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All Journal Bulletin of Electrical Engineering and Informatics JUTI: Jurnal Ilmiah Teknologi Informasi Format : Jurnal Imiah Teknik Informatika JOIV : International Journal on Informatics Visualization Tech-E Jurnal Ilmiah FIFO Jurnal CoreIT BAREKENG: Jurnal Ilmu Matematika dan Terapan JITK (Jurnal Ilmu Pengetahuan dan Komputer) Technomedia Journal Riau Journal of Empowerment The IJICS (International Journal of Informatics and Computer Science) JURIKOM (Jurnal Riset Komputer) KOMPUTIKA - Jurnal Sistem Komputer Jurnal Manajemen Informatika Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika Jurnal Tekno Kompak Building of Informatics, Technology and Science Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer IJAIT (International Journal of Applied Information Technology) Indonesian Journal of Electrical Engineering and Computer Science Jurnal Sisfotek Global Journal of Computer System and Informatics (JoSYC) Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Teknik Informatika (JUTIF) JiTEKH (Jurnal Ilmiah Teknologi Harapan) Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Ilmiah Infrastruktur Teknologi Informasi Jurnal Teknologi dan Sistem Informasi Journal Social Science And Technology For Community Service Jurnal Pendidikan dan Teknologi Indonesia Bulletin of Computer Science Research Journal of Informatics Management and Information Technology KLIK: Kajian Ilmiah Informatika dan Komputer EXPLORER J-Intech (Journal of Information and Technology) BEES: Bulletin of Electrical and Electronics Engineering Jurnal Sisfotek Global Jurnal Telematics and Information Technology (TELEFORTECH) Bulletin of Data Science Jurnal Ilmiah Sistem Informasi Akuntansi (JIMASIA) Paradigma Journal of Engineering and Information Technology for Community Service Journal of Computing and Informatics Research JEECS (Journal of Electrical Engineering and Computer Sciences) Jurnal Ilmiah Informatika dan Ilmu Komputer Journal of Informatics, Electrical and Electronics Engineering Jurnal INFOTEL Bulletin of Informatics and Data Science Jurnal Ilmiah Computer Science CHAIN: Journal of Computer Technology, Computer Engineering and Informatics Journal of Data Science and Information System Journal of Artificial Intelligence and Technology Information Journal of Information Technology, Software Engineering and Computer Science Jurnal Media Jawadwipa Bulletin of Artificial Intelligence International Journal of Informatics and Data Science Journal of Decision Support System Research Journal of Information Technology
Setiawansyah Setiawansyah
(Scopus ID : 57446859700), Universitas Teknokrat Indonesia
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Journal : Journal of Decision Support System Research

 1 
Penerapan Kombinasi Metode Pembobotan ROC dan SAW dalam Rekomendasi Media Marketing Bagi UMKM Rahmanto, Yuri; Mesran; Sintaro, Sanriomi; Setiawansyah
Journal of Decision Support System Research Vol. 1 No. 3 (2024): May 2024
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v1i3.58

Abstract

Problems in choosing marketing media for MSMEs are often related to limited resources and knowledge. One of the main challenges is in choosing the right media platform according to the characteristics of their target market. Due to the large selection of social media and other digital channels, MSMEs often struggle to determine where they should focus or allocate their marketing budgets effectively. The application of a combination of ROC and SAW weighting methods in media marketing recommendations for MSMEs can provide more accurate and relevant results in the selection of promotional media. With this approach, MSMEs can more easily identify the most effective marketing media based on various factors such as cost, audience reach, and promotion effectiveness. The implementation of this combination of methods helps MSMEs in optimizing their marketing budgets, increasing the visibility of products or services, and ultimately, encouraging faster and more sustainable business growth Media marketing is essential for MSMEs to increase the visibility and sales of their products. Through the right combination of media marketing strategies, MSMEs can build strong brands, increase customer loyalty, and ultimately achieve sustainable business growth. The results of MSME media marketing recommendations using a decision support system approach using the ROC and SAW weighting methods show that the first rank with a final score of 0.7919 was obtained by Email Marketing, the second rank with a final score of 0.7314 was obtained by Tiktok Ads, and the third rank with a final score of 0.6908 was obtained by Facebook Ads.
Sistem Pendukung Keputusan dalam Pemilihan Surat Kabar Online Terbaik dengan Metode WASPAS Mesran; Ahmadfauzy; Aniyanti Tafonao; Mahesa Raihan Rifqi; Setiawansyah
Journal of Decision Support System Research Vol. 2 No. 3 (2025): May 2025
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v2i3.101

Abstract

The development of the internet makes it easier for us to get information, we don't have to buy newspapers or magazines to get information. We only use various social media to get information easily and quickly. This online newspaper provides many benefits for us in getting information, but in getting information online we need to be careful because there are also positive and negative impacts in this online newspaper. Sometimes they provide information that is not filtered first and are wrong in providing the information and the news is not clear so that there are often promblematics for many people in reading information on social media. So in solving the problems that occur in the selection of online newspapers, several criteria are needed including Reputation & Credibility, News Content, Journalism Quality, Platform Availability and Interactivity Level. So that in solving the above problems, the author needs a tool to solve the problem, namely SPK. SPK is a computerised tool in problem solving using real data in order to get or obtain clear and accurate information results. In this study the authors used the WASPAS method to find the final results accurately. So with that, the one who gets the highest rank in the selection of the best online newspaper is Kompas.com with a value of 1 and followed by Detikcom with an acquisition value of 0.76032.
Co-Authors Abhishek R Mehta Ade Dwi Putra Ade Surahman Adhie Thyo Priandika Adi Sucipto, Adi Aditia Yudhistira Agus Perdana Windarto Agus Wantoro Agustina, Intan Ahdan, Syaiful Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmadfauzy Alfry Aristo Jansen Sinlae Alita, Debby Amalia, Zahrina Andi Nurkholis Andika, Rio Aniyanti Tafonao An’ars, M. Ghufroni Arfinia Rahma Ari Sulistiyawati Ari Sulistiyawati Ari Sulistiyawati Ariany, Fenty Arie Qur’ania Arief Budiman Arshad, Muhammad Waqas Arsi Hajizah Asistyasari, Ayuni Ayu Megawaty, Dyah Bustanul Ulum Chandra, Iryanto Damayanti Damayanti Damayanti, Damayanti Daniarti, Yeni Daniel Prasetyo Tarigan Deas Andrian Dwijaya Debby Alita Dedi Darwis Dedi Triyanto Desyanti Dinda Titian Lestari Dodi Siregar Dodi Siregar Dwi Satria, M. Najib Dyah Aminatun Dyah Ayu Megawaty Eko Bagus Fahrizqi Erlin Windia Ambarsari Fadila Shely Amalia Fajar Irvansyah Faruk Ulum Febrianus Gea Ferico Octaviansyah Pasaribu, Ahmad Fernando, Yusra Fikri Hamidy Gibtha Fitri Laxmi Hamdan Sobirin, Muhammad Heni Sulistiani Heni Sulistiani Ida Mayanju Pandiangan Imam Ahmad Imam Ahmad Isnain, Auliya Rahman Jumaryadi, Yuwan Junhai Wang Junhai Wang Junhai Wang Kiki Septiani Kurniawan, Arsy Laurent Nababan Mahendra, Ferdian Jerry Mahesa Raihan Rifqi Mandasari, Berlinda Marzuki, Dwiki Hafizh Megawaty, Dyah Ayu Merlin Puspita Sari Mesran Mesran Mesran, Mesran Mohammad Taufan Asri Zaen Muhaqiqin muhaqiqin Ni Komang Ratih Kumala Nirwana Hendrastuty Nuari, Reflan Nuralia Nuralia Nurman Fadhlullah nurnaningsih, Desi Nuzuliarini Nuris Octaviansyah, A. Ferico Oprasto, Raditya Rimbawan Palupiningsih, Pritasari Parjito Parjito Pasaribu, A. Ferico Octaviansyah Pasha, Donaya Permata, Permata Pramuditya, Andri Prastowo, Kukuh Adi Purbha Irwansyah, Irsyad Pustika, Reza Putra, Ade Dwi Putra, Rulyansyah Permata Putri Sukma Dewi Putri Sukma Dewi Qadhli Jafar Adrian R Metha, Abhishek Rahmadianti, Fitrah Amalia Rahman, Miftahur Rasli, Roznim Mohamad Reflan Revife Purba Rilo Nur Devija Rini Nuraini Riska Aryanti Riska Aryanti Rohmat Indra Borman Romadhoni, Randi Roswita Daeli Roznim, Roznim Ruziana binti Mohamad Rasli Ryan Randy Suryono S. Samsugi Safi, Mudar Sanriomi Sintaro Saputra, Alvin Setiawan, Dandi Setyani, Tria Sinta, Ratna Sari Roma Siti Mahmuda Sitna Hajar Hadad Sofiansyah Fadli Sri Agustiani Br Siburian Subhan Subhan Sufiatul Maryana Sufiatul Maryana Sumanto, Sumanto Surahman, Ade Susanto, Erliyan Redy Syaiful Ahdan Temi Ardiansah Trisnawati, Fika Ulum, Faruk Untoro Adji Very Hendra Saputra Very Hendra Saputra Wahyudi, Agung Deni Wang, Junhai Waqas Arshad, Muhammad Wibawa, Yohanes Eka Widiyanti, Adella yasin, ikbal Yuliani, Asri Yuri Rahmanto