan kinerja pemasaran UMKM kuliner tidak hanya ditentukan oleh kualitas produk, tetapi juga oleh penguatan kapasitas kewirausahaan, pemanfaatan teknologi digital, dan inovasi berkelanjutan.
Analysis of Culinary Digital Literacy and Promotion Strategies in Makassar City Through Instagram Social Media: A Qualitative Study on Instagram Account Andi Caezar To Tadampali; Ika Wisudawaty; Sri Hutami Adiningsih S
MANDAR: Management Development and Applied Research Journal Vol. 8 No. 2 (2026): June Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i2.5905

Abstract

This study explores how digital literacy shapes social media–based culinary promotion strategies on Instagram. Using a qualitative research approach, the study focuses on the @mksmakan account as a case study to gain an in-depth understanding of promotional practices, content strategies, and audience engagement mechanisms. Data were collected through in-depth interviews, observation of Instagram content, and documentation, and were analyzed using thematic analysis. The findings reveal that effective culinary promotion on Instagram is closely related to the account manager’s digital literacy, particularly in content creation, audience interaction, and data-driven decision-making. Strategies such as content collaboration, giveaways, and the prioritization of Instagram Reels emerge as key practices that enhance engagement and visibility. Rather than establishing causal relationships, this study illustrates how digital literacy enables adaptive promotional strategies in response to platform algorithms and audience behavior. From a theoretical perspective, this study offers two main contributions. First, it extends Social Media Marketing Theory by demonstrating how engagement-oriented strategies are enacted in a local culinary promotion context. Second, it enriches Digital Literacy Theory by highlighting the role of analytical and strategic competencies in everyday social media management. The findings provide practical insights for culinary business actors, content creators, and policymakers seeking to strengthen digital promotion practices within the creative economy sector
Pengaruh Literasi Keuangan, Literasi Digital, Dinamika Lingkungan Bisnis Terhadap Keunggulan Bersaing UMKM Kota Makassar Melalui Efektivitas Pemasaran Sebagai Variabel Intervening Tiara, Tiara; Mustari; Andi Caezar To Tadampali; Andi Tenri Ampa; Andi Annisa Sulolipu
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 3 (2026): Juli
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i3.873

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, literasi digital, dan dinamika lingkungan bisnis terhadap keunggulan bersaing UMKM di Kota Makassar melalui efektivitas pemasaran sebagai variabel intervening. Penelitian ini dilatarbelakangi oleh masih rendahnya daya saing sebagian UMKM di Kota Makassar akibat keterbatasan pengelolaan keuangan, rendahnya pemanfaatan teknologi digital, serta lemahnya kemampuan adaptasi terhadap perubahan lingkungan bisnis yang semakin dinamis. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Populasi penelitian adalah seluruh pelaku UMKM di Kota Makassar yang berjumlah 33.096 unit usaha berdasarkan data Dinas Koperasi dan UKM Kota Makassar tahun 2025. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 395 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5%. Teknik pengumpulan data dilakukan melalui observasi, kuesioner, dan dokumentasi. Analisis data menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa literasi keuangan, literasi digital, dan dinamika lingkungan bisnis berpengaruh positif dan signifikan terhadap efektivitas pemasaran dan keunggulan bersaing UMKM di Kota Makassar. Efektivitas pemasaran juga terbukti berpengaruh positif dan signifikan terhadap keunggulan bersaing. Selain itu, efektivitas pemasaran mampu memediasi pengaruh literasi keuangan, literasi digital, dan dinamika lingkungan bisnis terhadap keunggulan bersaing UMKM. Temuan penelitian ini menunjukkan bahwa peningkatan kemampuan pengelolaan keuangan, pemanfaatan teknologi digital, serta kemampuan adaptasi terhadap perubahan lingkungan bisnis dapat meningkatkan efektivitas pemasaran sehingga mampu menciptakan keunggulan bersaing UMKM secara berkelanjutan di Kota Makassar.
Understanding the Role of Economic Education on Generation Z's Lifestyle and Interest in Saving: Why Do Financial Literacy and Circle of Friends Matter? Muhammad Hasan; Kurniawati Kurniawati; Nurdiana Nurdiana; Nurjannah Nurjannah; Andi Caezar To Tadampali
Dinamika Pendidikan Vol. 19 No. 1 (2024)
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v19i1.5459

Abstract

The lifestyle of the people of a country can also be an illustration of how that country will experience growth in the economic sector. An individual's lifestyle and interest in saving must, of course, be accompanied by knowledge and literacy that can control this. This research aims to determine the influence of economic education on the generation's lifestyle and interest in saving, which is mediated by financial literacy and a circle of friends. The population in this study is generation Z, who live in Petasia District. The sampling technique used the Limeshow equation formula with a determined sample size of 700 respondents. The data collection method uses a questionnaire. The data analysis technique is partial least squares structural equation modeling (PLS-SEM) analysis. The results of this research show that economic education (X) has a positive and significant influence on Generation Z's lifestyle and interest in saving. Then, financial literacy and a circle of friends are able to mediate the influence between economic education and Generation Z's interest in saving. These findings encourage generation Z to optimize economic education, both formal and informal, as well as increase financial literacy, in order to maintain their lifestyle. It is also necessary to optimize learning access and provide great opportunities for Generation Z to increase their financial literacy.
Pengaruh Entrepreneurial Mindset, Inovasi Usaha, dan Social Media Marketing terhadap Pertumbuhan Omzet UMKM Kuliner di Kecamatan Bontoala Kota Makassar dengan Daya Saing Sebagai Variabel Intervening Nanda Rezky Pratama; Mustari Mustari; Andi Caezar To Tadampali; Andi Tenri Ampa; Andi Annisa Sulolipu
JURNAL PENDIDIKAN IPS Vol. 15 No. 4 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i4.3706

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian daerah, namun sering terhambat oleh rendahnya inovasi dan keterbatasan pemanfaatan strategi digital. Penelitian ini mengkaji pengaruh entrepreneurial mindset, inovasi usaha, dan Social Media Marketing terhadap pertumbuhan omzet UMKM kuliner di Kecamatan Bontoala, Kota Makassar, dengan daya saing sebagai variabel mediasi. Pendekatan penelitian bersifat kuantitatif eksplanatori; sampel terdiri dari 223 pelaku UMKM kuliner, dan analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat SmartPLS 4.0. Hasil menunjukkan bahwa ketiga variabel independent entrepreneurial mindset, inovasi usaha, dan Social Media Marketing memiliki pengaruh positif dan signifikan terhadap daya saing dan langsung terhadap pertumbuhan omzet. Selain itu, daya saing terbukti memediasi hubungan antara ketiga variabel tersebut dan pertumbuhan omzet, yang menegaskan peran keunggulan kompetitif sebagai saluran penting untuk mengubah kapasitas internal menjadi hasil finansial berkelanjutan. Temuan ini memperkaya literatur tentang orientasi kewirausahaan dengan mengintegrasikan aspek pola pikir kewirausahaan, inovasi kontekstual, dan pemasaran digital dalam satu model komprehensif, serta memberikan implikasi praktis bagi pengembangan strategi peningkatan daya saing dan omzet UMKM kuliner di era digital.
Pengaruh Pendidikan Kewirausahaan dan Literasi Pemasaran Digital terhadap Minat Berwirausaha Mahasiswa FEB UNM dengan Self-Efficacy sebagai Variabel Mediasi Wulan Purnamasari; Andi Muhammad Alif; Mustari Mustari; Muhlis Muhlis; Andi Caezar To Tadampali
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1168

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan dan literasi pemasaran digital terhadap minat berwirausaha mahasiswa, baik secara langsung maupun melalui self-efficacy sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Populasi penelitian adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar dengan jumlah sampel sebanyak 346 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan dan literasi pemasaran digital berpengaruh positif dan signifikan terhadap minat berwirausaha. Selain itu, kedua variabel tersebut juga berpengaruh positif dan signifikan terhadap self-efficacy, yang selanjutnya berpengaruh positif dan signifikan terhadap minat berwirausaha. Self-efficacy terbukti memediasi pengaruh pendidikan kewirausahaan dan literasi pemasaran digital terhadap minat berwirausaha. Temuan ini menunjukkan bahwa peningkatan kualitas pendidikan kewirausahaan dan kemampuan pemasaran digital berperan penting dalam memperkuat keyakinan diri mahasiswa sehingga mendorong minat berwirausaha di era ekonomi digital.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP KEMANDIRIAN EKONOMI MELALUI LITERASI KEUANGAN PADA USAHA MIKRO Widia Febrianti; Nurjannah Nurjannah; Ika Wisudawaty; Muhammad Ihsan Said Ahmad; Andi Caezar To Tadampali
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 2 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/40khha30

Abstract

Abstract This study aims to analyze how entrepreneurship education and the use of digital technology affect the economic independence of micro-entrepreneurs in the Makassar City Cidu market through the mediation role of financial literacy. This study uses a descriptive quantitative approach with the number of respondents as many as 192 micro-enterprises in the market CIDU Makassar. Data analysis in this study was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that entrepreneurship education had a positive and significant effect on financial literacy and economic independence, while the use of digital technology also had a positive and significant effect on financial literacy and economic independence. financial literacy has a positive and significant effect on economic independence, while significantly mediating the influence of entrepreneurship education and the use of digital technology on the economic independence of micro-enterprises. This finding confirms that increasing financial literacy through entrepreneurship education and the use of digital technology can strengthen the economic independence of micro-enterprises in the digital economy era. Keywords :    entrepreneurship education; use of digital technology; financial literacy; economic independence; microenterprise
Co-Authors Adiningsih S, Sri Hutami Ainun Nurfitriana Andi Muhammad Alif Andi Tenri Ampa Andi Tenri Ampa Andi Tenri Ampa Aris Baharuddin Aslinda Aslinda Aslinda Aslinda, Aslinda B, Aqvila Fadini Dinar, Muhammad Fausiy, Muhammad Fazlih Fuad, M. Fikri Nur Haedar Akib Henni Zainal Hidayah, Resky Wira Hikmayani Subur Ika Wisudawaty Ika Wisudawaty Jamaluddin Jamaluddin Kurniawati Kurniawati Mahmud, Ramlan Maya Kasmita Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal Muhlis Muhlis Murniady Muchran MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Najib, Marhawati Nanda Rezky Pratama Nudiana, Nudiana Nur Arisah Nurdiana Nurhaliza, Widi Nurjannah Nurjannah Nurjannah Nurjannah Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Ramlan Mahmud Ratna, S Ratnah Ratnah Risma Niswaty Rizal S, Muh. S, Muh. Rizal S, Ratnah Sri Hutami Adiningsih S sriwahyuni Sriwahyuni Subur, Hikmayani Sulolipu, Andi Annisa Syamsu Rijal Syamsu Rijal Syamsul Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tiara, Tiara Wahyudi Gani, Andika Widia Febrianti Wiwi Indah Sari Wulan Purnamasari WULAN PURNAMASARI, WULAN Zainal, Henni