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Experiential Marketing: Bibliometric Mapping of Consumer Engagement Sudirjo, Frans; Pahrijal, Rival; Arini, Rani Eka
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2516

This research explores the intellectual landscape and dynamic themes of consumer engagement with experiential marketing by undertaking a bibliometric analysis. The research, which has spanned more than two decades of research literature on Scopus, has identified the emerging trends, themes, and influential research works, thus presenting a broad picture of this area of research focus. The research results make it clear that there is an increasingly important role of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR), social media, and other related elements that help intensify consumer engagement practices. The research work proposes a decision-making model regarding customer engagement strategy and delves into the interdisciplinary aspects of this research area, which encompasses psychology, digital media, and marketing strategy. The research work, while presenting its findings, also brings into focus the scattered nature of research work and the need to further investigate new trends and cross-discipline perspectives related to the global scenario of consumer engagement research.

Green Supply Chain Marketing: Trends and Research Evolution Sudirjo, Frans; Arini, Rani Eka; Novitasari, Salwa Aulia
West Science Interdisciplinary Studies Vol. 4 No. 02 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i02.2665

This study aims to map the intellectual structure, research trends, and evolution of Green Supply Chain Marketing through a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer as an analytical tool, the study examines keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships to identify dominant themes and emerging research directions. The findings reveal that the field has evolved from an operational focus on environmental management and green manufacturing toward a strategic integration of marketing, sustainability, and supply chain management. Core research clusters highlight the growing importance of green marketing strategies, decision making, and sustainability-driven innovation in shaping competitive advantage. Overlay analysis indicates that recent studies increasingly emphasize consumer attitudes, government roles, and strategic marketing approaches, reflecting a shift toward market-oriented sustainability practices. Collaboration analysis shows that China and India serve as major contributors to global research output, while cross-institutional collaboration remains relatively fragmented, suggesting opportunities for broader interdisciplinary engagement. Overall, the study provides a comprehensive overview of the development and future trajectory of Green Supply Chain Marketing research and offers insights for scholars and practitioners seeking to align environmental responsibility with marketing and supply chain performance.

The Influence of Teachers' Pedagogical Competence and the Use of Digital Technology on Islamic Education Learning Outcomes in Senior High Schools in East Java Anizar, Anizar; Pahrijal, Rival; Arini, Rani Eka; Istiarsyah, Istiarsyah; Nurjannah, Siti
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2653

This study aims to analyze the influence of teachers’ pedagogical competence and the use of digital technology on Islamic Education learning outcomes in senior high schools in East Java. A quantitative research approach was employed involving 85 student respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS version 25 through descriptive statistics, validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that teachers’ pedagogical competence has a positive and significant effect on learning outcomes, demonstrating that effective instructional strategies and classroom management contribute to improved student understanding. Similarly, the use of digital technology shows a positive and significant influence, indicating that technology-supported learning enhances student engagement and comprehension. Simultaneous testing reveals that both variables significantly affect Islamic Education learning outcomes with a coefficient of determination (R²) of 0.491, meaning that 49.1% of learning outcomes are explained by these factors. The findings highlight the importance of integrating strong pedagogical competence with effective digital technology utilization to improve learning effectiveness in contemporary Islamic Education.

Analisis Kredibilitas ESG dan Pengungkapan Sustainability Report terhadap Nilai Perusahaan Sektor Energi di Indonesia Pahrijal, Rival; Arini, Rani Eka; Putri, Dina Amalya
Jurnal Multidisiplin West Science Vol 5 No 02 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i02.3253

Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas ESG dan pengungkapan laporan keberlanjutan terhadap nilai perusahaan sektor energi di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 85 responden yang dipilih melalui sampling purposif, yang berfokus pada pemangku kepentingan yang familiar dengan praktik ESG dan pelaporan keberlanjutan. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan SPSS versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kredibilitas ESG memiliki pengaruh positif yang signifikan terhadap nilai perusahaan, mencerminkan pentingnya praktik lingkungan, sosial, dan tata kelola yang autentik dalam memperkuat kepercayaan pemangku kepentingan dan mengurangi risiko yang dirasakan. Pengungkapan laporan keberlanjutan juga menunjukkan pengaruh positif yang signifikan, menyoroti peran transparansi dan pelaporan komprehensif dalam meningkatkan persepsi pasar dan reputasi korporat. Secara bersamaan, kedua variabel tersebut menjelaskan proporsi yang substansial dari variasi nilai perusahaan, menyarankan bahwa implementasi ESG yang kredibel dikombinasikan dengan strategi pengungkapan yang efektif berkontribusi pada kinerja korporat yang berkelanjutan. Temuan ini memberikan implikasi praktis bagi manajer dan pembuat kebijakan dalam meningkatkan komunikasi ESG dan praktik keberlanjutan untuk meningkatkan nilai perusahaan di sektor energi Indonesia.

Analisis Bibliometrik tentang Perilaku Investor di Era Digital Judijanto, Loso; Rizani, Ahmad; Arini, Rani Eka
Jurnal Multidisiplin West Science Vol 5 No 02 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i02.3269

Penelitian ini bertujuan untuk memetakan perkembangan dan arah evolusi riset mengenai perilaku investor di era digital melalui pendekatan bibliometrik. Data dikumpulkan dari basis data Scopus dan dianalisis menggunakan perangkat VOSviewer untuk mengidentifikasi pola publikasi, jaringan kolaborasi, serta struktur konseptual berdasarkan ko-occurence kata kunci. Hasil analisis menunjukkan bahwa tema investasi dan pasar keuangan tetap menjadi fondasi utama literatur, namun dalam beberapa tahun terakhir terjadi pergeseran signifikan menuju integrasi teknologi digital seperti machine learning, artificial intelligence, cryptocurrency, dan decentralized finance. Visualisasi overlay memperlihatkan bahwa topik berbasis algoritma dan sistem keuangan terdesentralisasi merupakan tema yang relatif lebih mutakhir. Analisis jaringan kolaborasi mengindikasikan bahwa produksi ilmiah masih terpusat pada beberapa negara dan institusi tertentu, dengan keterlibatan terbatas dari negara berkembang. Secara konseptual, studi ini menunjukkan bahwa perilaku investor di era digital berkembang dari pendekatan psikologis tradisional menuju kerangka yang lebih terintegrasi dengan transformasi teknologi dan analitik berbasis data. Temuan ini memberikan arah penelitian lanjutan terkait bias perilaku dalam lingkungan investasi yang semakin terdigitalisasi dan dimediasi algoritma.

Green Supply Chain Marketing: Trends and Research Evolution Sudirjo, Frans; Arini, Rani Eka; Novitasari, Salwa Aulia
West Science Interdisciplinary Studies Vol. 4 No. 02 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i02.2665

This study aims to map the intellectual structure, research trends, and evolution of Green Supply Chain Marketing through a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer as an analytical tool, the study examines keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships to identify dominant themes and emerging research directions. The findings reveal that the field has evolved from an operational focus on environmental management and green manufacturing toward a strategic integration of marketing, sustainability, and supply chain management. Core research clusters highlight the growing importance of green marketing strategies, decision making, and sustainability-driven innovation in shaping competitive advantage. Overlay analysis indicates that recent studies increasingly emphasize consumer attitudes, government roles, and strategic marketing approaches, reflecting a shift toward market-oriented sustainability practices. Collaboration analysis shows that China and India serve as major contributors to global research output, while cross-institutional collaboration remains relatively fragmented, suggesting opportunities for broader interdisciplinary engagement. Overall, the study provides a comprehensive overview of the development and future trajectory of Green Supply Chain Marketing research and offers insights for scholars and practitioners seeking to align environmental responsibility with marketing and supply chain performance.

Analisis Yuridis Pemanfaatan Media Sosial sebagai Sarana Perjanjian Jual Beli dalam Hukum Perdata Indonesia Arini, Rani Eka; Bunyamin, Ilham Akbar; Solapar, Nuryati
Jurnal Hukum dan HAM Wara Sains Vol 4 No 03 (2025): Jurnal Hukum dan HAM Wara Sains
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jhhws.v4i03.2982

Penelitian ini mengkaji validitas hukum dan keberlakuan perjanjian jual beli yang dilakukan melalui platform media sosial dalam kerangka hukum perdata Indonesia. Seiring dengan semakin dominannya komunikasi digital dalam interaksi komersial, platform seperti Facebook, Instagram, dan WhatsApp telah menjadi pasar yang luas untuk transaksi informal. Menggunakan metode yuridis normatif, penelitian ini menganalisis sumber hukum primer—termasuk Kitab Undang-Undang Hukum Perdata (KUHPerdata), Undang-Undang Informasi dan Transaksi Elektronik (UU ITE), undang-undang perlindungan konsumen, dan yurisprudensi yang relevan—serta tafsiran doktrinal sekunder. Temuan menunjukkan bahwa transaksi berbasis media sosial dapat dianggap sebagai perjanjian yang mengikat secara hukum selama unsur-unsur esensial kontrak—persetujuan, kapasitas hukum, objek yang spesifik, dan sebab yang sah—terpenuhi. Pesan elektronik dan catatan digital dari media sosial diperbolehkan sebagai bukti hukum berdasarkan UU ITE, meskipun keandalan mereka bergantung pada dokumentasi yang tepat. Meskipun ada potensi pengakuan hukum, tantangan signifikan tetap ada terkait verifikasi identitas, kekuatan bukti, risiko penipuan, dan kurangnya pertanggungjawaban platform. Mekanisme perlindungan konsumen juga terbatas akibat sifat informal dan desentralisasi transaksi media sosial. Studi ini menyimpulkan bahwa meskipun perdagangan media sosial secara hukum sah, ia kekurangan jaminan yang memadai, sehingga memerlukan kerangka regulasi yang lebih jelas dan peningkatan literasi digital untuk memastikan keadilan, kepastian hukum, dan keamanan konsumen di pasar digital Indonesia.

The Contribution of Circular Economy Practices, Waste Management Literacy, and Infrastructure Support to the Sustainability of Urban Waste Management in Surabaya City Soelistianto, Farida Arinie; Pahrijal, Rival; Arini, Rani Eka
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2699

Urban waste management has become a critical challenge in rapidly growing cities due to increasing population, urbanization, and consumption patterns that generate large volumes of waste. Sustainable waste management systems are therefore required to reduce environmental impacts and improve resource efficiency. This study aims to analyze the contribution of circular economy practices, waste management literacy, and infrastructure support to the sustainability of urban waste management in the City of Surabaya. The research employs a quantitative approach using a survey method. Data were collected from 150 respondents through a structured questionnaire measured using a five-point Likert scale. The collected data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, and multiple linear regression analysis. The results of the study indicate that circular economy practices, waste management literacy, and infrastructure support all have positive and significant effects on the sustainability of urban waste management. Waste management literacy shows the strongest influence on sustainability, followed by circular economy practices and infrastructure support. The regression analysis shows that the three independent variables collectively explain 54.9% of the variation in urban waste management sustainability. These findings suggest that improving public environmental knowledge, encouraging circular economy practices such as recycling and waste reduction, and strengthening waste management infrastructure can significantly enhance sustainable urban waste management. The study provides practical implications for policymakers and urban planners to develop integrated strategies that combine community participation, environmental education, and infrastructure development to achieve sustainable waste management systems.

The Contribution of Circular Economy Practices, Waste Management Literacy, and Infrastructure Support to the Sustainability of Urban Waste Management in Surabaya City Soelistianto, Farida Arinie; Pahrijal, Rival; Arini, Rani Eka
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2699

Urban waste management has become a critical challenge in rapidly growing cities due to increasing population, urbanization, and consumption patterns that generate large volumes of waste. Sustainable waste management systems are therefore required to reduce environmental impacts and improve resource efficiency. This study aims to analyze the contribution of circular economy practices, waste management literacy, and infrastructure support to the sustainability of urban waste management in the City of Surabaya. The research employs a quantitative approach using a survey method. Data were collected from 150 respondents through a structured questionnaire measured using a five-point Likert scale. The collected data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, and multiple linear regression analysis. The results of the study indicate that circular economy practices, waste management literacy, and infrastructure support all have positive and significant effects on the sustainability of urban waste management. Waste management literacy shows the strongest influence on sustainability, followed by circular economy practices and infrastructure support. The regression analysis shows that the three independent variables collectively explain 54.9% of the variation in urban waste management sustainability. These findings suggest that improving public environmental knowledge, encouraging circular economy practices such as recycling and waste reduction, and strengthening waste management infrastructure can significantly enhance sustainable urban waste management. The study provides practical implications for policymakers and urban planners to develop integrated strategies that combine community participation, environmental education, and infrastructure development to achieve sustainable waste management systems.

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