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ANALISIS METADATA PADA LITERATUR PEMASARAN DAN BLOCKCHAIN Karunia, Erick; Nursia, Nursia; Suryaningsih, Suryaningsih; Azis, Muh. Irfandy
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.311

Abstract

This study explores the integration of metadata in marketing and blockchain technology, offering innovative solutions to address challenges in metadata management, such as the lack of standardization, security, and data privacy. Using a descriptive-qualitative approach, the research analyzes literature related to marketing metadata and the potential application of blockchain to enhance efficiency and transparency. Data were collected through a systematic literature review encompassing various academic journals and conference proceedings and analyzed using descriptive statistical techniques and data visualization. The findings indicate that blockchain, through its features of transparency, immutability, and smart contracts, can improve metadata integrity and facilitate data-driven decision-making. The study also identifies a significant increase in related literature since 2020, with major contributions from academic institutions in India, the United States, and China. The results address a gap in the literature by proposing an integrative framework for applying blockchain in marketing metadata management. Theoretically, this research provides a novel foundation for understanding the intersection of marketing metadata and blockchain. Practically, the findings offer guidance for companies to enhance data efficiency and security through blockchain adoption. Policy implications emphasize the need for regulatory development to support ethical and legally compliant blockchain adoption in alignment with data privacy laws. This study paves the way for further empirical research and interdisciplinary approaches to optimize the application of this technology in digital marketing.
Peran rasio keuangan dalam meningkatkan nilai perusahaan dengan pendapatan perkapita sebagai variabel moderasi Kurniati, Kurniati; Utomo, Mohamad Nur; Karunia, Erick
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2950

Abstract

Penelitian ini bertujuan untuk mengetahui peran likuiditas, leverage, dan profitabilitas dalam meningkatkan nilai perusahaan dengan pendapatan perkapita sebagai variabel moderasi pada perusahaan sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2017-2021. Pemilihan sampel menggunakan metode purposive sampling. Berdasarkan metode purposive sampling diperoleh sebanyak 44 perusahaan sehingga diperoleh 220 data observasi. Teknik analisis data dalam penelitian ini menggunakan teknik SEM-PLS dengan aplikasi WarpPLS versi 8.0. Hasil penelitian ini menunjukkan likuiditas berpengaruh negatif signifikan terhadap nilai perusahaan, leverage berpengaruh negatif tidak signifikan terhadap nilai perusahaan, profitabilitas berpengaruh positif signifikan terhadap nilai perusahaan, pendapatan perkapita memoderasi pengaruh likuiditas dengan memperkuat hubungan terhadap nilai perusahaan, pendapatan perkapita tidak dapat memoderasi pengaruh leverage terhadap nilai perusahaan, pendapatan perkapita memoderasi pengaruh profitabilitas dengan memperlemah hubungan terhadap nilai perusahaan. Secara umum hasil penelitian ini mendukung teori sinyal tentang upaya perusahaan dalam meningkatkan nilai perusahaan
The Effect of Competitive Prices and Service Quality on Decisions to use Grabbike Transportation Services: Case Study of Borneo University Tarakan Students Nursia, Nursia; Suryaningsih, Suryaningsih; Karunia, Erick; Madli, Faerozh; Loong, Ang Hong
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 1 (2025): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3507

Abstract

The influence of competitive pricing and service quality on the decision to use GrabBike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical option. On the other hand, service quality, such as safety and convenience, affects users' perception of the user experience. The balance between competitive pricing and good service quality plays a key role in determining whether users will continue to use GrabBike services. The population in this study were all students of the University of Borneo Tarakan The data analysis technique in this study used multiple regression analysis to determine the effect of variable Competitive prices and service quality on decisions to use grabbike transportation services
Suara Pesisir: Pemberdayaan Soft Skills Public Speaking bagi Anak-anak Kampung Terang Philips, Juata Laut Kota Tarakan Shalahuddin, Shalahuddin; Utomo, Muh. Nur; Azis, Muh Irfandy; Karunia, Erick; Gunawan, Willy Oktrisio; Pribadi, Julianda; Yonti, Kholiqul Lutfi Alfizar; Afuiata, Denisius
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.154

Abstract

Artikel ini bertujuan untuk mendeskripsikan pelaksanaan program pengabdian kepada masyarakat “Suara Pesisir” yang difokuskan pada pengembangan keterampilan berbicara di depan umum (public speaking) bagi anak-anak di Kampung Terang Phillips, Juata Laut, Kota Tarakan. Program ini dilatarbelakangi oleh rendahnya kepercayaan diri dan kemampuan komunikasi anak-anak di wilayah pesisir. Untuk mencapai tujuan tersebut, kegiatan dilakukan melalui tiga tahapan utama: observasi dan identifikasi masalah, pelaksanaan program pengembangan, serta monitoring dan evaluasi. Metode yang digunakan bersifat partisipatif dan interaktif, melibatkan anak-anak dalam berbagai aktivitas seperti diskusi, permainan peran, dan simulasi pidato. Program dilaksanakan pada bulan Desember 2024 dan mendapat respon positif dari anak-anak dan masyarakat setempat. Hasil evaluasi menunjukkan peningkatan keterampilan berbicara anak-anak secara signifikan, baik dari aspek keberanian, kelancaran, maupun penguasaan materi saat berbicara di depan umum. Kesimpulannya, program “Suara Pesisir” berhasil mencapai tujuannya dan dapat dijadikan model pengembangan soft skills anak-anak di daerah pesisir lainnya.
Analisis Metadata terhadap Tinjauan Literatur Pariwisata Halal Marsha, Deni; Kharisma Putra, Irfan; Karunia, Erick
Jurnal Manajemen dan Organisasi Vol. 16 No. 2 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i2.62335

Abstract

Halal tourism has grown rapidly in the last decade, along with the increasing interest of global Muslim tourists. This research aims to analyze metadata from halal tourism literature to identify trends, patterns, and academic contributions in this field. Using data from the Scopus database from 2015 to 2025, this research evaluates document distribution based on time, publication type, institutional affiliation, country, and subject area. The findings show that journal articles dominate publications (70.7%), with Business, Management, and Accounting as the main contributor (29.7%). Indonesia and Malaysia emerge as the countries with the largest contributions, reflecting the strategic role of the Southeast Asian region in halal tourism research and development. Theoretically, this research highlights the potential of metadata in integrating tourist preferences, market trends, and destination needs to address challenges such as variations in halal standards, lack of infrastructure, and low public awareness. Practically, these findings offer strategic guidance for governments, industry, and academics to utilize metadata in halal certification, marketing strategies, and digital technology development. The conclusion of this research emphasizes the importance of multidisciplinary approaches and cross-sector collaboration to enhance the appeal and sustainability of halal tourism at the global level. Future researchers are advised to expand the analysis with a more comprehensive interdisciplinary approach.
The Role of Quality Digital: The effect of WhatsApp business on consumer retention of MSMEs in Papua Mountains Adi, Tiomy Butsianto; Karunia, Erick; Aswan, Aswan; Marsha, Deni; Azis, Muh. Irfandy; Febrian, Muhammad Rully; Syams, Tengku Putri Azizah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2843

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This study aims to analyze the influence of WhatsApp Business on customer retention of MSMEs in the Papua Pegunungan region and to examine the moderating role of high-quality digital interaction in this relationship. The study is grounded in the context of infrastructure limitations in 3T (frontier, outermost, and disadvantaged) areas, which demand the use of practical and accessible digital communication media. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through a survey of 120 consumers who interact with local MSMEs via WhatsApp Business. The results indicate that WhatsApp Business has a positive and significant effect on customer retention. High-quality digital interaction also shows a considerable impact and moderates the relationship between WhatsApp Business and customer retention. The R² value of 0.576 demonstrates strong predictive power. This research contributes to the development of digital loyalty theory and provides practical implications for empowering MSMEs in disadvantaged regions to enhance digital communication in retaining customers.
Service Quality, Product Completeness and Price on Consumer Purchasing Decisions Syahnadin, Muhammad Fikra; Karunia, Erick; Apriadi, Dodi; Loong, Ang Hong; Madli, Faerozh; Gulabdin, Shaierah; Haibo, Li
Advances in Business & Industrial Marketing Research Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i3.493

Abstract

Purpose: This study aims to examine the influence of service quality, product completeness, and price on consumer purchasing decisions at MR.DIY in Tarakan City. Research Design and Methodology: A quantitative approach was applied using a survey method. The data were collected through non-probability sampling with a purposive sampling technique. The sample consisted of 190 consumers who had made at least two purchases at MR.DIY. The variables in this study were measured using a Likert scale. Multiple linear regression analysis was employed as the primary statistical tool, processed through SPSS version 25. Findings and Discussion: The results revealed that service quality has a positive and significant influence on purchasing decisions, indicating that better service can enhance consumers’ intention to buy. Similarly, product completeness showed a significant positive effect, suggesting that a wide variety of available products increases consumer confidence in making a purchase. Price also demonstrated a considerable positive impact, confirming that affordable and competitive pricing supports consumer decision-making. Implications: This study implies that retail management, particularly at MR.DIY Tarakan should focus on improving service delivery, ensuring product availability tailored to local needs, and offering competitive pricing strategies to stimulate customer purchasing behavior and business sustainability.
FOMO’s Impact on Impulsivity: The Mediating Role of Flash Sale Promotional Strategies Erick Karunia; Azis, Muh. Irfandy; Faerozh Madli; Mohd Noor Hidayat Jimainal; Ang Hong Loong
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2726

Abstract

This study explores the impact of Fear of Missing Out (FOMO) on impulsive buying behaviour among e-commerce consumers in Indonesia. Using an online survey involving 349 active e-commerce users in Indonesia, the study examines levels of FOMO, frequency of impulsive purchases, and perceptions of flash sale promotions. Data analysis using Structural Equation Modelling (SEM) AMOS reveals that FOMO significantly positively affects impulsive buying behaviour, with flash sale strategies amplifying this relationship. Furthermore, demographic factors such as age, digital literacy levels, and social influence are found to moderate this relationship. The findings underscore the importance of understanding consumer psychology in designing effective and ethical marketing strategies. Thus, this study contributes to the existing literature on consumer behaviour and has significant implications for marketers, e-commerce platforms, and policymakers.
North Kalimantan Economic Policies Analysis Using Multicollinearity Test Among Government Economy Indicators and Performances Rafiqoh, Rafiqoh; Viddy, Arkas; Karunia, Erick
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.937

Abstract

The purpose of this study is to investigate the inter correlate between economy indicators and performance in North Kalimantan Indonesia. This research is in North Kalimantan Indonesia whereas it is consisting of 4 regencies such as Nunukan, Bulungan, Malinau and Tana Tidung, and 1 district namely Tarakan. This study is quantitative research using Multycolinier test using Pearson Correlation or one of classic assumption test. There several economy indicators and performance will be examined such as economic growth, inflation, poverty rate, unemployment and human development index. This study found that there are two variables have multycolinier namely between unemployment and human development index with -0.873. It can be concluded that unemployment is already represents by human development index or government policies can focused on increasing human development index and it will decrease the unemployment rate itself.
Interaction Between International Exchange Rate and Indonesian Finance Stock Index Azis, Muh. Irfandy; Karunia, Erick
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1821

Abstract

This suggests that while short-term fluctuations are inevitable, the exchange rates and stock market tend to realign over time. The Granger causality test uncovers bidirectional causality between the USD/IDR and EUR/IDR exchange rates and the financial index, indicating that not only do changes in exchange rates impact the stock index, but stock market performance also influences exchange rate movements. The impulse response function shows that shocks to the USD/IDR exchange rate have the most significant and lasting impact on the IDX Finance index, reflecting the dominant role of the US dollar in global trade and finance. The findings have important implications for policymakers and investors. Policymakers should focus on maintaining exchange rate stability, especially relative to the USD, to foster a stable investment environment and support long-term growth in the financial sector. For investors, exchange rate trends, particularly the USD/IDR, should be closely monitored, as these fluctuations significantly affect the financial sector's profitability and overall stock market performance. The study contributes to the broader literature by highlighting the complex interplay between exchange rates and financial markets in emerging economies
Co-Authors Adhy Satya Pratama Adi, Tiomy Butsianto Afuiata, Denisius Ahmad Alfiannur Ahmad Juliana Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Akmar, Muh. Amar Sani Amar Sani, Amar Amiril Azizah Anak Agung Istri Sri Wiadnyani Andre Suandi Simbolon Andre Suandi Simbolon Andre Suandi Simbolon Ang Hong Loong Arfah, Aryati Arifin, Inang Aria Ariyanti Vistinasari Arkas Viddy Aryati Arfah Aswan Aswan Aswan Aswan Budi Hasyim Cahyaningrum, Widyastuti Deni Marsha Dhimas Setyo Nugroho Dodi Apriadi Efraim Bavo Priyana Faerozh Madli Febrian, Muhammad Rully Gulabdin, Shaierah Gunawan, Willy Oktrisio Haibo, Li Hasyim, Budi Indah Sari Kamase, Jeni Kaujan, Kaujan kharisma Putra, Irfan Kurniati Kurniati Kurniati Kurniati Lidya Agustina Loong, Ang Hong Madli, Faerozh Marsha, Deni Mohd Noor Hidayat Jimainal Mojolou, Dean Nelson Muh. Akmar Muh. Akmar Muh. Irfandy Azis Muh.Irfandy Azis Muhammad Rully Febrian Muhammad Sajidan Muhammad Syahril Muthalib, Dzulfikri Azis Nainggolan, Yohanna Thresia Nizhammuddin A.B Nong Ayu Triyanti Utami Hakim Nova Susanti Nur Mutmainna Hasanuddin Nurjannatul Hasanah Nursia Nursia Nurul Hidayat Olivia Pamilangan Andilolo Pribadi, Julianda Rafiqoh Rafiqoh Rafiqoh, Rafiqoh Rahmi Nur Islami Roni Padliansyah Roni Padliansyah Sahbani, Sahbani Sajidan, Muhammad Salahuddin Salahuddin Shalahuddin Sianturi, Philip Chrismanto Simbolon, Andre Suandi Sudarto Sudarto Sudarto Sudarto Suriyanti Suryaningsih Suryaningsih Suryaningsih Syahnadin, Muhammad Fikra Syahran Syahran syahran syahran Syahran, Syahran Syams, Tengku Putri Azizah Tinik Sugiati Utomo, Mohamad Nur Utomo, Muh. Nur Viddy, Arkas Vivi Suharni Vivi Suharni WAHYUDI Wiradharma, Gunawan Yonti, Kholiqul Lutfi Alfizar