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The Effect of Price Perception and Product Quality on Purchase Decisions Mediated by Consumer Satisfaction in Malinau Regency Sianturi, Philip Chrismanto; Hasyim, Budi; Sudarto, Sudarto; Arifin, Inang Aria; Karunia, Erick; Aswan, Aswan
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3560

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This study examines the relationships among price perception, product quality, consumer satisfaction, and purchasing decisions in the café industry in Malinau Regency. Using a quantitative approach, data were collected from 160 respondents who had experience purchasing products from local cafés. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. The results indicate that product quality and consumer satisfaction have a positive, significant effect on purchasing decisions, whereas price perception does not. However, price perception significantly affects consumer satisfaction, suggesting that consumers evaluate prices based on perceived fairness and value for money rather than as a direct trigger for purchase decisions. Furthermore, the findings reveal that consumer satisfaction plays a strategic mediating role. Consumer satisfaction mediates the relationship between price perception and purchasing decisions, as well as between product quality and purchasing decisions. This indicates that fair pricing and high product quality first enhance consumer satisfaction, which, in turn, strengthens purchasing decisions and repurchase intentions. Product quality reflected in taste, consistency, presentation, hygiene, and freshness emerges as a critical determinant of satisfaction and long-term consumer behavior in the café context. Overall, this study highlights the importance of consumer satisfaction as a key psychological mechanism linking marketing variables to purchasing decisions. The findings provide practical implications for café business owners in Malinau Regency, emphasizing the need to focus on value-based pricing strategies, consistent product quality, and positive consumption experiences to foster satisfaction and sustainable purchasing behavior. This research also contributes to the marketing literature by reinforcing the mediating role of consumer satisfaction in the food and beverage industry, particularly in semi-urban regions.
Mapping the Intersection of Financial Technology and Sustainability: A Bibliometric Analysis Using R Programming Language Rafiqoh; Azis, Muh. Irfandy; Karunia, Erick; Loong, Ang Hong; Nursia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3645

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Financial technology has transformed the global financial landscape, while sustainability has become a critical priority for addressing environmental and economic challenges. This study aims to examine the research landscape at the intersection of financial technology and sustainability through bibliometric analysis. Using the R programming language and data from the Scopus database spanning 2017 to 2025, the analysis maps publication trends, influential contributors, and collaboration patterns. Key findings reveal dominant themes such as green finance, digital banking, climate change, and environmental policy, reflecting a convergence of economic and environmental priorities. Leading journals include Resources Policy and Sustainability (Switzerland), with significant contributions from scholars. Strong international collaborations, particularly involving China, India, and Brazil, highlight regional efforts in sustainable financial innovation. The study concludes that financial technology plays a vital role in advancing sustainable finance and financial inclusion, though gaps in global representation and methodological diversity persist. Future research should focus on integrating artificial intelligence, blockchain, and broader regional perspectives, particularly from underrepresented areas like Africa, to enhance sustainable financial systems.
Pemberdayaan UMKM Berbasis Digital melalui Penguatan Strategi Pemasaran, Literasi Keuangan, dan Ketahanan Ekonomi Lokal Erick Karunia; Muh.Irfandy Azis; Mohamad Nur Utomo; Shalahuddin Shalahuddin; Deni Marsha; Aswan Aswan; Olivia Pamilangan Andilolo; Nursia Nursia; Suryaningsih Suryaningsih; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6044

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This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, North Kalimantan, by enhancing their capacity in digital marketing strategies, financial literacy, and strengthening local economic resilience. The program was implemented using a participatory and practical approach through a series of activities including needs assessment, integrated training, workshops, and direct mentoring for MSMEs actors. The results indicate a significant improvement in participants' skills, particularly in utilizing social media and marketplaces for product promotion, maintaining basic financial records using digital applications, and conducting structured financial planning for their businesses. Furthermore, this initiative successfully fostered a shift in mindset—from traditional business management toward more strategic and data-driven decision-making. The success of this program demonstrates that well-targeted educational interventions can enhance the competitiveness of UMKM, especially in the face of digital transformation and economic uncertainty. However, sustainable impact requires ongoing assistance and multi-stakeholder collaboration. This program is expected to serve as a replicable model for similar initiatives in other regions.
Pendampingan Pengembangan Model Bisnis Mahasiswa Dengan Business Model Canvas (BMC) Erick Karunia; Nursia Nursia; Roni Padliansyah; Suryaningsih Suryaningsih; Deni Marsha; Nurul Hidayat; Nizhammuddin A.B; Syahran Syahran; Ahmad juliana; Sudarto Sudarto
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8834

Abstract

This Community Service Program was carried out to enhance students’ abilities in designing and developing business models using the Business Model Canvas (BMC). The program was implemented through several stages, including the introduction of entrepreneurial concepts, training on the preparation of business models, intensive mentoring sessions, and final presentations of the developed business plans. The participants consisted of students who have an interest in entrepreneurship and were in the early stages of formulating their business ideas. Throughout the mentoring process, students were guided to identify customer segments, formulate value propositions, determine marketing channels and customer relationship strategies, and structure cost components and revenue streams. The results of the program indicate an improvement in students’ understanding and skills in applying the BMC framework in a comprehensive and practical manner. Students were able to organize their business ideas more systematically and became more prepared to proceed to market validation and initial implementation. This program contributes to strengthening the entrepreneurial mindset in higher education and supports the role of universities as facilitators in developing student-led business initiatives.
Menuju Sekolah Tanpa Bullying: Program Edukasi dan Pencegahan Bullying pada Siswa Sekolah Dasar Nursia Nursia; Erick Karunia; Muh.Irfandy Azis; Roni Padliansyah; Rahmi Nur Islami; Deni Marsha; Aswan Aswan; Nurjannatul Hasanah; Widyastuti Cahyaningrum; Indah Sari; Muhammad Syahril
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8849

Abstract

This Community Service (PKM) activity aimed to create a bullying-free school environment at SDN Utama 2 Tarakan by enhancing students' knowledge and awareness. The program, executed in November 2025, employed an participatory-educational approach that included needs analysis, preparation of interactive materials (visuals and videos), execution of socialization, and roleplay simulations designed to foster empathy and courage among students. The results indicate that the interactive and relevant educational program successfully led to a significant increase in understanding of bullying categories and consequences among elementary school students, along with success in cultivating their commitment to becoming active upstanders. Furthermore, dedicated mentoring effectively strengthened the teachers' role in early detection. Overall, the program successfully instilled anti-bullying values, and it is recommended that the school internalize these materials periodically and establish an anti-bullying task force to ensure the sustained positive impact within the school environment.
Hedonic Shopping Value Analysis on Impulse Buying With Shopping Lifestyle As A Mediating Variable Putra, Edho Valdano; Karunia, Erick; Sugiati, Tinik; Banding, Mappa Panglima
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2308

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This study aims to analyze the effect of Hedonic Shopping Value on Impulse Buying with Shopping Lifestyle as a mediating variable among Shopee users in North Kalimantan Province. The research background is the growing prevalence of impulsive purchasing behavior in e-commerce, driven by hedonic shopping experiences, interactive digital platform features, and changes in consumer lifestyles. This study employs a quantitative approach, using a survey of 150 Shopee users across regencies and cities in North Kalimantan. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables. The results show that Hedonic Shopping Value has no significant direct effect on Impulse Buying but does have a positive and significant effect on Shopping Lifestyle. Furthermore, Shopping Lifestyle has a significant positive effect on Impulse Buying and fully mediates the relationship between Hedonic Shopping Value and Impulse Buying. These findings indicate that momentary emotional stimuli do not merely drive impulsive buying behavior; they are also strongly influenced by consumers’ shopping lifestyles shaped within the e-commerce ecosystem. Theoretically, this study contributes to the development of digital consumer behavior literature. At the same time, it offers practical implications for e-commerce platforms in designing hedonic shopping experiences that foster sustainable shopping lifestyles.
Analysis of the Influence of Service Quality, Ease of Access, and Trust on Users of the Single Submission Online Application (OSS) through the Satisfaction of Malinau Regency Business Actors Muis, Abdul; Karunia, Erick; Syahran, Syahran; Azis, Muh. Irfandy; Marsha, Deni
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2344

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This study aims to analyze the influence of service quality, ease of access, and trust on the use of the Online Single Submission (OSS) application, and to examine its implications for the satisfaction of business actors in Malinau Regency. The study uses a quantitative approach with an explanatory survey design. The research sample comprised 280 business actors using OSS, selected through purposive sampling from a total population of 933. Data were collected using a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The variables tested included service quality, ease of access, trust, use of OSS, and business actors' satisfaction. The results showed that ease of access and quality of service had a positive and significant effect on the use of OSS, while trust had no significant effect. Furthermore, the use of OSS has a positive and significant effect on the satisfaction of business actors. These findings imply that improving system usability and service quality is a priority for strengthening the policy on digital licensing services in border areas. The next study is suggested to include digital literacy and the quality of technological infrastructure as moderating factors.
Pengembangan Framework Audit Trail Berbasis Artificial Intelligence (AI) untuk Peningkatan Akuntabilitas dalam Tata Kelola Perusahaan Roni Padliansyah; Erick Karunia; Muh. Irfandy Azis
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8357

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This study aims to develop a conceptual framework of an Artificial Intelligence (AI)-based Audit Trail to strengthen accountability and transparency in corporate governance. Adopting the Design Science Research Methodology (DSRM), the research designs a framework consisting of four main layers: data acquisition, AI processing, governance & compliance, and reporting & accountability. Traditional audit trails are limited in anomaly detection, audit efficiency, and alignment with Good Corporate Governance (GCG) principles. By leveraging machine learning algorithms, natural language processing (NLP), and explainable AI (XAI), the proposed audit trail functions not merely as a passive log but as an intelligent system that actively supports decision-making. A case study in procurement fraud illustrates the potential of this framework to enhance internal audit effectiveness. The study contributes theoretical, practical, and regulatory insights, while acknowledging its limitation in excluding demonstration and evaluation stages within the current DSRM cycle.
Pengaruh Digital Experience Dan Kepercayaan Terhadap Loyalitas Pemain Gen z Pada Platform Mobile Legends: Peran Mediasi Kepuasan Pemain Marsha, Deni; Karunia, Erick; Irfandy Azis, Muh.; Aswan, Aswan; Rully Febrian, Muhammad
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9744

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This study investigates the impact of Digital Experience and Trust on the loyalty of Generation Z players in Mobile Legends: Bang Bang, with Player Satisfaction as a mediator. Using a quantitative approach and PLS-SEM analysis of 100 active Gen Z players in Indonesia, the results show that while Digital Experience and Trust significantly enhance satisfaction and loyalty, Player Satisfaction surprisingly exerts a significant negative effect on loyalty. This indicates a satisfaction paradox where satisfaction acts as a competitive mediator; rising expectations among digital natives reduce satisfaction's effectiveness in driving long-term commitment. Theoretically, this highlights a shift in the role of satisfaction in high-tech markets. Practically, developers should prioritize building trust and continuous digital innovation over merely increasing satisfaction to retain Gen Z players
Hedonic Shopping dan Shopping Lifestyle Terhadap Impulse Buying di Platform E-Commerce: Peran Moderasi Media Sosial pada Pengguna Shopee di Kota Malinau Deasy Puspitasari Sinaga; Syahran, Syahran; Erick Karunia; Tini Sugiarti
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.922

Abstract

Pesatnya perkembangan teknologi informasi telah mengubah pola konsumsi masyarakat dari konvensional ke platform digital, khususnya pada aplikasi Shopee. Di wilayah Kabupaten Malinau, fenomena pembelian tidak terencana semakin meningkat seiring dengan tingginya intensitas penggunaan media sosial. Namun, faktor-faktor psikologis dan gaya hidup yang memicu perilaku impulsif ini dalam konteks lokal masih memerlukan kajian lebih mendalam agar strategi pemasaran digital dapat dioptimalkan secara efektif. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh hedonic shopping dan shopping lifestyle terhadap impulse buying pada pengguna Shopee di Kabupaten Malinau. Selain itu, studi ini bertujuan untuk menguji peran media sosial sebagai variabel moderasi yang memperkuat atau memperlemah hubungan antara motivasi belanja dengan perilaku pembelian spontan tersebut, guna memberikan gambaran komprehensif mengenai dinamika belanja daring di wilayah tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 200 responden yang berdomisili di Kabupaten Malinau. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria pengguna aktif Shopee dan media sosial. Data yang terkumpul kemudian dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hipotesis serta pengaruh moderasi antar variabel yang diteliti. Hasil penelitian menunjukkan bahwa hedonic shopping dan shopping lifestyle berpengaruh positif dan signifikan terhadap impulse buying. Media sosial terbukti menjadi faktor pendorong yang memperkuat motivasi belanja menjadi tindakan pembelian. Originalitas penelitian ini terletak pada pengujian model perilaku konsumen di wilayah Kabupaten Malinau yang memiliki karakteristik geografis unik, memberikan kontribusi bagi pengembangan teori perilaku konsumen digital serta strategi praktis bagi pelaku UMKM lokal.
Co-Authors Abdul Muis Adhy Satya Pratama Adi, Tiomy Butsianto Afuiata, Denisius Ahmad Alfiannur Ahmad Juliana Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Akmar, Muh. Amar Sani Amar Sani, Amar Amiril Azizah Anak Agung Istri Sri Wiadnyani Andre Suandi Simbolon Andre Suandi Simbolon Andre Suandi Simbolon Ang Hong Loong Arfah, Aryati Arifin, Inang Aria Ariyanti Vistinasari Arkas Viddy Aryati Arfah Aswan Aswan Aswan Aswan Banding, Mappa Panglima Budi Hasyim Cahyaningrum, Widyastuti Deasy Puspitasari Sinaga Deni Marsha Dhimas Setyo Nugroho Dodi Apriadi Efraim Bavo Priyana Faerozh Madli Febrian, Muhammad Rully Gulabdin, Shaierah Gunawan, Willy Oktrisio Haibo, Li Hasyim, Budi Indah Sari Kamase, Jeni Kaujan kharisma Putra, Irfan Kurniati Kurniati Kurniati Kurniati Lidya Agustina Loong, Ang Hong Madli, Faerozh Marsha, Deni Mohd Noor Hidayat Jimainal Mojolou, Dean Nelson Muh. Akmar Muh. Akmar Muh. Irfandy Azis Muh.Irfandy Azis Muhammad Sajidan Muhammad Syahril Muthalib, Dzulfikri Azis Nizhammuddin A.B Nong Ayu Triyanti Utami Hakim Nova Susanti Nur Mutmainna Hasanuddin Nur Utomo, Mohamad Nurjannatul Hasanah Nursia Nursia Nursia Nursia, Nursia NURUL HIDAYAT Nurul Hidayat Olivia Pamilangan Andilolo Pribadi, Julianda Putra, Edho Valdano Rafiqoh Rafiqoh Rafiqoh Rafiqoh, Rafiqoh Rahmi Nur Islami Roni Padliansyah Roni Padliansyah Rully Febrian, Muhammad Sahbani, Sahbani Sajidan, Muhammad Salahuddin Salahuddin Shalahuddin Sianturi, Philip Chrismanto Simbolon, Andre Suandi Sudarto Sudarto Sudarto Sudarto Suriyanti Suryaningsih Suryaningsih Suryaningsih Syahnadin, Muhammad Fikra Syahran syahran syahran Syahran Syahran Syahran, Syahran Syams, Tengku Putri Azizah Tini Sugiarti Tinik Sugiati Utomo, Mohamad Nur Utomo, Muh. Nur Viddy, Arkas Vivi Suharni Vivi Suharni WAHYUDI Wiradharma, Gunawan Yohanna Thresia Nainggolan Yonti, Kholiqul Lutfi Alfizar