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ANALISIS METADATA PADA LITERATUR PEMASARAN DAN BLOCKCHAIN Karunia, Erick; Nursia, Nursia; Suryaningsih, Suryaningsih; Azis, Muh. Irfandy
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.311

Abstract

This study explores the integration of metadata in marketing and blockchain technology, offering innovative solutions to address challenges in metadata management, such as the lack of standardization, security, and data privacy. Using a descriptive-qualitative approach, the research analyzes literature related to marketing metadata and the potential application of blockchain to enhance efficiency and transparency. Data were collected through a systematic literature review encompassing various academic journals and conference proceedings and analyzed using descriptive statistical techniques and data visualization. The findings indicate that blockchain, through its features of transparency, immutability, and smart contracts, can improve metadata integrity and facilitate data-driven decision-making. The study also identifies a significant increase in related literature since 2020, with major contributions from academic institutions in India, the United States, and China. The results address a gap in the literature by proposing an integrative framework for applying blockchain in marketing metadata management. Theoretically, this research provides a novel foundation for understanding the intersection of marketing metadata and blockchain. Practically, the findings offer guidance for companies to enhance data efficiency and security through blockchain adoption. Policy implications emphasize the need for regulatory development to support ethical and legally compliant blockchain adoption in alignment with data privacy laws. This study paves the way for further empirical research and interdisciplinary approaches to optimize the application of this technology in digital marketing.
Digital Marketing Training for UMKM of Tarakan City Erick Karunia; Ahmad Juliana; Syahran; Ahmatang; Nurul Hidayat; Budi Hasyim; Muh. Irfandy Azis; Shalahuddin
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.3

Abstract

This Community Service activity was carried out by a team of management and accounting lecturers of the Faculty of Economics, University of Borneo Tarakan on Digital Marketing Training  for UMKM in the city of Tarakan. This training aims to provide knowledge about digital marketing to UMKM in the city of Tarakan which was held on Juny 28 to 11 july, 2021. The method used is the current approach with the participatory method of rural approach in the form of training and mentoring which is generally done through three stages; preparation, training and evaluation, so that it can be more easily understood by UMKM in the city of Tarakan. Participants in this training are representatives of several people with a number of 30 people who have a profession as UMKM actors in the city of Tarakan, and who are still relatively young on average also fall into the category of beginners. The result obtained is to increase knowledge for MSMEs in the city of the importance of Digital Marketing (DM) to increase sales and for the sustainability of the business carried out. This activity is expected to help UMKM actors in increasing revenue and also improving the knowledge in the digital era so as not to be crushed by the changing times.
Increased Added Value Of Fish Wasted In Efforts To Commercialize Competitive Products And Based Information Technology Shalahuddin; Nur Utomo, Mohamad; Kaujan; Cahyaningrum, Widyastuti; Karunia, Erick
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.67

Abstract

The community service plan (PKM) in this article aims to inform the community about the use of marine resources in the coastal area of Tarakan to increase economic value, The target to be achieved in this program is for the target group to be able to optimize the results of marine resources, especially the use of wasted fish to boost their economy. This activity is carried out through lectures and discussions with partners or community groups who want to market their products, by providing understanding and training in efforts to commercialize competitive products, and of course through information technology so that they can add value for their income. This kind of discarded fish processing business or business is carried out by partners who want to help their household finances. Wastaged fish processed products that have been produced by partners in the PKM grant are further proposed. There are several problems faced, especially in the commercialization and marketing process. The next problem faced by partners is how to make marketing and commercialization media to be able market their products and can be known by all levels of society. The method used in this event is: First, give guidance through brainstorming to open up the mindset about the importance of marketing media and commercialization in order to be able to market their products. The second is consulting on management and commercialization or marketing processes as a determinant of the success of the waste fish processing business in terms of production and management. The output of this activity includes: 1). Aspects of commercialization, namely increasing product marketing so as to increase added value, as well as the use of information technology media. 2). The management aspect is the management of the sustainable management system, that is, the marketing management that has a wide range of influence and is well-known to the public. As a result, partners can understand the benefits, commercialization and effective marketing. In addition, partners can also understand the importance of using information technology to market their products.
Peran rasio keuangan dalam meningkatkan nilai perusahaan dengan pendapatan perkapita sebagai variabel moderasi Kurniati, Kurniati; Utomo, Mohamad Nur; Karunia, Erick
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2950

Abstract

Penelitian ini bertujuan untuk mengetahui peran likuiditas, leverage, dan profitabilitas dalam meningkatkan nilai perusahaan dengan pendapatan perkapita sebagai variabel moderasi pada perusahaan sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2017-2021. Pemilihan sampel menggunakan metode purposive sampling. Berdasarkan metode purposive sampling diperoleh sebanyak 44 perusahaan sehingga diperoleh 220 data observasi. Teknik analisis data dalam penelitian ini menggunakan teknik SEM-PLS dengan aplikasi WarpPLS versi 8.0. Hasil penelitian ini menunjukkan likuiditas berpengaruh negatif signifikan terhadap nilai perusahaan, leverage berpengaruh negatif tidak signifikan terhadap nilai perusahaan, profitabilitas berpengaruh positif signifikan terhadap nilai perusahaan, pendapatan perkapita memoderasi pengaruh likuiditas dengan memperkuat hubungan terhadap nilai perusahaan, pendapatan perkapita tidak dapat memoderasi pengaruh leverage terhadap nilai perusahaan, pendapatan perkapita memoderasi pengaruh profitabilitas dengan memperlemah hubungan terhadap nilai perusahaan. Secara umum hasil penelitian ini mendukung teori sinyal tentang upaya perusahaan dalam meningkatkan nilai perusahaan
The Effect of Competitive Prices and Service Quality on Decisions to use Grabbike Transportation Services: Case Study of Borneo University Tarakan Students Nursia, Nursia; Suryaningsih, Suryaningsih; Karunia, Erick; Madli, Faerozh; Loong, Ang Hong
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 1 (2025): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3507

Abstract

The influence of competitive pricing and service quality on the decision to use GrabBike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical option. On the other hand, service quality, such as safety and convenience, affects users' perception of the user experience. The balance between competitive pricing and good service quality plays a key role in determining whether users will continue to use GrabBike services. The population in this study were all students of the University of Borneo Tarakan The data analysis technique in this study used multiple regression analysis to determine the effect of variable Competitive prices and service quality on decisions to use grabbike transportation services
Suara Pesisir: Pemberdayaan Soft Skills Public Speaking bagi Anak-anak Kampung Terang Philips, Juata Laut Kota Tarakan Shalahuddin, Shalahuddin; Utomo, Muh. Nur; Azis, Muh Irfandy; Karunia, Erick; Gunawan, Willy Oktrisio; Pribadi, Julianda; Yonti, Kholiqul Lutfi Alfizar; Afuiata, Denisius
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.154

Abstract

Artikel ini bertujuan untuk mendeskripsikan pelaksanaan program pengabdian kepada masyarakat “Suara Pesisir” yang difokuskan pada pengembangan keterampilan berbicara di depan umum (public speaking) bagi anak-anak di Kampung Terang Phillips, Juata Laut, Kota Tarakan. Program ini dilatarbelakangi oleh rendahnya kepercayaan diri dan kemampuan komunikasi anak-anak di wilayah pesisir. Untuk mencapai tujuan tersebut, kegiatan dilakukan melalui tiga tahapan utama: observasi dan identifikasi masalah, pelaksanaan program pengembangan, serta monitoring dan evaluasi. Metode yang digunakan bersifat partisipatif dan interaktif, melibatkan anak-anak dalam berbagai aktivitas seperti diskusi, permainan peran, dan simulasi pidato. Program dilaksanakan pada bulan Desember 2024 dan mendapat respon positif dari anak-anak dan masyarakat setempat. Hasil evaluasi menunjukkan peningkatan keterampilan berbicara anak-anak secara signifikan, baik dari aspek keberanian, kelancaran, maupun penguasaan materi saat berbicara di depan umum. Kesimpulannya, program “Suara Pesisir” berhasil mencapai tujuannya dan dapat dijadikan model pengembangan soft skills anak-anak di daerah pesisir lainnya.
Analisis Metadata terhadap Tinjauan Literatur Pariwisata Halal Marsha, Deni; Kharisma Putra, Irfan; Karunia, Erick
Jurnal Manajemen dan Organisasi Vol. 16 No. 2 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i2.62335

Abstract

Halal tourism has grown rapidly in the last decade, along with the increasing interest of global Muslim tourists. This research aims to analyze metadata from halal tourism literature to identify trends, patterns, and academic contributions in this field. Using data from the Scopus database from 2015 to 2025, this research evaluates document distribution based on time, publication type, institutional affiliation, country, and subject area. The findings show that journal articles dominate publications (70.7%), with Business, Management, and Accounting as the main contributor (29.7%). Indonesia and Malaysia emerge as the countries with the largest contributions, reflecting the strategic role of the Southeast Asian region in halal tourism research and development. Theoretically, this research highlights the potential of metadata in integrating tourist preferences, market trends, and destination needs to address challenges such as variations in halal standards, lack of infrastructure, and low public awareness. Practically, these findings offer strategic guidance for governments, industry, and academics to utilize metadata in halal certification, marketing strategies, and digital technology development. The conclusion of this research emphasizes the importance of multidisciplinary approaches and cross-sector collaboration to enhance the appeal and sustainability of halal tourism at the global level. Future researchers are advised to expand the analysis with a more comprehensive interdisciplinary approach.
The Role of Quality Digital: The effect of WhatsApp business on consumer retention of MSMEs in Papua Mountains Adi, Tiomy Butsianto; Karunia, Erick; Aswan, Aswan; Marsha, Deni; Azis, Muh. Irfandy; Febrian, Muhammad Rully; Syams, Tengku Putri Azizah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2843

Abstract

This study aims to analyze the influence of WhatsApp Business on customer retention of MSMEs in the Papua Pegunungan region and to examine the moderating role of high-quality digital interaction in this relationship. The study is grounded in the context of infrastructure limitations in 3T (frontier, outermost, and disadvantaged) areas, which demand the use of practical and accessible digital communication media. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through a survey of 120 consumers who interact with local MSMEs via WhatsApp Business. The results indicate that WhatsApp Business has a positive and significant effect on customer retention. High-quality digital interaction also shows a considerable impact and moderates the relationship between WhatsApp Business and customer retention. The R² value of 0.576 demonstrates strong predictive power. This research contributes to the development of digital loyalty theory and provides practical implications for empowering MSMEs in disadvantaged regions to enhance digital communication in retaining customers.
Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia Karunia, Erick; Sani, Amar
Vifada Management and Social Sciences Vol. 1 No. 1 (2023): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/cvpxqc41

Abstract

Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima
Service Quality, Product Completeness and Price on Consumer Purchasing Decisions Syahnadin, Muhammad Fikra; Karunia, Erick; Apriadi, Dodi; Loong, Ang Hong; Madli, Faerozh; Gulabdin, Shaierah; Haibo, Li
Advances in Business & Industrial Marketing Research Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i3.493

Abstract

Purpose: This study aims to examine the influence of service quality, product completeness, and price on consumer purchasing decisions at MR.DIY in Tarakan City. Research Design and Methodology: A quantitative approach was applied using a survey method. The data were collected through non-probability sampling with a purposive sampling technique. The sample consisted of 190 consumers who had made at least two purchases at MR.DIY. The variables in this study were measured using a Likert scale. Multiple linear regression analysis was employed as the primary statistical tool, processed through SPSS version 25. Findings and Discussion: The results revealed that service quality has a positive and significant influence on purchasing decisions, indicating that better service can enhance consumers’ intention to buy. Similarly, product completeness showed a significant positive effect, suggesting that a wide variety of available products increases consumer confidence in making a purchase. Price also demonstrated a considerable positive impact, confirming that affordable and competitive pricing supports consumer decision-making. Implications: This study implies that retail management, particularly at MR.DIY Tarakan should focus on improving service delivery, ensuring product availability tailored to local needs, and offering competitive pricing strategies to stimulate customer purchasing behavior and business sustainability.