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Journal : JiTEKH (Jurnal Ilmiah Teknologi Harapan)

Implementation of MABAC Method and Entropy Weighting in Determining the Best E-Commerce Platform for Online Business Wang, Junhai; Darwis, Dedi; Setiawansyah, Setiawansyah; Rahmanto, Yuri
JiTEKH Vol. 12 No. 2 (2024): September 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jitekh.v12i2.1000

Abstract

The main problem in choosing an e-commerce platform for an online business is finding the one that best suits the specific needs of the business. Each platform has its advantages and disadvantages, such as ease of use, cost, features offered, as well as support for inventory management, shipping, and payments. Other challenges include ensuring that the platform can support future business growth, offer good scalability, and provide flexibility in terms of customization and integration with digital marketing tools. In addition, data security and a good user experience are also important considerations for long-term success. The purpose of this study is to implement the MABAC method and Entropy weighting in determining the best e-commerce platform for online businesses, so that this research can provide clear and data-driven recommendations to stakeholders regarding the most effective e-commerce platform. The application of the MABAC method combined with Entropy weighting in determining the best e-commerce platform for online business people offers a comprehensive and objective approach in decision-making. This combination not only improves decision-making accuracy, but also ensures that the most important criteria are weighted accordingly, resulting in more reliable results in choosing the best platform for business needs. The final result of the MABAC Platform A score is the first choice, considering the highest score of 0.82, which indicates its optimal performance in meeting the criteria that have been set. In addition, Platforms B and C, with scores of 0.78 and 0.75, respectively.
Co-Authors Abhishek R Mehta Ade Dwi Putra Ade Surahman Adhie Thyo Priandika Adi Sucipto, Adi Aditia Yudhistira Agus Perdana Windarto Agus Wantoro Agustina, Intan Ahdan, Syaiful Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmadfauzy Alfry Aristo Jansen Sinlae Alita, Debby Amalia, Zahrina Andi Nurkholis Andika, Rio Aniyanti Tafonao An’ars, M. Ghufroni Arfinia Rahma Ari Sulistiyawati Ari Sulistiyawati Ariany, Fenty Arie Qur’ania Arief Budiman Arshad, Muhammad Waqas Arsi Hajizah Asistyasari, Ayuni Ayu Megawaty, Dyah Bustanul Ulum Chandra, Iryanto Damayanti Damayanti Damayanti, Damayanti Daniarti, Yeni Daniel Prasetyo Tarigan Deas Andrian Dwijaya Debby Alita Dedi Darwis Dedi Triyanto Desyanti Dinda Titian Lestari Dodi Siregar Dodi Siregar Dwi Satria, M. Najib Dyah Aminatun Dyah Ayu Megawaty Eko Bagus Fahrizqi Erlin Windia Ambarsari Fadila Shely Amalia Fajar Irvansyah Febrianus Gea Ferico Octaviansyah Pasaribu, Ahmad Fernando, Yusra Fikri Hamidy Gibtha Fitri Laxmi Hamdan Sobirin, Muhammad Heni Sulistiani Heni Sulistiani Ida Mayanju Pandiangan Imam Ahmad Imam Ahmad Isnain, Auliya Rahman Jumaryadi, Yuwan Junhai Wang Kiki Septiani Kurniawan, Arsy Laurent Nababan Mahendra, Ferdian Jerry Mahesa Raihan Rifqi Mandasari, Berlinda Marzuki, Dwiki Hafizh Megawaty, Dyah Ayu Merlin Puspita Sari Mesran Mesran Mesran, Mesran Mohammad Taufan Asri Zaen Muhaqiqin muhaqiqin Ni Komang Ratih Kumala Nirwana Hendrastuty Nuari, Reflan Nuralia Nuralia Nurman Fadhlullah nurnaningsih, Desi Nuzuliarini Nuris Octaviansyah, A. Ferico Oprasto, Raditya Rimbawan Palupiningsih, Pritasari Parjito Parjito Pasaribu, A. Ferico Octaviansyah Pasha, Donaya Permata, Permata Pramuditya, Andri Prastowo, Kukuh Adi Purbha Irwansyah, Irsyad Pustika, Reza Putra, Ade Dwi Putra, Rulyansyah Permata Putri Sukma Dewi Putri Sukma Dewi Qadhli Jafar Adrian R Metha, Abhishek Rahmadianti, Fitrah Amalia Rahman, Miftahur Rasli, Roznim Mohamad Reflan Revife Purba Rilo Nur Devija Rini Nuraini Riska Aryanti Rohmat Indra Borman Romadhoni, Randi Roswita Daeli Ruziana binti Mohamad Rasli Ryan Randy Suryono S. Samsugi Safi, Mudar Sanriomi Sintaro Saputra, Alvin Setiawan, Dandi Setyani, Tria Sinta, Ratna Sari Roma Siti Mahmuda Sitna Hajar Hadad Sofiansyah Fadli Sri Agustiani Br Siburian Subhan Subhan Sufiatul Maryana Sufiatul Maryana Sumanto Sumanto Sumanto, Sumanto Surahman, Ade Syaiful Ahdan Trisnawati, Fika Ulum, Faruk Untoro Adji Very Hendra Saputra Very Hendra Saputra Wahyudi, Agung Deni Wang, Junhai Waqas Arshad, Muhammad Wibawa, Yohanes Eka Widiyanti, Adella Yuliani, Asri Yuri Rahmanto