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Setiawansyah Setiawansyah
(Scopus ID : 57446859700), Universitas Teknokrat Indonesia
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Journal : Journal of Decision Support System Research

 1 
Penerapan Kombinasi Metode Pembobotan ROC dan SAW dalam Rekomendasi Media Marketing Bagi UMKM Yuri Rahmanto; Mesran; Sanriomi Sintaro; Setiawansyah
Journal of Decision Support System Research Vol. 1 No. 3 (2024): May 2024
Publisher : ADA Research Center

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Abstract

Problems in choosing marketing media for MSMEs are often related to limited resources and knowledge. One of the main challenges is in choosing the right media platform according to the characteristics of their target market. Due to the large selection of social media and other digital channels, MSMEs often struggle to determine where they should focus or allocate their marketing budgets effectively. The application of a combination of ROC and SAW weighting methods in media marketing recommendations for MSMEs can provide more accurate and relevant results in the selection of promotional media. With this approach, MSMEs can more easily identify the most effective marketing media based on various factors such as cost, audience reach, and promotion effectiveness. The implementation of this combination of methods helps MSMEs in optimizing their marketing budgets, increasing the visibility of products or services, and ultimately, encouraging faster and more sustainable business growth Media marketing is essential for MSMEs to increase the visibility and sales of their products. Through the right combination of media marketing strategies, MSMEs can build strong brands, increase customer loyalty, and ultimately achieve sustainable business growth. The results of MSME media marketing recommendations using a decision support system approach using the ROC and SAW weighting methods show that the first rank with a final score of 0.7919 was obtained by Email Marketing, the second rank with a final score of 0.7314 was obtained by Tiktok Ads, and the third rank with a final score of 0.6908 was obtained by Facebook Ads.
Co-Authors Abhishek R Mehta Abhishek R Metha Ade Dwi Putra Ade Surahman Adella Widiyanti Adhie Thyo Priandika Adi Sucipto, Adi Aditia Yudhistira Agus Perdana Windarto Agus Wantoro Agustina, Intan Ahdan, Syaiful Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmad Ari Aldino Ahmadfauzy Alfry Aristo Jansen Sinlae Alita, Debby Amalia, Zahrina Andi Nurkholis Andika, Rio Andri Pramuditya Aniyanti Tafonao An’ars, M. Ghufroni Arfinia Rahma Ari Sulistiyawati Ari Sulistiyawati Ari Sulistiyawati Ariany, Fenty Arie Qur’ania Arief Budiman Arshad, Muhammad Waqas Arsi Hajizah Bustanul Ulum Chandra, Iryanto Damayanti Damayanti Damayanti, Damayanti Daniarti, Yeni Daniel Prasetyo Tarigan Deas Andrian Dwijaya Debby Alita Dedi Darwis Desyanti - Desyanti Dinda Titian Lestari Dodi Siregar Dodi Siregar Donaya Pasha Dwi Satria, M. Najib Dyah Aminatun Dyah Ayu Megawaty Eko Bagus Fahrizqi Erlin Windia Ambarsari Fadila Shely Amalia Fajar Irvansyah Febrianus Gea Ferdian Jerry Mahendra Fernando, Yusra Fikri Hamidy Gibtha Fitri Laxmi Heni Sulistiani Heni Sulistiani Ida Mayanju Pandiangan Imam Ahmad Imam Ahmad Isnain, Auliya Rahman Jumaryadi, Yuwan Junhai Wang Kiki Septiani Kurniawan, Arsy Laurent Nababan Mahesa Raihan Rifqi Mandasari, Berlinda Marzuki, Dwiki Hafizh Megawaty, Dyah Ayu Merlin Puspita Sari Mesran Mesran Mesran, Mesran Mohammad Taufan Asri Zaen Mudar Safi Muhammad Waqas Arshad Muhammad Waqas Arshad Muhaqiqin muhaqiqin Ni Komang Ratih Kumala Nirwana Hendrastuty Nuari, Reflan Nuralia Nuralia Nurman Fadhlullah nurnaningsih, Desi Octaviansyah, A. Ferico Oprasto, Raditya Rimbawan Palupiningsih, Pritasari Parjito Parjito Pasaribu, A. Ferico Octaviansyah Permata, Permata Prastowo, Kukuh Adi Purbha Irwansyah, Irsyad Pustika, Reza Putra, Ade Dwi Putra, Rulyansyah Permata Putri Sukma Dewi Putri Sukma Dewi Qadhli Jafar Adrian Rahmadianti, Fitrah Amalia Rahman, Miftahur Rasli, Roznim Mohamad Reflan Revife Purba Rilo Nur Devija Rini Nuraini Riska Aryanti Rohmat Indra Borman Romadhoni, Randi Roswita Daeli Ruziana binti Mohamad Rasli Ryan Randy Suryono S. Samsugi Sanriomi Sintaro Saputra, Alvin Setiawan, Dandi Setyani, Tria Sinta, Ratna Sari Roma Siti Mahmuda Sitna Hajar Hadad Sofiansyah Fadli Sri Agustiani Br Siburian Subhan Subhan Sufiatul Maryana Sufiatul Maryana Sumanto, Sumanto Surahman, Ade Syaiful Ahdan Trisnawati, Fika Ulum, Faruk Untoro Adji Very Hendra Saputra Very Hendra Saputra Wahyudi, Agung Deni Wang, Junhai Waqas Arshad, Muhammad Yuliani, Asri Yuri Rahmanto