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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education BANGUN REKAPRIMA INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Dedicators Community Multitek Indonesia : Jurnal Ilmiah DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Information System,Graphics, Hospitality and Technology Applied Technology and Computing Science Journal Jurnal Mantik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknologi Informatika dan Komputer Indonesia Berdaya Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Community Service Arus Jurnal Sosial dan Humaniora Society: Jurnal Pengabdian Masyarakat Asian Journal of Community Services (AJCS) Indonesian Research Journal on Education Jurnal Pengabdian dan Pemberdayaan Kesehatan Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Pendidikan Citra Bakti
Sulistiyani, Endang
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Journal : International Journal of Community Service

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Digital Marketing Training In The "Madura" Barbershop Business In Semarang City As A Solution To Msmes' Problems In The Era Of The Marketing Revolution 5.0 Wibowo, Bagus Yunianto; Setiawan, Andi; Malebra, Irawan; Setyo Nugroho, Bayu; Ayuwardani, Mellasanti; Sulistiyani, Endang; Anuar, Aimi
International Journal Of Community Service Vol. 2 No. 4 (2022): November 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.148

Abstract

Changes in consumer behavior due to the Covid-19 pandemic have shifted to online-based purchases. Consumers who initially made transactions directly, due to the Covid-19 pandemic, changed to make transactions online. MSMEs must quickly adapt to consumer behavior changes to survive the economic downturn. Digital marketing training is a solution to help MSMEs to adapt to changes in consumer behavior and vulnerable communities to find business and entrepreneurship opportunities through digital media. The competitiveness of the barbershop market competition demands to continue to innovate and adapt quickly. The era of destruction is a challenge for businesses that have not yet migrated to use Digital Marketing as the spearhead of expanding market reach, a new habit of modern humans who prefer a practical and easily accessible way with gadgets. MSMEs must read the opportunities and quickly keep up with the pace of the market which is controlled by digital technology. The digital market requires skills, high creativity, and consistency in creating creative content so that market interest can be taken over. Digital marketing training is already a major need for MSMEs, especially small businesses haircut "Madura" so that their existence can develop in the digital market.
Co-Authors Adie Setyawan, Nanang Adistha Eka Noveyani Agus Suratno Akmal, Firdaus Alfadina, Afni Virda Andi Setiawan Anggasari, Yasi Anuar, Aimi Astuti, Rif’ah Dwi Ayuwardani, Mellasanti Aziiza, Arizia Aulia Azizah Azizah Bagus Yunianto Wibowo, Bagus Yunianto Bayu Setyo Nugroho, Bayu Setyo Budi Prasetya Budiarti, Rizqi Putri Nourma Chelsy Jelita Chinta Putri Herwindo Dedi, Muhammad Devie, Erika Dike Bayu Magfira, Dike Bayu Dwi A, Ratna Ariesta Dwi Handayani Edward Suryaputra Farhani, Alivia Rahma Farouk, Umar Febrina Indrasari Firmansyah, Ardhi Dwi Fitri, Anindo Saka Handayani , Nanik Handayani, Chika Tunas Heni Agustina Herlinda Sandiarsi Ima Kurniastuti Inayah Inayah Indriasari, Febrina Iwan Hermawan Jati Nugroho Jumi Khairul Saleh Mahawati, Greta Malebra, Irawan Mardiyanti , Ika Marhaeni, Sri Maslia, Ramzi Dhamar Fahlefi Maula, Nadliatul Muhamadin, Norhaslinda bt Muhammad Azhar Arwan Mursyidul Ibad Nanang Adie Setyawan Nastiti, Ana Putri Naufal, Rafif Nisa’, Fauziyatun Nisfu Asrul Sani Noventi, Iis Nurkhayati , Isnaini Nurkhayati, Isnaini Pamungkas, Aji Bayu Pramesti, Gilda Pratiwi, Dera Intan Cahya Pratiwi, Mona Inayah Purnamasari, Eva Putri, Adelia Erlita Putut Haribowo, Putut Ramadan, Mohammad Noval Ramadhani, Muhammad Azka Robith Retno Aulia Vinarti Retno Twistiandayani Riski, Siti Tasya Putri Rita Sari Riyan Sisiawan Putra Rizki Amalia Rizki Amalia Rohman, Mochamad Khakim Rosinda Siagian, Stefani Mutiara Rozi, Muhammad Javier Dafa Salsabila, Aqilla Salsiyah, Sri Marhaeni Sandiarsi, Herlinda Saptianing, Saptianing Saputri, Kharisma Septiarti, Nadiya Puput Ika Setyo Nugroho, Bayu Siswanti, Anas Tifa Rahma Soleha, Umdatus Sri Eka Sadriatwati, Sri Eka Sri Hartatik Sri Rumini, Mohamad Saiful Anwar Sri Wahyuni Suharmanto Susanto, Fajar Annas Susanto, Rudi Umar Syamsul Ghufron Teguh Herlambang Uliyatul Laili, Uliyatul Utama, Nadila Gita Putri Utami, Erita Utami, Hadiahti Widyanti, Dika Vivi Wiedayanti, Destine Fajar WINARTO Wulan, Tri Deviasari Yudianto, Firman Yunik Windarti Zujajatul ‘Ilmi