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karunia, Erick
Universitas Borneo Tarakan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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The Mediating Role of Trust in the Relationship Between Familiarity and Repurchase Intention of Consumers in Nunukan Regency Karunia, Erick; Azis, Muh. Irfandy; Muthalib, Dzulfikri Azis; Loong, Ang Hong; Mojolou, Dean Nelson
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 4 (2024): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i4.2300

Abstract

This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency to test hypotheses regarding inter-variable relationships. The analysis results indicate that familiarity has a positive and significant effect on consumer trust (p = 0.001) and directly increases repurchase intention (p = 0.000). Additionally, trust is proven to mediate the relationship between familiarity and repurchase intention, with a significant total effect (p = 0.001). These findings suggest that higher levels of consumer familiarity with online shopping lead to stronger trust, ultimately enhancing consumers' repurchase intentions. This study contributes to understanding the psychological factors influencing consumer loyalty and provides practical implications for marketing strategies aimed at increasing customer loyalty through improved familiarity and trust
Pengaruh pelatihan, konsep diri dan budaya organisasi terhadap organizational citizenship behavior Suriyanti; Wahyudi; Shalahuddin; Karunia, Erick; Asdar, Muh.
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2635

Abstract

Organizational Citizenship Behavior (OCB) adalah perilaku sukarela di luar tugas utama di lingkungan kerja. Penelitian ini memeriksa hubungan variabel Pelatihan, Konsep Diri, dan Budaya Organisasi terhadap OCB. Studi dilakukan di STIE X Kota Makassar dengan 69 dosen sebagai responden menggunakan kuesioner. Data dianalisis dengan uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda melalui Smart PLS Versi 4. Hasil menunjukkan Pelatihan berpengaruh signifikan pada OCB dosen di STIE X Kota Makassar. Konsep Diri dan Budaya Organisasi juga berpengaruh signifikan sebagian terhadap OCB. Ketiga variabel ini memiliki pengaruh signifikan bersama-sama terhadap peningkatan OCB. Hasil ini menyarankan organisasi dapat meningkatkan OCB dosen dengan fokus pada Pelatihan, Konsep Diri, dan Budaya Organisasi
HARGA DAN CITRA MEREK : KEPUTUSAN PEMBELIAN SMARTPHONE Ahmatang Ahmatang; Erick Karunia; Vivi Suharni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.13

Abstract

PRICE AND BRAND IMAGE: SMARTPHONE PURCHASE DECISION  This study aims to determine the effect of price and brand image on purchasing decisions. This research uses a quantitative approach with a survey method. The sampling method used is non-probability sampling with the sampling technique using purposive sampling. The sample in this study were the people of Tarakan City who used a Samsung smartphone for at least 3 months with a sample size of 140 respondents. The analytical method used is regression analysis with the help of SPSS version 23. The results of this study indicate that the price variable has a positive effect on consumer purchasing decisions and the brand image variable has a positive effect on consumer purchasing decisions. Keywords : Price, Brand image, Purchase decision    AbstrakHARGA DAN CITRA MEREK : KEPUTUSAN PEMBELIAN SMARTPHONEPenelitian ini bertujuan untuk mengetahui pengaruh harga dan citra merek terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik penentuan sampel menggunakan purposive sampling. Sampel dalam penelitian ini adalah Masyarakat Kota Tarakan yang menggunakan smartphone merek Samsung minimal 3 bulan dengan jumlah sampel 140 responden. Metode analisis yang digunakan adalah analisis regresi dengan bantuan program SPSS versi 23. Hasil penelitian ini menunjukkan bahwa variabel harga berpengaruh positif terhadap keputusan pembelian konsumen dan variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen. Kata kunci : Harga, Citra Merek, Keputusan pembelian
CUSTOMER ENGAGEMENT DI MARKETPLACE: STUDI KASUS PADA SHOPEE LIVE DAN KEPUTUSAN PEMBELIAN ULANG Deni Marsha; Erick Karunia; Syahran Syahran; Aswan Aswan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6723

Abstract

This study aims to analyze the influence of customer engagement through the Shopee Live feature on repurchase decisions. In the digital era, live commerce has emerged as a new medium for creating real-time interactions between sellers and buyers. Using a quantitative approach, data were collected through an online questionnaire distributed to 100 active Shopee users who had made purchases via Shopee Live. The analysis was conducted using multiple linear regression to examine the effects of interactivity, trust in the host/seller, and satisfaction with the live shopping experience on repurchase decisions. The results show that the three independent variables simultaneously have a significant effect on repurchase decisions, with an adjusted R² of 0.604. Partially, trust and satisfaction have significant effects, while interactivity does not. These findings imply that consumer loyalty in live streaming commerce is more strongly influenced by trust and experience than by interaction alone.
Peran Media Sosial: Employer Branding Terhadap Minat Kerja Mahasiswa Tingkat Akhir di Kalimantan Utara Aswan Aswan; Deni Marsha; Erick Karunia; Shalahuddin Shalahuddin; Muh. Irfandy Azis; Suryaningsih Suryaningsih
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7296

Abstract

In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.
Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia Erick Karunia; Amar Sani
Vifada Management and Social Sciences Vol. 1 No. 1 (2023): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/cvpxqc41

Abstract

Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima
PERAN SIKAP DALAM MEMEDIASI PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP NIAT MENGGUNAKAN APLIKASI E-COMMERCE Sahbani, Sahbani; Syahran, Syahran; Sugiati, Tinik; Karunia, Erick
Jurnal Akuntansi, Keuangan, Pajak dan Informasi (JAKPI) Vol 5, No 2 (2025)
Publisher : Unversitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jakpi.v5i2.6515

Abstract

Transformasi digital mendorong pertumbuhan pesat aplikasi e-commerce sebagai sarana utama transaksi masyarakat. Meskipun menawarkan kemudahan dan efisiensi, tingkat adopsi e-commerce tidak selalu sejalan dengan ketersediaan teknologi, khususnya di wilayah perbatasan seperti Kalimantan Utara. Perbedaan karakteristik geografis, infrastruktur digital, dan literasi teknologi menyebabkan penerimaan aplikasi e-commerce dipengaruhi oleh faktor psikologis pengguna. Dalam konteks ini, persepsi kegunaan dan persepsi kemudahan penggunaan menjadi faktor penting yang membentuk sikap dan niat menggunakan teknologi digital. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan dan persepsi kemudahan kegunaan terhadap niat menggunakan aplikasi e-commerce, menguji pengaruh kedua persepsi tersebut terhadap sikap pengguna, serta menilai peran sikap sebagai variabel mediasi dalam hubungan antara persepsi kegunaan, persepsi kemudahan kegunaan, dan niat menggunakan aplikasi e-commerce pada masyarakat wilayah perbatasan Kalimantan Utara. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory dan confirmatory. Data dikumpulkan melalui survei terhadap 200 responden yang memiliki pengalaman menggunakan aplikasi e-commerce. Pengukuran variabel dilakukan menggunakan instrumen yang diadaptasi dari Technology Acceptance Model dengan skala Likert lima poin. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares untuk menguji validitas, reliabilitas, hubungan langsung, serta pengaruh mediasi antar variabel. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan kegunaan berpengaruh positif dan signifikan terhadap sikap dan niat menggunakan aplikasi e-commerce. Sikap terbukti memiliki pengaruh paling kuat terhadap niat menggunakan serta berperan sebagai mediator signifikan dalam hubungan antara persepsi kegunaan dan persepsi kemudahan kegunaan terhadap niat menggunakan. Temuan ini memperkuat relevansi Technology Acceptance Model dalam konteks wilayah perbatasan dan menegaskan pentingnya pembentukan sikap positif pengguna. Secara praktis, hasil penelitian memberikan implikasi bagi pengelola platform e-commerce dan pembuat kebijakan untuk tidak hanya berfokus pada aspek teknis aplikasi, tetapi juga pada strategi peningkatan sikap dan penerimaan masyarakat terhadap teknologi digital.
The Effect of Price Perception and Product Quality on Purchase Decisions Mediated by Consumer Satisfaction in Malinau Regency Sianturi, Philip Chrismanto; Hasyim, Budi; Sudarto, Sudarto; Arifin, Inang Aria; Karunia, Erick; Aswan, Aswan
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3560

Abstract

This study examines the relationships among price perception, product quality, consumer satisfaction, and purchasing decisions in the café industry in Malinau Regency. Using a quantitative approach, data were collected from 160 respondents who had experience purchasing products from local cafés. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. The results indicate that product quality and consumer satisfaction have a positive, significant effect on purchasing decisions, whereas price perception does not. However, price perception significantly affects consumer satisfaction, suggesting that consumers evaluate prices based on perceived fairness and value for money rather than as a direct trigger for purchase decisions. Furthermore, the findings reveal that consumer satisfaction plays a strategic mediating role. Consumer satisfaction mediates the relationship between price perception and purchasing decisions, as well as between product quality and purchasing decisions. This indicates that fair pricing and high product quality first enhance consumer satisfaction, which, in turn, strengthens purchasing decisions and repurchase intentions. Product quality reflected in taste, consistency, presentation, hygiene, and freshness emerges as a critical determinant of satisfaction and long-term consumer behavior in the café context. Overall, this study highlights the importance of consumer satisfaction as a key psychological mechanism linking marketing variables to purchasing decisions. The findings provide practical implications for café business owners in Malinau Regency, emphasizing the need to focus on value-based pricing strategies, consistent product quality, and positive consumption experiences to foster satisfaction and sustainable purchasing behavior. This research also contributes to the marketing literature by reinforcing the mediating role of consumer satisfaction in the food and beverage industry, particularly in semi-urban regions.
Pemberdayaan UMKM Berbasis Digital melalui Penguatan Strategi Pemasaran, Literasi Keuangan, dan Ketahanan Ekonomi Lokal Erick Karunia; Muh.Irfandy Azis; Mohamad Nur Utomo; Shalahuddin Shalahuddin; Deni Marsha; Aswan Aswan; Olivia Pamilangan Andilolo; Nursia Nursia; Suryaningsih Suryaningsih; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6044

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, North Kalimantan, by enhancing their capacity in digital marketing strategies, financial literacy, and strengthening local economic resilience. The program was implemented using a participatory and practical approach through a series of activities including needs assessment, integrated training, workshops, and direct mentoring for MSMEs actors. The results indicate a significant improvement in participants' skills, particularly in utilizing social media and marketplaces for product promotion, maintaining basic financial records using digital applications, and conducting structured financial planning for their businesses. Furthermore, this initiative successfully fostered a shift in mindset—from traditional business management toward more strategic and data-driven decision-making. The success of this program demonstrates that well-targeted educational interventions can enhance the competitiveness of UMKM, especially in the face of digital transformation and economic uncertainty. However, sustainable impact requires ongoing assistance and multi-stakeholder collaboration. This program is expected to serve as a replicable model for similar initiatives in other regions.
Pendampingan Pengembangan Model Bisnis Mahasiswa Dengan Business Model Canvas (BMC) Erick Karunia; Nursia Nursia; Roni Padliansyah; Suryaningsih Suryaningsih; Deni Marsha; Nurul Hidayat; Nizhammuddin A.B; Syahran Syahran; Ahmad juliana; Sudarto Sudarto
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8834

Abstract

This Community Service Program was carried out to enhance students’ abilities in designing and developing business models using the Business Model Canvas (BMC). The program was implemented through several stages, including the introduction of entrepreneurial concepts, training on the preparation of business models, intensive mentoring sessions, and final presentations of the developed business plans. The participants consisted of students who have an interest in entrepreneurship and were in the early stages of formulating their business ideas. Throughout the mentoring process, students were guided to identify customer segments, formulate value propositions, determine marketing channels and customer relationship strategies, and structure cost components and revenue streams. The results of the program indicate an improvement in students’ understanding and skills in applying the BMC framework in a comprehensive and practical manner. Students were able to organize their business ideas more systematically and became more prepared to proceed to market validation and initial implementation. This program contributes to strengthening the entrepreneurial mindset in higher education and supports the role of universities as facilitators in developing student-led business initiatives.
Co-Authors Adhy Satya Pratama Adi, Tiomy Butsianto Afuiata, Denisius Ahmad Alfiannur Ahmad Juliana Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Ahmatang Akmar, Muh. Amar Sani Amar Sani, Amar Amiril Azizah Anak Agung Istri Sri Wiadnyani Andre Suandi Simbolon Andre Suandi Simbolon Andre Suandi Simbolon Ang Hong Loong Arfah, Aryati Arifin, Inang Aria Ariyanti Vistinasari Arkas Viddy Aryati Arfah Aswan Aswan Aswan Aswan Budi Hasyim Cahyaningrum, Widyastuti Deni Marsha Dhimas Setyo Nugroho Dodi Apriadi Efraim Bavo Priyana Faerozh Madli Febrian, Muhammad Rully Gulabdin, Shaierah Gunawan, Willy Oktrisio Haibo, Li Hasyim, Budi Indah Sari Kamase, Jeni Kaujan, Kaujan kharisma Putra, Irfan Kurniati Kurniati Kurniati Kurniati Lidya Agustina Loong, Ang Hong Madli, Faerozh Marsha, Deni Mohd Noor Hidayat Jimainal Mojolou, Dean Nelson Muh. Akmar Muh. Akmar Muh. Irfandy Azis Muh.Irfandy Azis Muhammad Rully Febrian Muhammad Sajidan Muhammad Syahril Muthalib, Dzulfikri Azis Nainggolan, Yohanna Thresia Nizhammuddin A.B Nong Ayu Triyanti Utami Hakim Nova Susanti Nur Mutmainna Hasanuddin Nurjannatul Hasanah Nursia Nursia Nurul Hidayat Olivia Pamilangan Andilolo Pribadi, Julianda Rafiqoh Rafiqoh Rafiqoh, Rafiqoh Rahmi Nur Islami Roni Padliansyah Roni Padliansyah Sahbani, Sahbani Sajidan, Muhammad Salahuddin Salahuddin Shalahuddin Sianturi, Philip Chrismanto Simbolon, Andre Suandi Sudarto Sudarto Sudarto Sudarto Suriyanti Suryaningsih Suryaningsih Suryaningsih Syahnadin, Muhammad Fikra Syahran Syahran syahran syahran Syahran, Syahran Syams, Tengku Putri Azizah Tinik Sugiati Utomo, Mohamad Nur Utomo, Muh. Nur Viddy, Arkas Vivi Suharni Vivi Suharni WAHYUDI Wiradharma, Gunawan Yonti, Kholiqul Lutfi Alfizar